Smarkets Exchange & SBK App: Interview & Review

We recently published a special ‘Exchange & Bet Broker Guide’ – dedicated to exploring 6 of the best places for you to bet.

After all, the simple act of putting your bets on with the right exchange, broker or bookmaker can make a MASSIVE DIFFERENCE to the profits you make betting.

So to showcase exactly how this guide can help you choose the right place to bet, today you can read our interview and feature on the betting exchange: Smarkets & its mobile app SBK

Smarkets & SBK offer a low 2% commission rate (much better than the 5% base rate from their main rival Betfair) alongside great odds on several sports and markets. It’s just one example of how betting away from the main bookie suspects can make your money go further!

You can pick up your copy of the Exchange & Bet Broker Guide the instant you join us at the Smart Betting Club.

SBC Exchange & Bet Broker Guide Extract: Smarkets & SBK

In Brief: Smarkets is a highly recommended betting exchange and a must-have account for all serious punters, especially those active on horse racing and football. The low 2% commission rate, coupled with improved website access both via desktop and mobile has seen a huge increase in betting volume. As well as the Smarkets Exchange, you can also now access their newly launched sportsbook app, SBK.

Smarkets Welcome Offers: New Smarkets customers have a choice of two offers depending on how you wish to bet.

If using the Smarkets exchange, you can take advantage of a £10 risk free bet when signing-up. If using their SBK sportsbook app, they offer a £10 risk-free bet for every friend you refer who stakes at least £20. This can be repeated up to 50 times.

Open a Smarkets Account

Download SBK

About Smarkets:

The Smarkets Betting Exchange continues to go from strength to strength with significant inroads in terms of market share and volumes of money now being traded on its exchange. It is a genuine competitor to the Betfair behemoth and continues to attract serious punters looking to get the best value bets possible.

Although they are now going head-to-head with direct rivals Betfair and Matchbook who both have moved to the same 2% commission rate for most customers (Betfair’s 2% rate is being rolled out across different countries), Smarkets have invested significant sums in developing its offering and have quite rightly developed a loyal base of customers.

The Smarkets site and app is now very user friendly and newly introduced innovations such as charting tools and conversion of odds into percentages help you quickly evaluate each betting market and make quicker, more informed betting decisions.

Features like their trade out functionality option which allows you to ‘green up’ any bets you have open alongside their instant match option for in-play betting are welcome additions. The Smarkets exchange betting app also continues to be one of the top rated for mobile betting and the site itself is stable and not prone to falling over unlike others.

Their Asian handicap football lines essentially mirror many of the markets punters in the UK can no longer obtain through the likes of Pinnacle Sports. The in-play markets for both football and racing have also seen increased volume and usage, marking them out as further options for shrewd punters. It should be noted that although improved, Smarkets, like Matchbook, still don’t quite have the breadth of markets nor volume in that others such as Betfair do.

Away from Football & Racing, Smarkets also offer markets on all other major sports and events including but not limited to: Politics, Tennis, American football, Baseball, Basketball, Cricket, Golf & Rugby league. You can also bet in-play on many of these markets.

As they allude to in our interview, they don’t indulge in the ‘entertainment’ side of betting – so you won’t find links to casino or bingo as can be found plastered all over the Betfair site and most bookmakers these days. They give the firm impression of a company focused on providing the best betting experience and odds, whilst regularly introducing new features and investing in growing what they offer.

Smarkets are also listed on the major odds comparison website – Oddschecker, so you can easily cross reference their odds against both their bookmaker and exchange rivals.

About SBK

Launched earlier in 2019, SBK is the new Smarkets based bookmaker app, available to download via or through the Play/Apple stores.

SBK offers a solution to those of you who prefer to use a bookmaking app, rather than an exchange as the odds are identical to those available on the Smarkets exchange itself. Unless exchanges confuse you – there is likely little reason to need to have both options, so you can simply choose the way you prefer to bet.


All told, we are fans of Smarkets, whether it be using via their Exchange or SBK app and can recommend them as a key account to hold. Well run, simple to use with a good clean user experience, there is plenty to like about what is on offer. Highly recommended.

Our Interview With Smarkets

To understand more about Smarkets, they were also good enough to answer a series of our questions in this exclusive interview….

SBC: For those unfamiliar, can you outline how Smarkets works and what it offers customers?

Smarkets is fusing sports betting, political prediction markets and financial technology into a sleek, modern betting exchange. We focus on having the fairest price and best technology, rather than prioritising entertainment and gambling like most others in the betting industry.

Also, with our new app SBK, we’ve taken the unrivalled odds of our exchange and placed them in a cleaner sportsbook format. We’re really excited about this as we have done a deal to allow us to bring it to the US market next year.

SBK was introduced as there are still clearly a lot of bettors out there that are using sportsbooks because at first glance they appear easier and clearer to use than an exchange. So, in order to cater for these customers, we have taken the unrivalled odds of our exchange and placed them in a cleaner sportsbook format.

What are the advantages of betting through Smarkets compared to other exchanges or traditional bookmakers?

Put simply, the betting exchange model means that prices are generally fairer than bookmakers, while our 2% commission (on net market profits only) means that among fellow exchanges we offer one of the cheapest and simplest commission structures. We also strongly believe we have one of the best platforms in the industry, so users have a better experience with our products.

You are up against a well established giant of the betting industry in Betfair – how has the Smarkets share of the exchange market grown of late?

Right now, the betting exchange sector is in the best shape it’s ever been in, growing by 21% from £283m to £343m between October 2017 and September 2018 according to the latest Gambling Commission statistics.

Naturally, an ever-growing sector means more competition too – but the good news for us is that we are continuing to claim more market share.

This is reflected by the numbers at the end of 2018, with our total annual traded volume rising by 46% on the previous year, to an all-time high of over £4.5 billion.

We believe that our continued growth in a competitive market is down to our innovative base as a technology company, which has allowed us to adapt quickly, continually develop the Smarkets exchange, and as a result, offer a superior experience to customers. No betting app is rated higher than Smarkets on iOS, and we believe this shows that our focus on technology and price is paying off.

Do you have any stats on how betting with Smarkets and your low 2% rates help punters obtain better value?

We compared our price (with commission) just before each of this year’s Cheltenham Festival races, and you would have netted 101% more profit with us compared to the Industry Starting Price had you put £10 on all 28 winners.

The key for any betting exchange is the volume of money traded on it – AKA the ‘liquidity’. How does this compare with your rivals and how has this grown over the past year since our last update?

Liquidity and volume have grown enormously in recent years, especially on the most popular sports like football, horse racing and tennis. During marquee events like the Cheltenham Festival and World Cup we regularly see trading volumes in the millions and sometimes 10s of millions. Cheltenham volume went up by 10% to over £150m in 2019, while the Grand National again set a new record for our most-traded single event at £76.5m, an increase of 33% on the previous year.

What are the main markets and sports you offer and see the most trading on?

As with other operators, football and horse racing are the two biggest sports for betting and trading, but we offer a wide variety of sports as well as the most extensive list of UK, US and global political markets out there. As we grow we are continuing to see more liquidity across the exchange for all markets. We also recently hired a specialist to oversee this and ensure that we are constantly adding new markets that our customers will love.

