The latest SBC members-only Tipster Review is out now and focuses on the profitable pre-event and in-play golf tips provided by the Golf Betting Club service.
Golf Betting Club is run by two brothers, Duncan and Neil Campbell who also balance running the service with long held careers as professional golf bettors.
SBC has been tracking their performance for sometime and this detailed review explores the profitability of their service including our odds availability study (bookmakers and exchanges), betting bank/staking plan analysis, monte carlo simulations and much much more!
The latest SBC Tipster Review is out now and explores a golf service run by 2 anonymous experts with a fantastic track record on the PGA Tour.
The tipsters behind the site tell us they need to remain nameless because if their true identities were known, then they would be very familiar names to golf betting enthusiasts in the bookmaking world!
Their golf expertise is backed up by the performance we have tracked, which include a 102% ROI since March this year, when we started backing the tips with our own money.
Better still, we managed a 120% ROI placing them mostly at the Betfair Exchange!
Not to mention that…THESE TIPS ARE 100% FREE.
That’s right..a hugely profitable golf tipping service that gives out their tips for free.
In this detailed review we take a deep dive into the service and cover all you’ll need to know, including…
The betting record dating back to 2019 which showcases a 44% ROI and 321 point profit to date.
The betting record at betfair which shows a 120% ROI since March! That beats the bookmaker ROI of 102% and our thoughts on how easy it is to match the quoted odds.
Staking and bankroll management recommendations with a focus on the exchange – including SBC Editor, Pete’s top tip for the each-way markets at Betfair.
The progressive re-investment strategy that compounds your profits meaning bigger returns.
For a free service this is certainly worthy of our attention…
Discover More On What It Takes To Win Betting With SBC….
You can access this review in full with a Smart Betting Club membership, available currently at super low prices starting from as little as £32.99 + VAT.
As the golf tipping service we feature above is 100% free, the only commitment you need to make to access our in-depth review is the SBC membership fee.
Plus as a member you will get all the other great aspects of joining the Smart Betting Club including…
SBC Magazines & Independent Tipster Reviews
Tipster Profit Reports
Bet Diary Pro
Free Tipster Access
Pro Betting Fundamentals Guides & Insight Articles
Back Catalogue Access
Unique Tipster Savings & Trials
Bookmaker Restrictions Help
How I Make Money Betting Interviews
And don’t forget about our money back guarantee which guarantees you your money back up to 90 days (length is dependent on subscription) if you are not satisfied.
So why not join today and see what a difference an SBC membership can make to your betting.
If you’ve recently been struggling with bookmaker restrictions and limitations then my latest article and video for SBC may help a great deal.
I recently recorded a video on the subject which you can watch here.
In this article I feature 4 Tipsters that are profitable on the Betting Exchange.
This means, no restrictions, no closures and viable long term options.
Betting on Betfair or other betting exchanges such as Smarkets, Matchbook and Betdaq can be seen as the holy grail for some sports bettors. If you can find a profitable strategy at the exchange you will not have to subject yourself to the various issues you will face when winning at the bootmakers.
Such issues as account closures or bet restrictions are commonplace for winning bettors at bookmakers. If winning at the exchange however, you will not face these problems and your experience will be very different.
Unfortunately it is not an easy thing to do and people normally find it much easier to beat the bookmakers. This is mainly due to the fact that the smartest bettors bet at the exchange so you have to beat these guys if you want to make a profit.
Luckily for us, SBC have been proofing tipsters that are profitable on the exchange for many years now. This means we have long term records for these services and we can clearly see there is potential to make money on the exchange by following some of these services.
In this article I’ve highlighted 4 services that all have long term profitable records on the exchanges.
Hopefully this will provide some valuable insight to those of you that are struggling with winning at the bookies and are looking for a viable alternative.
Ben is perhaps one of the biggest names in golf betting and tips for the betting website Sporting Life. He was reviewed by SBC in SBC Betting Magazine 119 and while the results assessment in that piece was based on bookmaker results, an odds comparison exercise was done showing that better odds could regularly be achieved at Betfair Exchange.
Pete who conducted the review mentions this in the ‘Odds Movement & Exchange Strategy’ section.
“The issue of odds movement is one that Ben freely admits to in our interview that follows. It is therefore important to be aware of this before committing to back his tips as you will find occasions when the odds on his selections have moved beyond what you should reasonably take.”
