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🎙 SBC Podcast Episode #88 – Jeevan Jeyaratnam on Player Markets, Pricing, & Goal Scorer Odds

Posted on by Peter Ling

In this episode, I’m joined by Jeevan Jeyaratnam, Chief Betting Officer at Abelson Info—an industry leader in player market pricing and home to the settlement feeds behind many of today’s major betting markets.

Jeev shares insights from two decades in the betting world, including the evolution of player-focused markets like anytime goal scorers, shots, cards, and more.

With Abelson pricing over 17,000 football matches annually, Jeev offers an expert deep dive into the nuts and bolts of compiling odds, managing data accuracy, and servicing leading firms like Flutter, Entain, William Hill, and Betway.

🎯 Key topics include:

  • How Abelson provides player market odds for 150+ global football competitions
  • The rise of markets like shots on target, fouls committed, and goalkeeper saves
  • The art of pricing in-play player markets—and why team news timing is critical
  • Examples of edge cases bettors can exploit (e.g. players in unusual positions, suspension tactics)
  • What happened when Henrikh Mkhitaryan was mispriced… and cost a bookmaker big
  • The role of feedback loops and how Abelson collaborates with major operators
  • What’s next: Jeev reveals details about Abelson’s upcoming Bet Builder product launch

You can listen to Episode 88 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

​

 

📈 Automatic CLV Tracking Added To SBC Proofing & Review Process 📈

Posted on by Josh P

When it comes to evaluating tipsters, one of the most reliable metrics we can use is Closing Line Value (CLV).

Why?

Because simply looking at profit and loss figures often doesn’t tell the full story. Results can be skewed by variance or small sample sizes – CLV cuts through all of that.

If a tipster is consistently beating the closing line, especially with sharp bookmakers like Pinnacle, it’s a strong sign they’re identifying genuine value and making smart bets.

They are tipsters or services we want to consider following with our own money.

That’s why we’re excited to be incorporating the methodology behind Track-A-Bet – the latest product from Christian Baier—into our proofing and review processes here at SBC.

This tool adds another layer of insight, helping us assess tipsters not just on outcomes, but on the underlying quality of their advice.

We also have produced some specific SBC Member user-guides on Track A Bet (both a video & written) to explain how it works further.

A Real Life Example

Let’s use this real-life betting record to illustrate: 183 bets at level stakes, average odds of 1.95 (or 19/20 in fractional odds), a profit of 20.49 points and a ROI of 11.15%. This is brilliant, right? We’ve found the next Patrick Veitch or Tony Bloom!

 

Maybe, but this tipster’s CLV suggests not. Despite the profit made during this snapshot sample, we would actually have expected these bets to lose 4.7 points with a -2.56% ROI considering the closing prices with Pinnacle.

This came from a recent submission to the SBC from a football tipster. Were they being disingenuous or lying about their bets? No, it appears that they were being ‘fooled by randomness’ into believing that luck was skill.

We would expect the red and orange lines to converge over time and unfortunately in this case – we’d be lucky to break even once the sample reaches 1,830 or 18,300 bets.

What Are We Doing With This Data?

We have always looked at the closing line at the SBC but this data allows us to do a few things that we couldn’t do before:

  1. We can now separate out the very best tipsters from the rest quickly, without having to collect larger samples or manually run checks on how bets are performing against the closing line
  2. We can incorporate this data into our reviews, with graphs and tables used to clearly demonstrate how much value bets are finding

This, alongside all of our other deeper analytics around things like drawdowns, betting banks and odds sensitivity mean that our commentary and conclusions will now have even more depth to help you find the right services for you!

Sign Up For Access

We have created two user guides for SBC Members on the Track A Bet product – one written piece and one 15-minute video walkthrough – so in addition to the packed reviews referenced above, you can get instant access to both of those (and all of our other Intelligence) too!

It takes just minutes to get this access – you can get a full membership by clicking here, choosing your subscription and entering your details – you will then be ‘in’!