Not only this, but we very often have the best odds in relation to these markets, especially when it comes to singles on football, which helps in attracting customers across the board.

What about in-play and live betting on sports like football and  horse racing? Can you outline what you offer and the volume of money traded on Smarkets these days?

Our in-play volume is also growing, especially in top-level football as we offer ‘Instant Match’ whereby you are matched at the live price and as long as nothing ‘material’ happens in the following eight seconds, you are guaranteed to get that price, rather than waiting for an in-play delay to be matched.

I noted a significant increase in the markets you are offering for Political betting over the past 12 months. Can you detail what is on offer and the volume of money being traded in this sector these days?

At Smarkets we have a dedicated team with their fingers on the pulse to add new and exciting political markets as and when they happen. What this means is that we offer the widest array of events in the industry, covering not only the UK in-depth but also the political sphere across the world – be that the US, EU or Israel, to name just a few.

Our most popular and traded markets relate to highest-profile stories – be that the year of the UK’s next General Election  or Trump’s potential impeachment.

Are there any other new markets or innovations introduced over the past year to be aware of?

The past year has been a really exciting one for us, with a landmark deal to take our platform to America and the release our new sportsbook app, SBK. This has two revolutionary features with Price+ showing users how often they’re getting better odds with us compared to those offered by traditional bookmakers. SBK also has a social feature allowing customers to share tips. We believe this is going to have a big impact on the market, as users no longer have to go to different places for their information and being able to place a bet.

We currently offer SBK as an app-only product, so customers can access it by downloading it on the Play or Apple stores respectively. Users can access the Smarkets exchange either via the website or by again downloading the Smarkets App on the Play or Apple store.

We’ve also vastly improved our live charts on the exchange, which can be a real asset for people looking to trade, and really help to bring to life how the markets change over time – we really do believe they’re the best out there.

One other thing to mention is our new Open Banking payment method. We’re one of the first betting companies to get on board with this technology and now our users can connect securely to their bank and receive their withdrawals much quicker than the standard card funding method.

In September you announced a partnership to offer your new sportsbook SBK to customers in two American States – Indiana & Colorado. Do you have plans to extend this to other US States where sports betting is now legal and what are your plans for growth into the US market in general?

It was a landmark moment for us to secure a partnership allowing us to bring our sportsbook to Indiana and Colorado. The aim for us is to become established in these two states, and then, of course, the goal is to roll out our success across all other states where sports betting is legal. The US sports betting industry could represent around $155 billion if most states legalised it, making it a crucial market to become involved with.

Finally, what offers do you currently have for those keen to open a Smarkets account?

We are currently offering sign up bonuses across Smarkets and SBK – making it a great time to open an account with us. On Smarkets we have a simple sign up and get £10 risk-free, while on SBK we have a system whereby if you refer a friend, and they stake £20, you both get £10 risk-free. What’s more, you can both do that up to 50 times, meaning there’s a lot of money in risk-free bets to be had!

Open a Smarkets Account

Get The Full Lowdown On The BEST Places To Bet

So there you have it – revealing insight into just 1 of the 6 firms as recommended in SBC’s Exchange & Bet Broker Guide and the difference they can make to your take home profits.

If you are keen on learning more about Smarkets and the 5 other firms included within this guide, make sure you grab a copy of it right away.

As soon as you join the Smart Betting Club, you can download your very own copy and start placing your bets where the professionals do.

Best Regards,

Peter Ling
Smart Betting Club Editor


MustardBet – Interview with the new ‘winners welcome’ UK bookmaker

One of the biggest obstacles facing punters these days is the simple act of finding a regular place to get your bets on – specifically those firms that won’t penalise you for placing winning or ‘shrewd’ bets on a regular basis.

Which is why at SBC we have been looking at alternative options and a variety of up-and-coming bookmakers, betting exchanges & bet brokers who not only offer good odds, but actually accept bets from winning gamblers .

One such firm fitting this mould is MustardBet – who were 1 of the 6 firms we investigated in our recently published Betting Exchange, Bookmaker & Bet Broker Guide.

MustardBet are a fully regulated UK based firm who are using their own proprietary statistical models to offer competitive odds to all punters, including winners, on a variety of sports and markets.

Keen to carve out their own path and provide something unique, their in-built system works to low margins and updates odds extremely quickly, allowing shrewd and sharp punters like many SBC members to access a fully transparent betting system.

To help discover more on their service, MustardBet were good enough to answer some of my questions as part of an exclusive interview first published in the guide – an extract from which I have copied into today’s post.

More on MustardBet and 5 other ‘winners welcome’ firms can be found in the aforementioned guide, available only to Smart Betting Club members. Join the club today.

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SBC: For those unfamiliar, can you outline a little bit about MustardBet, your origin and what you offer customers?

MustardBet: A cursory look at MustardBet reveals how different it is. It is a bookmaker built by punters for punters. It looks like no other, because we have built the platform ourselves, rather than opt for a white label. It has a greater granularity of pricing and smaller house margins. It always shows the stake available at a price, because it treats all customers equally and nobody is stake-factored. It only shows the markets which we know punters bet on, and deliberately does not force punters to wade through reams of markets which they never play.

Essentially, our proposition is to offer super competitive prices and a no-nonsense betting experience that’s built around speed of bet placement, tighter margins and an innovative UI.

What type of punter is MustardBet aimed at?

MustardBet is aimed at all customers, naturally. But we suspect that frequent players will appreciate the unique features of our platform most e.g. lower margins, instant re-betting of max amounts and transparency around market turnover.

What is your approach is to odds compilation and accepting bets from customers?

We seek to automate as much as we can. Odds compilation is done by proprietary statistical models and our automated market maker, which responds to customer activity. We do indeed welcome winners – their action assists us in offering what we think is an optimal price to all customers at all times.

What are the main sports you offer markets on and those which see the most volume? 

All sports will be offered, and we are working our way down from the most popular to the more niche. Football, tennis, baseball and golf are widely featured. Basketball, American football, rugby league, rugby union, and darts are nearly there and we are constantly looking to expand the offering.

Focusing on football – what leagues and competitions do you cover here?

The customer will find matches from most European leagues and cups, as well as major international competitions for club and country. A global coverage is imminent.

How do your football odds compare with those from the big Asian firms in the main markets such as 1X2, Over/Under and Asian Handicaps?

Our odds will always be different as they respond to the unique client base which we have. In terms of margin, we have set out to work to similar over-rounds to the best Asian facing firms, but our prices will only be similar by accident, rather than design.

How quickly do the odds or lines move in the football markets?

This is something we pride ourselves on. We’ve built the technology in such a way that our prices react incredibly quickly to game events and to every bet placed on that event by all customers across the sportsbook. It’s this speed, and transparency, that will help our customers react quicker.


Do you offer in-play betting on football?

We do offer in-play betting on football, and, of course, it is in-play betting with a major difference. Unlike other sportsbooks who impose betting delays within their in-play products, MustardBet does not. Our ‘Dangerball’ feature means that as long as there is not an increased likelihood of an imminent goal or game changing event (e.g. red card), bets are struck without any delay at all. As a customer experience, it is dramatically better than what prevails today.

