Tipsters

Phil Smith: How a Professional Bettor Made Over 100% ROI

Posted on by Peter Ling

What does it actually take to make a living from betting?

Not simply finding the occasional winner, but identifying a genuine edge, exploiting it consistently and – perhaps most importantly a adapting when things stop working.

That’s the subject of our latest How I Bet For Profit video interview, available exclusively to Smart Betting Club members.

My guest is Phil Smith, a professional bettor and antepost specialist with an outstanding long-term record – including an extraordinary 2025/26 season that ultimately produced around 100% ROI.

Exclusive Video Interview Now Available For SBC Members.

Inside the Mind of a Professional Bettor

Phil’s route into antepost betting actually began almost by accident.

Having initially concentrated on trading, he started exploring football antepost markets as something of a side interest. After turning an initial bankroll of around £3,000 into £12,000, and importantly tracking the bets along the way, he realised there appeared to be a significant edge worth pursuing.

That edge has since developed into his full-time profession.

In this exclusive interview, Phil explains:

  • How he identifies antepost markets where bookmaker prices haven’t caught up with changing circumstances.
  • Why predicting where a price is going can be as important as predicting the eventual winner.
  • How he researches teams, leagues and goalscorer markets.
  • Why knowing which markets not to bet is crucial.
  • How he constructs and manages a portfolio containing thousands of bets.
  • The role of hedging, staking and risk management in his approach

It’s a fascinating look at the work that goes on behind the headline profits.

From a Challenging Season to Over 100% ROI

Perhaps the most interesting part of Phil’s story, however, is what happened when things didn’t quite go according to plan.

Following a more challenging 2024/25 season, Phil analysed his performance and identified where he could improve in his choice of markets, staking and where he was placing his bets.

The changes were substantial – and what followed was an exceptional 2025/26 campaign that ultimately produced over 100% ROI.

Even more revealingly, Phil can still identify mistakes he made during that hugely profitable season and areas he believes can be improved further.

It’s a great example of something we repeatedly emphasise at SBC: long-term profitable betting isn’t just about finding an edge. It’s about continually testing, refining and adapting it.

SBC Members Can Also Join Phil Smith Select

There’s another reason why this interview is particularly timely.

We’ve recently teamed up with Phil to launch Phil Smith Select, a separate betting service available exclusively to SBC members, giving subscribers the opportunity to follow a more accessible version of his antepost approach throughout the season.

Note – Phil Smith Select requires its own subscription in addition to SBC membership. The full How I Bet For Profit video interview with Phil is included as part of your standard SBC membership.

The emphasis is particularly on goalscorer bets and accumulators, with modest stakes allowing followers to gradually build a portfolio across the football season.

As a member, you’ll also receive access to our independent, in-depth betting service reviews, exclusive interviews with successful bettors, strategy and educational content, practical betting advice, the monthly SBC Magazine and a growing range of member-only offers.

Join the Smart Betting Club today and you’ll gain immediate access to the full Phil Smith How I Bet For Profit interview, along with our latest SBC Magazine, independent betting service reviews, exclusive member content and offers.

You’ll also have the option to join Phil Smith Select and follow Phil’s bets throughout the season.

Phil Smith Select, New Football Antepost Betting Service

Posted on by Peter Ling

Today we’re pleased to introduce the newest addition to our SBC Premium range: Phil Smith Select.

It’s a new football antepost betting service we’ve developed with full time professional bettor Phil Smith, designed to provide a more accessible way to benefit from his specialist approach to betting on long term football markets.

If you enjoy football betting but want to look beyond the usual match markets, we think this is a particularly interesting service to consider for the season ahead.

Phil Smith Select is now live and available for £150 for the entire season.

Discover more and subscribe now via https://smartbettingclub.com/pss/​

Who Is Phil?

Many of you may already know Phil from Episode 101 of the SBC Podcast, where he joined me to discuss his career as a professional bettor and his specialism in football antepost markets and exchange trading.

Phil’s route into professional betting was far from instant.

He spent years learning from early losses, refining his approach and building his bankroll before eventually becoming a full time bettor in 2020.