If you have any questions about our work on CLV, our reviews or anything else, please get in touch!

🎧SBC Podcast #87: Kieran Ward’s Secrets To Finding & Betting Value🎧

Posted on by Josh P

In the latest SBC Podcast I am joined by Kieran Ward, an experienced bettor and tipster who has been finding value for over 25 years!

Value is central to what Kieran does and his tipping services, including The Value Machine and his newly formed The Value Machine Exchange Profits are both laser-focused on finding selections that are overpriced, whether that be with soft bookmakers or exchanges.

In this chat, Kieran and I walk through his history in the betting world, how his approach to gambling has changed over time and how he balances his own betting with running numerous successful services.

​SBC Magazine Issue #150 also came up as Kieran and I discuss a new project where he and a fellow ‘SBC Hall of Famer’, Allan Darke, have married their approaches to create a superb new system that is accessible to all as it is exchange based.

Adapting, finding sustainable solutions and providing services that customers want is central to why Kieran is so popular – this chat showcases that perfectly!

You can listen to Episode 87 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

PLUS! For a limited time, you can also save 20% on the Value Machine by using this code SBCPOD20 during checkout

You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

In this chat, Kieran and I talk about:

  • A life in betting – what does Kieran do – what is his history in the betting world?
  • Bottom-up vs. top-down betting and issues with Betfair’s reliability
  • Getting on, tipping vs. betting and Kieran’s high-volume betting strategy
  • Kieran Ward: a day in the life!
  • Just racing or does Kieran dabble elsewhere?
  • ‘The Value Machine’ and Kieran’s other tipping services – developing, maintaining and innovating
  • Attainable returns using Kieran’s software & dealing with volatility
  • The Value Machine Exchange Profits: teaming up with Allan Darke
  • Betting into exchanges late – a different challenge to take on
  • Adapting to the markets and liquidity
  • Affordability and bureaucratic issues with operators
  • Kieran’s expansion plans
  • Where to find Kieran

You can read more about The Value Machine here and we have reviewed Kieran’s offerings on several occasions. To read those reviews, you will need a SBC Membership – you can see options for different subscriptions here.

🎧SBC Podcast #86 – Varun Sudhakar: Co-founder and CEO of BetDEX🎧

Posted on by Peter Ling

In the latest SBC Podcast I am joined by Varun Sudhakar, the Co-Founder and CEO of the crypto-exchange and brokerage service, BetDEX.

Varun is an experienced operator within the betting industry, with various roles across several continents at the likes of Fanduel and plenty of punting (as he calls it!) making him an intriguing guest with lots of insight.

As part of the leadership team at Betdex, Varun is at the cutting edge of a new era, with technology and cultural trends helping to pool betting liquidity across the world.

This innovation requires investment, vision and the ability to seize opportunities – something that Varun and BetDEX pride themselves on.

This chat covers all of that, with the ‘big ideas’, challenges and key considerations all topics of conversation as Varun sets out where he thinks betting (and in particular BetDEX) can get to over the next few years and decades.

In addition, Varun has a very special offer for SBC Podcast listeners who reside within countries where BetDEX are licensed. You can get 0% commission for the first 120 days of your use of the site by clicking here!

All of the relevant details are included on the sign up page and visiting the site is the quickest way to find out if BetDEX operate where you are (e.g. they do in Ireland but not in the UK); this page has a comprehensive list of where you can and cannot bet from.

You can listen to Episode 86 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

In this chat, Varun and I talk about:

  • An introduction to Varun
  • Varun’s work at FanDuel
  • Hypergrowth in US betting: regulation, marketing wars and a Flutter takeover
  • Co-founding BetDEX – a different vision for a betting operator
  • What makes BetDEX different from other bookmakers and exchanges?
  • Growth areas, where customers are coming from and why
  • BetDEX’s markets – the ‘chicken and egg’ of customers and liquidity
  • The challenges of hosting horse racing on the platform
  • BetDEX’s brokerage service and meeting the demands of larger-staking bettors
  • The types of bigger bets that BetDEX are facilitating
  • Cryptocurrencies, their growing prevalence and the challenges/opportunities vs. fiat money
  • Regulators and choosing which jurisdictions to operate in
  • Plans to improve the BetDEX platform and broadening the customer offering
  • Varun’s vision for BetDEX in the medium and long-term
  • How to find Varun and a special 0% commission offer for SBC Podcast listeners!