Aside from football and golf, which other sports and markets are popular?

With a summer of grand slams almost over, we’ve seen good uptake on our tennis markets. Darts and baseball are not far behind, and we have high hopes for basketball and American football.

Do you have any plans to expand into other sports in the future and if so, which ones?

We feel we have expertise in American sports such as MLS, MLB, NBA and NFL so we’ll be adding this to the site more regularly. Alongside Football Tennis and Golf – darts, cricket, rugby league and rugby union are all regulars on the site and it’s our intention to keep adding to this list. 

How does the MustardBet website work on mobile/tablet and is there an app available?

We have an Android and iOS app in the app stores, which both feature our innovative rotating betslip. Like our desktop product, we’re committed to continuous development of the mobile offering.

Are you on or do you plan to be featured on any major odds comparison websites such as Oddschecker or Oddsportal?

Yes we are in talks with some of the major odds comparisons portals. This is a key part of our marketing strategy, as we believe our prices will stand out in these settings.

For each of the bets you place, there is a max staking limit on offer. Why is this in place and what happens if the maximum stake for a bet is taken up. Do you then offer lower odds?

We don’t see this as a max bet limit per se, as customers can use this facility to go in again and again. It’s a common frustration for customers not knowing how much they can bet at a particular moment in time. So, making that amount visible on the MustardBet site removes that uncertainty.

How can customers deposit or withdrawal funds and are there any fees/restrictions on the latter?

Deposits can currently be made via Visa and Maestro debit cards and are not subject to any fees. We do also have direct bank transfers available on request. We obviously recognise that we need to add more payment options and rest assured we are working with various providers to implement further options.

Who are you regulated by and what assurances can you provide customers that money deposited with you is safe and secure?

MustardBet maintains two betting licences, one with the Gambling Commission in the UK, and one with the GSC on the Isle of Man. It is a fundamental condition of these licences that customer funds are maintained securely within a separate client funds account that can in no way be used for the day to day operating of the business.


Open a MustardBet account 


So there you have it – revealing insight into just 1 of the 6 firms as recommended in SBC’s Exchange, Bookmaker & Bet Broker Guide and the difference they can make to your profits.

If you are keen on learning more about MustardBet and the 5 other firms included within this guide, make sure you grab a copy of this guide right away.

All 6 firms also welcome winners as they make their profit either based on betting turnover or the commission they charge you on each bet. So, whether you win (or lose) they will never ban you from their service – unlike so many of the ‘major firms’.

Offering solutions for punters on all sports including but not limited to Horse Racing, Football, Golf, Tennis and all major US Sports like NBA or NFL, this guide will help show you the best firms to bet with to make long-term sustainable profits .

As soon as you join the Smart Betting Club, you can download your very own copy of the guide and start placing your bets where the professionals do.


Matchbook Exchange: Analysis & Interview

Discover one of the best places to bet and pay less commission with our detailed examination of the Matchbook betting exchange.

This article is taken directly from the recently released ‘Betting Exchange, Bookmaker & Bet Broker Guide’ where Matchbook are just 1 of the 6 firms recommended to help shrewd punters make more money.



In Brief: The Matchbook exchange is another must-have betting account for any punter. Offering low commission rates, excellent liquidity and a genuine alternative for punters unable to hold accounts with the likes of Pinnacle Sports.

The SBC View: We highly recommend all punters open accounts with the exchange – Matchbook, who offer extremely competitive odds and low commission rates for those of you betting on the likes of Horse Racing, Football, Tennis and all the major USA based sports

If you haven’t got a Matchbook account yet and you bet on any of these sports, it’s imperative you open one and start to use them for your bet placement. Especially given the fact that all new Matchbook customers can enjoy low commission rates on ALL markets. Compared to the 5% commission base rate that their main rival – Betfair offers, its easy to see why they are so highly thought of right now.

Football is the main sport for trading on Matchbook, yet we have seen significant growth in other sports such as Horse Racing and Golf in recent times. The markets for both these sports plus all the major US offerings: NBA, NFL, MLB & NHL offer competitive odds, often at similar odds you will see over in Asia. Compare the odds on offer from the likes of Pinnacle Sports with Matchbook and you will see they are very closely matched even after commission.

Horse racing is also now a major market for Matchbook customers, which is all the more impressive considering it was first introduced back in July 2016. They now offer competitive odds for both win and place betting in each UK and Ireland race at their low commission rates including growing liquidity for in-play traders.


There is however, one fundamental difference between Matchbook and their competitors that it is wise to be aware of. Whereas they only charge commission on winnings, Matchbook take a (smaller) commission on all bets, regardless of whether the bet wins or loses. This is because Matchbook operates a “per transaction revenue model”, identical to many financial exchanges.

A detailed explanation on this can be found here but in summary, it depends on the amount you trade and your location as the commission rate will vary with the base rate starting at 1.5% and rising to 1.75% if located in the UK or Ireland and accepting an existing bet. For those of you happy to post an offer for a bet, this reduces significantly to 0.75% (standard) and 0.85% (UK/Ireland).

Handily, Matchbook also features on two of the most popular odds comparison websites – Oddsportal and Oddschecker, allowing you to compare their odds (with the option to add in your commission rate on Oddsportal to get the true odds) across several major sports.

We have also been impressed by the ‘Insight’ section of the Matchbook website now available, which features links to podcasts, tips, advice and education on how to bet. Completely free to access, you can find some excellent content and guidance from several big name and most importantly of all, clued up punters.

Open a Matchbook Account

In Summary:

Positives: Large number of markets/sports available. Very strong Football & Horse racing markets now offering very competitive odds. Similarly, strong odds on Golf, Tennis & US sports. Excellent ‘insight’ section full of advice for gamblers. Included on Oddschecker and Oddsportal. Lower commission rates for those posting odds.

Negatives: Commission charge on stake of losing bets with different rates per country. Some customers need to pay a withdrawal fee. In-play markets still developing.

Recommended For: All punters – another must-have account.



To understand more about the Matchbook service, they were also good enough to answer a series of our questions in this exclusive interview….

SBC: For those unfamiliar, can you outline how Matchbook works and what it offers customers?

Matchbook is designed for smart bettors who want more value. At Matchbook we offer deep liquidity in a whole range of sports and low commissions.

What are the advantages of betting through Matchbook compared to other exchanges or traditional bookmakers?

While you bet against the ‘bookie’ with a Sportsbook, at Matchbook you go head-to-head with fellow bettors. This means better odds across a whole range of sports and a betting site that is open to winners. While many of the big sportsbooks are in the habit of restricting winning players, at Matchbook we welcome them.

What are the main markets and sports you offer and see the most trading on?

Football Betting is consistently our top traded sport and the FIFA World Cup was a huge success with £260 million traded throughout the tournament.

Focusing on football for a minute – how do your odds compare with those from the big Asian firms in the main 1X2, Over/Under and Asian Handicap markets? 