He went on to provide a previous example of this which clearly shows the better odds at Betfair. These selections were tipped for the Portugal Masters in September 2020.
Note – Coetzee won with Laurie Canter 2nd to make it a very profitable tournament!
3pts e.w. George Coetzee at 18/1 (1/5 1,2,3,4,5,6,7)
Best odds 24 hours later: 15/1 (bookmaker) and 18.5 (Betfair)
1.5pts e.w. Jason Scrivener at 30/1 (1/5 1,2,3,4,5,6,7)
Best odds 24 hours later: 30/1 (bookmaker) and 44 (Betfair)
1.5pts e.w. Wilco Nienaber at 33/1 (1/5 1,2,3,4,5,6)
Best odds 24 hours later: 25/1 (bookmaker) and 29 (Betfair)
1pt e.w. Laurie Canter at 70/1 (1/5 1,2,3,4,5,6,7)
Best odds 24 hours later: 66/1 (bookmaker) and 75 (Betfair)
1pt e.w. Jake McLeod at 125/1 (1/5 1,2,3,4,5,6,7)
Best odds 24 hours later: 100/1 (bookmaker) and 130 (Betfair)
The caveat here being you will not get the place concessions on the exchange like you would at a bookmaker. Bookies often will pay anywhere from 7 to 11 places rather than the standard 5 places at 1/4 odds.
We’re able to get round this by splitting our place bet between the top 5 and top 10 markets on Betfair.
If taking this course of action, here is how the returns would vary if staking £100 with either the bookmaker at 18/1 or on Betfair as per the above.
Coetzee top 7: £130 Bookmaker profit & £27.47 Betfair loss
Coetzee top 10: £130 Bookmaker loss & £27.47 Betfair loss
So here you can see slightly less money was made at Betfair but if some of the other selections had won, you would have made more. Plus, a small sacrifice of profit is well worth it when considering you won’t be losing accounts at the exchange.
Ben’s all time record as proofed by SBC stands at +1187.4 pts @ 26.5% ROI. So you can see even if you lose a small chunk of profit it’s very much worth betting at the exchange. Our findings regularly show you can get much better odds there so there’s potential to even increase this ROI.
Market conditions have to be right – odds/liquidity
All time record +46.88 pts @ 4.03% ROI
Discounts for SBC members
The Poacher is a football tipster that actually tips all of his bets at Betfair Exchange. This means there is no bookmaker comparison to do, no involvement with the bookie at all and the betting record that has been proofed by SBC is 100% based on exchange prices.
That betting record shows an all time record of +46.88 pts @ 4.03% ROI. This is going back to 2019 so it’s a steady long term profitable record, beating one of the sharpest places to bet around.
As it’s a football service the ROIs are smaller than some other sports but you’ll often find a lot more liquidity in football markets meaning you can get a lot more money down. The strike-rate is higher too so it is suitable for those of you with bigger betting banks that want reliable returns and lower variance.
The Poacher specialises in the Spanish football markets, mainly La Liga and the 2nd division.
Tips at bookies but exchange bets are possible as explored in SBC 118
Profitable at Betfair SP
Discounts for SBC members
The 3rd tipster I’ve featured is a horse racing tipster called CD Systems – Daily Bargain. SBC reviewed this service in magazine 118 and the results proofed were based on bookmaker bets and the Betfair starting price.
The bookmaker bets have shown an all time profit of +484.92 pts @ 31.02% ROI.
The Betfair SP record showed an all time profit of +147.27 pts @ 6.01%
Both these records are going back to 2012.
You can see there’s a big difference in profits here but betting at BFSP since 2012 has still shown a profit. This is very interesting and suggests Steve Jones who runs the service has an edge over the market.
This is because BFSP is seen as ‘true value’ in horse racing meaning you’d expect to break even if betting at that price over the long term.
In SBC 118 Steve mentions this point in his interview with Pete.
“Betfair SP is perhaps the closest thing we have to true chance, albeit retrospectively. Given that the aim of the game is to make bets at better than true chance, my job is to unearth bets that can be placed at prices bigger than perceived true chance.
Clearly, the most basic rule of betting is that we cannot possibly win in the long term if we don’t consistently make bets at greater than true chance odds.