Betfair trading initially formed an important part of that journey, but in recent years Phil has increasingly focused on football antepost betting.

His approach centres on identifying value well before markets are settled, building a portfolio across numerous positions and actively managing those bets as prices and circumstances change throughout the season.

As Phil explained to me on the podcast:

“Why did they bet now and not later, that’s the question you should be asking.”

That thinking is at the heart of how Phil approaches antepost betting.

The Results That Caught Our Attention

We’ve been following Phil’s betting for some time and first reviewed his Antepost service back in May 2024.

We returned to it again this summer, and the results were exceptional.

*At the time of our latest SBC review in mid May, Phil’s full Antepost service had advised 1,799 bets, generating £62,096.74 profit from £85,051.88 staked, an ROI of 72.99%.

And the season wasn’t finished.

By the time the final positions were settled in June, Phil’s eventual ROI had risen beyond 100%.

Those numbers naturally caught our attention, but just as important was the structured process behind them.

Phil combines detailed research and value identification with diversification, disciplined staking and active management of his positions throughout the season.

That led us to consider whether we could create a version of his approach that would be practical for a wider group of bettors to follow.

Discover more and subscribe now via Phil Smith Select​

Introducing Phil Smith Select

The biggest challenge with Phil’s full Antepost service is simply the commitment required to follow it properly.

There are a lot of bets, significant capital requirements and plenty of ongoing portfolio management.

Phil Smith Select has been created as a more streamlined alternative.

Rather than following every position from the full service, Select advises approximately 50 to 60% of the betting volume, with a greater emphasis on specialist goalscorer markets alongside selected long term football positions.

The same underlying approach remains.

The difference is that Select should require considerably less time, fewer bookmaker accounts and a smaller betting bank.

Members receive:

  • Football antepost bets throughout the season
  • Approximately 50 to 60% of the volume of Phil’s full service
  • A greater focus on specialist goalscorer markets
  • Access required to just four or five major bookmakers
  • A recommended betting bank starting from approximately £1,500
  • Active portfolio management, including cash out advice where appropriate
  • Two dedicated Telegram channels, one for official bets and another for discussion, updates and portfolio management

The cost is £150 for the entire season.

A Different Addition To Your Betting Portfolio

One reason we’re particularly interested in Phil’s approach is how different it is from most football betting services.

Rather than concentrating exclusively on matches taking place today or this weekend, Phil is looking much further ahead.

That might mean identifying value in a goalscorer market before a player’s prospects are fully reflected in the price, or taking a season long position that Phil believes could become considerably more valuable as the campaign develops.

There is also an active management element.

Positions can be traded, cashed out or adjusted as circumstances change.

For bettors accustomed to traditional match betting, it provides exposure to a very different type of football betting.

Specialist betting approaches from people whose methods and results we have researched closely, giving serious bettors access to opportunities they might otherwise struggle to find.

Phil Smith Select is now open for the new football season at £150.

You can read everything about the service and join below:

​Join Phil Smith Select Now​

We hope many of you will join us for what promises to be another fascinating football season.

 

Sample ScreenShots

The screenshots below provide just a flavour of the type of long-term antepost portfolios Phil constructs, combining goalscorer and season-long football markets into carefully balanced multiples.

​

18 Years, 2,875 Bets, 12% ROI – Inside the Darts Tipster Still Beating the Bookies

Posted on by Peter Ling

The latest Smart Betting Club Magazine (Issue #154) is out now — and it features a tipster with one of the most impressive long-term records in betting.

This expert darts service has been active since 2007, generating a 12% ROI from 2,875 bets across 18 years.

It has quietly built a reputation as one of the most effective and easy-to-follow betting services in operation today — and we’ve just released a comprehensive, long-overdue re-review in SBC Issue #154 to fully assess its evolution and ongoing edge.