We are consistently best priced on numerous Asian handicaps and Asian goal markets. On the Matchbook Betting Podcast our panelists regularly highlight the advantages of Asian handicaps minimising risks by halving your stakes on 2.0 and 2.5 for example. One of our key objectives is to provide our customers with content that enables them to become smarter bettors and we do this through the Matchbook Podcast and

Moving onto Horse Racing, it’s now been 2 years since you first introduced racing markets on Matchbook. How have these markets developed during this time?

We have made great strides with our Horse Racing product in recent times. While there’s always room for improvement, Matchbook customers can get substantial amounts matched on selections even a couple of hours before the off of each race. The needle may move a bit slower in the early morning but take a look as the day progresses and you can really see the action heating up.

What about in-play and live betting on sports like football and racing. Can you outline what you offer and the volume of money traded on Matchbook these days?

With football we have seen an uptick in in-play wagering and the vast majority of pre match markets are also offered in running which is ideal for any customers who are looking to trade out of their positions.

In play Horse Racing only launched this year prior to Cheltenham and while it started slowly we have seen a gradual uptick on customers getting involved in these markets. Flat racing is always a tougher proposition to trade in running but come the National Hunt season we would expect a lot more customers to get involved.

I understand Golf betting is a keen area of growth on Matchbook with a large array of tournament matchups now covered. How has betting on this sport grown on Matchbook recently?

Golf betting is now consistently in our top five traded sports and it’s not just when the majors roll around either. Tournament matchups, as you mentioned, cannot be found at any other exchange or sportsbook in this part of the world and we have seen from our customers reaction that there is a real appetite for these markets. We have Ollie Noonan (aka @fairwaywedge on twitter) on the Matchbook Podcast with us every Tuesday to preview these matchups and we’ve most definitely highlighted markets that may have been missed by many bettors in the past.

Are there any other new markets or innovations introduced over the past year to be aware of?

In running Horse Racing generally was a huge addition for us. That launched at a similar time to the 0% on Racing offer so it was a real fillip to our product and allowed customers to manage their position once the race was off. We have a few more exciting Horse Racing features to follow in the coming weeks and months so watch this space on that one.

One of our key motivations is a focus on customer service, which is our differentiating factor. We want to be the exchange that makes the difference, if you experience a problem or have a suggestion as to how we can improve the customer experience we want to know and have a dedicated team focussed on engaging with and sorting any issues for customers.

Can you explain the commission fees for using Matchbook and how they work?

There is no question we offer the lowest commission in the exchange market on Horse Racing with a 1.5% net win rate and as we head towards the end of the flat and into the National Hunt season we’re really excited with the level of activity on site.

In other sports Matchbook has two different commission rates of either 1.5% or 0.75% on all trades, depending on whether you accept another user’s offer or whether they accept your offer.

If you accept an existing offer in a market the standard commission rate is 1.5%. If you post an offer, which another user then matches, the standard commission rate will be 0.75%.

I understand the fees change slightly for UK and Ireland customers – can you outline how and why?

Since 2015 laws in both Britain and Ireland Matchbook is required to pay an additional 15% tax on all betting exchange commission payments received from its customers to the respective governments. Customers residing in the UK and the Republic of Ireland will be charged a portion of the Point of Consumption taxes. So if you accept an existing offer in a market the standard commission rate will be 1.7%. If you post an offer, which another user then matches, the standard commission rate will be 0.85%. If you are betting on Horse Racing which is 1.5% Net Win commission, the standard commission rate will be 1.7%.



So there you have it – insight into just 1 of the 6 firms as recommended in SBC’s ExchangeBookmaker & Bet Broker Guide and the difference they can make to your profits.

If you are keen on learning more about Matchbook and the 5 other firms included within this guide, make sure you grab a copy of it right away.

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All 6 firms in the guide also welcome winners as they make their profit either based on betting turnover or the commission they charge you on each bet. So, whether you win (or lose) they will never ban you from their service – unlike so many ‘major firms’.

Offering solutions for punters on all sports including but not limited to Horse Racing, Football, Golf, Tennis and all major US Sports like NBA or NFL, this guide will help show you the best firms to bet with to make long-term sustainable profits.

As soon as you join the Smart Betting Club, you can download your very own copy of the guide and start placing your bets where the professionals do.

Best of all if joining right now, you can also save up to a whopping £45 on the usual cost of an SBC membership.

This is because we have slashed the price of joining to ensure as many people as possible have access to our reports, magazines and guides.

We know we can make a difference to your punting – so why not sign-up right away and get started immediately. (There is a 90-day money back guarantee available after all!)


The Latest on £500 Minimum Bet Guarantees & Sky Bet’s New Offer

Minimum Bet Guarantees have been in the news recently and last week the biggest firm yet – Skybet joined the throng with the unveiling of their own £500 ‘lay to lose’ offer – available to those betting on all Class 1 and 2 races from 10am each day.

Whilst it was welcome news that such a large bookie as Skybet had put up its own guarantee, their offer is not as extensive as some of the others available, yet is still another step in the direction for those of us fed up of restrictions and closures.

I covered the topic in more depth in my article on Min Bet Guarantees a couple of weeks ago and the hope is that these offers could be the start of a more widespread acceptance of bets from all punters (not just losing ones).

Especially if stories like this article in the Daily Mail continue to raise awareness of unfair bookmaker practice in limiting winning bets.

Min Bet Guarantee Round-Up

(Updated 30th November 2018 in light of Betfair’s expansion to offer the guarantee on all races)

To help keep you informed, I have penned a quick summary of what is on offer from each of the 3 firms offering these guarantees and the different terms and conditions. Please note – this covers online betting only.

Bet Victor – By far the most extensive offer initially, Bet Victor have rolled out a ‘Bet Guarantee’ market for every UK/Ireland race, where you can win up to £500 from 11am onwards. Both win and each way betting is allowed.

Those of you who have had Bet Victor accounts closed in the past are also welcome to apply to have them reopened to use in the guarantee market. Indeed already a dozen or so of you have emailed me to confirm previously closed accounts are now usable once again.

Despite initially offering the same odds in the ‘Bet Guarantee’ markets as in their normal racing markets, you can now expect to find worse odds at times, especially for smaller race meetings or those with unfavourable each way terms. Evidence seen by us recently suggests the ‘Bet Guaranteed’ market is now working regularly to higher over-rounds and lower value prices.

Therefore, do be sure to double-check the odds being offered in the Bet Guarantee market and how they compare before placing your bets.

Betfair Sportsbook – Initially offered a £500 lay to lose guarantee for all class 1 and 2 races for UK and Ireland, although this was recently expanded on the 30th November to cover ALL races.

You can bet up to £500 on all races win only from 10am and those of you previously restricted by Betfair Sportsbook will be able to get on without issue. Unlike Bet Victor’s offer there is no separate ‘guaranteed’ market and you simply bet as you would do in the regular Betfair win racing markets.

Skybet – They will lay a bet to lose up to £500 from 10am onwards, although this is for win bets only and in class 1 & 2 races.


As and when any other bookmakers roll out their own offers, I will keep you updated.