For those of you who would like to follow or interact with Varun, there are numerous ways to do so. He can be followed/contacted on Twitter/X @svarun91, his email is varun@betdex.com and his Telegram ID is @varunsudhakar.

If you who would like to try using the BetDEX platform, the 0% commission offer that is available to SBC Podcast listeners betting in jurisdictions where BetDEX are live can be found here.

We are Getting Behind the Gamblers Consumer Forum

Posted on by Josh P

There is a real battle going on for the future of gambling in the UK and, for the first time, it feels like we have a unified body to represent bettors interests in the form of the Gamblers Consumer Forum (GCF).

Previous debates about betting have seen anti-gambling activists pitted against the corporate bookmakers, with every day punters (who make up the majority of bettors!) left without a voice.

This time though it’s much more serious with the deeply flawed measures being proposed by the inept Gambling Commission, a fundamental threat to bettors everywhere.

The GCF, who launched at the recent SmartBash, are different. Led by two experts in Andrew Woodman and Abbie MacGregor with political, scientific and media backgrounds, they have a clear plan to fight back against the proposals set out in the White Paper, namely:

  1. Calling for a change in culture at the Gambling Commission
  2. Campaigning for evidence-based treatment for gambling addicts
  3. Vehemently opposing Affordability Checks
  4. Getting everyday gamblers’ voices heard by decision makers
  5. Communicating a positive gambling message to key stakeholders

Find Out More, Donate & Get Involved

You can find out more about the Gamblers Consumer Forum, who they are and what they are doing by visiting their website or by following them on social media @GamblersCForum.

As an independent organisation, the GCF also relies on support from the wider betting community. Sharing their work on social media and donating money for funding are two of the ways to help them represent us and you can find out more about how to do so by visiting this page.

The White Paper and media narrative surrounding gambling make the future of our pastime uncertain, let’s get behind this organisation to fight back!

For those of you interested in learning more, check out the recent SBC Podcast with Andrew Woodman and Abbie McGregor here!).

SBC Golf profits keep on growing in 2022 – let’s celebrate with a discount!

Posted on by Peter Ling

We normally associate tricasts with horse racing or greyhounds but… how about golf?

Remarkably, Weekly Golf Value selected Russell Henley (45/1), Brian Harman (40/1) and Joel Dahmen (66/1) and this trio filled the first 3 positions in last week’s WW Technology Championship!

To celebrate the continued growth of SBC Golf, we are offering you a 10% discount on both of our Weekly Golf Value & PGA Profit services when you sign-up to a 6 or 12-month package before midnight on Monday 14th November.

To secure your 10% discount simply enter the coupon code HENLEY when prompted during checkout on any 6 or 12 month subscriptions to either of them.

You can read more about historical records and why these services are so profitable by clicking on their respective links.

28.72% ROI Long-Term

These latest wins added yet more profit to the SBC Golf Premium stable, taking our cumulative ROI to 28.72% with £12,399.04 profit obtained from advised staking, as you can see below.

​You can view a full breakdown of performance at the SBC Golf Results spreadsheet.

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GET YOUR 10% DISCOUNTS

We would love for you to join us by signing up to an SBC Golf Premium service so that we can celebrate more of these wins together through the rest of this year and into 2023.

To save 10%, simply use the coupon code HENLEY on any of the 6 or 12 month subscription options to any of Weekly Golf Value or PGA Profit services before Midnight on Monday 13th November.

