Independent Bookmakers Guide

Account restrictions and limits are more common than ever. Beat a price or profit enough and the well-advertised ‘Oddschecker firms’ will often reduce maximum stakes to pennies or stop you betting altogether.

This can be disheartening, but there are alternatives to the big bookmakers and exchanges in the form of smaller, independent bookmakers and on this page, you can explore some of the information we have collated on just a few of the firms out there.

Many of these bookmakers are experienced layers, fully licensed and with years of history behind them, yet perhaps not the marketing budgets or presence of the likes of Bet365, Betfair and their ilk.

Although you may not get all of the frills that are widely advertised by the big Oddschecker bookmakers, many independents offer concessions and special incentives such as sign up offers, extra place races, Best Odds Guaranteed, fallers insurance, daily boosts and cashback on any monthly losses.

Despite all of these positives, please be aware that independent bookmakers are not a silver bullet!

Bets of thousands of pounds on a 20/1 shot at 8pm the night before racing are likely to be knocked back and purely betting each-way on second favourites in 8 runner races is likely to be met with resistance.

You might not also get the best price out there compared to some of the bigger firms either. Instead of 11/4, you might get 5/2 for example.

Equally some of the same issues experienced with other firms, may still take place on everything from account limits to affordability checks and at times restrictions. So again, its not a silver bullet but further options to guide you as to places to bet.

A guide & advice from a professional punter

This was a primary topic of conversation in SBC Podcast #49 with professional punter and SBC Premium tipster, Quentin Franks (the discussion about Independent Bookmakers starts at 21:10):

Quentin frequently uses independent books to get his bets down and so to help our members, the SBC have collected a group of those firms below with their:

  • Key digital information
  • History
  • Lay-to-lose policies
  • Sign-up offers
  • Covered markets
  • Additional information

Explore Our List Of Independent Bookies

Below you can explore a summary of some of the smaller, independent firms that are currently out there and a snapshot of what they offer including Twitter and website links.

Macbet

Website: https://macbetbookmakers.com/EN/

Twitter: @Macbet1972

About: Established in 1972, Macbet have been licensed bookmakers ever since. They have racecourse pitches all over the UK and specialise in horse racing betting.

Markets covered: All UK & Irish horse racing.

McCartanbet

Website: https://mccartanbet.com/

Twitter: @McCartanBet

About: An independent bookmaker with racecourse pitches across the UK & Ireland (and shops in Northern Ireland), McCartanbet have expanded over recent years to offer a wider range of markets. Remote betting is now available with numerous offers and concessions to benefit customers.

Markets covered: all UK & Irish horse racing, football & various other sports.

Star Sports

Website: https://starsports.bet/

Twitter: @StarSports_Bet

About: Based in Brighton, Star Sports was established in 1999 under the stewardship of an industry stalwart, Ben Keith. The company has grown, offering bets on course, in shops over the telephone and online, catering for most customers from the very small to the ‘high rollers’.

Markets covered: all sports covered.

Joe Jennings

Websitehttps://joejennings.co.uk/

Twitter: N/A.

About: A family run business established in 1961, Joe Jennings Bookmakers is one of the largest independent firms in the UK, trading from over 100 branches nationwide. A business that constantly changes with the times, Joe Jennings have various remote ways to get bets down.

Markets covered: all sporting events.

Goodwin Racing

Website: https://betgoodwin.co.uk/sportsbook/

Twitter: @Goodwin_Racing

About: Goodwin Racing started as a retail operation over 25 years ago and has developed into one of the biggest telephone betting organisations in the UK. This expansion can also be seen in their range of markets with everything from football and floorball to baseball and basketball included in their online offering.

Markets covered: all sports covered.

Kalooki Sportsbook

Website: https://www.kalookisportsbook.co.uk/

Twitter: @KalookiR

About: A ‘bricks and mortar’ bookmaker based in Kent, Kalooki have a unique offering for remote customers. Well regarded by professional punters, their special offers and promotions make them an excellent alternative for those unable to place bets with the larger firms.

Markets covered: all sports covered.

DragonBet

Website: https://dragonbet.co.uk/

Twitter: @DragonBetWales

About: DragonBet are a family run business with over 50 years of experience from laying bets on course. They focus on Welsh sport (pricing up some local and regional events that no other bookmakers do) alongside offering odds on most sporting events from around the world.

Markets covered: all sports covered.

Fafabet

Website: https://www.fafabet.co.uk/

Twitter: N/A

About: A relatively new bookmaker (opened in 2021), Fafabet offer a comprehensive range of sports for customers to bet on. Odds are sourced from the FSB Tech Platform, meaning that prices are often similar to some of those on the Oddschecker grid. Not technically a true ‘independent’ but one for this list nevertheless!

Markets covered: all sports covered.

Jem Racing

Website: https://betjem.com/

Twitter: @2021_jem

About: Jem Racing are a Dorset based firm who run a remote service alongside their four betting shops. Established in 1986, they pride themselves on providing a personal service for clients and provide numerous promotions and concessions.

Markets covered: all sports covered.

Fitzdares

Website: https://www.fitzdares.com/

Twitter: @Fitzdares

About: A bookmaker that has been taking bets since 1882, Fitzdares offer markets on sporting events from all over the world. Well regarded by both recreational and professional punters alike, they offer services that are in line with most of the Oddschecker firms whilst maintaining a personal touch with their customer service.

Markets covered: all sports covered.

 

 

 

More Available With A SBC Membership

For even more on these independent bookmakers including some of the special offers they provide, concessions and markets to be aware of, we also have now created a dedicated section of the Smart Betting Club members area to this topic.

Subscribe to the SBC today to gain full access

My Star Sports ‘Betting People’ Video Interview

The big news this week is my appearance in the Betting People series of video interviews as published by the bookmaker, Star Sports.

You can watch them all 4 of the 15 minute video interviews via this link: https://www.starsportsbet.co.uk/bettingpeople-peter-ling/

Amongst a wide variety of topics I discuss:

  • How SBC works and the reality of following modern day tipsters
  • The need to focus long-term when making important betting decisions
  • The sport that is the most profitable to bet on currently
  • My own betting and the need to tailor tipster services to fit your circumstances and preferences.
  • How I use runners and get bets on
  • The power of connecting and building relationships with other bettors
  • Some of the simple mathematical concepts that are vitally important to success
  • What I find to be the biggest fundamental difference between a winning and losing punter
  • Why free tipsters need to be treated cautiously as per the motivations and reasons why they are free
  • Why the actual ‘winning’ side of betting has become the easy part these days.
  • How to get started and choose the right tipsters for you
  • Plans for SBC moving forward

For those of you keen to learn more on the world of tipsters and SBC’s goal of helping people with their betting, these video interviews are a great place to get started.

Sign-up for a Smart Betting Club membership today