Filling The UK Bookmakers Void: Exclusive Matchbook Interview

If you are a UK based punter then chances are you have been impacted by the recent withdrawal of the likes of Pinnacle Sports & SBOBet from the betting market due to the new Gambling & Licensing Act, which was scheduled to come into force this Wednesday. (Although it should be noted that yesterday it was announced that this has now been put back to the 1st November due to a legal challenge. I am awaiting news from Pinnacle on whether they will keep accounts open for a further month)

Mindful of the need to seek out genuine bookmaking alternatives for UK punters to use, here at the Smart Betting Club we have been speaking with the guys over at Matchbook about exactly how they can fill this particular void. They were kind enough to answer a variety of questions including a number put forward by some of you via the SBC Twitter account.

Matchbook is a sports betting exchange with good market liquidity and low commission rates. They are a growing force especially for those of you seeking out competitive odds in markets such as Football, NBA & NFL. With plans to expand their range of markets including the introduction of Horse Racing early next year and a range of special commission offers (including just 0% commission on in-play football) they are well worth checking out.

Here without further ado is our interview with Matchbook

SBC: First off what everyone wants to know in reference to the Gambling Act as put forward by @SunnyRanmal … Can you make a definite statement that you have no plans to leave the UK market?

Matchbook: We have submitted our application for a UK licence this week and have no plans to withdraw from the UK market.  The Gambling Commission will issue licences to successful applicants on 1 October and we should be able to provide our services to UK customers from that date. As we already have a licence from the AGCC, we are confident that our licence application will be approved.

SBC: Mindful of this, how does this new Gambling Act impact you as a business if at all?

Matchbook: This is a huge opportunity for us. We do not foresee the new tax structure having an affect on the odds and liquidity we offer and we will continue to lead the market in value betting. We don’t think bookmakers will be as resilient and will find it much harder to be as competitive on price and margin as they previously were. More and more often, customers will see that Matchbook has the best prices.

SBC: The new tax has knocked out plenty of your competitors for the time being at least. What would you say to those people looking for an alternative place to bet and considering Matchbook?

Matchbook: Specifically in relation to the operators that have withdrawn, Matchbook as an alternative is a perfect fit. The sports & markets where they are competitive are exactly where Matchbook is strongest – quite simply, if you’re serious about betting on football, tennis or US sports, and you’re not betting on Matchbook, you’re effectively wasting money. The operators that have withdrawn have traditionally attracted the more savvy and price sensitive customers and we are confident they’ll quickly recognise the value proposition of Matchbook’s offering.

SBC: What are your current fees and commission rates?

Matchbook: We charge 1% commission on a volume basis. In addition to that we have some ongoing promotional rates available:
0% commission on all live tennis betting until the end of the year
0% commission on all live football until the end of September
0.5% commission on football handicaps until the end of the year

SBC: @OddsClogger was also keen to know if you will keep these existing rates and if they might change due to the new point of consumption tax?

Matchbook: As a low margin operator, we are reviewing our options. However, we are committed long term to offering the lowest commission rates and the best value in the industry


SBC: Moving onto the markets available on Matchbook, the key question with any exchange is the liquidity and the amount of money available to back and lay – how do your markets stand up in this regard?

Matchbook: As I mentioned earlier, they stand up exceptionally well. Our focus in growing Matchbook has been to take it one sport and market at a time, make sure that we have high quality prices and liquidity and move on to the next. For example, on the opening weekend of the NFL we matched over £22m in customer volume on 16 games and the first two nights of the Champions League have seen over £34m in pre-game, matched volume. We’re increasing our market offering all the time with a focus on offering the best price and liquidity available – a quick scan of the Oddschecker grid on a Saturday or Sunday will prove that we’re doing a good job of that.

SBC: Do you know how the liquidity in these markets compare with Betfair for example?

Matchbook: The majority of the time, Matchbook will have a better price and more liquidity, and this is before you factor in our lower commission! The feedback from customers who have moved over has been overwhelmingly positive and the growing momentum over the last 12 months is testament to that.

SBC: @CrazedAlchemist, @OddsClogger and @Hareeba all wanted to know if you will be expanding some of the markets you offer – specifically into lower league football beyond the Championship? E.g. offering bets in Leagues 1, 2 and the Conference?

Matchbook: Yes, we are working on expanding our offering at the moment, with L1 & L2 to come before the end of the year. Similar to what I outlined earlier, we want to make sure we can bring a top quality L1 & L2 product to the market before offering it.