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6 More Places To Bet In This Unique Guide

For those of you after further recommendations on the best places to bet, especially some of the lesser-known options, then you can find a very detailed rundown on 6 firms in the latest Smart Betting Club publication: The 2018 Exchange, Bookmaker & Bet Broker Guide

The 6 firms included in this guide might not be household names, yet they offer some of the best value odds, lowest commission rates & best of all – they welcome winning gamblers. You will never have your accounts closed for being successful at betting

Offering solutions for punters on all sports including but not limited to Horse Racing, Football, Golf, Tennis and all major US Sports like NBA or NFL, this guide will help show you the best firms to bet with to make long-term sustainable profits.

You can access your copy of the 2018 Betting Exchange, Bookmaker & Bet Broker Guide with any Smart Betting Club membership (Silver, Gold or Platinum). As soon as you join the Smart Betting Club service, you are granted instant access to the guide.

Sign-up today and gain instant access to the Smart Betting Club

See you on the inside.

Peter Ling
Smart Betting Club Editor


The Best Bookmakers, Betting Exchanges & Bet Brokers / 2018 Updated Guide Out Now


Discover the best up-and-coming places to bet with the 2018 ‘ Betting Exchange, Bookmaker & Bet Broker Guide ’ – available now to all SBC members

Tackling 6 of the best firms my team and I have used and examined – the guide avoids all the usual bookies you already know about and focuses on the lesser-known places that the professionals use.

Alongside the detailed analysis and recommendations, you can also read exclusive interviewswith all 6 firms on what they offer.

They might not be household names or bombard you with adverts every time you watch sport on TV, but what they do offer you is the chance to get better value odds on your bets.

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All 6 firms also welcome winners as they make their profit either based on betting turnover or the commission they charge you on each bet. So whether you win (or lose) they will never ban you from their service – unlike so many of the ‘major firms’.

Offering solutions for punters on all sports including but not limited to Horse Racing, Football, Golf, Tennis and all major US Sports like NBA or NFL, this guide will help show you the best firms to bet with to make long-term sustainable profits.

You can access your copy of the 2018 Betting Exchange, Bookmaker & Bet Broker Guide with a Smart Betting Club membership.

If you have any questions on the guide or Smart Betting Club membership, you can contact me directly via

Best Regards,
Peter Ling
Smart Betting Club Editor


Insight Into The New BetVictor & Betfair £500 Minimum Bet Guarantee


Earlier this week Bet Victor made a significant announcement of interest to punters everywhere with the introduction of a ‘minimum £500 bet guarantee’ for all UK and Irish horse races.

This guarantee states that, from 11am each day, anyone, even those of you who have had Bet Victor accounts closed in the past, are now eligible to win up to £500 betting on horse racing.

Here is what they had to say:

“As of today (Monday 20th August), when placing a single bet as normal, customers will be presented with the option of selecting Guaranteed Bet, a new market which will give customers the chance to win up to £500 on the ‘win’ part of a single bet. The market will appear alongside existing ‘extra markets’ on any race.

Guaranteed Bet is only available on ‘win’ and ‘each way’ single bets only from 11am on the day of the race until the race starts. Thus, a £50 ‘each way’ bet on a horse at 10/1 would qualify.”

Betfair Follow Suit…

The very next day Betfair also announced an expansion of their own £500 minimum bet guarantee to class 1 and 2 races and several other race meetings taking place in the UK and Ireland.

This offer is slightly different in that it applies an hour earlier from 10am and covers win bets only. In addition, it also included the intriguing caveat Betfair reserves the right to exclude customers who, we believe, are executing trades using automated systems or software.’ Some might see that as a possible get out clause….

You can read about Betfair’s offer in more detail here and no doubt news on which race meetings will qualify for this concession will follow each week.

Step In The Right Direction

Both Bet Victor and Betfair’s announcements are the first step on the road toward a voluntary acceptance of bets from all punters, including those of us previously deemed ‘unprofitable’ due to the nature of the bets being placed.

Many customers have been closed or heavily restricted by racing bookmakers and not just those of us with a proven track-record either. There are numerous stories of loss making punters having accounts blacklisted simply for taking the wrong bet at the wrong time or with ‘standout’ odds.

This is a subject that I have covered in depth here at SBC, whether through our 2016 Better Betting Campaign, articles on keeping your bookmaker account open, or the call to action to raise awareness of the issue with the Gambling Commission back in March.

Finally, it now seems that action is being taken and that bookmakers have started to recognise that there might be a better way forward than the current mess.

HBF’s Chair Speaks

These guaranteed bet announcements come hot on the heels of discussions held by bookmakers with the Horseracing Bettors Forum (HBF), an organisation first setup in 2015 to represent the interests of those who bet on Horse Racing.

Acknowledging the depth of the account restrictions/closures issue for punters everywhere, the HBF board opened dialogue with bookmakers on a voluntary Minimum Bet Offer and these recent announcements are the result of that.

To find out more on this story I chatted to current HBF chairman, Matt Bisogno, for his thoughts on these recent developments. Here is what he had to say:

“From a punter perspective, this is obviously very good news. It should reduce the number of duplicate accounts and, far more materially than getting a bet to win £500, it means that most previously restricted punters will be able to have £20 on a 5/1 shot. It seems ridiculous that that is not the case universally, but I think that is the headline win here.

Of course, we punters cannot have our cake and eat it, and I think it is right that operators make the MBL (Minimum Bet Liability) provision on a ‘no frills’ basis, i.e. no Best Odds Guarantee offers.

Competition in the marketplace should still ensure that such concessions exist for recreational bettors: in other words, I think we’re moving towards two different punter demographics, each of which is catered for slightly differently.

My hope is that operators will see an improved turnover from MBL such that, even if their margin is slightly reduced, the absolute figure remains competitive as a result of the greater volume wagered. That will depend on how MBL is traded on both sides of the transaction, of course, and punters have a duty to ‘play nicely’ to that end.

These are interesting times, and I’m pleased HBF has been able to directly impact the landscape, hopefully for the better.”


Some great insight from Matt and I think most punters would agree that getting something on, even without concessions like Best Odds Guaranteed from 10/11am onwards is better than nothing at all.

More Bookies To Follow?

Whilst only 2 bookmakers are onboard so far, as per an online guaranteed bet offer, it is hoped more will join them in due time with another major firm rumoured to be close to doing exactly that.

It is also reasonable to assume that all other bookmakers will be watching the outcome of Bet Victor’s and Betfair’s new guaranteed bet offer with keen interest and will likely follow suit should it work out (i.e. if it is profitable for them).

It is more than possible that in doing so, the terms surrounding such guaranteed bets might be expanded as competition grows. Higher staking levels, earlier bet times, and even expansion into other markets and sports could feasibly follow – yet only if this early roll-out goes well.

Many punters, quite rightly, are deeply cynical about bookmaker motives and promises, yet this on the face of it does look promising so far. We must acknowledge, however, that it’s only being offered by these bookmakers because they feel it might be overall a winning venture for them.

Bet Victor Closed Accounts

One other very interesting point to raise regards those of you who have suffered closed or restricted betting accounts with Bet Victor as they are re-activating such accounts for those punters who wish to delve into their new guaranteed bet market.

I notified SBC members of this earlier this week and I have already heard from many who have had their accounts re-opened and made eligible to bet from 11am on these races.