On that basis, I don’t feel that producing performance stats in comparison to true-chance prices is beneficial. No professional would dream of making bets at true chance and any variation between Betfair SP (a 100% market) and true chance would only be either temporary, coincidental or the result of some outside factor (such as an influential tipster or a trader manipulating the market).”
In a nutshell – Steve is not a fan of Betfair SP betting and it is easy to understand why. Beyond setting the minimum price you can take; it doesn’t allow you to know what price you obtain until after the event – something that goes against the whole theory of value betting.
But as Steve went on to explain, there is certainly value (and sometimes huge value) in betting on his selections in the pre-race and in-play market…
“Having said all of the above, I do have plenty a number of members who successfully use the Betfair exchange in conjunction with my bets.
Their techniques involve placing unmatched money at a range of prices, upwards of the recommended minimum price and going out further than the biggest bookmakers’ prices, then selecting the ‘in-play’ option, as there are a significant number of big prices matched in-running.
All the highest matched Betfair Exchange prices can all be viewed historically on the Timeform Results site.”
A really interesting angle here then when mentioning placing bets using the ‘in-play’ option at Betfair. Often in-play prices can fluctuate wildly and winners can hit much much bigger prices in-play than their SP.
You can see how to do this in the below example…
At the very least we would advocate checking the Betfair pre-race market and requesting your bets be taken at the value odds put forward each day by Steve. It might make more sense to also request larger prices in case the bet drifts in price significantly.
As ever, the more time and effort you can put into following the Daily Bargain, the more you can make out of it. If able to take 10% better prices than Betfair SP, you can expect your ROI in turn to rise to 15.24% and if taking 15% better prices than Betfair SP, it would go up to 19.87% ROI.
This backs up when Steve also told us that “The bigger the gap between my minimum advised price (which is my idea of true chance – in other words, what SP should be) and the price you are able to secure, the better for your long-term profit.“
The final tipster featured is an SBC Premium serviceand another golf tipster in PGA Profit. It’s actually a service that I use myself at Betfair Exchange and I’ve already made huge returns from it…more on that in a minute.
For this service we’re lucky to have a big chunk of the results that have been proofed by SBC based on exchange bets. Since November 2020, the service’s record at Betfair is +498.38 pts. To put this in context, bookmaker profits from the same period stand at +524.83 points. So slightly less, but as mentioned before you should be more than prepared to take a hit on profits to be able to find a profitable strategy at the exchange.
And from a personal point of view, when I’ve used this service I’ve been able to regularly get better odds than what has been quoted in the tips. So if I had been using this service for the same period of time I may well have beaten the recorded points profits of +498.38.
Just for transparency, here is my personal betting record when using the service. I’m only 62 bets in but clearly have joined at the right time having hit 4 winners since I started following.
Here’s an example of a couple of PGA Profit’s tips which show exchange prices advised alongside bookmaker prices.
You can see that PGA Profit will tip the price in the top 5 finisher market at Betfair Exchange so the exchange points profit is based on this strategy. It’s also the strategy I’ve been following myself.
To Sum Up…
In my opinion any viable profitable strategy at the exchange is gold. If you find one, hold onto it, cherish it and put your time and resources into making the most out of it. You should be well rewarded if you do.
Hopefully this article has provided a first step into the world of betting profitably at the exchange. If you can dedicate some bankroll to any of these strategies then it is certainly worth giving it a go. It may allow you to grow your bankroll like you never have before.
Betting and being profitable at Pinnacle is perhaps the holy grail (or pinnacle) of sports betting for shrewd bettors who understand the complexities of betting with normal bookmakers.
Reason being is that Pinnacle does not follow the same business model of UK bookmakers and actually encourages winners to bet on their site meaning no limitations and the opportunity to bet large stakes.
Plus, as it’s one of the sharpest bookmakers around, it means you are clearly doing something right if you are able to make money there.
This is why the latest SBC Tipster Review of the Serpa Bets service is so fascinating as its a football tipping service that has made a profit to Pinnacle quoted odds for several years.
Sergio, the expert behind Serpa Bets is also regularly beating the closing line (i.e. odds at Kick Off) at Pinnacle which, if you know a bit about betting, is the goal you should be aiming for and will secure you profits in the long run.
What does this mean for followers of Serpa Bets?
Well it means 2 things…
If you have access to Pinnacle, either as a non-UK resident or through a broker, you have a ready-made, profitable strategy to use with no limitations or restrictions to face at the bookmaker.
