Part 2: Odds Availability & How It Impacts Your Real-World Betting Profits

Last week in part 1 of my article on why odds availability is so important when judging a tipster, I discussed the help that odds tracking can bring when figuring out how much real world profit you can actually make.

Today, I want to take this a step further and showcase some of the easy comparison tables that put these odds tracking studies into the context of £££’s!

We do this at SBC via 2 different Profit Adjustment Tables – one for racing and one for other sports based tipsters, which compare just how the claimed profits by each tipster stand up after a minimum of 15 minutes have elapsed from the time a tip was advised.

Allow me to show an example of how each Profit Adjustment Table works from a positive perspective for 3 different sports tipsters.

Before we get into the examples, it’s important to be clear that we use something called Annualised Profit for comparison purposes. This is simply the average yearly profit you would make if using a £2000 betting bank to follow each tipster. You don’t need a £2000 figure to get started betting, it is simply a good measure to compare and contrast with. Don’t get hung up on the need for £2000!

To explain this table, in the original SBC review of Service 1, we found there to be an actual increase of 2% ROI when compared to the quoted odds settled by the tipster. In a nutshell – you could easily beat their claimed profits if betting within the first 15 minutes after they are advised.

Based on this 2% ROI jump – an projected Annualised Profit of £2,956 for Service 1 could well increase by as much as £771 to £3,726, simply by taking better odds.

It’s a similar story for Service 2, whereby the increase was found to be 2.5% – which would turn the Annualised Profit from £1958 to £2576. An increase of £618.

Service 3 is very interesting as whilst there was a 0.5% reduction in odds within 15 minutes, the difference is just £809 less. Taking the Annualised Profit from £12,766 to £11,957.

When Odds Are Odd

Where these Profit Adjustment Tables are equally vital is when they illustrate the changes on the negative side – i.e. tipsters who quote odds that get smashed in very quickly. Those tipsters who claim a profit you are unlikely to match in the real world.

I have copied 3 examples from the Horse Racing Profit Adjustment Tables below that show this in play below:

Starting off with Service 4, we noticed a swing of -4.5% ROI within 15 minutes of the bets being advised. That is reflected in the drop of £1020 if waiting 15 minutes to get your bets on, which takes the profit from £4216 to £3196. It isn’t the biggest move but still its enough to be of concern.

Service 5 raises this up a notch and the 10.82% change within 15 minutes is huge and represents a £2472 swing against you. This would take a profitable service on paper (£982) to a losing one (-£1490) in reality.

Finally, the biggest extreme we have found is Service 6, which continues to quote completely unrealistic odds. That takes a supposed profit of £2,688 down to a loss of £307 due to the 24.5% ROI swing!

The reason for this big swing is that this Service 6 is a racing tipster who continues to take very early, big prices in the racing market which get quickly hammered in. It is for that reason we do not currently recommend Service 6 to SBC members and won’t do so until they start quoting fairer odds.

Red-Flags That A Tipster Is Quoting Unrealistic Odds

In the 6 examples above you can see the two sides to the need for odds tracking – highlighting those tipsters quoting both fair and unfair prices.

Far too often I see too many tipster reviews and recommendations, which do not tackle this issue and simply look at the claimed profit level or ROI without giving it a second thought. It is a genuine problem and it upsets me no end as they are not being straight with you on the real world profit figures.

Whilst I can’t advise you on every tipster out there and how their prices stack up, you can read the odds tracking results for the majority of the 60 tipsters included in each Tipster Profit Report and in every SBC review now published.

Yet for those of you concerned about this area – here are a few ‘red-flags’ that a tipster might be quoting unfair odds:

  • They are regularly backing already well supported bets. Effectively they are highlighting ‘steamers’ or those shorter in price on the exchanges than with bookmakers and hoping to jump on the back of a move in price.
  • Racing tipsters who put up bets the night or evening before the race itself takes place. There is very little trading money around at this time and you often see huge moves downwards for even the slightest amount of support for a horse.
  • Tipsters in very niche markets where it takes not a lot of money to move the odds down. Bookies get spooked if you win large sums in sports or markets where they can’t lay off their liabilities.

