Value Betting Explained – How ‘Shrewd’ Gamblers Win

With the growing popularity of our Fink Tank Football System, over recent weeks I have been fielding a few questions on just how it (and many other tipsters and systems) actually make money betting.

So I thought today would provide a great opportunity to explain the concept of ‘value betting’ a little bit more and just how shrewd punters get one over the bookies regularly by using it.

As a great example of the type of question punters are asking, below is an email I received last week:

” Hi, I am a little confused as to your system and perhaps you could please clarify a point.

In your example of Arsenal v Norwich you refer to an away win by Norwich at odds of 8.0, and to back it with Totesport having the best odds.

Why would I back Norwich to win the match, when with virtual certainty Norwich will lose the match against Arsenal ?”

Well, this is a very logical question for many when starting off betting and it all revolves around the concept of ‘value betting’

In short, value betting basically means the bet you are placing is available at odds you consider to be too big. Continue reading

Understanding Value Betting & Why Its So Important

How much exactly would you pay for a plain old cup of coffee at Starbucks?

  • Nothing, I’ll make may own and I like tea anyway!
  • £2.00
  • £5.00
  • £20.00

Unless you’re particularly desperate, most people will say either A or B. We all have similar ideas of the value of a cup of coffee and so do Starbucks. Charging £20.00 for a cuppa will soon put them out of business, but what has this got to do with betting?

Its All About Value…

Betting has never been more popular and with the Daily Express reporting this week that its likely to get even bigger thanks to Seb Coe and London 2012, more and more people are looking to understand the topic.

Plenty of people therefore are joining us at the Smart Betting Club for help and the biggest change I see in our members is when they stop thinking in just terms of what will win and start thinking about value betting. Continue reading

Understanding Value Betting & Why Its So Important

How much exactly would you pay for a plain old cup of coffee at Starbucks?

  • Nothing, I’ll make may own and I like tea anyway!
  • £2.00
  • £5.00
  • £20.00

Unless you’re particularly desperate, most people will say either A or B. We all have similar ideas of the value of a cup of coffee and so do Starbucks. Charging £20.00 for a cuppa will soon put them out of business, but what has this got to do with betting?

Its All About Value…

Betting has never been more popular and with the Daily Express reporting this week that its likely to get even bigger thanks to Seb Coe and London 2012, more and more people are looking to understand the topic.

Plenty of people therefore are joining us at the Smart Betting Club for help and the biggest change I see in our members is when they stop thinking in just terms of what will win and start thinking about value betting. Continue reading