SBC: In terms of expanding into other markets, @SunnyRanmal queried whether you still plan on introducing horse racing markets towards the end of this year?

Matchbook: It won’t be the end of this year but we are looking at introducing it early next year, with a view to being live on Matchbook for Cheltenham

SBC: How about other sports such as the NBA? Will you be covering all the games in the upcoming season?

Matchbook: We have long been one of the best places to bet NBA. Last season we had over £459m in matched volume. We offer moneyline, handicap and total for all games with 3-5 games a night available for in-running betting.

SBC: @oddsclogger also wanted to know if you intend to introduce a price and volume of money history (including a graph) for any bet you offer, similar to that available on the likes of Betfair?

Matchbook: Yes. However, we need to balance our development output between improvements on the existing product (see lower league football question above), & the release of new products (see horse racing above). So while this is something that is on our roadmap, we are conscious that there are some product advancements, which customers require more than others.

SBC: Do you have a mobile phone app or website for placing bets on the go?

Matchbook: Yes, we have a mobile website and apps for iPhone, iPad and Android. A vast majority of our customers are multiple device users and it was important to us to deliver a valuable second screen experience. Our mobile apps feature a lot of the same functionality as our website, providing our customers with complete access to our markets. Now they can bet how they want to and where they want to. Not to mention, Matchbook was the first company to offer full cashier functionality on mobile apps and we will continue to drive innovation in this space.

SBC: Finally, do you have any other developments or upcoming improvements to the Matchbook service you can tell us about?

Matchbook: Our main focus for the next few months will be adding to our overall product offering, especially in-running. For those that like trading applications we will be live on a popular one of those in the coming months. Additionally we will be adding a host of smaller features and functionality that will make it as easy as possible for users to access the liquidity and place their bets – this will include on-going improvements to our suite of mobile applications.

We have seen fantastic growth on Matchbook over the last 12-18 months. Looking at our product roadmap, as well as the ever evolving gambling market, we are very excited about what’s in store for the next 12 months and beyond.

Our thanks go to Matchbook for taking the time to answer these questions.

Find out more and open a Matchbook account

For More Help With Your Betting…

If you enjoyed this interview with Matchbook, you can find access more expertise dedicated to helping you improve your betting profits as a member of the Smart Betting Club.

With everything from independent tipster reviews to expert guidance on the best bookmakers that you should be using – we have plenty to offer that can make a big difference to your betting bottom-line.

Read More On How We Can Help YOUR Betting


Have You Fallen Into This Tipster ‘Advised Odds’ Trap?

So you’ve decided to take the plunge.  That advert you saw for the ‘Inside Job’ racing tipster service in one of the racing papers or magazines, with its boasts of big-priced winners and a seriously sexy monthly income which is practically guaranteed….

Well, it’s drawn you in and you’ve signed up.  You’ve sent over a fair wad of cash for a subscription to the tipster and you now wait, expectantly, for the first email containing their hot tips to hit your inbox.

Its nailed on you will make money with these tips…isn’t it?

You’re full of anticipation and excitement.  Perhaps you’ve never followed a ‘professional’ tipster before, yet you’ve long hoped to put your betting on a more serious footing. No more just the couple of fivers you usually stick on a pair of outsiders in the big Saturday handicap or the six team accumulator you whack on the footie.

This is the first step of what will be an exciting journey in taking money off the bookies.  After all, that tipster service you’ve signed up to – it must be expensive for a reason, and you’ve noticed their big adverts for what must be years now in the papers. It must all be genuine, mustn’t it?

When The Odds Are Odd…

The first email comes through.  20/1 shot in the 3.30!  You quickly log in to your Ladbrokes account, find the race, find the horse, and….12/1!  12/1…that can’t be right? It’s very strange as the tipster said it was 20/1, although this admittedly was with a different bookie.

So you open up an odds comparison site to check the best odds from all the bookies you know – only to find the best price overall is now 12/1. The 20/1 was with Boylesports for what seems just 2 minutes! Oh, well.  12/1 is 12/1, so you strike the bet.  It loses.

As does the next one which was tipped at 8s but you could only get on at 5s, and the next, and the next, and so on.  After a week you do bag a winner finally but you only get 10/1, whilst the tipster is claiming 18/1. Surely that isn’t right as you were as quick as you could be to get your bet down.