Want to win at betting? Learn about losing first

Posted on by Peter Ling

One of the best podcasts I have heard in a long-time dropped on Thursday with an exceptional discussion featuring analyst Joseph Buchdahl on the reality of betting for anyone that has aspirations of winning.

Joseph was the latest guest on the Pro Bet Podcast hosted by Mark Holder and Andrew Lowrie (2 former SBC podcast guests no less) and one of the topics he constantly referred to was how key it is to understand losing runs and how to handle them.

Its critical because no matter how good you are as a bettor, simple maths and probability dictate you will have losing runs at some point in your betting journey.

It is therefore how you handle, understand and prepare for them that often makes the difference between carving out a profit long-term or not.

Many punters ignore this at their cost – perhaps because they don’t want to think about losing and what it might be like when a bad run hits.

Yet take it from me – understanding this concept and the things that Joseph talks about in this episode is 100% crucial to long-term success.

MY ‘CONTROVERSIAL’ ARTICLE ON LOSING RUNS

This podcast episode also made me reflect on an article I wrote nearly 2 years ago on understanding losing sequences and the probability that underpins them. An article that is still hugely relevant today but one that seemed to be controversial at the time judging by some of the feedback received.

After publishing it, I had emails telling me “Why would anyone follow that tipster” but of course, those people entirely missed the point.

It’s not about the tipster in question (who has a 20 year profitable record no less) and all about the mathematics that underpin value betting.

This is because even the most hardened professionals have stories on losing runs that can make your eyes water.

If you meet someone who doesn’t, likely they are lying about the fact they are a professional!

No tipster or bettor will ever escape them and it’s only by embracing and understanding sequences and probability (some actual very simple concepts) that will you know what to do when the time comes.

So here is that article again. I hope you enjoy it and if you do – make sure you listen to Joseph Buchdahl’s interview!

THE RECOMMENDED TIPSTER WITH 26 LOSERS IN A ROW

Be honest with yourself. How likely are you to stick with a tipster, no matter how good their reputation, if they put up 26 losing bets in a row?

Chances are that most people, especially if paying for tips would throw in the towel long before they placed the 27th bet.

Yet, that is exactly the situation that unfolded with the SBC Hall of Fame service – the Daily Bargain in October 2020 when the first 26 bets of the month all lost.

(A Hall of Fame service is simply one of those we fully advocate to SBC members after several years of monitoring, thousands of results and deep analysis of the tipster in question)

As Steve who oversees the Daily Bargain puts up 1 bet a day, that was 26 days of consecutive losers, which will no doubt have seen some posing questions such as why have we at SBC recommended this service in the first place?

It must be some kind of mistake or perhaps even a scam as surely no subscription charging tipster could ever put up 26 losers in a row, could they?

Well, yes they can and in today’s article I am going to explain why as part of a very important discussion on mathematical sequences.

WHY UNDERSTANDING SEQUENCES IS VITAL WHEN BETTING

Many losing bettors are fooled by their lack of understanding of sequences in relation to the odds and strike-rate of the tipster they follow.

A run of 26 losers in a row, whilst sounding unlikely, is in fact entirely reasonable to expect given the strike-rate of the Daily Bargain.

The historical strike-rate for this service over 2500 bets since 2012 has sat at about 15%. Just under 1 in 7 bets win.

When we run this past the wonderful ‘Don’t Go Broke’ article I regularly reference from the Daily Bargain website itself, a tipster with a 15% strike-rate is rated to have as follows:

  • A 75% chance of 25 losers in sequence
  • A 50% chance of 30 losers in sequence
  • A 25% chance of 36 losers in sequence

So as unlikely as it sounds a run of 26 losers in sequence is reasonably likely to happen over a large enough sample size.

THE TURNAROUND…

The above is important as it gets to the heart of a flawed viewpoint that many punters wrongly believe – that if you pay for tips, you should win more often.

