Recently we have been exploring the concept of golf each-way doubles, and our recent SBC member article unpacked exactly how this strategy works, from the maths behind it to the real-world results achieved using it ourselves.
To take this even further, we have now released a brand-new SBC members-only video where Rowan Day, Tom Brownlee, and I discuss how to put the strategy into action, both online and in betting shops.
Sharing the knowledge gained from our own experience in betting in this manner – from finding the right ‘value selections’ in the first place to bet placement, staking and more.
It is a timely release too. With 15 tournaments scheduled for the rest of 2025 and several more double-event weeks coming up, there is a real opportunity to use this strategy repeatedly over the next few months and beyond.
Join SBC todayand gain full access to our Each Way Golf Doubles Strategy Video & Guide
What We Cover In This Members Only Video
Inside the guide and video, you will discover:
How the Golf Tracker finds value in singles and doubles
The maths behind realistic growth and achievable returns
Real-world advice on placing bets in shops
Our experience on using this strategy at both Ladbrokes and Betfred
How to deal with price cuts and in-person betting
Tipping and shop etiquette
How to stay under the radar with bookmakers while keeping steady action going
Staking, banking and the mindset required to profit
This is one of those rare strategies that works whether you are restricted online or betting in person, and it is built entirely around real SBC data and results.
Join SBC today to access the full Golf Doubles article and new members-only video, just in time for a busy few weeks of golf betting opportunities.
Every golf bettor knows the buzz of landing a big each-way winner. But what if you could combine two tournaments each week to double your chances — and still get your bets on either online or in shops, even if your accounts are restricted?
That’s exactly what our latest Smart Betting Club member article explores.
The “Facespitter” Idea – A Classic with Lasting Power
Each-way doubles on golf have been around for years. Racing Post tipster Steve Palmer famously called them “facespitters” – those rare, explosive wins when both golfers land in the same week.
But this strategy isn’t just about chasing the dream of a double win. When applied correctly, it offers a consistent, data-driven path to profit that works whether you’re betting with a full online setup or walking into your local shop.
The Smart Angle Behind the Strategy
Using real Weekly Golf Value selections, SBC’s Rowan has been putting this strategy into practice in betting shops, demonstrating how it can deliver steady, long-term returns.
For those still betting online, it’s equally practical. Most bookmakers offering standard golf each-way terms allow doubles, and because these bets don’t typically scream “sharp” – they can also help with account preservation. It’s a smart, sustainable way to bet without triggering limits or restrictions. Until that is a really big ‘Facespitter’ bet lands!
What We Found in the Data
Inside the member article, we break down:
Why the place market is where much of the real edge lies
How often success happens: using six years of data, more than 15% of weeks produced four or more placed golfers across both tours
The odds of the ultimate “facespitter” – when both golfers win in the same week
The maths behind realistic growth and achievable returns
Practical advice on how to place these bets in betting shops week after week
The result is a strategy that blends statistical grounding with practical, real-world application – ideal for both restricted bettors and those still betting freely online.
Why This Strategy Still Works in 2025
Unlike many betting angles that have been squeezed out by sharp lines and automation, each-way doubles remain a bookmaker-friendly format that still holds genuine value.
It’s a structure that can produce both explosive upside and steady long-term gains, making it one of the most versatile golf betting strategies available today.
Read the Full Guide
Our full member article explains every step — from the maths and probabilities behind the approach to the real-world examples from Rowan’s own shop bets.
We said last week on X that this time of year is ideal to be betting on golf — and in today’s email I want to outline how along with bookmakers, you can also use the exchanges to do it.
This past Sunday, two winners were landed by 2 of Smart Betting Club’s proven golf tipsters:
✅ PGA Profit picked out Sepp Straka at 40/1
✅ Weekly Golf Value had both Straka (33/) and Martin Couvra at 60/1
Both services are rooted in each-way value betting — but crucially, they also offer a strong win-only edge on the exchanges. Whether you’ve got access to bookmaker accounts or are betting solely on Betfair, there’s a profitable angle for you.
And with the PGA Championship teeing off this Thursday, now is the perfect time to get involved.
⛳ PGA Profit – Pure Exchange Focus, Proven Results
Designed with both Bookmakerand Betfair Exchange users in mind, PGA Profit delivers tips you can bet either each way (bookies) or to win/place (Betfair) at high value prices.