I even heard from one member who had his Bet Victor account closed 5 years ago and, yet, was seemingly no longer registered on their system (at least they couldn’t find him!). He has now opened a fresh new Bet Victor account that can now bet on all markets.

With this in mind, it is well worth checking where you stand- to do this, Bet Victor are inviting you to email with details on your account for usage with the Guaranteed Bet market.

My early analysis of the odds also indicate that horses in the ‘Guaranteed Bet’ market with Bet Victor have identical odds to those offered to all other customers. Thus, any fears over a ‘2-tier’ odds system should be allayed.

Keeping You Updated

I will of course keep you all updated on any further developments as per these Guaranteed Bet Offers should as hoped, more bookmakers join Bet Victor and Betfair.

I am also keeping a keen eye on how these existing offers play out and how they are honoured, with all SBC members having a direct line to me to share feedback on their experiences.

Those of you on Twitter can also follow the Smart Betting Club (@sbcinfo) for the very latest news as it breaks.

Best Regards,

Peter Ling
Smart Betting Club Editor


Best World Cup Offer: Up to £70 in free bets for all new Smarkets customers

SBC recommended betting exchange, Smarkets, have just sent over details on a fantastic offer for new customers, whereby you can enjoy up to £70 in free bets during the 2018 World Cup.

All you need do is pick a team for the World Cup and in each match they play, you will get a £10 risk-free bet to place.

So if you select a team that goes all the way to the World Cup Final, you can enjoy 7 X £10 risk-free bets. Every team is guaranteed at least 3 games so as an absolute minimum you will benefit from 3 X £10 free bets.

To qualify for this offer, you must be a new Smarkets customer and simply choose a team via this link.


Why SBC Recommends Smarkets

Now I realise you will be inundated with details on special bookmaker offers during the World Cup, but the reason I am happy to put this forward is based on our recommendation of the Smarkets service.

Their low 2% commission rate compares very favourably (much better than main rival Betfair) and with a wide range of markets, increasing liquidity and good site stability, its a essential betting account.

Throw into the mix the chance to get up to £70 in free bets during this World Cup and it’s a great time to join them.

Best Regards,
Peter Ling
Smart Betting Club Editor

6 Tips For Following Racing Tipsters On Betting Exchanges

It is common knowledge these days that if making money betting on horse racing, you will at some point encounter difficulty with either your stakes being restricted or your bookmaker account being closed.

There is hope that this may change in the future with the discussions surrounding a minimum bet law, which are certainly gaining traction in 2018.

Yet until such a time as bookies either agree or are compelled to lay all punters a decent bet, one of the most popular places to bet without issue are the betting exchanges.

So, to help you understand more on how to maximise this, I have put together this updated guide featuring 6 tips for following racing tipsters on betting exchanges…


As an exchange-only racing punter, it’s important to understand that the vast majority of money only starts to flow into most racing markets approximately 10 to 15 minutes before the off.

(I say most as there are some obvious exceptions such as at Cheltenham or other big race meetings, which will see larger sums traded earlier)

To showcase this, compare the amount of money traded on Betfair for each of these 5 races that took place on a pretty standard Monday afternoon’s racing.

I simply noted down the amount of money traded at 3 time points: 21 minutes, 11 minutes and 1 minute before the off for each of the 5 races, which you can see below:


Without exception, the most trading took place in the 11 minutes before each race started.

Take the 4.30pm race as one example – at 4.19pm, there was £60,925 traded yet come 4.29pm, this had jumped to £495,057.

Within 10 minutes an extra £434,132 had been traded – 87% of the entire market!

The knock-on effect of this is two-fold.

Firstly, it’s an understanding that most of the trading takes place during this time and when your exchange bet is most likely to be matched.

Secondly, it’s the knowledge that prior to the final 10 minutes, it is harder to get your racing bet accepted, especially if it’s based on advice coming from a popular tipster.

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One of the simplest angles to make a profit on the exchanges is by following tipsters that make a profit at Betfair SP (after commission of course!).

They offer the easiest, most simple approach as once a tip comes in – you simply place the bet, stick in your stake at Betfair and walk away.

Although the number of profitable Betfair SP tipsters is growing, it’s a fairly small pool to choose from currently.

One profitable Betfair SP tipster I rate highly is the free ‘place laying’ tipster providing their advice for free to SBC members currently. The tipster is called ‘The Accountant’.

Simply put, he recommends you lay their horses NOT to finish in the place money in any given race. That is not to finish in the first 2, 3 or 4 of a race depending on the number of runners.

Over the course of more than 800 lays and risking no more than 3% of your betting bank on any advised price lay, this tipster has grown a bank of £1000 to in excess of £2,500.

This is after 5% Betfair commission has been deducted from each profitable lay.

Providing one simple angle for those of you after a simple exchange tipster for you to follow.


One of the most fundamentally important points to consider when betting is that of obtaining value.

All successful punting is based on the concept of value betting and the idea that the odds for any particular bet are priced in your favour.

Therefore, the odds you take on a bet really matter.

If you can get 5/1 on a horse that should be 4/1, then you have a strong value bet.

Yet if the same tipped up horse at 4/1 is only available at 3/1 – the opposite applies.

If you constantly are taking too short a price on a horse, you will lose money.

Which is why it’s important to ONLY bet if the value is still there.

Many good tipsters recognise this and put up minimum value odds to make you aware of where the value cut-off point actually lies. They recognise that a tip might see market support and if it does, you know where to draw the line.

If restricted to exchange betting, look out for this and stick to the minimum value thresholds – they are there for a reason and they will guide you as to the prices to take.

And whatever you do – never place a bet if the value has gone.

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Mindful of the need to take a value price, if exchange betting you must accept that sometimes you will miss out on a bet if the odds are too low.

Yet on the flipside, you might also get BETTER odds on other bets when the odds drift.

Whilst on occasions, you might miss out on a winning bet because you can’t get the right odds, on other occasions you will enjoy a bigger payout through this strategy.

If and when this happens, remember the logic behind it all and try to be as phlegmatic as possible.

All gamblers HATE missing out on winning bets, especially if they feel they should have been on it, yet they very rarely remember the times they missed out on a bet that lost.

My suggestion here is to consider keeping a record of each occasion you miss out on a bet (both winners and losers) or get a greater value price than you might have originally. Through this, you can track the ups and downs and see at a glance exactly how you have fared overall.


Flowing on from this last point – don’t also get too bogged down by the idea that a ‘drifter’ (a horse whose odds get bigger as the race draws nearer) is no longer worth backing.

Racing pundits like to bang on about horses being weak or friendless in a market, yet the reality is they have no idea if this market move is significant or not. They are often just filling airtime.

If market support was so telling – everyone would simply lump on a horse at the first sign of it being backed in. Market support is no guarantee a horse is a ‘good thing’.

Unless there is clear evidence a horse has something wrong with it before a race, don’t be unperturbed by backing a ‘drifting’ bet.

Look at it instead as a chance to get better value. If you can get 10/1 about a tip advised as value at 6/1 earlier in the day – take it!

After all, unless the horse in question has a major problem – if a tipster you trust said that 6/1 is a value price, then 10/1 will represent a massive increase.

