Last week saw the release of SBC’s new season Football Tipster Guide, featuring reviews, recommendations and detailed insight into 14 of the best football tipping experts we have uncovered over the years.
Inside the guide you can also read our interviews with several of the expert tipsters, where we grilled them not only on their performance but also for their advice on what it takes to make a profit betting.
Based on some of the answers given, I have put together this neat snapshot on some of the key points raised by this gang of experts.
In no particular order then – here are some of the expert tips for profiting on football this season and beyond…
Use Expected Goals Wisely…
Expected Goals (xG) have started to come into mainstream football conversation recently, but it’s important to know how best to use them – especially from a betting perspective.
Bear in mind that bookies and syndicates alike have been using xG for years, so on its own, using it to choose your bets is no silver bullet strategy. Mike Holden of Fox Punter had these wise words to share on xG:
“Don’t get too fixated by ‘expected goals’. It’s a helpful metric to get a feel for how a team has been performing relative to recent results but no two models are the same and making a random website your primary tool isn’t going to give you any sort of discernible edge on the market.
The big syndicates are using xG models so much more advanced than anything you will find available publicly, and their money one week will shape the market the next. If you think you’ve found an angle due to some xG quirk you’ve casually spotted, you might simply be at the mercy of an inadequate model.
By all means keep abreast of shot data and xG values, just like older punters would have kept abreast of the league tables or form guides in a bygone era. But turning shot data into a profitable system is more about the algorithm you put it through rather than the actual data itself.”
Use Social Media
One bit of modern technology you can use is Social Media as a means of gathering information to help you with your bets, as Brodders explained:
“You can never have enough information. Obviously that’s readily available for the big European leagues but trawl through Twitter and other Social Media to get info on players and teams news which may not be factored in by bookies having to offer prices a few days in advance.”
It’s not just Twitter either, but message boards and fans forums, especially at lower league level or in unfashionable leagues abroad, can be a helpful tool.
Bookies know everything there is to know about team news when Man City play Liverpool, but could they say the same for Arbroath vs Clyde?
Find The Vulnerable Early-Season Favourites…
Although we didn’t see any ‘shocks’ in the Premier League this weekend, one expert feels that value can be had looking for vulnerable favourites across the European leagues in these first few weeks of the season.
An idea put forward by football expert, Motaliz, its logic is based on the fact the World Cup finished just a few weeks ago and many teams have had a disrupted start to proceedings.
“This season comes after the World Cup which means that the transfer market and the set-up of the teams will have a later effect than usual.
This implies that the majority of top teams (the ones that had the most players in the WC) will take some time to gel and click which could generate some early season opportunities for the ones that are able to detect some overpriced favourites.”
The likes of Tottenham & Man Utd might well fall into this category but they came up against an unhappy club in Newcastle and another with its own World Cup related issues (Leicester) last weekend. It’s a strategy I will be keeping an eye over the next few weeks in England and Europe when these big teams face the right opposition.
Tailor Your Betting To You…
Each of us has a different approach to risk. Some of us wouldn’t think twice before bungee jumping, whilst others wouldn’t get within 200 ft of a bungee cable, let alone jump.
And it’s the same when betting as some of us like to back long-shots and can handle losing runs, whilst others need regular winners and a high strike-rate.
Therefore, the way you bet needs to be tailored to your risk as Greg Gordon puts it “You need to be honest with yourself and find a style of betting that suits your temperament and allows you to flourish.”
It’s a strategy he has applied himself to good effect to avoid the pain of losing as he outlined further…
“There’s a lot to be said for a steady graph and betting in a way that minimises losing runs and keeps the heartache to the minimum. It hasn’t been too painful for me over the years and I’ve tried to make it that way, purposefully. You should too.”
Is It Value & Can It Win?
Greg also had some excellent advice on the theory of finding value, as he fears too many punters purely look at this rather than the reality of whether a bet can win or not. As he puts it:
“I don’t have any strictly price call bets anymore. I always want strong football reasons to play – rather than just a bit of theoretical value.
When you price up a bet now ask yourself two questions: 1) Is it a value price? 2) Do I think it can win? If you can’t answer yes to both questions then I’d inclined to pass.”
Some might well disagree with this statement, yet given that Greg continues to fire in the profits, season after season, he is obviously onto something.
SBC is dedicated to finding the best tipster services out there, so as you might imagine, advice on how to do that is at the forefront of some of the advice given such as the following points…
Too Good To Be True?
Non-league tipster, Skeeve bangs a drum I regularly hit, advocating caution that ‘if a tipster’s record looks too good to be true, it’s probably fake’ and that ‘if the selections aren’t proofed to a third party (such as SBC), they’re useless. This betting world is full of crooks and scammers, so please be cautious.’
This is particularly the case with many tipsters on social media where it’s very easy to setup new accounts when the old ones start to hit a losing run. If a tipster is unable to provide proof of their results, then move on.
Ask Lots Of Questions…
Another way to avoid being caught out is to do your due diligence as Stuart from Football Investor points out:
“Do plenty of research before joining a service and don’t be afraid to ask them plenty of questions. There are many factors which could impact upon your likelihood of success following a tipster so it’s better to have this information in advance as mistakes can often prove costly.”
The length of time a tipster has been in operation is also key as Mike Lindley of Winabobatoo recommends to ‘find a betting service that you can trust and stick with them. If they’ve been around for a long time, they’re probably still here today because they get things right more often than they get things wrong’
After all – the average age of an SBC Hall of Fame service is over 3 years for a very good reason.
Don’t Quit Too Soon!
Finally, I want to wrap up todays email with some very salient advice from Chris Baier from Wisdom of Crowds who talked about ‘the single biggest mistake punters make’ – over-reacting to bad form and making key decisions based on this.
Chris wrote how he had seen this take place not just in the betting world, but also the financial world stating that:
“I recently saw the records of a very successful US Hedge Fund, that showed over 40% of their lifetime client base had actually lost money while investing with the fund!
This fund had a relatively consistent record of double digit annual gains over decades.”
What was the reason 40% of clients made a loss from this successful fund?
“Bad timing and illogical emotion” whereby those following the hedge fund bought into it when it was doing well and sold when doing poorly.
So instead of letting the markets do their thing and watching it all dispassionately, many of those who posted a loss thought they knew better and took their money out or added more at the wrong time.
I see this all the time when betting as punters flit from one winning service to another, rather than simply choosing a good one and sticking with it. And that ultimately can be very costly!
Grab Your New Season Football Guide
I hope you have enjoyed this small snapshot into the interviews as found within this new season football guide.
You can read all of the interviews in full, alongside detailed write-ups, analysis and ratings on the best tipsters to follow thoughout the guide.
Available to download the instant you join the Smart Betting Club.
Smart Betting Club Editor