If you do not have access to Pinnacle, you can often get these odds at other more ‘UK-friendly’ bookies/exchanges meaning you too can regularly beat the closing line.
This latest review looks into exactly how the service is essentially beating the ‘sharp’ bookmakers and illustrates how it is beating the closing line.
The numbers are there to prove it as well…since 2013 the service has shown a 5.03% ROI over 1996 bets. That’s a profitable record over 8 years of betting!
Plus, until the end of 2021, Serpa Bets’ tips will be free to SBC members.
Sergio Perez of Serpa Bets is a Spanish football betting expert, providing followers with betting advice from the Primera (La Liga) and Segunda leagues.
Over the years Sergio has built up an impressive body of work, initially via the tipping platform Blogabet (2014 to 2021) and since the start of 2020 as one of the SBC’s stable of free to follow tipsters. The focus lies on the Asian Handicap markets and the Over/Under goal lines, where Serpa Bets has achieved very solid long-term ROI figures.
So solid in fact the long term figures show a Return on Investment of 5.03% over 1996 bets. That‘s profits spanning 8 years which clearly indicates a long term edge.
It is fair to say that Serpa Bets has evolved over the years. Although today the service concentrates solely on the two main Spanish leagues, it initially mixed this with bets on international games, Champions’ League and Europa League matches too.
Gradually however, Serpa Bets became more and more Spanish-centric. In 2016 the two current leagues plus the Segunda B (third tier Spanish division) became the sole focus. The latter has been subsequently dropped due to an increasing lack of liquidity in the market which meant that it was difficult for followers to get anything like a meaningful bet on without crushing the odds.
Nowadays the service simply focuses on bets in the top 2 Spanish Leagues and a mix of Asian Handicap, 1X2 and Over/Under bets.
Detailed Review Analysis
In the SBC Serpa Bets Tipster Review we have extensively analysed the service and how it has made profits spanning 8 football seasons.
There are 3 main areas of analysis that I wanted to highlight to you in this email. There is of course a lot more analysis to be read in the Tipster Review.
Firstly, amongst the analysis we discovered some edges of note including how profits were broken down by bet type.
We see here that both Asian Handicap and 1X2 bets are the most profitable with over/under bets being the least profitable (but still in profit).
There’s also significance in the performance by bookmaker table which clearly demonstrates Sergio’s edge at ‘sharp’ bookmakers Pinnacle and SBOBET.
This table shows every bet at every bookmaker since 2013. In recent years Sergio has cut all but Pinnacle/SBObet from his selections and since 2020 he has just advised bets at Pinnacle.
Odds That Are Available
Then perhaps most importantly for non-Pinnacle bettors, the below two tables show the odds tracking analysis we performed which monitored the odds movements on bets advised.
The tracking was done over 116 random bets and looks at advised prices, the odds when the bet was received, 60 minutes later, and the closing line odds, i.e. those at kick off time.
It also incorporates 2 sets of bookmakers, the likes of Pinnacle and SBO Bet and then a more “UK-friendly” set of bookies (Bet365, BetVictor and the Exchanges)
What this shows is that while you can get better odds at Pinnacle, the ROI differences are minimal, suggesting that even if unable to bet with Pinnacle, you can benefit from Serpa Bets without taking too much of a hit to your ROI, especially if able to get on within an hour of bet release.
Crucially it indicates a clear edge over closing prices too.
The odds movement analysis was a small subset of the service’s bets but if we assume the pattern remains for the overall picture then we can also assume we will be profitable taking these bets at UK-friendly bookmakers.
So if betting at Bet365, BetVictor and the Exchanges you are still beating the closing line (great) and ROI differences are only minimal when comparing the odds movements against betting at the sharps.
As an example then, you could take these bets at Betfair Exchange, still be profitable and not face restrictions and staking limits that you would get from the usual UK bookie.
Which makes Serpa Bets a tipster that you should certainly consider adding to your betting portfolio!
Get Started With Serpa Bets & SBC
Serpa Bets is currently free to follow for SBC members until the end of 2021.
To qualify for these free tips and to read the full in-depth Tipster Review on Serpa, check out our memberships starting from as little as £29.99 + VAT for 3 months.
Plus all our memberships our 30 day and 90 day no quibble money back guarantees.