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If you can’t get on a bet earlier in the day at a value price, you might also like to consider putting in a request to get matched on the exchanges later on that day.

There are two ways you can do this – requesting a price pre-race and also in-play.

Pre-race betting is easy – you set the odds you want to take and put the request into the market to hopefully be matched. If come the start of the race it isn’t matched, the bet is cancelled.

Putting a bet in the in-play market is different as it ensures the bet will also remain available throughout the race as it takes place.

When doing this, it’s important to be aware that you will ALWAYS be matched in-play on any bet that loses the race BUT there is no guarantee you will be matched on a winner.

Therefore, you do have to approach in-play betting with caution and it is best when used in conjunction with watching a race live and an understanding of racing in general.

You also might only want to leave a bet to be matched in-play, when the odds pre-race are very close to those you wish to take OR perhaps risking only half stakes.

Equally if you have a good knowledge of racing, you might want to make judgements based on the competitiveness of each race, the merits of each horse (does it prefer setting the pace or being a backmarker) and the distance run.


I do hope over the course of this article, I have helped provide some answers to questions you might have about betting on the exchanges.

Here at the Smart Betting Club we have a burgeoning members section devoted to exchange-only betting.

Within this exchange section you can read our detailed reviews and analysis of a handful of profitable betting exchange-friendly tipsters.

Ideal for those of you either unable to bet with bookmakers or simply looking to bet on the exchanges as much as possible.

So, if you are you looking for a solution to help you turn a profit using the betting exchanges (or indeed the Asian football betting markets), you might like to consider a Smart Betting Club membership.

Join The Smart Betting Club.

Black Type: An important update on this popular bookmaker and their £500 lay guarantee

Back in November 2016, SBC penned a report on a new bookmaker on the scene, Black Type and in today’s email I have an important update to share on their service as a follow-up to that.

Black Type began life back in August 2016, and immediately drew lots of interest with many intrigued by their straight talking and guarantee to lay all punters to lose up to £500 on any bet, even if they were regular winners.

To discover more, I interviewed Black Type and published this alongside SBC’s investigation into the odds they offered in a special Black Type report in November 2016

Since that original report, several things have changed in terms of Black Type’s approach and I thought it prudent to update you all on the current situation to bring you up to speed.

Some subtle and indeed some less-subtle changes have raised a few concerns and whilst for my money, they still represent a better option that many of their competitors, I felt it was important to clarify exactly what is on offer from Black Type these days as I understand it.

To Black Type’s credit as well, they have also replied to the points raised through this article, details of which can be found further on.

Black Type’s Initial £500 Lay Guarantee

The main headline grabber for Black Type upon launch from SBC’s perspective, was their guarantee to lay all punters up to £500 to win, including their acceptance of bets from winning punters.

This was the kind of offer many of us had long hoped to see and Black Type seemed a welcome addition to the bookmaking ranks.

It was made clear through the interview that this £500 guarantee was open to all aside from obvious arbers or those using bots or automated methods to scrape a few quid ‘gaming’ the system. Those abusing it in this way would be spotted and banned, whilst those trying to get genuine bets on would be accommodated, even if winners.

Black Type backed their traders to ultimately use their skill to build a book and make a profit as they made clear in the original interview:

“With more and more punters wanting to take our prices, punters need to be quick and our traders need to be agile to manage our liabilities effectively by ‘old school bookmaking’. If we take a bet from a winning punter we are confident our traders will use the ‘mark’ to position themselves in the market where they will take money on other selections and build a book.We are backing our traders to set the correct odds for the right events that will attract punters through the door and effectively betting that they’ll still make a decent profit margin at the end of the month.“


Perhaps best of all was their statement inviting those punters trying following popular tipsters to try getting on. Here is what they told me in the original 2016 interview:

“Punters who like to follow a certain tipster, like Hugh Taylor, Pricewise or those the Smart Betting Club recommends will not be penalized. They just have to accept that others will be after ‘popular prices’ too so they will need to be quick to get the best prices and also be prepared to take a lower price if they miss out. Unlike other bookmakers, their potential winnings on tipster selections will not be restricted. Our bet to win guarantees will still apply and they will still be able to have a bet to win at least £500.”

What Has Changed Since Then

As you can imagine these statements were welcomed by many operating at the sharp end of the betting market as Black Type looked to carve out their niche in the competitive bookmaking world.

In more recent times though, it’s become clear that there have been some notable changes to these original policies, which this article is intended to address.

The first and most obvious change is the removal of the guarantee to lay to lose £500 on any bet. This is no longer listed on the Black Type website and has quietly been dropped.

I have also had communication with around a dozen or so punters, some SBC members, some not, who have experienced issues with their Black Type accounts, including that of stake restrictions.

Some punters have had all promotional offers removed from their accounts, whilst others were told that their following of popular tipping lines would not be accommodated and restrictions in the region of max winnings of £50 to £100 or £200 applied. Still they were able to get on, yet clearly this went against the original statements on the guarantee.

Almost all contacting me complained about the customer service replies they received as well – a situation that frustrated them further.

Here are a few of the comments received that illustrate some of the problems these punters have had:

“I had a 13/2 winner on Saturday for £30 each way, which had an SP of 10/1 SP. I tried to put £30 ew on yesterday and they limited me to £12.37. I’ve not even won any money from them”


“In their 2016 interview, they [Black Type] stated they wouldn’t restrict anyone was who playing fair. And in their terms and conditions they said they’d give people warning etc.

Without warning, they restricted me to pennies. They said that I did too much Hugh Taylor – I also did a couple of other paid-for tipsters too, and some of my own Scottish football bets.

I was polite but stated they quite clearly said it was fine to bet tipsters in their interview with you – they actually explicitly mentioned Hugh Taylor themselves and said people were welcome to try him. I said they had to review this as they were telling media one thing then doing the opposite to their customers. They eventually agreed to let me bet-to-win £100 (rather than £500), or £200 on popular races.


I contacted Black Type earlier as I have noticed a few of my bets not getting matched recently.

They responded by informing me that my account has now been restricted to £250 for horse racing. I obviously replied reminding them of their own marketing message of ‘never restricting winning accounts’ to which they replied that they thought £250 was still fair!”


After being restricted to £28 on a 7/4 bet I was told that:

Your continuing plays on tipping lines will not be tolerated. We are here to offer a fair service and not to appease punters who are looking to exploit the service to their own gain, by consistently following in tipping lines.”


“They’d lay me to lose very small amounts but while knocking back my bets they would cut the price. I’m a member of a good tipster service, but would never put the full amount advised on with just one bookie.

It was very surprising and disappointing as I remember reading that they wouldn’t restrict anyone and that the onus was on their traders to get the odds right”

Black Type’s Response

When the first of these messages started to come through late in 2017, I approached Black Type to ask if they could help address these queries and clarify what their position now was.

At this point they agreed to a detailed, updated interview, which would tackle some of these questions on restrictions, their lay guarantee and so on, in an effort to get the latest from them.

Sadly, despite numerous attempts and slipped deadlines, I was unable to get the promised detailed replies to these questions. Whether this was down to a lack of time or appetite to tackle this issue, it’s hard to say but I felt 6 months was long enough to wait for some definitive answers. It was high time for an update on this topic.