Betting in the win/top 5 markets on the Exchange, the service since 2020 has produced:
? +919.63 points profit
? 25.39% ROI
? In 2025 alone (so far):
? 100 bets | 686.93 points profit | 191.88% ROI
⛳ Weekly Golf Value – Each-Way Logic, Exchange-Friendly Profits
Weekly Golf Value identifies value-laden outright bets, ideal for each-way backers and highly effective win-only on exchanges.
For those betting win-only on the exchange, the record shows:
? +£13,312 profit from £31,558 staked
? 42.18% ROI over 4,221 bets
? 416% Return on Capital
Here at the SBC we are putting an increased emphasis on proofing and working with tipsters who provide services that don’t rely on soft bookmaker accounts.
Why? Account restrictions, limits on bigger staking and a general unwillingness from bookmakers to take bets that turn out to be value mean that eventually, the only way to continue value betting legitimately is to migrate away from the soft books.
SBC #150: A Prime Example
SBC Magazine Issue #150 provided an example of this as we reviewed an excellent new service that advises horse racing bets on betting exchanges.
This is a service for those at stages 3, 4 or 5 of their betting journey as this isn’t as simple as seeing ‘1pt each-way at 16/1‘ and placing a bet, but involves playing into the pre-race markets on exchanges or using software such as BF Bot Manager to get on at value prices when liquidity is at its deepest.
Here are a few snapshots from our review, where we looked at profitability for the service over a 21-month, 4,880 bet sample:
A summary of this racing service’s offering
The headline figures from this service’s performance from July ’23 to March ’25
A deep analysis is needed to proof and review a service like this and this is what we commit to, with many services not making the review stage after we find fatal flaws or issues with usability.
What is produced helps the reader to understand:
How a service works
What is needed in terms of time or account access to make it worthwhile
The required bankroll to cover subscription costs (and leave plenty of profit!)
What drawdowns can be expected and how volatile a service is
Other FAQs that are relevant to the market (or the service in particular)
Ultimately, all of this helps SBC Members to answer the question ‘Is this service for me?’.
Other Examples
In amongst some of the services we work closely with are other examples where the need for bookmaker access isn’t a necessity:
Demetrio Giotti, the European basketball expert, recommends bets with Pinnacle and selections are only released when there is $1,000 liquidity available to get bets on
Kieran Ward’s The Value Machine is a horse racing system that SBC Members have used to make excellent exchange profits backing at value prices
In our SBC Members’ Area, we have a dedicated section for bettors who are restricted to exchanges and sharp bookmakers, with detailed analysis of services that are suitable for them.
13 racing tipsters, 8 golf tipsters, 6 football tipsters and 7 tipsters from other sports such as tennis, basketball and darts are all inside, providing plenty of options!
Sign Up For Full Access
To access our reviews, intelligence, guides and other member content (including some very generous discounts!), you will require a paid SBC Membership, options for which can be found here.
Many members have saved the equivalent of an annual subscription to the SBC with one service discount alone, meaning that all of their other content was effectively free! You can do the same by clicking here and joining us.
If you have any questions about our service, what we offer and whether it would suit you then please reach out via email (you can reply to this message) or on Twitter/X @SBCInfo and I will get straight back to you!
With the US Masters just around the corner, Weekly Golf Value has been delivering a Masterclass of its own—consistently uncovering incredible betting value week after week.
Just yesterday, Viktor Hovland landed at 80/1 for WGV subscribers, adding to an already impressive 2025 run. Other big winners this year include Russell Henley (40/1), Joe Highsmith (100/1), and Harris English (80/1), alongside several strong placed finishes.
30.57% ROI Each Way Betting With Bookmakers
Dating back to when the service began in 2019, a £1000 starting bank at that point would have made a £18,407 profit. That is based on 4014 each way bets (to be placed with bookmakers) which have achieved a ROI of 30.57% during that time!
41.63% ROI Win Betting With Betfair
For those of you limited to exchanges, the ‘win-only’ strategy, whereby you back the same players but to win at Betfair, has also made a profit of £12,749 profit at a higher ROI of 41.63% from the same 4014 bets.
Each Wednesday, subscribers receive 5-8 top-value bets directly to their inbox, carefully selected using the advanced ‘Golf Tracker’ tool.This streamlined approach requires just 10-15 minutes of your time weekly.
You can then either back them each way with the advised bookmakers OR if you are restricted/closed by them – instead back the same players to win on Betfair and/or other exchanges.
Ready to take your golf betting to the next level? Join Weekly Golf Value todayand start experiencing consistent, long-term profits.
Congratulations to those of you who signed up to Golf Betting Clubafter reading our blog post last week!