In it he details the 4 services he is using, all SBC recommended, in an attempt to turn a profit from betting this year. He goes through how each service works and the specific strategies he will be using for each.
If you want to know any of the following…
The strategies used for some of the best SBC recommend services
Bankroll management for building a successful portfolio
This is the first video in the series which will be tracking exactly what Alex is doing and the results that come from each service. These are some of the most highly recommended services by us at SBC so it’s very likely that there will be some good profits along the way (in fact he has already recorded some healthy figures testing these services out).
Alex is going to show the precise strategy he uses to build a successful betting portfolio.
Lucky Puck is an expert Ice Hockey (NHL) tipster with a proven track record of profits.
This tipster has the rare ability of regularly beating the shrewdest bookmaker in the land – Pinnacle Sports, so you know when following his tips you will be making great bets.
Over the past 2 NHL seasons we proofed his results and recorded a total of 54 points profits at 6.4% ROI over 680 bets.
This is a fantastic deal as the tipster behind this service has traded with some of the best US sports gamblers in the world.
The deal means we will receive all of his tips for the rest of the NHL season (until May 8th) and are confident the service will make a fantastic addition to your betting portfolio.
As a member you will get all of his tips delivered straight to your inbox with bets available at all major bookmakers and exchanges, including Pinnacle Sports.
Professional bettor, Bassie 90 is Dutch football expert and joins SBC with over 5 years of experience in the game.
He has made regular appearances on high profile betting sites such as Blogabet and Betmarkets and comes with a profitable track record of betting on football since 2017. Since then he has made a 135 point profit @ 6.95% ROI from 1460 bets.
The service focuses on high limit bets that you can take with the likes of Pinnacle Sports or on the Betting Exchanges.
As a professional bettor and economics graduate you can be sure you are making smart bets when following Bassie’s expert strategy.
Pricewise with PCB
The 3rd addition to our free tipster portfolio comes after agreeing a deal with Paul Chandler-Burns for the continued supply of his Pricewise Strategy tips for the next few months – including during Cheltenham Festival!
Professional bettor Paul uses the popular Racing Post Pricewise tipping service to create an optimised strategy which makes the service more user friendly.
His filtered approach to Pricewise tips in 2020 made Paul an impressive 23% ROI in 2020 and all at SP.
The strategy is also suitable for use at the exchanges meaning it’s ideal for those struggling with bookmaker restrictions or those looking for viable long term prospects.
SBC Free Tipster Update
The 3 new additions now make it 12 free tipsters in total that are available to all SBC members
Overall the free tipsters section has been providing incredible value with all time records currently showing a 7.73% ROI from well over 15,000 bets!
How Can You Follow These Tipsters?
Access to all of the above tipsters is provided exclusively to Smart Betting Club members. Sign-up to the service and visit our ‘Free Tipsters’ members section for instructions on how to sign-up to each of them.
How Are The Tips Sent?
All of the tips are sent via email directly to you with the only exception being Pricewise with PCB where the advice is delivered via the Telegram app. When logged into the SBC members area, you can simply sign-up to follow those tipsters that interest you the most!
Why Do SBC Offer These In-House Tipsters?
We do so as it’s an ideal solution for those of you not sure where to start OR wary about spending money on subscription fees to a tipster service. Instead you can get all of the above as part of your Smart Betting Club membership.
How Quickly Can You Make A Profit?
Betting profits never come in a straight line so we make no bones about stating you will need patience and discipline to profit long-term from these tipsters. We can’t guarantee (nor can any tipster) that you will make a definitive profit within 1 week or even 1 month, yet what we can show you is that given time these tipsters have made a clear profit. If you join with that realistic mindset, you will go far!
Where Can I See More Detailed Results?
We keep a detailed log of all results at this online results spreadsheet. Please explore the individual tipster results sheets to see a full breakdown of performance.
If you’re looking for a solution to keep your value bets ‘under the radar’ with bookmakers then the remarkable Lucky 15 strategy we outline in the very latest SBC Magazine Issue #122 might be the perfect solution for you!
Not only can it help you win money betting BUT best of all, does so in a way whereby bookies think you have got lucky and so can easily extend the life of your betting accounts.
Sounds too good to be true?
Well I thought you might think that, which is why in todays email I have some real betting slips with big payouts to prove otherwise, plus details of how it works and the numbers behind it all.
