sharp bookmakers

Bet Hero Founder Juan Explains How One of the Best Value Betting Tools Was Built

Posted on by Peter Ling

In Episode 104, I chatted with Juan, founder of Bet Hero, the value betting platform recently reviewed and recommended in SBC Magazine 164.

​Learn more about that review here and how you can save up to €215.80 on Bet Hero with the exclusive SBC member discount before the end of June 2026

Juan explains how his journey into betting began not through gambling, but by identifying inefficiencies in other markets. From building software to profit from sneaker releases, GPUs and collectibles, his background in computer science and automation naturally led him into arbitrage and eventually value betting.

The discussion explores the difference between arbitrage and value betting, why expected value is the foundation of long term success, and how Bet Hero evolved from a simple Discord alert bot into a platform covering more than 400 sportsbooks worldwide.

Pete and Juan analyse SBC’s review of 16,488 bets producing a 4.06% ROI, explaining why ROI alone can be misleading, the importance of closing line value, and how successful users maximise returns through volume, discipline and focusing on EV rather than short term results.

Finally, Juan discusses Bet Hero’s unique pricing model using multiple sharp sources, alongside Kelly staking, middling, and the ongoing battle to stay ahead of increasingly sophisticated bookmakers.

You can listen to Episode 104 FREE now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

Topics covered include

  • From sneaker reselling and software engineering into sports betting
  • Why expected value is more important than individual results
  • Building the first Bet Hero Discord bot
  • Growing from a personal tool into a platform covering 400+ sportsbooks
  • Why underserved betting regions create opportunities
  • Why ROI must be viewed alongside turnover and betting volume
  • The habits of Bet Hero’s most successful users
  • Why higher odds and lower strike rates can still offer excellent value
  • Building fair odds using multiple sharp sources rather than only Pinnacle
  • The role of exchanges and prediction markets in modern pricing
  • Adding middling betting and future Bet Hero developments

Bet Hero: One Of The Best Value Betting Tools We’ve Tested

​In SBC 164, we took an in-depth look at Bet Hero. This powerful value betting platform uses proprietary fair odds modelling, covers more than 400 sportsbooks and goes far beyond simple Pinnacle comparisons.

What stood out most was its consistency. Across a huge sample of 16,488 bets, Bet Hero generated profits in every month we tracked and performed strongly across all odds ranges.

This is one of the most detailed reviews we’ve ever published, covering performance, bookmaker coverage, staking, practical usage and strategies for maximising results.

It impressed us so much that we’re now using it ourselves here at SBC.

As an SBC member, you can claim an exclusive 20% discount on any Bet Hero monthly or yearly plan, saving up to €215.80 on the annual Pro package.

This special offer is available through June only, making now the perfect time to take advantage of one of the strongest value betting tools we’ve reviewed.

Access Issue 164 and the entire 20 year back catalogue with a SBC Membership​

  • Profits generated in every month tracked.
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  • Consistent performance across all odds ranges.
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  • Proprietary fair odds model using multiple sharp bookmaker references.
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  • Coverage of more than 400 sportsbooks worldwide
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  • Football, basketball and tennis providing the bulk of opportunities
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  • Exclusive 20% SBC member discount worth up to €215.80, available through June only

?Your Betting Journey: Making Profits Without ‘Soft’ Bookmaker Accounts?

Posted on by Josh P

Here at the SBC we are putting an increased emphasis on proofing and working with tipsters who provide services that don’t rely on soft bookmaker accounts.

Why? Account restrictions, limits on bigger staking and a general unwillingness from bookmakers to take bets that turn out to be value mean that eventually, the only way to continue value betting legitimately is to migrate away from the soft books.

SBC #150: A Prime Example

​SBC Magazine Issue #150 provided an example of this as we reviewed an excellent new service that advises horse racing bets on betting exchanges.

This is a service for those at stages 3, 4 or 5 of their betting journey as this isn’t as simple as seeing ‘1pt each-way at 16/1‘ and placing a bet, but involves playing into the pre-race markets on exchanges or using software such as BF Bot Manager to get on at value prices when liquidity is at its deepest.

Here are a few snapshots from our review, where we looked at profitability for the service over a 21-month, 4,880 bet sample:

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A deep analysis is needed to proof and review a service like this and this is what we commit to, with many services not making the review stage after we find fatal flaws or issues with usability.

What is produced helps the reader to understand:

  1. How a service works
  2. What is needed in terms of time or account access to make it worthwhile
  3. The required bankroll to cover subscription costs (and leave plenty of profit!)
  4. What drawdowns can be expected and how volatile a service is
  5. Other FAQs that are relevant to the market (or the service in particular)

Ultimately, all of this helps SBC Members to answer the question ‘Is this service for me?’.

Other Examples

In amongst some of the services we work closely with are other examples where the need for bookmaker access isn’t a necessity:

  • ​Demetrio Giotti, the European basketball expert, recommends bets with Pinnacle and selections are only released when there is $1,000 liquidity available to get bets on
  • ​PGA Profit and Weekly Golf Value are two golf services that have excellent records on exchanges
  • Kieran Ward’s The Value Machine is a horse racing system that SBC Members have used to make excellent exchange profits backing at value prices

In our SBC Members’ Area, we have a dedicated section for bettors who are restricted to exchanges and sharp bookmakers, with detailed analysis of services that are suitable for them.

13 racing tipsters, 8 golf tipsters, 6 football tipsters and 7 tipsters from other sports such as tennis, basketball and darts are all inside, providing plenty of options!

Sign Up For Full Access

To access our reviews, intelligence, guides and other member content (including some very generous discounts!), you will require a paid SBC Membership, options for which can be found here.

Many members have saved the equivalent of an annual subscription to the SBC with one service discount alone, meaning that all of their other content was effectively free! You can do the same by clicking here and joining us.

If you have any questions about our service, what we offer and whether it would suit you then please reach out via email (you can reply to this message) or on Twitter/X @SBCInfo and I will get straight back to you!