A service that is really firing this year, Akshay Bhatia delivered their latest winner as he won in the Valero Texas Open after being advised as a headline tip at 60/1 earlier in the week:
Bhatia looked like cruising home until an unbelievable final round by Denny McCarthy forced a playoff, which Bhatia took after his rival inexplicably found the water on the first playoff hole.
This success takes the service’s overall profit for 2024 to over 125 points and with ‘GBC’ tipping into mature markets, across all three tours, in exotic markets and in-play, they really do provide the complete package as we can see here:
Sign Up Now
With The Masters opening the Major season next week, now is the perfect time to join Neil and Duncan Campbell in their regular forays into the betting markets.
If you would like a sneak peak of their opinions about the action at Augusta, they have just released this free-to-read pieceon their website. Inside, you will find trends, course info, shortlist ‘prerequisites’, stats and weather analysis.
SBC Membership can save you between £25 and £50 on Golf Betting Club Memberships and if you would like to read about the service in more depth and the different subscription options, you can do so here.
As ever, if you have any questions, please get in touch!
Weekly Golf Valuehas long been a favourite of ours here at the SBC as the service performs year after year, with quite remarkable returns by every metric.
The ‘new kid on the block‘ grabbing a lot of attention is Golf Betting Club and after some remarkable winners fromboth services in recent weeks (and with the Major season upon us), we thought that we’d profile them side by side, with some comparisons to help you decide which one would suit you best:
The Newcomers: Golf Betting Club
The pretender to the crown, ‘GBC’ have had a brilliant 2024, with two stand out wins being joined by plenty of other returns and some bad beats!
Unfortunately for GBC, Kiradech Aphibarnrat (80/1) was in the latter group in the weekend just gone as he was beaten in a gruelling playoff but previous winners this year have demonstrated the service’s edge perfectly…
The first of those was Chris Kirk, a 40/1 winner recommended in-play. This facet of what Neil and Duncan Campbell offer is unique, with daily updates from each tournament providing a more comprehensive service than anything else in the market as value is highlighted right up until the last round of play.
Matteo Mannassero (200/1, with a ‘tracked price of 175/1) was the service’s ‘big recent win’ and the analysis from Neil & Duncan demonstrates how sharp their service is:
A fair price policy, realistic bets available with plenty of bookmakers and a later release time make GBC the perfect example of how to tip into golf markets. The in-play angle is a real ‘USP’, making this the perfect service for anyone who wants to watch tournaments unfold with regular betting investments.
The Established SBC Superstars: Weekly Golf Value
If GBC are the pretenders to the crown then Weekly Golf Value are the consistent and grizzled veteran who have proven themselves over and over again as their record demonstrates:
The aforementioned Kiradech Aphibarnrat may have cost GBC but his opponent in that playoff was Jesper Svensson who won for Weekly Golf Value (at 50/1).
He joins Rikuya Hoshino (45/1) and Darius Van Driel (55/1) as selections who have won in 2024 alongside 27 places, an area where the service finds consistent value using the Bookie Bashing Racing Tracker.
For those of you who would like to learn how that all works, this video provides an explanation, with Tom Brownlee joining a SBC ‘panel’ to discuss all things golf:
Which One Is Best For You?
The Masters, The PGA Championship, The U.S. Open and The Open Championship will be arriving thick and fast in the next few months, making this a good time to consider adding a golf service to your portfolio.
These two services have similarities – they both cover all of the tours, they both have excellent historical records and they both have practicality and value at the heart of everything they do.
The differences are where you can judge for yourself which one you would prefer.
A quick run through the tournaments each week? Low workload? Lots of bookmaker options? Weekly Golf Valueis probably the best call.
Ongoing action, exotic bets, a wider range of odds and commentary that can help you find your own bets? Golf Betting Clubmay suit you best.
If you would like more of a blend, with different strategies for finding value and a higher field coverage then these services also complement each other, making both an option!
If you are interested in signing up, please visit these services’ respective SBC pages!
Tipped at 18/1 with various bookmakers, Finau maintained his comfortable lead going into Sunday, winning with 4 shots to spare.over the rank outsider, Tyson Alexander.
The good news is that even if you missed out this weekend, there is a 10% discount available for any 6 or 12 month subscriptions to Weekly Golf Value! You will need to be quick though – the offer ends at midnight tonight (Monday the 14th)
Remember that this discount can also be applied to PGA Profit with these two services boasting ROI’s of 33.45% and 29.78%.
To get your 10% discount, simply use the coupon code HENLEY on any of the 6 or 12 month subscription options to either Weekly Golf Value or PGA Profitbefore midnight tonight.