This is by no means is that an exhaustive list and ultimately the only real way to get a handle on this is to track the odds and work the data. All of which we do in each review.

Want To See More?

Over the past 14 years, the SBC team have reviewed hundreds and hundreds of tipster services – with the very best and most profitable tipsters listed in the Hall of Fame and featured in our Betting Magazines.

We also report back on their ongoing form of each service in our Tipster Profit Reports.

Most importantly – our Hall of Fame listing section is based on those tipsters we feel make a clear edge in the real world. I.e. Not those quoting imaginary prices.

You will hear me say that phrase regularly ‘Real World Profits’ as we won’t recommend a tipster to you that we don’t feel can make a realistic return for you.

So, if you want to know and see more, including the fair tipsters with proven long-term records of making a profit, you will want to join us at the Smart Betting Club.

Sign-up today and get started on your profitable betting journey.

The most important, yet overlooked fact when judging a tipster (part 1)

After 14 years working at the coalface of monitoring, tracking and reviewing tipsters, I like to think I have learnt a thing or two about what exactly a genuine, winning tipping service looks like.

Firstly, it needs to be profitable and showcase a winning record going back a decent amount of time. That is a given.

On top of that it needs to be well run, have a solid consistent strategy, send bets at reasonable times, use a workable staking plan and of course to be affordable after any subscription fees are deducted.

Speaking of which – I heard about one scam recently in the States where a guy was charging $100 to get tips priced at odds of 1.08. The mind boggles!

Yet, one vitally important point that many people overlook – including all other ‘review’ websites (at least as far as I can tell) is the question of odds availability.

Can you match the odds a tipster quotes and settles at?

  • If they quote 10/1 on a tip – how long does that 10/1 stay available for?
  • Is it 9/1 in seconds and 8/1 within 5 minutes?
  • OR does the 10/1 stay widely available for a while with even some 11/1 or 12/1 on offer elsewhere?

Because if you keep taking 8/1 when a tipster is claiming 10/1 – you need to know if that is an approach that will make or lose you money.

Understanding odds availability of a tipster is also critical in today’s age of bookmaker restrictions whereby if you consistently beat the market, you will find yourself closed down.

It doesn’t matter if your bets win or lose – simply the fact you are taking ‘sharp prices’ will see your account red flagged on a regular basis.

SBC’s Solution – Odds Tracking & Profit Adjustment Tables

To tackle this problem head on, in each SBC tipster review, you can also read the results of our detailed odds tracking study exploring the movement in odds.

This compares the average odds quoted by the tipster against:

  • The best odds available if placing the bet immediately
  • The best odds available if placing 15 minutes later
  • The best odds available if placing at 10am
  • The best odds available at kick-off (if a football tipster)
  • The odds available at Betfair SP (if a racing tipster)

The goal with this analysis is to help identify the best and worst tipsters when it comes to odds movement.

Highlighting those you can follow in the real world and not just in theory.

A Recent Odds Tracking Example

Allow me to show exactly how this works by using an example from a recent SBC Magazine, where my team and I tracked the odds from a popular racing tipster, who put up tips each morning at 9am by email and SMS.

In total we tracked the odds movement from a random collection of 200 bets supplied.

As part of this tracking we compared the advised odds by the tipster against those available with a panel of bookmakers (Bet 365, Betfair Sportsbook, Bet Victor, Black Type, Coral, Ladbrokes, Paddy Power, SkyBet, Tote and William Hill) at the time received, after 15 mins and at 10am.The exercise also encompassed both Industry and Betfair SPs.

Below you can see the results with the important figures the ROI difference in the far right column, as this highlights the drop in ROI at the different time periods.

Please ignore the P/L figures and fact this service made a loss during this random collection of 200 bets. What is of most importance is the ROI difference!

A 4.09% ROI Boost Immediately Available!

From the above we can see that getting on as quickly as possible is advised with this tipster. If able to bet as soon as the tips are released, then with a fair set of viable bookmaker accounts you stand a chance of bettering the official ROI figures by 4.09% ROI. This clearly demonstrated to us that this tipster is putting up fair odds at the time of advice.