After three months, you’ve had a couple of winners, but at odds much shorter than those being shouted out so loudly in the adverts that you still see every week. Instead of the huge profit those ads are claiming, you’re actually running at a loss.  How disheartening.

Does this sound familiar? Sadly for many punters it does, but it needn’t be so…


Book In For A Tipster MOT!

So what can you do about it?  Is this the end of the dream?

Well, what if I said to you that it needn’t be, and in fact all that you’re missing is some proper analysis and research that you can trust and rely upon?

After all, if you buy a second hand car, wouldn’t you get somebody who knows what they’re talking about to give it the once over?  Might you not get the AA or a qualified mechanic to look under the bonnet?  Wouldn’t you test drive it first, before handing over your cash?

That’s exactly what we at the SBC do for the tipping industry.  We look under the bonnet of each tipster we review.  We test drive those services for you so that we can point you towards the most profitable and reliable.

After all, as you might have found with many tipsters and the service you signed up for, it’s very easy to make expensive mistakes.

The tipping world is a minefield populated by a lot of scammers and rip-off merchants.  BUT, there are some golden nuggets amongst the dross.  Good, honest, and talented tipsters who provide excellent levels of customer service and who have a PROVEN, long term track record of making a profit.

Specialist Odds Checking…

Finding these pieces of gold though, is only half the battle.  And as many find out – if you can’t get anywhere near the prices the service tips at, you’re not going to make money in the long run.

This is why for each SBC tipster review, we hire a specialist odds checker, who tracks and records the odds of the service’s bets to see just how realistically achievable they are.

Here is an example from a review published in the very latest SBC Magazine which was released earlier this week…


Odds Availability: Our trusted odds checker Michael was tasked with tracking the odds of the selections to see just how achievable the advised prices are.  From his research conducted between 16th July 2014 and 30th August, we found that if able to bet as soon as the selections are sent, then the likelihood is that the subscriber need factor in only a small reduction in profitability from that attained at advised prices (1-2%).  However, if betting later in the morning, then a significant reduction in profitability is inevitable as prices are seen to drop by an average of 6-8%.



To get close to the officially recorded results, you need to be able to strike your bets pretty sharpish once the email has hit your inbox.  The positive inference from this though, is that the tipster is consistently identifying strong levels of value in the markets.

How To Find The Good Tipsters…

The above is only a small excerpt from our detailed review of this particular service, but hopefully it goes to show how our analysis can help you genuinely find those tipsters who’s advised odds can be trusted.

If you wanted to follow this tipster – you have all the info at your fingertips to decide if it is for you – that is if you are in a position to get this service’s bets on quickly. If you can, this tipster has produced an ROI 22%+ over 919 bets – all of which were proofed to us here at the SBC (They also offer an exclusive 20% discount to SBC members only)

Mind you, we’re hard people to please, because we’ve assigned a ‘Watch’ rating to this service until we can see more results that will justify a full recommendation. Yes, its good and shows oodles of potential but we only upgrade a tipster service into our Hall of Fame when we are truly satisfied they meet our strict criteria. As yet with this tipster we have yet to be fully convinced.

We don’t just analyse odds movements in our reviews either.  We break down other factors such as yearly performance, monthly performance, performance by odds band, performance by racing code, and performance to Betfair Starting Price.  Like I say, we really do look under the bonnet.

By subscribing, you will get all this information on three or more services in each of our regular SBC magazines, plus our must-read Tipster Profit Reports that help to track the ongoing performance of the very best services.

Read More On How We Can Help YOUR Betting


Bet Brokers – Clarification

In response to the developing story as regards the closure of Pinnacle Sports, SBOBet and other ‘Asian’ bookmakers, we have been investigating further the use of Bet Brokerage services.

Here at SBC we have subsequently been made aware of the uncertainty surrounding the use of Bet Brokers by users from the United Kingdom in particular. At this time, we can no longer recommend UK readers or members use any such unlicensed Bet Broker service given this information. Anyone doing so from the 1st October does so at their own risk and fully aware of the situation. Those of you from outside the UK who do utilise a Bet Broker service, should also be aware of how this may impact you based on your country of residence.

At the moment this is a developing story although there is a very good outline available at the Sports Book Review website.

We understand that Pinnacle Sports do have a UK Gambling Commission licence application currently pending, although are not able to supply a timeline for when this may be approved.