Access Issue 154 and the entire 19 year back catalogue with a SBC Membership​

Inside This Review:

✅ Exploring their 12% ROI across 2,875 official bets since 2007
​
✅ Performance matched against both Bet365 & Pinnacle closing lines
​
✅ Odds movement and availability study at soft and sharp books
​
✅ Full bank/staking analysis and Monte Carlo risk simulations
​
✅ Edge suited for progressive reinvestment strategies
​
✅ Easy-to-follow, low workload service
​
✅ Exclusive 30-day free trial for SBC members only

ALSO IN SBC MAGAZINE ISSUE #154

? Latest eSoccer Edge update: +256.99 points in just 7 weeks
​
? In-depth look at the Gambling Commission’s new restrictions data — and why it matters
​
?️ Exclusive SBC Podcast with lawyer Harry Stewart-Moore on multi-accounting, payouts & punter protection
​
? Member Q&A covering profitable betting strategies, navigating account closures, and understanding odds moves

SIGN UP FOR INSTANT ACCESS

To gain instant access SBC Magazine #154 and all of our back catalogue of reviews and reports, you will require SBC Membership.

​To sign up as a paid SBC member, just click here and follow the registration link.

ACCESS THE ENTIRE BACK CATALOGUE!

With your SBC membership, you’ll also unlock full access to our 19-year archive of expert reports, tipster reviews, betting strategy breakdowns, and intelligence built to help serious bettors win.

Check out some of the most recently released SBC Magazines & Special Reports below…

Read more about SBC Magazines and how they can help your betting.

European Basketball Tipster Demetrio Giotti Delivers 22.3% ROI in 2024/25

Posted on by Peter Ling

Beating Pinnacle and the market on a sharp sport is no easy task — but once again during the 2024/25 season, Demetrio Giotti, SBC’s expert European basketball tipster, has done exactly that.

Since launching his service in 2016, Demetrio has delivered exceptional returns in one of the toughest betting arenas out there. Across his official bets he has produced:

  • 259.5 units profit
  • 15% ROI from over 925 bets

In 2024–25, he once again proved his edge:

  • +40.4 units profit on official bets resulting in an 80.8% ROC (Return on Capital)
    With the average recommended bankroll of €4,000, that translates to a profit of € 3,232 (before subscription fees)
  • 22.3% ROI across 103 bets
  • +11.3 units profit on extra unofficial bets at a 24.0% ROI


His Edge At Advised & Closing Prices

But it’s not just headline results that impress. His value is backed by hard data, including the fact that even betting at closing odds with Pinnacle, his ROI is 7.82%.

Of course – it’s better to bet on Demetrio’s selections earlier than this, and at his advised prices (where he had a 22.3% ROI and 80.8% ROC last season) , yet it showcases 1) his edge on closing prices and 2) his knowledge of European Basketball leagues and competitions.

In other words, even if you couldn’t grab the advised prices, just betting close to tip-off would still have made you a 62.4% ROC at the very least!  With the average recommended bankroll of € 4,000, that translates to a profit of € 2,496 (before subscription fees)

Demetrio’s approach is built on discipline, precision, and patience — and it shows in his end-of-season message below. More than just a recap, it’s a roadmap for how to think like a serious bettor. It explains how to ride out drawdowns, why bankroll discipline matters, and how to judge whether you still hold an edge. It’s well worth your time.

If you want to join Demetrio for the 2025–26 campaign, now’s the time to join his waiting list.

Enter your email below to be notified when Demetrio opens up for the 2025/26 season:

 

End-of-Season Message from Demetrio Giotti:

Hello,

A great season comes to an end with both official (40.4u / 22.3% ROI) and unofficial bets (11.3u / 24.0% ROI) performing superbly, as we bounce back from a break-even 2023-24 campaign.

When the season ends, I usually prepare a small review highlighting key facts and metrics, but this time, I decided to do something different. I will take you back exactly one year when I posted last season’s (2023-24) review. Please do yourself a favor and read the following carefully. Even better, save this email and when the next drawdown hits, read it again. I promise, it will make you a much more successful bettor and investor.

