Sports Betting Tools

Bet Hero Founder Juan Explains How One of the Best Value Betting Tools Was Built

Posted on by Peter Ling

In Episode 104, I chatted with Juan, founder of Bet Hero, the value betting platform recently reviewed and recommended in SBC Magazine 164.

​Learn more about that review here and how you can save up to €215.80 on Bet Hero with the exclusive SBC member discount before the end of June 2026

Juan explains how his journey into betting began not through gambling, but by identifying inefficiencies in other markets. From building software to profit from sneaker releases, GPUs and collectibles, his background in computer science and automation naturally led him into arbitrage and eventually value betting.

The discussion explores the difference between arbitrage and value betting, why expected value is the foundation of long term success, and how Bet Hero evolved from a simple Discord alert bot into a platform covering more than 400 sportsbooks worldwide.

Pete and Juan analyse SBC’s review of 16,488 bets producing a 4.06% ROI, explaining why ROI alone can be misleading, the importance of closing line value, and how successful users maximise returns through volume, discipline and focusing on EV rather than short term results.

Finally, Juan discusses Bet Hero’s unique pricing model using multiple sharp sources, alongside Kelly staking, middling, and the ongoing battle to stay ahead of increasingly sophisticated bookmakers.

You can listen to Episode 104 FREE now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

Topics covered include

  • From sneaker reselling and software engineering into sports betting
  • Why expected value is more important than individual results
  • Building the first Bet Hero Discord bot
  • Growing from a personal tool into a platform covering 400+ sportsbooks
  • Why underserved betting regions create opportunities
  • Why ROI must be viewed alongside turnover and betting volume
  • The habits of Bet Hero’s most successful users
  • Why higher odds and lower strike rates can still offer excellent value
  • Building fair odds using multiple sharp sources rather than only Pinnacle
  • The role of exchanges and prediction markets in modern pricing
  • Adding middling betting and future Bet Hero developments

Bet Hero: One Of The Best Value Betting Tools We’ve Tested

​In SBC 164, we took an in-depth look at Bet Hero. This powerful value betting platform uses proprietary fair odds modelling, covers more than 400 sportsbooks and goes far beyond simple Pinnacle comparisons.

What stood out most was its consistency. Across a huge sample of 16,488 bets, Bet Hero generated profits in every month we tracked and performed strongly across all odds ranges.

This is one of the most detailed reviews we’ve ever published, covering performance, bookmaker coverage, staking, practical usage and strategies for maximising results.

It impressed us so much that we’re now using it ourselves here at SBC.

As an SBC member, you can claim an exclusive 20% discount on any Bet Hero monthly or yearly plan, saving up to €215.80 on the annual Pro package.

This special offer is available through June only, making now the perfect time to take advantage of one of the strongest value betting tools we’ve reviewed.

Access Issue 164 and the entire 20 year back catalogue with a SBC Membership​

  • Profits generated in every month tracked.
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  • Consistent performance across all odds ranges.
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  • Proprietary fair odds model using multiple sharp bookmaker references.
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  • Coverage of more than 400 sportsbooks worldwide
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  • Football, basketball and tennis providing the bulk of opportunities
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  • Exclusive 20% SBC member discount worth up to €215.80, available through June only

Best Odds Dropping Software? 6.89% ROI from 5,391 Bets Reviewed

Posted on by Peter Ling

The latest issue of the Smart Betting Club Magazine has landed and this month we focus on what every serious bettor is chasing, a more advanced way to beat soft bookmakers.

In SBC 162 we break down what could be the most powerful odds dropping software we have seen to date.

This goes beyond simple alerts. By combining Pinnacle price moves with a built in EV Scanner using Betfair data, it gives you two strong signals to spot value early.

A more refined and powerful evolution of the odds dropping model, built for today’s markets and best of all as an SBC member you can save 50% for 13 months on the software in question (A saving of more than €1000!)

Access Issue 162 and the entire 19 year back catalogue with a SBC Membership​

The Best Yet?

  • Proven, real world results analysed with a 6.89% ROI from 5,391 bets across multiple sports.
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  • Custom built to suit your setup. Filter by bookmaker, odds, EV, sport and more.
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  • Not reliant on longshots or one angle, value appears across the board and multiple sports/markets.
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  • Customisable so you can tailor it to suit your approach and the bookmakers you can use!
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  • Huge SBC member discounts. 60% off month one and 50% off the next 12 months, saving over €1000

ALSO IN SBC MAGAZINE ISSUE #162

Alongside this review, this month also contains:

Bankroll Management Guide: Rowan breaks down one of the most misunderstood parts of betting using powerful free tools. Learn how to model drawdowns, understand risk, and stress test your strategy using Monte Carlo simulations so you know what to expect before variance hits.

£50K Golf Winner Payout: We speak to the SBC member who turned £10 into nearly £50,000 using our golf doubles strategy. A full breakdown of how it works and how to apply it online, in shops, or via kiosks to extract maximum value.

Football Coupons Strategy: A practical video and guide with Tom Brownlee on exploiting bookmaker shop coupons. Built on years of syndicate experience, combining small pricing edges into multiples to create long term profit.

Bet Diary: Rowan shares his latest results, portfolio adjustments, and honest insights from the ups and downs of betting for profit and the tipsters he uses.

Smart Punter Mailbag: This month covers each way golf betting using the win and place market on Betfair, how to get more from Sharp Betting, and questions around the Bet Hero service.

Smart Betting News: A look at the rise of prediction markets and what it means for bettors, plus a closer look at whether today’s betting markets are as fair as they seem.

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