Its safe to say this has been a real gamechanger for members of the SBC team and could easily be for you too.
So if you only ever read one Smart Betting Club review – you might want to make it this one!
The strategy itself is based upon Bookie Bashing’s exceptional Horse Racing tracker tool (as featured in SBC 122), which does all the work in finding value horse racing bets for you to back.
When you use this tool with a simple Lucky 15 strategy (as we outline in our review) then you have a seriously powerful betting strategy to add to your portfolio.
In this special review we outline some of the attractive features and benefits of it including…
How Lucky 15 bets are looked at more favourably by bookmakers even when you win.
How Lucky 15s reduce variance when compared to other accumulators meaning losing runs are less severe. The more risk averse of you will find this much easier to handle!
The neat trick that occurs when you compound multiple value bets together.
The 10 rules to consider to get the most from the strategy meaning you will give yourself the best chance to profit.
The Lucky 15 Strategy in Action
To put this all into action, in the review we outline the performance obtained using this Lucky 15 strategy during the last few months with real betting accounts and real stakes.
During a 10 week period, we placed 405 Lucky 15 bets and achieved a profit in 99 of these (24%).
Staking a total of £22,740 across these 405 Lucky 15 bets, it returned a clear profit of £6198.33, an impressive ROI of 27.26%!!
Check out some of the winning tickets generated by it below:
What People Say…
To further back up the performance of this strategy, here are a couple of quotes from two people using it:
“The Racing Tracker offered by Bookie Bashing is one of the best tools that I’ve used in my betting career so far. It is very easy to use and the value it provides is quantifiable, the longer and longer I used it I began coming up with different tailored approaches to what type of horses I select as part of my Lucky 15’s which has increased my ROI Leveraging the Lucky 15 strategy has provided me with an ROI of 20% so far over a sample size of 500+ Lucky 15’s but it also gives you lots of entertainment value and action where you have some action on almost every single race of the day”
S . Long-term SBC member
“I was directed towards using the racing tracker a few months back by Pete, the editor of SBC who is a friend of mine. I had time on my hands and he told me it could be a fantastic way of making some extra cash betting on horse racing. Safe to say he was right and after he explained how to best use it by placing Lucky 15’s, I got to work. I have made over £3500 profit since then and using the tracker forms part of my normal morning betting routine these days. I can’t wait to use it during the Cheltenham Festival especially!
M – SBC Member & Bookie Bashing Member
Save 50% on your first month with SBC
You can read the full lowdown on this strategy in the full review now available in Issue 122 of the Smart Betting Club magazine.
For those of you looking to give it a go then Smart Betting Club members can save 50% on your first month with Bookie Bashing – enjoying a saving of £34.50!
Given that SBC membership itself can be snapped up for as little as £29.99 + VAT per quarter, then you can effectively sign-up now and save overall if also interested in joining Bookie Bashing.
Over the course of 6 months live tracking we placed more than 1000 trades using the ‘Trademate Pro’ software, which identifies value bets across a range of bookmakers, brokers and exchanges on multiple sports to get a real sense of how it works.
Here is what we found:
A ‘live’ edge of 1.52% ROI was made over 1029 trades with ‘sharp bookmakers’ such as Betfair, Matchbook and SBObet
The historical results with sharp bookies indicated a similar 1% to 2% ROI over more than 15,000 trades since 2019.
There is also a considerably higher ROI of around 3 to 5% available if betting with ‘soft bookmakers’ – the likes of William Hill, Bet Victor and Bet365
Now if those ROI figures don’t sound like much – think again as this is a very good figure for the markets that Trademate Sports bet within.
Yet these are just the headline figures and there is a lot more to Trademate to consider – all of which can be explored in our very detailed review including…
How it can provide a pathway frombeginner to professional bettor for anyone with the time available to use.
How the software works and its edge over ‘closing line odds’
The tweaks you can apply to really enhance its profits and just who we would recommend the service for.
But perhaps best of all if interested in their service is the news that as an SBC member you can save up to €50 a month on a Trademate Sport subscription. All part of the many tipster discounts you can enjoy with the SBC service.
Check your inbox to confirm your email and to get started right away!
“I like that the SBC is independent. I know that when they recommend a tipster, or upgrade or downgrade an existing rating, that their opinion is based on results and judgement, not on hidden commission ”