However, as time passes the quoted prices come under pressure as within 15 minutes there is a drop of -6.19% ROI against the advised prices. The average odds went from 13.71 to 12.22 – a major move and this is reflected by the drop in points profit. Instead of losing just 27.48 points, you would have lost 39.85 points.

Furthermore, if betting just an hour after release at 10am, the impact on ROI is significant at -13.5% ROI and you would be 27 points worse off.

The average odds at 10am are just 11.07, so they have gone from a little under 13/1 to a little over 10/1 in 60 minutes.

You will notice as well that at Betfair SP, the ROI difference bounces up to -4.18%, which is better than the -6.19% ROI after 15 minutes. This is despite the average odds rising up to 15.74 – better even the average odds available when the tips are advised. It hints at some potential following at Betfair SP.

Bet365 The Go-To Bookie

As part of our odds tracking study, we also provide details on which bookmaker accounts you need to maximise your time with each service.

In terms of the accounts needed to follow this tipster – Bet365 are essential with the Stoke-based bookmaker either offering top price or equal top price on just over half of the selections.

Paddy Power, Bet Victor & Betfair Sportsbook all were required for more than 40% of bets as well.

Look Out For Part 2 Next Week

Odds availability is a huge topic so look out for Part 2 of this article coming next week.

In this second article I will explore how to use ‘Profit Adjustment Tables’ to work out exactly how the odds movement study above impacts the real world money you might make with any tipster.

If you are after dedicated expert help on sourcing the best tipsters to make you a profit betting – then you might like to consider a Smart Betting Club membership.

From as little as £27.99 + VAT per quarter, you can get started immediately and access the ENTIRE Smart Betting Club service including all our Tipster Reviews, Tipster Profit Reports, Free Tipster Access, Pro Betting Guides & more.

Membership also includes access to our full 14 year back catalogue and no quibble money back guarantee if you join and don’t like what is on offer (unlikely!).

Sign-up today and get started on your profitable betting journey immediately!

Why you should be betting on golf if restricted to the exchanges (and 2 tipsters to follow)

Prior to Christmas, I penned an email to the SBC mailing list, highlighting just how Golf betting was a sport to be focusing on in 2020 and discussed the extra strong-form shown by one such golf tipster who bagged winners at 175/1, 200/1 and 150/1 during 2019.

Alongside this tipsters amazing run of form, my email also explained why betting on golf ticks a heck of a lot of boxes as….

1) It’s easy to get your bets on either with exchanges or bookmakers


2) golf betting can make you a very strong ROI if patient enough to reap the rewards.

Evidence of this came once again for SBC members just last week when another golf expert – the free SBC tipster – PGA Profit made a superb profit backing a couple of big priced golfers in the form of Lanto Griffin and Kevin Kisner during the Sony Open.

Griffin was tipped in 3 markets – each-way at 100/1, to finish in the top ten at 15/2 (won) and in the top twenty at 4/1 (won).

Going one better – Kevin Kisner was also tipped in the same 3 markets and made a profit in all 3. Each-way at 50/1 (placed), top ten at 9/2 (won) and top twenty at 2/1 (won)

Best of all the bets on both Griffin and Kisner could also have been placed on the betting exchanges, where better prices could often be found.

For example, you could have got 110/1 on Lanto Griffin on Betfair rather than the 100/1 that PGA Profit quoted – which was available with 3 different bookmakers.

All of which highlights just how a tipster like PGA Profit and sport like golf is is one to consider adding to your portfolio for 2020.

Especially if you are fed up with bookmaker restrictions betting on other sports!

Follow PGA Profit With A SBC Membership

If you want to follow PGA Profit and gain access to their regular golf betting tips each week, then you can currently do exactly that with a Smart Betting Club membership.

Not only are these tips ‘betting exchange friendly’ but they come with a tremendous record as PGA Profit has made a 606 point profit @ 29.36% ROI from over 700 bets since 2018.

You can see a rundown on each bet by viewing the ‘PGA Profit’ results sheet here.

The reason we supply free access to tipsters like PGA Profit to SBC members is to provide you with several, ready to follow experts with a proven record of making profits to get you going.