It is understood that some bookmakers such as 188bet who are licensed in the Isle of Man or Alderney will have extra time to apply for their Gambling Commission approval.

For the time-being other genuine alternatives include using the likes of Matchbook and Smarkets, who offer exchange style gambling and low commission rates plus decent liquidity. We intend to publish an interview with Matchbook to answer some of your questions soon. Bet365 if used predominantly for high liquidity sports such as football or NBA do generally offer competitive odds and are willing to take decent bets.

As we get more information on this story, we will endeavour to update all SBC readers and members.

Revealed – Betting Using A VPN (Virtual Private Network)

The very latest Smart Betting Club Magazine has just been released and once again its jam-packed full of expertise, tipster reviews and analysis to help you make money betting.

This month’s issue features an exclusive guide to betting using Virtual Private Networks (VPN) to help you beat the bookies. VPN’s are very easy to use with a number of free and affordable available options that can help you if impacted by bookmaker staking limitations. It’s essential reading for any modern-day punter.

Sign-up here to gain instant access to your copy of our latest issue or read on for more details…




Impacted by stake restrictions? Our explosive 9-page guide reveals..

1. How to safely open new betting accounts.
2. How VPN’s work and why they are so useful.
3. The best free & paid-for VPN options.
4. How they can keep you winning long-term.
5. PLUS Ask our VPN expert your questions!


1. The fantastic racing guru with a 22% ROI from over 900 tips (+ 20% SBC discount)
2. The FREE football & tennis tipster averaging 70% bank growth year-in, year-out
3. The betting expert with 500+ pts profit from over 4 years tipping at 8.6% ROI

Grab Your Copy Of This Report Immediately

You can pick up your copy of this magazine, the instant you join our service at the Smart Betting Club with full access to our exclusive members-only area.

Not only this but as a Gold SBC member you can also gain full access to our regular Betting Magazines, Practical Punter Reports & enjoy the peace of mind of our Money Back Guarantee if not satisfied once joining!


Posted in VPN

The Secret Tipster With A 46% ROI & Why I’m To Blame!

It’s fair to say that one of the best performing tipsters so far this year is actually probably one of the least well known…and it’s all my fault as to why.

With a set of (proofed) stats revealing a 185.9 pt profit from 351 bets and a Return on Investment of 46% in 2014, you would think people would be falling over themselves to find out more on this tipster.

Yet the vast majority of you reading this won’t know anything about them, who they are or how you can get hold of their tips.

And yep I’m to blame.

It’s because this tipster is only available via the Smart Betting Club Forum (where they have been posting their tips up for free for our members to follow) and I have failed to do my job in raising awareness of their outstanding form and how you can get hold of their tips.

In my defence, I have been preoccupied running the Smart Betting Club itself, but the reality is I should have been made you aware a few months back!

Back presumably in August when they bagged over 80 pts profit in the space of a week with a string of big winners. Before then they were already sitting on a pretty profit with a 33% ROI, yet these figures went through the roof soon after.

The Tipster In Question!

To give a bit more background, the Smart Betting Club Forum is available only to our Silver or Gold subscribers – and is a place designed for our members to discuss anything and everything to do with making money betting.

A few years ago, we also extended the forum’s remit to allow tipsters to also proof their tips there for free (enabling all SBC members to effectively live proof them), which is where the awesome tipster I introduced to you above comes in.

They started a forum thread called ‘All Weather General Bets’ back in January 2014 and they have posted their tips regularly since then…for you guessed it – backing on the All Weather!

Their record has been outstanding as I mentioned above – below you can find the key stats.

All Weather Bets
So good has it been that even if following at a simple £2.50 per point, you would have made £465 – between 5 to 6 times more than the cost of a Smart Betting Club subscription itself!

All Weather Bets 2

How You Can Follow Their Tips Free

With over 350 bets under their belt already, it is clear this tipster has a real edge and I am keen for as many of you as possible to sample their advice. It’s my way of apologising for not making you aware of their amazing form earlier…

So much so, I have agreed with them that they will continue to post ALL their bets on the members-only Smart Betting Club Forum until at least January 2015.

So if you sign-up today for either a Silver or Gold subscription, you will get at least 3 1/2 months access to their tips as part of your SBC membership.

Hopefully a nice little added bonus to your time with us – and a great way to get started on your path to making more money betting!

Best regards, Peter – SBC Editor

Sign-up for a Gold Smart Betting Club Membership today and gain instant access to our new-look SBC Forum.