So, here’s an excerpt from that review:

“If you joined in early 2024 as I know a few of you did, it was obviously really bad luck and timing. It’s probably the second worst thing that can happen to a bettor. Joining a tipster service right after a very hot start, only to experience a big drawdown the following period. I’m saying it’s the second worst thing because there’s something even worse. That’s quitting altogether and taking the loss after a poor start, only to see the service recover and reach new highs a few months later.

Personally, I try to view periods of the inevitable drawdowns in sports betting as unrealized losses. You lose only when you decide to quit. You win when you stay the course following a proven and profitable long-term strategy. Easier said than done obviously in times when emotions are running high. I know how psychologically draining drawdowns can be, but in periods such as these, you need objective facts not letting emotions take over.

Speaking of objective facts, as the following numbers (during this drawdown) indicate beyond any doubt, the edge of the service remains intact. In other words, nothing more than negative variance at play.

In terms of drawdowns, we slightly exceeded the 2020 levels (25.1 units in 2020, 26.7 units now in 2024), so nothing out of the ordinary really. And you can see what followed right after. Cumulatively a little over 97 units won during the 2021-2023 period. I don’t have a crystal ball to predict the future but there is nothing to suggest that we won’t bounce back sooner or later…”

Fast forward one year, and that message aged like fine wine — 100% accurate, zero guesswork. Still no crystal ball though… Just cold math and stubborn patience!

Do realize that drawdowns in sports betting are inevitable no matter how profitable the strategy or tipster you follow are. So, instead of panicking and acting irrationally when the next one hits, here’s a step-by-step guide on how to deal with them:

Step 1-> Establish how deep a drawdown can get beforehand. In the case of my service, 20 to 30 units of drawdown are completely normal and will INEVITABLY happen once in a while. In fact, using the advanced analytics from the SBC review of my service, we can see there is a 1% chance of even hitting 40 units. Sure, it’s very unlikely, but still within the realm of possibilities.

Now, because 20 or 30 units may sound abstract, always calculate what that number would look like in your currency. So, if you are using for example a $4000 bankroll, then your stake per unit is $80, which means a 25-unit drawdown equals a 25 X $80 = $2000 (temporary) loss. Be prepared mentally for drawdowns like that (or even worse!), so you don’t get caught by surprise or spooked when these happen.

One last thing to keep in mind. I’ve been betting for nearly 15 years and I can tell you from experience that drawdowns are ALWAYS tough. Sure, they become a bit easier to handle over time, but extended losing runs test your patience and mental strength. But like any challenge, if you’re prepared, you’ll get through it and come out ahead. If not, it can be a really tough lesson. Just ask those who gave up last season during a perfectly normal drawdown. They’re probably kicking themselves now. Don’t let that be you!

TLDR-> Understand the inevitability of drawdowns and be prepared mentally and financially for the worst-case scenario.

Step 2-> During any drawdown, it’s important to assess whether the bets you’re placing are still +EV—that is, profitable over the long term. While not a perfect metric, the most reliable way to gauge this is by looking at Closing Line Value (CLV). This means checking how often and by how much, the odds you bet at are better than the closing odds at Pinnacle. If most of your bets are still consistently beating the closing line, that’s a strong sign you’re on the right track. In that case, you should keep placing those bets as usual and simply wait for the laws of probabilities to eventually work in your favor.

TLDR-> Make sure you are still betting with an edge.

Step 3-> It probably goes without saying, but I’m going to say it anyway. We are using a bankroll and precise stakes for a reason and that is to absorb any drawdowns without going bankrupt. So, if you are not using one by now, you are setting yourself up for failure.

Finally, when the next losing streak comes, don’t try to use “creative” strategies like doubling your stakes to gain back losses faster. Sure, it might work once or twice, but it will eventually backfire. So, stick to the plan, and don’t overcomplicate things or try to fix what isn’t broken.

TLDR-> Always have an appropriate bankroll and follow the staking plan religiously.

Follow these steps and you won’t fail when the next drawdown hits.

Finally, to drive the point home, please read this short article.

https://bettingiscool.com/2017/11/09/the-single-biggest-mistake-punters-make-by-russell-clarke/

Now, regarding next season, we will have an early start, as EuroBasket 2025 (27 Aug. – 14 Sept.) takes place in late August. This means that subscriptions for the 2025–26 season will open sometime in early August.