Removing the need or worry that you have to stump up large sums of money in tipster subscription fees.

And for those of you that missed my email from the 12th December, I have copied it for you below. It also includes details on another exchange friendly golf tipster who fared extremely well in 2019.

Best regards,

Peter Ling
Smart Betting Club Editor


My Original Email: Why so many punters are missing out on this outstanding betting angle

Let me ask you a simple question about your betting

Are you doing it for fun and to make watching what you bet on more interesting?


Are you betting to make money?

Because whilst there is absolutely nothing wrong with the former (if betting sensibly of course) it is only if you are interested in the latter – betting to make money, that SBC can actually really start to help you.

Because when you are betting to win, to a certain extent it matters not what you are actually betting on.

Ultimately it is the profits in your betting account that determine everything and not whether you like watching the sport itself. After all – a winning bet on Arbroath at 3/1 still pays the same as a winner on Man Utd at 3/1.

Which is why today I want to talk about the sport everyone should be betting on, yet many people keep criminally overlooking!

It’s a sport that allows big winners, has several high quality tipsters available and best of all – most, if not all bets can be placed on betting exchanges and often at great odds.

Providing access to quality tipsters you can follow without restrictions at a stroke.

Winners at 200/1, 175/1 and 150/1

One high quality tipster from this sport continues to prove evidence of its worth by firing in regular big priced winners and a consistent profit for the past 6 years.

On Sunday he picked up a 200/1 winner – to add to others at big prices such as 175/1 and 150/1 this year alone.

More than that – since 2014, this tipster has made some stunning profits long-term, with a 643.40 point profit (at 1 pt level stakes) as made over 2355 bets and all at a ROI of 27.32%.

At simple £25 stakes, that equates to a profit of £16,085.00 since 2014.

Many, if not all of these bets can also be placed on the betting exchanges, with usually some very competitive odds available too. You can usually beat the odds he quotes.

The Sport…Revealed!

OK so enough of the teasing – what exactly is the sport?

It’s Golf.

Some label golf as a ‘good walk spoilt’ or a sport only worth watching during the Majors or the Ryder Cup.

The reality is for shrewd punters, the enjoyment factor of the sport matters not a jot.

Because as a betting proposition – it really ticks all the boxes.

So why do so few people bet on Golf especially in comparison to other sports?

Well there are a few reasons, but it seems one of the biggest is the low strike-rate of success for your bets.

Take the aforementioned high quality golf tipster for example – as the average odds of the outright tournament winner tips he puts forward are a shade under 80/1.

With the very best will in the world, you aren’t realistically going to back 80/1 winners every week or even every month and it is this low strike-rate that puts off many punters.

Even when betting each-way and getting a strong payout when your golfer places, this for some isn’t enough and the need to see winners on a regular basis finds them bailing out when things get tough.

Which of course is the worst thing you can do – like anyone who bailed out before the 200/1 winner, Rasmus Hojgaard struck last weekend for this golf tipster at the Mauritius Open will testify.

Make Golf Betting Great Again

SBC’s goal is to help as many people make money betting and with that in mind, I want to challenge you today to consider betting on golf next year.

As I mentioned earlier, you can bet on the exchanges and there are several quality tipsters including the aforementioned expert up 643 points at 27% ROI since 2014.

In fact, this golf tipster has also just agreed to a very special 2020 membership deal for SBC members interested in following him in – which saves 33% on the cost of joining him for a full year.

Savings you can put in your back pocket and help you commit towards following this proven golf tipster during 2020 and beyond and to see what all the fuss is about!

At simple £25 stakes, this golf tipster made a profit of £4,600 in 2019 alone. The cost of this discounted annual subscription comes to less than 7% of that figure.

This special saving of 33% is available exclusively via the Smart Betting Club as part of the discounts we negotiate on our members behalf.

So if interested in betting on golf, sign-up for SBC today to discover more on this very special offer and take advantage of one of the very best sports to bet on and tipsters to follow in 2020.

Once you have signed-up, drop me an email ( and I will send you details on how to sign-up to this fantastic Golf tipster with the 33% discount.

