The 2024 Smart Betting Club Awards Have Arrived

The Tories or Labour, Biden or Trump, Macron or Le Pen… whoever is on Love Island this year… there are lots of votes coming up in the coming months but in the betting world, there is only one that matters – The Smart Betting Club Awards!

Tipsters, writers, bookmakers, experts and websites from across the land have been waiting anxiously for their moment. Well it has arrived as voting is now open and you can have your say by voting for your favourite betting people, companies or resources in this survey.

To add to the anticipation, we will be giving three stellar prizes away in a draw for those who vote! A ticket to Smart Bash (worth £200) is available alongside 3 and 12 month SBC Memberships. All you need to do to be in with a chance is to answer the 2024 SBC Awards Survey!

There are 13 categories that you can vote in. They are:

  • Your Favourite Free Horse Racing Tipster
  • Your Favourite Free Sports Tipster
  • Your Favourite Horse Racing Podcast
  • Your Favourite Sports Betting Podcast
  • Your Favourite Betting Website
  • Your Favourite Betting Data Resource
  • Your Favourite Betting Writer
  • Your Favourite Betting Video Producer
  • Your Favourite Betting Expert
  • Your Favourite Bookmaker
  • Your Worst Bookmaker
  • Your Favourite Betting Exchange
  • Your Favourite Independent Bookmaker

This should take no more than three minutes to complete and is a great way for you to share your appreciation (or frustration!) with the people or organisations that are central to the betting industry.

For any self-respecting industry insider it is not ROI, Twitter followers or their bank balance that they will look back on with pride. It is the acknowledgement from the betting public that they will tell their friends and family about for years to come. You can make or break their dreams by voting now!

Click here to cast your votes.

SMART-BASH 2024 – Early bird rate expires Sunday 9th June – Buy your ticket now!

For those of you still on the fence about attending SMART-BASH 2024, then a warning today that the super-low early bird ticket price is about to expire!

The ticket price to attend will be increasing from £99 to £199 on Sunday 9th June, so Click here to purchase your early bird ticket now and save £100!

SMART-BASH 2024 is being held on Friday July 19th at Chelsea Football Club and it’s a day packed with invaluable insights, panel sessions and networking among the betting industries brightest minds.

Event Highlights:

  • Insider Strategies: Learn from industry experts through seminars, presentations, and panels tailored to elevate your betting prowess. 💡
  • Networking Opportunities: Engage with fellow betting enthusiasts and professionals, sharing knowledge and forging valuable connections. 🌐
  • Lively Evening: Unwind and mingle at Frankie’s Bar during our lively drinks evening. 🥂

In this video SBC Editor, Pete Ling, joins Jesse May of Matchbook and Tom Brownlee of Bookie Bashing to discuss the event and why it is such a great idea for anyone with an interest in betting successfully:

A snapshot of some of our key panellists:

  • Nick Goff: Professional Punter and former head of football trading at Coral.
  • Johnny Dineen: Former bookmaker turned pro-punter and co-host of the popular “Upping The Ante Racing Post” show.
  • Matthew Trenhaile: Experienced betting industry professional with roles at Mustard Bet and Pinnacle Sports.
  • Miguel Figueres: CEO and founder of Winner Odds, leveraging AI to identify bookmaker inefficiencies.

For more information on SMART-BASH visit: https://smart-bash.com/

Click here to purchase your ticket for £99

I look forward to seeing you!

⚽️ 24% ROI and ROC Above 100%! Easy To Use Tracker Delivers Massive Profits – Review Out Now!⚽️

For those of you who read Rowan Day’s Bet Diary series, some quite remarkable 2024 results were posted recently as our resident writer discussed his use of the Bookie Bashing Early Payout Tracker.

Using Lucky 15s for his staking, Rowan has posted Return On Investment (ROI) figures of 25.42% and this excellent performance has resulted in his starting bank for this strategy more than doubling this year (Return On Capital stands at 110.11%!).

How Does This Work?