The reality is that you will continue to win just as often as the strike-rate of the tipster dictates. If the tipster wins 15% of the time, you will still win 15% of the time long-term.

Over the course of a short-term period, you will always see fluctuations in that – just as we saw in the first 26 bets of October 2020 for the Daily Bargain when it hit a 0% strike-rate.

Yet, what I haven’t yet discussed in this article is what happened between the 29th October and the 2nd November 2020 as you might have guessed by now…things changed!

Each of the 5 bets advised during this period by the Daily Bargain all won to make back the losses incurred in the first 26 bets of October and add plenty of profit on top.

To simple 1 point stakes, a deficit of -26 points had risen to a profit of +17.67 points.

A swing of 43.67 points in your favour.

What a turnaround and reward for those following during the fallow days of October for their patience. The losing run had been easily absorbed.

Taken as a whole, over the course of the 31 bets between the 1st October and 2nd November, this saw 31 bets advised, with 5 bets winning.

Which equates to…you guessed it a 16.12% strike-rate of success.

Just a smidgen above what the service has achieved long-term since 2012.

It is also worth pointing out here that during those 26 bets in October without a winner, 6 of them placed, finishing 2nd or 3rd at odds of 20/1, 10/1, 7/1, 7/1, 13/2, 11/2. So, it is not as if they all ran badly – sometimes it’s just a series of near misses that go against you, during a bad run. You must remain patient for the rewards to come your way.

 

THE SAME MATHS APPLY WHETHER PAYING FOR TIPS OR NOT

The truth is that even if paying for a quality tipster service like the Daily Bargain, there is no getting away from the maths that underpin betting.

So don’t be fooled into the notion that if paying for tips, they will lose less.

They will lose the same amount as their long-term strike-rate dictates. In the Daily Bargain’s case – 15% of the time, they will win. 85% of the time they will lose.

What will change is the profits you make based on the odds you place the bets at.

Because as long as taking a value price, such as the Daily Bargain advocates, then over the course of time, you will end up in profit.

Yet these profits never come in a straight line. You might get 26 losers in a row; you might get 5 winners in a row. You will have losing months and sometimes they unfold over several months.

The sequences will change. At times they will frustrate you and at others they will delight you. You simply have to be patient and not fall into the trap that gets so many punters who don’t understand the simple mathematics behind sequences.

The trick is not to micro-manage and live out your results day-to-day, week-to-week or even month-to-month.

If you do so, you might fall into the trap of quitting too soon. Like any punters that stopped following the Daily Bargain after the 26th loser in October 2020.

THE IMPORTANCE OF A BETTING BANK

To help you cope with sequences, you also need a betting bank to cover yourself when bad runs hit.

This is why we recommend a 100 points bank for the Daily Bargain, because even if you joined on the 1st October, you would have only lost 26% of your bank at that point.

Come the 2nd November, you would have been up 17.67 points or 17.67% of your bank.

The betting bank is there to help keep your staking in check when a bad run hits, because all bettors, no matter how experienced do feel the pain of losing to some degree.

Over time and once you have ridden this storm a few times, it gets easier to handle, but if new to betting in this way and if you struggle to keep focus when in a losing spree, a betting bank is absolutely crucial.

Don’t forget either that each individual bet you place is almost always totally disconnected from the last bet you placed (assuming placed on different games/races)

So just because your last bet won or lost, it makes it no likelier that your next bet will do the same.

The horse running in the 3.10 at Kempton you have just backed has no idea that the horse you backed yesterday in the 2.20 at Wolverhampton lost.

It’s a completely different race with different horses, jockeys and conditions entirely. So try not to think about runs of ‘good form’ or ‘bad form’ and instead focus on the bigger picture.

That alongside a greater understanding of the betting strike-rate can make a world of difference to your betting.

And as ever you also need patience. Patience in abundance at times, but for those of you able to apply this to your betting – the rewards are there with the right tipsters.