After a strong season, demand for a spot will most likely increase, although the cap will still remain at 50 spots. Naturally, priority will be given to those who have been with me for the past two years, followed by members who joined during the most recent season. I believe this is only fair.

That’s all for now. Enjoy your summer, and I’ll see you in August!

Best regards,

Demetrio Giotti

 

Looking Ahead to 2025–26

This is a no-nonsense service with proven results — and it’s limited to just 50 members per season. With EuroBasket 2025 starting in August, demand is already building.

If you want to join Demetrio for the 2025–26 campaign, now’s the time to join his waiting list.

Enter your email below to be notified when Demetrio opens up for the 2025/26 season:

Secure your spot, back a proven edge, and get ready for a profitable season ahead.

 

David’s Daily Reviewed – Inside SBC’s April 2025 Magazine

Posted on by Peter Ling

Today saw the release of the latest SBC Magazine (Issue #151) which is once again packed with information, news, intelligence and reviews to help you to make your betting profitable.

DAVID’S DAILY REVIEWED

​David’s Daily from SharpBetting takes centre stage this month as we ran this fledgling service through all of our usual in-depth analysis.

Run by David Hipkin, an industry expert, this curated offering has impressed and we have a special SBC discount available for members!

Inside we discuss:

  • A 1,500 bet sample, where profit is coming from and how the service utilises multiples to compound value.
  • The methodology behind the system and the types of bets that have driven bank growth so far.
  • Options for finding bets yourself to increase volume or find value with specific bookmakers and exchanges.
  • Staking, drawdown and simulation analysis to help determine betting bank options.
  • Which accounts will be most valuable when following these bets in.
  • Detail of the wider SharpBetting offering & future projects that David and Chris Fawcett are working on.

To get all of this detailed analysis you will require a SBC Membership, which gives you instant access to all of our content.

In addition to this review and all of our others, we have a SBC exclusive discount to accompany the review where you can save up to £15 on SharpBetting’s offerings. The details for how to access this are inside!

ALSO IN SBC MAGAZINE ISSUE #151

Alongside the David’s Daily review, we have several other pieces of content in April’s magazine.

They include:

  • A review of a new piece of bet tracking software from Christian Baier from Betting Is Cool which calculates CLV to tell you if your (or a tipster’s) strategy is likely to be profitable over the long-term
  • News of headline speakers for SmartBash 2025, which will be held in London in July
  • ‘Mailbag’ questions from SBC Members alongside our answers to them
  • News from around the betting world, with legislative clashes in North America and unpaid bets in Ireland both in the headlines

SIGN UP FOR INSTANT ACCESS

To gain instant access SBC Magazine #151 and all of our back catalogue of reviews and reports, you will require SBC Membership.

​To sign up as a paid SBC member, just click here and follow the registration link.

4 Sample Clips On Tipsters To Follow Internationally

Posted on by Josh P

Last week we shared news of a new 1 hour 15 minute long video drop where we discussed 10 tipsters that are suitable for everyone, wherever they are and the majority of this group are also accessible with sharp bookmakers and exchanges.

This has proven to be very popular with SBC members so we thought that we’d ‘clip up’ a few of the more obscure sports that we talked about, profiling them in the videos below so you can sample what we talked about!

To watch the full length 1 hour 15 minute video (and a lot more content) sign up for an SBC membership today.

NFL Bets

First up is Touchdown Profit – a SBC favourite which has delivered a 13%+ ROI since it’s inception despite betting on big markets such as handicap lines and totals.

Here is a brief clip from the longer video on this service:

video preview​

Boxing Expert (5 Min Sample)

Next up is an extended chat where we look at Premium Boxing Tips, another niche service that is providing excellent returns in liquid markets:

video preview​

Darts Edges

Last but not least, we talked about On The Oche, a darts service that has been running for near enough 20 years:

video preview​video preview​

Sign Up To See & Hear More

In an extended chat, we talked about each of these in depth alongside seven other universally usable services that you can use.