Many bookmakers (including the likes of Bet365 and BetFred) offer concessions that offer excellent value in the football markets and with some sensible staking strategies, these can be used to create excellent value bets that don’t spook bookmakers. This is because they do not trigger mechanisms that would normally flag your action (e.g. beating the closing line).

Using a tracker on the Bookie Bashing website, you can find value propositions from leagues all across the world, meaning that getting bets down on a daily basis is more than achievable!

The good news is that despite the major European leagues now being on their Summer breaks, the European Championships and a wide range of global leagues are still up and running, providing plenty of opportunities to get these bets down!

Yes we know Man City have won the league in England but leagues such as in Scandinavia, North and South America and the rest of the world continue apace as usual.

Our Review

To accompany Rowan’s diary posts, we have just published a review of this strategy, with a detailed analysis of the historical figures, commentary from the SBC team and real-life usage all incorporated to provide an overview of who this strategy is best for.

Like with any of our reviews, we use advanced analytics to break the data down and one key takeaway from this work is how bookmakers are likely to react to this betting and whether account restrictions are a big risk here (or not!).

Sign Up To Read

You can read this review (and all of our other publications) immediately with a paid SBC subscription, options for which can be found here.

In addition, subscriptions to Bookie Bashing can be obtained at reduced rates, with 25% off your first three months with this service, which has many other tools and trackers that can help your betting (golf and horse racing are just two that have gone through full SBC reviews).

To find out more about discounts, our reviews and every other benefit that comes with SBC Membership, just visit this page, where we have tried to summarise it all!

As ever, if you have any questions, please get in touch!

Smart Bash – First 3 Big Name Panellists Announced!

I am pleased to announce the names of the first three esteemed speakers who will grace our stage at the 2024 Smart BashNick Goff, Johnny Dineen, and Matthew Trenhaile.

These 3 industry heavyweights be in attendance throughout the day and will lend their expertise to engaging panel discussions scheduled to take place as part of it.

Today, I can also unveil details on two of the expert panels scheduled for the day for those attending, which are:

1. Sports Betting Models – The X’s & the Os. A dynamic session on real-time betting modeling with 3 experts! Watch as they demonstrate the art of pricing up any event from scratch.

2. Betting Syndicate Insight – Expert Panel Discussion On Running A Professional Betting Group. The type of insight you will only get at an event like Smart Bash – how exactly do syndicates win to scale?

Remember – as the Smart Bash is not being recorded or broadcast, the only way you can hear what our experts have to say is by having a ticket!

Stay tuned for the unveiling of additional sessions in the upcoming weeks, along with announcements about yet more prominent guests from the world of betting, including some very big names.

Tickets are currently priced at just £99 still but be warned – prices are set to increase very soon, so lock in your tickets now.

For more information about Smart Bash 2024, including location details, what to expect, and more, visit www.smart-bash.com to secure your Discounted Early Bird ticket for only £99

You can also purchase your ticket directly now via EventBrite.

See you there!

You’re Invited: 2024 Smart Bash – Elevate Your Betting Game! Grab Your Ticket Now

Get ready for an unparalleled experience in the world of betting at the 2024 Smart Bash!

Join us on Friday, July 19th at Chelsea Football Club for a day packed with invaluable betting insights and connections.

Discover insider strategies, engage with industry experts, and network with fellow betting enthusiasts during seminars, presentations, and panels tailored to elevate your betting prowess.

Afterward, unwind and mingle at Frankie’s Bar during our lively drinks evening.

Don’t miss out on this exclusive opportunity to enhance your betting journey with a ticket to the 2024 Smart Bash.

Brought to you by the Smart Betting Club, Bookie Bashing and Matchbook

Visit Smart-Bash.com to secure your Discounted Early Bird ticket for only £99

Or purchase your ticket directly now via EventBrite

See you there!

How To Automate Bet Placement On Betfair – Latest SBC Review Reveals All

Here at The SBC, our Tipster Reviews & Reports contain many metrics to evaluate services (please view our samples here and here if you haven’t already!).