 

DISCOVER MORE ON TOP TIPSTERS & HOW TO WIN WITH SBC

If you are interested in learning more about both the top tipsters we recommend AND what it takes to win long-term as a bettor, then you might like to consider a Smart Betting Club membership.

Not only do we guide you as to the best tipsters to follow like the Daily Bargain, via our Hall of Fame ratings and regular Tipster Profit Reports.

But we also do our best to explain, educate and inform on how to setup like a professional and handle the psychological swings of betting.

For every tipster we review and recommend we give ratings and scores on things like risk and profitability as well as guidance on the size betting bank you need if following.

You can also read the Pro Gambler Blueprint guide (65 page PDF) and our special 54-page Betting Psychology Guide, entitled ‘How to get the Betting X-Factor‘ as an SBC member.

Furthermore, you can also save on quality tipsters such as the Daily Bargain thanks to the discounts we offer SBC members. For example, you can enjoy an extra month free of charge to the Daily Bargain as an SBC member if subscribing to them.

Best of all you can sign-up today and enjoy a full money back guarantee if not satisfied by what we offer. Membership is available from as little as £29.99 per quarter.

​Subscribe NOW to the Smart Betting Club and gain instant access

2 big wins in the past 10 days for SBC’s tipster blogger!

Posted on by Peter Ling

Here at SBC we don’t just talk about following tipsters, we actually live and breathe it out ourselves each day – placing bets from many of the same tipsters we rate and recommend.

Which is why for the past 7 years, SBC writer and reviewer, Rowan Day has been blogging about his own experiences using tipsters and their ongoing performance via his FREE Online Bet Diary.

He lists not only the tipsters he follows but the profits and losses made each week.

2 BIG WINS IN THE PAST 10 DAYS

As long-term Bet Diary readers will know, Rowan has been making a fine profit using tipsters for several years but lately he has hit a few big winners and I wanted to highlight a couple of highlights for you to check out.

First of all, on Sunday he hit not just one big golf winner, but two with 100/1 and 66/1 successes in both the PGA and DP world events as he outlines in this post.

That followed on from a huge winning day on the racing last week where he made 150% bank growth with one very successful Lucky 15. I have seen the betslip and can confirm it was a sizeable win indeed!

GET ROWAN’S BET DIARY WEEKLY EMAIL!

Posting 3 times a week on his Racing, Sports & Golf Tipsters, win or lose – Rowan is always refreshingly honest and realistic on the performance he achieves.

You can read Rowan’s weekly updates every Monday, Tuesday and Wednesday via the Smart Betting Club Bet Diary.

OR

You can sign-up to get a free email every Thursday Evening with all 3 weekly Bet Diary posts inside it.

​Click here to join the FREE Bet Diary email list.​
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LISTEN TO HIS PODCAST

For even more intel on his approach to making a profit using tipsters, you can also listen to this podcast interview with Rowan Day on what he made betting over the past 12 months.

You can listen to this episode now via Apple / Spotify / Google and all other major podcast directories (search Smart Betting Club)

For those of you keen to build your own tipster portfolio, he shares his thoughts on how best to approach this and how to choose tipsters that suit you, your budget, experience and bookmakers available.

We also get into the topic of bookmaker restrictions and how he gets around that with a few tips for account longevity and using the exchanges.

Its an ideal podcast for those of you interested in making money via tipsters and the experience Rowan can share on his success over the years doing exactly this.

New Podcast: Exploring Tipsters & How To Choose The Right Ones To Follow

Posted on by Peter Ling

The latest SBC podcast is out now for download and its an ‘exploring tipsters’ special as Rowan and I discuss some key findings from our 2 recently released reports on horse racing and sports betting.

Using examples from each report, we discuss our work tracking and examining tipsters including how we weigh up those to recommend to you via our Hall of Fame ratings.

We get into topics like fair odds quoting and settlement, the importance of return on capital, the need for large sample sizes and why the average Hall of Fame service has been going over 4 years!