This includes two ‘steam chasing’ products, two golf services a football concession edge and European basketball so there really is a wide range to choose from!

To watch the full length 1 hour 15 minute video and access all of the other SBC content, discounts and reviews you will require a paid SBC Membership.

To get signed up, just click here, choose a subscription plan and you will get instant access.

With this suite of new resources we are increasingly getting asked specific questions about certain sports or edges before people sign up and this is very much welcome. You can reach me at pete@smartbettingclub.com or Josh at josh@smartbettingclub.com and we will get back to you as soon as we can if you would like to know more!

All Around The World: 10 Tipster Services That Can Be Used Wherever You Are!

Posted on by Josh P

Betting is an increasingly global business and here at the SBC we have been creating lots of resources that are tailored to your own circumstances. Some of you are limited by your location, the betting operators available to you and regulation in different jurisdictions varies. We have got anyone and everyone covered!

10 Of The Best

As an introduction to these resources, Josh and I have just made a 1 hour 15 min long Members Only video that introduces ten of the very best tipsters and services that can be used all around the world.

So, whether you are in the UK & Ireland, Europe, North America, South America, Africa, Australia or Antarctica, these services are accessible to you!

Inside, we cover services that bet on:

  • Tennis
  • Multi-sport odds tracking and ‘steam chasing’
  • Golf (x 2)
  • NFL
  • Darts
  • Boxing
  • European Basketball
  • Football/Soccer (1 pre-match and 1 in-play)

We talk about our collective experiences of using these services, who they are best for and which outlets are needed to get on at value prices.

A few require soft bookmaker accounts but the majority are profitable to follow on exchanges or with sharp bookmakers, making them sustainable and scalable for every bettor.

Sign Up To Watch

To watch this video and access all of the other SBC content, discounts and reviews you will require a paid SBC Membership.

To get signed up, just click here, choose a subscription plan and you will get instant access.

With this suite of new resources we are increasingly getting asked specific questions about certain sports or edges before people sign up and this is very much welcome. You can reach me at pete@smartbettingclub.com or Josh at josh@smartbettingclub.com and we will get back to you as soon as we can if you would like to know more!

A Deep Dive Into How To Examine A Tipster – Real World Example On This Flawed Service

Posted on by Josh P

The ​August SBC Magazine​ featured two major tipster reviews of services which could not be more different.

The first review was a look at the very impressive NFL service that ticked a lot of boxes. ​You can read more about that here​.

The second review presented a very different challenge as on the face of it, this looked to be a promising racing service, yet it was only when we ran our detailed analysis that several flaws were revealed.

In today’s post I want to talk a little bit about them, the review process and how you need to be careful judging based on initial appearances and let the data speak for itself.

To benefit from our incisive tipster reviews, betting expertise and real world knowledge on how to win betting – ​join my team and I at the Smart Betting Club today.​

Independent review stance

This racing tipster review was a few years in the making and it’s worth a little insight first of all into the process behind it all.

Initially the tipster was in touch in late 2021 asking if we would promote them for a fee.

Unaware of ​our independent stance​, we gave them a firm NO (they actually asked this a few times over the past few years and always got the same answer) but encouraged them to proof if they would like to be independently reviewed in the future, which they started in 2021.

Moving forward to late 2023 and at that point the service had advised 2,000 bets and had made a circa 8.5% ROI so we kickstarted the review process, which included:

  • Looking at the record and how data is captured
  • Extensive proofing of bets to gauge things like odds availability, price sensitivity and the reliance on certain bookmakers
  • Watching the bets arriving ‘live’ to see how things operated in real time
  • Checking our proofing results against any records kept on site
  • Examining against Betfair SP to judge market advantage

All Is Not As It Seems

There is a sizeable portion of the tipster market, especially on social media, who are out and out con men. Faked records, deleted losers, closing down and opening again under a new name – there is a list of dodgy strategies that are worthy of a book.

What we have in this review is none of those things. The record ‘on site’ is accurate and the bets that are sent out to members are reflected in the publicly accessible spreadsheet.