With our increasing focus on Exchange based tipsters of late, Time To Post (or TTP) is one of the most important signposts for those looking to bet on the likes of Betfair.

Some services show excellent profitability when tips are first released, some prices are best taken 60 minutes before, some need a lot of liquidity in the minutes leading up to an event starting and some are just fine at Betfair SP (if betting on horse racing)

Whatever you bet on, Bot Software is an excellent way to automate your betting using your preferred parameters and with more and more bettors using exchanges, we have enlisted the help of one of the specialists in our community to introduce this technology!

BF Bot Manager

In a brand new report just published for SBC Members, Justin (a current SBC Member), introduces Betfair Bot Manager and how he uses it to bet more efficiently (and improve his profitability!).

Membership provides access to this full report, which outlines:

  • An explanation of what bot software is, how it works and what platforms it can be linked to
  • Practical examples of how to set up systems and upload selections with a visual walk-through guide
  • How Justin uses BF Bot Manager to follow the SBC Free Tipster Achievable Value and 80/20 Racing and how it has improved his returns compared to the services’ standard records
  • The additional parameters that are available to users based on their own preferences
  • How BF Bot Manager helps to record results in a clear and concise way

More Info & Offers

Betting on exchanges is becoming a bigger focus for us here at the SBC and technology like Bot Managers can help to boost profits in your own personal betting (or when following tipsters).

With SBC Membership you can read our new report in full, with the step-by-step guides, video links and useful tips to help you get started.

In addition we have secured a 10% discount off the cost of BF Bot Manager for a set number of our community that can be accessed before September 2023.

This dovetails perfectly with those services we have identified who have clear exchange edges, meaning that you can make serious profits, all without worrying about bookmaker restrictions!

Exploring Bookmakers (Major and Independent) & Bet Brokers

Winning with soft bookmakers, adapting to use ‘advanced’ profitable betting tools, beating exchanges and making an edge with sharp bookmakers.

To guide you through every stage of your betting journey, here at the Smart Betting Club we have spent a lot of time in 2023 building up extra resources to help our members thrive.

As part of this, our latest unique feature is a deep dive into Bet Brokers, outlets that provide access to some of the world’s leading sharp books, such as Pinnacle, that don’t close down winners and actually welcome them.

This new guide to Bet Brokers is available now in the SBC members area and explains how they work, the pros and cons of using them and interviews with 2 Bet Brokers themselves.

All you need, whatever stage you are at!

Our recent 5 Stages of Profitable Bettingpodcast covered a lot of ground on the journeys each punter goes through.

In it we discussed the challenges of becoming successful and then growing a bank over time.

To accompany this, I thought that I would let you know about some of the other new content that is only available to SBC Members:

  • Detailed profiles of both major and independent bookmakers – what they offer, how they are related, how they react to winning bettors and ‘intelligence’ from the SBC community
  • Our 5 Stages of Profitable Betting resource with (more) detailed analysis of what to do during your betting journey and the services that can help you
  • An Exchange and Sharp Bookmaker tipster section for members who cannot bet with soft bookmakers; dozens of services are profiled in detail!
  • The aforementioned brand new guide to Bet Brokers, where we introduce two reputable operators in the market and provide a checklist for subscribers, wherever they are around the world

Alongside this, all of our SBC Tipster Reviews have analysis of performance with bookmakers, the live exchange markets and by metrics such as Betfair SP, providing every member with all of the information to follow tipsters profitably (whether they have bookmaker accounts available or not!).

You can get instant access to all of these resources by signing up for a SBC Membership. You can do that here.

If you would like to know more about how we can help you make money from your betting, this page has plenty of information!

🎧SBC Podcast #58: Abbie McGregor & Andrew Woodman of the newly formed Gamblers Consumer Forum

In the latest SBC Podcast I am joined by two expert guests – Abbie McGregor and Andrew Woodman – to discuss the formation of the Gamblers Consumer Forum (GCF) – a new ‘Punters Union’ they have setup to represent the majority that bet and the issues that matter to us.