Subscribe NOW to the Smart Betting Club



The tipsters to follow in 2020 and beyond. Special report out now

Get set-up for betting success in 2020 with the very latest SBC Tipster Profit Report – Out Now!

Inside this special report, you can read the latest results, league tables and ratings for 60 different tipsters, including those we recommend to follow this year and beyond.

If you have never explored the concept of using tipsters to turn a profit betting – this report is here to help you, especially when you consider that 2019 was an exceptional year for many of the tipsters we closely monitor and recommend.

Inside this report you can explore:

  • Ratings, reviews and analysis on 60 of the best tipsters we continually track and monitor.
  • The 18 top performing tipsters we have awarded a ‘Hall of Fame’ recommendation to.


  • Details on 10 different tipsters available to follow free of charge with SBC membership including…

Free Tipster 1: The Golf tipster up 564 points profit @ 28% ROI since 2018.
Free Tipster 2: The racing expert with a 71.3 point profit @ 21% betting once a day during 2019
Free Tipster 3: The in-play Football tipster that made a 6.56% ROI during 2019

All of the above and a lot more besides can be found in this very latest Tipster Profit Report – available the instant you join the Smart Betting Club.

2020 LOWEST PRICED MEMBERSHIPS: Join SBC now and benefit from our cheapest ever membership options including from just £27.99 + VAT per quarter.

Unique Tipster League Tables & Real-Life Figures

Each Tipster Profit Report is designed to help you find the very best betting tipsters – those that have proven themselves to be successful over a long period of time.

And when I say a long period of time – I mean it as unlike many other tipster ‘review’ sites that base their recommendations on 3, 6 or sometimes 12 months results, instead the average age of a ‘Hall of Fame’ SBC tipster – those we recommend is over 4 years.

Inside this latest report you can read a breakdown on 60 different tipsters, all grouped into different categories so you can easily compare and contrast them to find those that suit you.

To help illustrate just how good the best tipsters are and to help find the right one for you, inside this report we break them down into different categories so you can easily compare:

  • The best Horse Racing only tipsters;
  • The best Sports tipsters (covering Football, Golf, Tennis, Boxing, Darts, Rugby, Baseball, Basketball & Ice Hockey);
  • The most profitable overall tipsters across all sports;
  • The best tipsters from the last 12 months only;
  • The best low cost tipsters;
  • The best free tipsters;
  • The best betting bank growth tipsters;
  • The best ‘odds availability’ tipsters (those that quote realistic prices);
  • And much more besides…

We also know that it’s not just profits in theory that you want but in practice. Which is why you can also view:

  • The Best ‘Adjusted Profits’ Tipsters – Discover how each tipsters profits stand up if betting 15 to 30 minutes after a tip is supplied (ideal if you are worried about not getting the advised prices)
  • Unique ‘Suggested Profits’ Tables – Discover how much money you need to risk on each tipster to make a profit – and how much you can make if doing so. Fully tailored to each tipster to be entirely realistic.

Grab Your Copy Now & Cheapest Ever Memberships Now Available

You can access your own copy of the Tipster Profit Report and our entire back catalogue of magazines the instant you join the Smart Betting Club.

This includes access to every single tipster review we have ever written (there are literally hundreds available) and all of the Hall of Fame Tipsters we recommend to make you money betting.

You can also enjoy significant discounts on the cost of joining many of these tipsters via our unique Tipster Discounts – exclusively available to SBC members only.

You can also now join the Smart Betting Club and take advantage of our lowest EVER membership prices for 2020.

From as little as £27.99 + VAT per quarter, you can get started immediately and access the ENTIRE Smart Betting Club service including all our SBC Magazines, Tipster Profit Reports, Free Tipsters, Pro Betting Guides & more.

This includes access to our full 14 year back catalogue and no quibble money back guarantee if you join and don’t like what is on offer (unlikely!).

£27.99 per quarter works out at just £2.15 per week – way less than the cost of the Racing Post.

It’s our best ever SBC membership deal and with our amazing money back guarantee offer you have everything to gain and nothing to lose.

Sign-up today and see how much we can save you on the cost of joining the best betting experts.

Best Regards

Peter Ling

Smart Betting Club owner and Founder