So, why do we not rate this service? This table provides the first clue as more than half the bets advised had worse prices come 9.30am:

This is because a sizeable portion of bets by this tipster are advised the night before racing into very weak betting markets and in the current climate, this just isn’t practical to follow or to quote as ‘fair’ odds.

By the time the odds on 11am of the day of racing arrived, these bets actually showed a loss, so any edge was reliant on ‘ricks’ or stand out prices from the evening before.

Whatever the sport, betting into weak markets is not a sustainable approach that paid customers can realistically use long-term. Be it NFL, racing, football, golf or any other you choose to bet on.

Soft bookmakers will quickly kick you out if constantly beating them in weak markets and often there is not enough liquidity to bet on them on betting exchanges and/or sharp bookmakers.

Another issue was the use of concessions. Many bets were advised with extra places that were only available with one or two bookmakers (e.g. SkyBet). These bets may well be profitable on paper but how many of them will you get on before your account disappears? How scalable are they?

Thirdly, Best Odds Guaranteed (Also known as BOG – a very specific horse racing betting boost) was also used in the service’s record keeping for bets advised on the day. Whilst this may be attainable for some followers (if they are long-term losers who don’t beat prices), not all accounts have this available to them.

Finally, the service also made changes to the markets they targeted in early 2024 and that, alongside a sizeable loss so far this year, has reduced the ROI to just 6.06%.

That 6.06% ROI requires the customer to:

  • Place bets immediately. There was a 5.79% ROI reduction on overnight bets come 11am.
  • Require extra place concessions only available with specific bookies. If you didn’t have them, you would not match the results. Shave perhaps 2-3% ROI off that 6.06% ROI for this alone.
  • Need the extra edge from the Best Odds Guaranteed concession. Again most accounts that win have that removed at the same time as staking limits. Another shaving of perhaps 2-3% ROI on that 6.06% ROI

Ultimately it left us with no confidence that there was any edge for this tipster as it was reliant on 1) weak markets 2) extra boosts and concessions and 3) the need for very specific bookmakers.

Betfair SP Quirk

For every horse racing tipster we also look at Betfair SP results, which are easy to place on the Betfair Exchange as this can often be an angle with certain tipsters.

Betfair SP is also a great ‘closing line’ comparison tool to work out any tipster’s edge over the market. For this service we were able to match 93% of the advised bets to Betfair SP win and place market odds.

What we found in terms of Betfair SP revealed that despite the average odds being significantly higher (12.61) vs the advised odds (9.763) there was actually a loss being made of circa -0.93% ROI on these bets.

Suggesting that they had no edge over the closing market.

We also can’t recall seeing such a sizeable average odds difference between advised and Betfair SP odds before.

Proper Edges For Sustainable Profits

So whilst we didn’t uncover a profitable racing tipster in this review, what it does outline is our process and reinforces what makes a good service. This helps to empower our members and explain what to look for when they come across a tipster.

This includes many important factors such as attainable odds, bets that aren’t going to destroy your accounts and demonstrable edges that manifest themselves in CLV or long-term profits.

The service in question had none of these things but we have reviewed plenty of services that do.

​Join SBC today​ and you will be able to find out about these services, with our full back catalogue instantly available. In addition, there are many other benefits to membership with us that you can read about ​here​!

Brand New Tipster Review – The NFL Tipster With a Great 5 Season Record +13.39% ROI

Posted on by Peter Ling

Following on from my appearance on the Circles off Podcast about using SBC to bet in North America, here at SBC we have just published a brand new tipster review about an NFL tipster with a significant edge!

It’s available to read now with an SBC membership!​

NFL – GET TO THE END ZONE FOR PROFIT

This particular NFL Tipster Review is one that has been 5 years in the making.

The reason for this elongated time period is that this service only averages around 60-70 bets a season, due to the fact the NFL season isn’t the biggest and it only bets when it finds real value (naturally!).