It’s a must-listen episode if you are looking for help and guidance on how to choose tipsters that suit you and that generate realistic profits

You can listen to this episode now via Apple / Spotify / Google and all other major podcast directories (search Smart Betting Club)

ABOUT THIS EPISODE

Whether you are a seasoned tipster user or completely new to the concept, this podcast should explain plenty on what you need to know about tipsters and how to find the service(s) that work best for you, whatever your circumstances.

Rowan and I discuss key concepts such as the importance of Return on Capital over Return on Investment and why we black mark tipsters that quote unrealistic or unsustainable prices that can kill your betting accounts.
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We also chat about the popular golf tipster, Ben Coley and the need to not go overboard on recent form and why so many people are lured in with unrealistic expectations and how bookmakers take advantage of that.

​Check out all the episodes of the Smart Betting Club Podcast​

SYNC UP WITH THESE 2 ESSENTIAL REPORTS

This latest podcast syncs up perfectly with the 2 recently released Tipster Profit Reports on Sports Betting and Horse Racing.

These reports are available the instant you join the Smart Betting Club and are the perfect solution to finding the best tipsters whatever sport or market you wish to target!

Horse Racing Tipster Profit ReportSports Betting Tipster Profit Report

 

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Betting on Golf Via Betfair & Betting Exchanges

Posted on by Peter Ling

Can I bet on golf on the betting exchanges and make a profit?

This is one of the most common questions I currently receive as punters making a profit betting on golf with bookmakers start looking to betting exchanges such as Betfair as a solution to get their bets on.

Usually this question is posed because bookmaker restrictions have started to bite, because as most of us are aware – if making a profit betting, bookmakers will eventually either close you down or limit your stakes.

Whilst golf betting does often extend your bookmaker account shelf-life for various reasons (variance, spread of winners vs losers, belief you got lucky), at some point it does become an issue if making sustained profits.

Which is where the betting exchanges such as Betfair come in, especially if betting on the PGA Tour where each week lots of money is traded on betting exchanges – who crucially do not limit or restrict winning accounts.

This is also all part of the journey as a punter. Win money with bookmakers first of all. Then migrate to Betfair once your accounts dry up for more scalable long-term options.

28.75% ROI & 551 POINTS PROFIT USING BETFAIR

To explore this question on golf betting exchange suitability, my team and I have run the numbers on the PGA Profit service if taking Win and Top 5 Betfair prices on his selections and comparing that to bookmaker odds on the same players if backed each way.

We gathered the odds for each market dating back to November 2020 at both bookmakers and Betfair as part of this analysis.

You can read the full breakdown in this free-to-read PDF but the headline news is that betting with Betfair is only slightly less profitable with a 4.98% ROI drop.

Here is how it looks:

To explain this table – we have 420 each way bets and 13 win only bets advised by PGA Profit since November 2020.

Over the course of these 433 bets, PGA Profit has made a 646 point profit with bookmakers, yet also a 551.47 point profit at Betfair Exchange odds.

The difference in ROI between the two is 4.98% with a 33.73% Bookmaker ROI and a 28.75% Betfair Exchange ROI

Suggesting that there is only a 4.98% ROI drop if taking Betfair’s Win market and Top 5 market odds VS placing these bets each way with a bookmaker.

READ THE FULL EXCHANGE VS BOOKMAKER REPORT

If this interests you, then you can read the full PDF on this analysis free of charge via this link.​

It explains more on the analysis we did and the differences between betting each-way with bookmakers and Win/Top 5 markets on Betfair.

For those of you totally new to golf betting, then I also recommend our sample golf-betting guide from earlier in 2022.

It includes details on 5 of the best tipsters and strategies we recommend, plus a full lowdown on how each of the SBC team fared betting on golf in 2021 (including the tipsters we used)

You can access it via this link:

​Download Your Free 2022 Golf Betting Guide​

The above link opens up a PDF file for download. If it doesn’t work – email me pete@smartbettingclub.com and I will send it to you instead!