Hence why I put together this article and in the interests of fairness, I shared it in advance of publication with Black Type to see if they wished to post a reply.

To their credit they did and shared the following statement with me from their Head of Media and Communication, David Preece:

“Black Type was launched in late August 2016 to service a clear gap in the UK market with an odds focussed and customer friendly approach. Black Type’s goal was to prove that it was possible to build a brand by investing in a bespoke price driven strategy without the expensive and one off marketing campaigns employed by the majority of existing and new market entrants, a lot of whom are now, more so than ever, over reliant on commoditized price feeds and managed services.

Black Type’s ethos remains to offer good prices, fair limits and varied betting opportunities to customers via an easy to use interface. Black Type currently provides horse racing, greyhounds, football and sports (pre-match and in-play) casino and virtual betting via website, mobile / tablet and a native IOS and a soon to be launched Android app to UK customers only.

When Black Type launched there was a misconception that we were a niche horse racing brand but it was always the intention to develop a full sportsbook which adopted the same principles to the racing of offering Black Type (‘stand out’) prices. Anyone who has observed our prices on Oddschecker over the past year across a variety of sports including football, cricket, snooker, darts and boxing will see we have been true to our word, regularly betting to far more competitive margins than industry standard.

With a growing customer base of regular, satisfied customers 2017-18 has proven to be a transformational year for Black Type as we have moved out of the ‘start-up phase’ and recently completed a round of investment to allow us to consolidate our position as the UK’s leading price focussed bookmaker.

Black Type attracted a lot of attention for initially offering a ‘bet to win’ guarantees but like any business we have evolved over time. The main brand message is now all about Black Type always offering value which will be actively promoting this summer on social media and via sponsorship of Ripon racecourse for the 2018 season. The bet to win guarantee was in place for well over a year and many of our customers, including ‘winning accounts’ still enjoy this concession and are laid bets to win far in excess of the £500. Indeed, we would be confident that Black Type compare very favourably within the industry when it comes to laying bets in size.

Yes, some customers did have the concession removed and have restrictions placed on their account which was largely down to the nature of their betting patterns and attempts to ‘exploit the system’. In the vast majority of cases they were contacted by members of our trading team who observe bets in ‘real time’ and advised that their account was under scrutiny and should they choose to offer more genuine business they would not have restrictions imposed. At other bookmakers, accounts would have been automatically closed or severely restricted without any communication and as you can see from some of the responses you have quoted, we do still try to allow customers to get what we deem a fair bet.

Our stance on ‘arbers’ was clear from the outset and those who exclusively use the exchanges to pick their bets can not really complain if they are not laid bets to the same size as someone who makes independent selections. It is a similar story with those who exclusively follow tipsters or look to take advantage of promotional offers. Their patterns are obvious and it very apparent they have no intention of providing genuine business.

Again, followers of tipsters were contacted by our team and advised how they could operate their accounts to fair limits. It really is a case of if the customer ‘plays fair with us we will be fair with them’ and consequently those who decided that a Black Type account was worth having are still able to follow tipsters like Hugh Taylor and Pricewise alongside backing the selections they have picked themselves.

To conclude and clarify Black Type’s business model is more like an ‘old school’ bookmaker and we are committed to offering market leading prices, wherever it is feasible, and laying a bet on high profile events to differentiate from industry standard pricing and over restrictive customer management. Black Type regularly reward loyal customers and have successfully introduced a Free Bet Club, and other promotions including Acca Cash Bonus, over the past 12 months where customers earn weekly free bets and bonuses.

The World Cup will headline a great summer of sport supported by the major racing festivals at Epsom, Royal Ascot, Newmarket, Glorious Goodwood and York so customers wanting to enjoy a premium service, where they will consistently get the best prices on front end market selections, are more than welcome to judge Black Type on their own individual experiences and are reminded Black Type will always be synonymous with value.”

What Their Reply Tells Us

So, there we have it – confirmation as to what has changed at Black Type and the latest on their policies as per winning accounts and what might happen to those of you who follow tipsters. The lay guarantee has been removed as part of the evolution of their business.

It’s certainly useful to have this update and my thanks to go to Black Type for being fair-minded enough to provide a reply and to tackle what are difficult questions for a bookmaker. Most firms wouldn’t even acknowledge such questions on this topic, let alone reply to them in detail so a lot of credit is due their way for caring enough to respond.

Whilst SBC doesn’t advocate arbing or matched betting abuse (nor following tipsters with ridiculous odds movement like Hugh Taylor or Pricewise) so understand the Black Type stance here – one point I would question is the usage of the term ‘genuine business’ and what exactly this means for those following ‘other’ less well known tipsters or strategies.

If you are following a tipster as part of your betting strategy, or choosing to bet with Black Type because they are offering the best odds in a specific market, does this somehow make your business less genuine?

After all, should a bookmaker adopting such an ‘old school’ trading method not simply adjust their books and liabilities based on inputs like this from shrewd accounts?

Perhaps this is too simplistic a view in today’s complex bookmaking world but its one many punters will have.

I don’t like the term ‘genuine business’ as it’s regularly used by other bookies as a way of describing punters that don’t win money (and conversely winning punters are termed ‘non genuine business’) and whilst Black Type do regularly accept bets from winning accounts, it does leave a bit of a grey area as to what exactly will be determined ‘genuine business’ or otherwise.

Certainly, those of you following certain tipsters or strategies that might see you backing well supported horses, should be aware of the possible issues at play here. You could have your stakes limited and/or concessions removed, although admittedly the number of customers complaining to me about this is a small minority thus far.

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In Summary – Still Recommended But Be Mindful Of These Issues

Whilst a fair bit has changed since the first interview, for my money, Black Type are still much better than most, if not all other ‘major’ bookmakers – the likes you will find offering odds to customers via sites like Oddschecker.

Yes, there have been around a dozen or so issues that have been raised directly with me over time, and these do need addressing.

They however, do need putting in context to the number of punters using their service, the majority it seems have no known, major issues.

The restrictions imposed have reduced the amount that can be won to sums like £50 or £100 (so they can still get on if they wish) and unlike other bookies, they have not to my knowledge closed accounts.

Share Your Comments

As I wrap up this update, it’s important to note that SBC has no link or financial interest with Black Type – this article is solely to update you on the changes with this bookie since our first feature on them.

As ever my goal is simply to help educate and provide informed facts on all bookmakers and exchanges with the central goal of helping you make money betting.

Whilst I appreciate the difficult job bookmakers face, my interest lies not with them but with you the punter and SBC will always put your needs first.

Therefore, I hope this article has helped to bring you all up to speed on the latest as per their offering as an update to the original November 2016 SBC Black Type report.

If you have any comments you wish to raise with me on Black Type (good or bad), please do feel free to contact me via with them.

For those of you after more on bookmakers, I do also recommend the Top 100 Bookies website which ranks them based on ratings received. Although it doesn’t at this time include Black Type, you can see the best and worst firms to consider betting with and its a useful resource.

Best regards

Peter Ling
Smart Betting Club Editor