Now that we have enough data to work with, here is what we’ve found:

  • Return On Investment (ROI) stands at 13.39% from just under 300 bets
  • Targeting major markets only – Spreads and Totals, which have huge volume traded on them and are very easy to get on
  • Advising bets on a Thursday or Friday when markets are resilient (not simply scraping early value as we see so many do)
  • 52.5% of bets have beaten the closing line, with a further 26.5% going off at the same price. Only 21.2% of bets have a worse closing line – this is important as it suggests they are ‘beating the market’.
  • Bets are profitable with various outlets, including soft bookmakers, sharp bookmakers and exchanges
  • Up to a £50 discount on the service for SBC members.

The Practicalities Of Betting in these markets

What is especially smart about this service is how easy it is to get on at value prices .

Both myself and SBC’s Rowan Day have used it extensively over the last two to three years and we have found ourselves beating the prices on a consistent basis by using exchanges and sharp bookmakers.

Liquidity is deep and market coverage is comprehensive for these markets, so if you struggle to get bets down or want to boost the ROI further, they are great ways to make some profits.

Best of all its affordably priced at just £275 for a full season and £225 for SBC members courtesy of an exclusive discount we have negotiated.

Sign Up To Read The Full Review

SBC Membership provides some excellent benefits and this service alone encapsulates many of them. As a member, you get:

  • A deep-dive into everything you need to know to decide whether this service is for you, including P & L tables, CLV analysis, Monte Carlo simulations and all of our other advanced analytics
  • £50 off the price for a full season packages
  • Our wider group of resources to help you get on at the very best prices; this includes our major & minor bookmaker guides, our brokers information and of course, our work on exchanges

To get instant access to all of this, you will need a SBC subscription, which can be obtained here.​

If you would like to know more, please get in touch!

?My Personal Journey Using This Recommended Tennis Service?

Posted on by Peter Ling

Long-priced golf winners and horses that steam before winning on the bridle are very exciting but when it comes to making profit, slow and steady services are the cornerstone of any profitable betting portfolio.

For me, the SBC recommended Winner Odds encapsulates this as despite having a Return On Investment (ROI) of ‘just’ 5.15%, I have made a colossal £55,122.30 profit using it.

These returns come after over 11,425 bets and the old betting adage this reminded me of was: ‘ROI for show, ROC for dough!’

In the video below (click here to watch), I introduce the service, using the context of our process at SBC to show how and why it has become central to my portfolio. I recorded this back in September 2023, when my profits were only £39,852.26 – since when they have risen by a further 15k in 8 months.

  • The profits I have made
  • The software behind the site & simple results tracking
  • Bookmakers, Exchanges and Sharp Bookmakers
  • Tips and tricks to add extra value to the service’s offering

2nd ‘Advanced Video Guide’ To Maximise Profits

As I touch on in the video, SBC Membership offers so much value when it comes to services such as this one.

As well as being able to read our detailed reviews on the service in question, members also have access to a 30 minute advanced video guide on maximising profits.

This second video contains:

  • More advanced tips for how to maximise profits using the service
  • Practical advice on bet placement and notification
  • How to find little known (or connected) bookmakers to use
  • How to extend the length of your bookmaker accounts using some expert tips if following this service
  • How to compound profits using multiple bet strategies – both on this sport and others
  • How to stay strong mentally and understand the pros and cons of using

Paid members also get access to:

  • Tipster Reviews where we take a deep dive into performance by every metric, discussing historical records, bookmaker availability, exchange viability and using a service practically (alongside so much more!)
  • Ongoing Performance Analysis in the form of our regular Tipster Profit Reports where we revisit services and monitor their short, medium and long-term performances with rankings, tables and explainers
  • Detailed Practical Support in the form of videos, FAQs, email correspondence and reports from the SBC Team
  • Discounts that often cover (or exceed!) the cost of SBC Membership in one go!

If you are interested in this service (or any of the other of the services that we review) then signing up will provide you with instant access to all of the benefits outlined above. My deep-dive video will be added to an extensive library of first-hand accounts of using the very best services from the SBC team.

As ever, if you have any questions please get in touch, either by email or at @SBCInfo and I will get straight back to you!