The tipster quoting incorrect profit figures & how to avoid copy and paste tipster reviews

When it comes to analysing tipsters, I like to think the SBC review process is very detailed – pulling apart all facets of a service to really get to the truth of whether they make a genuine profit or not

Normally the talking points we uncover focus on topics like a tipster with an efficient staking plan, ability to profit at Betfair SP or even something like the fact they make more backing a horse to win rather than playing it safe each-way.

Yet, in SBC Issue #113 we came across a very rare occurrence – a tipster quoting a completely incorrect Return on Investment (ROI) figure.

It was a major difference too as our figures showed the correct ROI of 13.66% vs their own 21.04%. A difference of 7.38% ROI!

For those of you unfamiliar with ROI, it is a simple calculation that divides the profit you have made by your stake.

So, for example, if you placed a £100 bet and won £10, you would have a 10% ROI (this is 100 divided by 10).

ROI is therefore a handy calculation as it puts your profit into context. Anyone can quote a high profit figure, but if you had to stake a lot to make it, then it is less impressive.

Why were we the first to uncover this?

Naturally the first port of call once we discovered the error was to put it to the tipster themselves, who agreed with our findings and have since changed their website to reflect the correct figures. Changing their claimed ROI on site from 21% down to 13% in line with what we uncovered and what was accurate.

Why this error took place is a bit of a mystery as no explanation was forthcoming.

Perhaps it was based on a simple miscalculation or misunderstanding of how to calculate ROI?

Whatever the reason, this was a major blackmark in terms of our ratings for this service, especially as trust is hard won and easily lost in the tipster world, so they have plenty to do to convince us this was a genuine mistake.

The very strange thing about this particular tipster is the fact that prior to their SBC review in Issue 113, they had been analysed by several other review sites, yet none of them had noticed this ROI error.

In fact, a couple of online reviews were still quoting the totally incorrect figure of 21% ROI and seem to have simply copied and pasted what the tipster had told them, without checking this for themselves.

Because if they had taken just 2 minutes to check the results, they would have quickly realised the figures they had were completely wrong.

If it’s free – you are the product!

All of this leads me onto my next point in advising caution with some free tipster reviews you might find online.

As most of us know these days – when something is free to access – it means you are the product in some way.

We see it with ‘free tips’ sites like the Racing Post owned – or, who although they supply tips for free (not very good ones either), they make money when you click their bookmaker adverts.

When it comes to tipster reviews, there is no such thing as a free lunch either as they use affiliate links which reward the reviewer should you join the service they are featuring.

Some affiliate programs pay out 50% of the tipster fee to the reviewer and do so on a recurring basis, so the money that can be made is substantial every month.

One high profile tipster with plenty of reviews online currently charges £59 a month and pays out 50% to affiliates, which works out as £29.50 per sale per month.

Even if you referred just 25 people, that would make you £737.50 per month.

Increase that to 50 customers and that is £1,475 per month and often for sending just one email or writing one review.

And if you are so lazy you can’t even be bothered to write a review, you can also get pre-written content to simply copy and paste.

It is why you might often see the same content on different sites when it comes to tipsters.

Or why you are seeing them quoting the incorrect ROI on the tipster I mentioned at the start of this article.

Buyer beware with affiliate reviews

Of course, not all free sites are bad or work in an unethical way, but it’s always worth asking why the information they provide is supplied without charge.

Whether its free tips, reviews or anything else for that matter – if they are investing time and resources into a free website, how exactly are they making money?

If its affiliate reviews, it’s also worth asking – how does the incentive of needing people to join the tipsters they feature impact the independence of their reviews?

Because if you don’t join them, they don’t get paid!

Whatever course you take, it pays to be aware of how the industry works as per free tips and tipster reviews. Buyer beware!

SBC’s different approach…

If tipsters’ interest you, then you can read our detailed reviews on hundreds of them with a Smart Betting Club membership, which includes access to a 13 year back catalogue and our ‘Hall of Fame’ ratings.