2022 has been an excellent year for SBC Golf and we would love for you to join us so that we can celebrate our wins together into 2023!
The latest SBC Magazine – Issue 130 has just been published and it contains details on 2 more golf services with a winning edge.
Golf continues to be one of the most popular and profitable betting markets to get involved with and these 2 tipsters have shown exactly how to take full advantage of it!
One of those analysed is the Sporting Life’s free golf tipster, Ben Coley, for whom we have penned a full 2022 update on performance and in this article I reveal more on just why he is so good!
Ben Coley is a free to follow tipster who shares his advice via the Sporting Life website each week.
Here at SBC we have tracked him for years and with interest in his tips as high as it has ever been, in Issue 130 you can read a full update on performance.
The reason for the interest lies in his form because as the below table indicates, his current profit tally since 2017 sits at 1279 points with a 23.06% ROI
Yes there have been some yearly fluctuations which is natural betting on a sport like golf, yet recently Ben also added some more winners to his 2022 tally with extra profits on both Cameron Smith at 28/1 and Richie Ramsay at 25/1.
As well as a deep exploration of his record, this review also updates on:
Our real life usage and following of Ben each week
Drawdown and bankroll management advice
How to increase profits via a progressive reinvestment strategy
Odds movement & Betting Exchange strategy
Interview with Ben himself
REVIEW 2: BOOKMAKER & BETFAIR STRATEGY
The 2nd tipster explored in SBC Issue 130 is another very interesting golf tipster with 2 winning strategies of note!
Strategy 1 is based on betting with bookmakers each-way on golf and we have identified an edge hitting a 15.53% ROI from 3042 bets since Jan 2021
Strategy 2 is based on betting win-only at Betfair on golfers and again its got a great record with a 28.46% ROI from 1358 bets to date.
Best of all, both strategies are supplied as part of the one service, available from 30 Euros a month, with a 20% SBC member discount also available!
READ SBC 130 NOW
To read SBC 130 and also our huge back catalogue of past issues and reports, a Smart Betting Club membership is required.
You can join the club from as little as £42.99 + VAT for 3 months with extra savings on the 6 and best value 12 month options
Plus we’re so confident that you’ll love our subscription that we’ll give you your money back, no questions asked for up to 90 days, depending on your membership term.
If you have yet to make a profit betting OR if you are looking to add more profit on top of what you already make, then the time to get started is right away.
As soon as you sign-up you are given INSTANT access to the Smart Betting Club members area and all of our expert betting content.
The latest SBC Tipster Review has just been published, featuring our detailed examination of a very interesting golf tipsterwith 2 winning strategies of note!
Strategy 1 is based on betting with bookmakers each-way on golf and we have identified an edge hitting a 15.53% ROI from 3042 bets since Jan 2021
Strategy 2 is based on betting win-only at Betfair on golfers and again its got a great record with a 28.46% ROI from 1358 bets to date.
Best of all, both strategies are supplied as part of the one service, available from 30 Euros a month, with a 20% SBC member discount also available!
KEY REVIEW FACTS – 20% SBC MEMBER DISCOUNT
This is a brand new service to SBC and one we have been tracking since early 2021 and the review is the culmination of a lot of work analysing and exploring what they do.
Here are some other key facts you can read in this 5000+ word review:
Full overview of the service and its operation and suitability
Detailed breakdown of performance by year, golf tour, stake, odds range and even bookmakers.
Betfair win only results include a 2% commission deduction to ensure fully accurate
Odds availability study on how the quoted prices for betting with bookmakers hold up after being advised.
Betting bank, drawdown and staking analysis to ensure optimal usage
Monte-carlo simulation results and what they tell us about following the service in real life
Exclusive 20% SBC member discount on the cost of joining (save up to 50 Euros!)
Honest SBC opinion and thoughts on who the service is suitable for.
To read this review and also our huge back catalogue of past issues and reports, aSmart Betting Club membership is required.
Best of all – SBC memberships are currently at super low prices, starting from as little as £37.99 + VAT for 3 months.
When you consider you can save up to €50 on the cost of the golf tipster in this review as an SBC Member, you can effectively join us with no real outlay.
Plus we’re so confident that you’ll love our subscription that we’ll give you your money back, no questions asked for up to 90 days, depending on your membership term.
If you have yet to make a profit betting OR if you are looking to add more profit on top of what you already make, then the time to get started is right away.
As soon as you sign-up you are given INSTANT access to the Smart Betting Club members area and all of our expert betting content.