The Smart Betting Club is also proud to be 100% independent, which ensures we use no affiliate links nor accept bungs or favours in exchange for writing positive reviews.

Rather than take a cut or a percentage of any sales to the tipsters we review, instead the Smart Betting Club service is funded by subscription fees to our service.

Thus, providing you with full confidence that when we review a tipster positively, it is based on a genuine appreciation of their service and NOT because the tipster has paid us to say something positive.

It is a fully transparent model so as a member you know our reviews and recommendations are always 100% genuine.

So, by joining the Smart Betting Club, you help to contribute to our continued independent stance and enable us to review more tipsters on your behalf.

Subscribe NOW to the Smart Betting Club and gain instant access

Peter Ling

Smart Betting Club Owner and Founder

Another 325.69 points profit in September for SBC’s in-house tipsters

September was yet another winning month for the Smart Betting Club’s ‘Free Tipster’ Group with a total of 325.69 points profit made for followers.

Highlighting once again how good these experts are to help you get started betting profitably without breaking the bank!

This is because access to each of these tipsters is provided exclusively to Smart Betting Club members only – and once you join SBC, you can pick those you wish to follow and receive daily tip emails from.

All told, it’s an ideal solution for those of you not sure where to start OR wary about spending money on subscription fees to a tipster service. All you need instead is an SBC membership, available for as little as £27.99 per quarter.

Explore The Profits From Each Tipster

Want to know more on how the 325.69 points profit made in September breaks down?

The good news is that you can find a full rundown on each free tipster and their recent and long-term results via this link: Free Tipster Results Spreadsheet

Simply click each tab to view the results for each tipster to see what they have achieved to date.

Highlights this month include Kieran Ward’s racing service, which made a 22.99 point profit @ 24.72% ROI in September (and already is up 12.5 points @ 312% ROI for October), alongside fellow racing expert – The Turf Buddy who hit a profit of 173 points @ 32.64% ROI last month.

Other worthy mentions last month included The Poacher’s in-play service, which made a 6 point profit @ 20.86% ROI and Golf Tipster – PGA Profit who posted a phenomenal profit of 133 points @ 202% ROI during September.

Below is a synopsis of the September & the long-term form for each tipster…

Kieran Ward’s Value Racing Tips
September Profits: 22.99 points profit @ 24.72% ROI
Long-term Profits: 1140.17 points profit @ 10.52% ROI

The Turf Buddy Racing Tips
September Profits: 173.01 points profit @ 32.64% ROI
Long-term Profits: 394.31 points profit @ 23.75% ROI

PGA Profits Golf Tips
September Profits: 133.32 points profit @ 202% ROI
Long-term Profits: 443.84 points profit @ 24.40% ROI

The Poacher Football Tips – PreMatch & In-Play
September Profits: -6.56 points loss @ -19.29% ROI
Long-term Profits: 7.98 points profit @ 3.33% ROI

September Profits: 6.05 points profit @ 20.86% ROI
Long-term Profits: 8.69 points profit @ 7.07% ROI

The Inside Man’s Football Tips
September Profits: -3.12 points loss @ -16% ROI
Long-term Profits: 4.25 points profit @ 2.88% ROI

Follow These Tipsters With Your Risk-Free SBC Membership

The tipsters mentioned above are available to follow for free each day as part of a Smart Betting Club membership.

Once a member, simply choose the tipster(s) you wish to follow and sign-up to get their selections sent via email by following the links in the SBC ‘Free Tips’ members only section.

So, if you are looking to get started betting with tipsters and don’t want to splash the cash on expensive tipster subscription fees, its an ideal solution to get you started.

Best of all, you can now sign-up totally risk-free thanks to our money back guarantee, which ensures if you find our service (and these free tipsters) not for you, then you can get a full refund.

Best Regards

Peter Ling

Smart Betting Club Owner and Founder