These issues include pushing back against the affordability and deposit limits that impact all bettors and many of the other queries raised by the recent Gambling White Paper and its proposals for the future of betting in the UK.

The GCF launched on Thursday at the very first SmartBash, with Abbie and Andrew presenting new ideas, research and practical solutions to make gambling better for all punters.

In this chat, we cover everything from the reason for the group’s formation to the key battlegrounds for debate in the public arena.

You can listen to Episode 58 now via Apple / Spotify / Google YouTube and all other major podcast directories (search Smart Betting Club)

An in-depth chat with representatives from this essential new body

In this episode Abbie, Andrew and I discuss:

  • Why the Gamblers Consumer Forum has been set up and what its main objectives are
  • The forum’s independence from outside influences
  • Countering the anti-gambling narrative
  • How the body will be funded and who it will represent
  • Science, data and how this will be central to how the forum will lobby decision makers and debate in public
  • Academia’s role in forming the White Paper and how their ideas are neither practical or useful
  • The nature of addiction and why a blanket approach will not work
  • Why clinical specialists are best placed to help those who struggle to control their gambling
  • The black market, its prevalence and why its growth could be an unintended consequence of current proposals
  • The questionable decision to entrust bookmakers with identifying and helping problem gamblers
  • ‘Frictionless checks’ and how useful (or not) they are
  • How (and why) gambling is treated differently to other similar activities
  • Failures of regulation, disingenuous research and how confirmation bias can be blamed for the thinking of some key stakeholders in the industry
  • The Gambling Commission, its weaknesses and how it could be improved upon
  • Lessons that can be learnt from debating organisations like Animal Rising
  • GCF’s plans and the support that they are asking for

Abbie and Andrew are great representatives to get a positive message about gambling across and it was fascinating to hear their ideas.

Both of them love betting, both understand the industry, are excellent debaters and between them, they have expertise in science and politics that can present a practical and sensible set of proposals for how we move forward.

I enjoyed this chat and it gave me hope that this argument can be won – I hope that you feel the same after listening!

The Gamblers Consumer Forum can be followed on Twitter at @GamblersCForum and their website, which will act as the main hub for information and news, will be launched later this week.

Smart Bash: Unpacking Thursday’s Inaugural Betting Event In London & Its Goals!

On Thursday Evening in London, SBC alongside our friends at Bookie Bashing hosted the very first Smart Bash event, details of which you may have seen posted on Twitter including photos and videos.

We had around 60 invited guests in attendance from all aspects of the industry including bookmakers, professional punters, tipsters, broadcasters, business owners and more.

The event included a presentation from the newly launched Gamblers Consumer Forum (see below) and a panel discussing current issues featuring some prominent names from the betting world.

48 hours later I wanted to reflect on and explain the goal of the event and what we hope it is able to achieve.

Raising Awareness

Primarily, Smart Bash was an opportunity to raise awareness as regards a few key topics that impact those of us bet such as:

  • The inherent issues in the current way gambling is being regulated including Affordability & Deposit Limits that are impacting both bookmakers and punters alike
  • The very real concerns about what has been proposed in the recent gambling white paper and fear it will lead to further growth of the black market.
  • The failure of the Gambling Commission and Government to properly regulate and understand the betting industry.
  • To showcase betting in a positive light and the many benefits it can bring

Representing The Majority Who Bet

We saw Smart Bash as an opportunity to present a unified voice that pushes back at the very negative stories that we see surround betting in the media at present.

Whilst acknowledging the need to have safeguards in place to protect the vulnerable and those suffering with addiction, the vast, vast majority of those who bet do so sensibly, enjoyably and do not require intervention or oversight on their betting and how much they spend on it.

For too long this majority of bettors has not been heard from, nor their issues represented and it is high time they were listened to by those making important decisions on the future of the industry.

Applying affordability and deposit checks on all of these bettors is unnecessary, unreasonable and unworkable for both bookies and punters and is only serving to push the the latter into the black market to bet.

There is very little confidence in the work of those running the Gambling Commission currently to fairly and properly regulate the industry, nor is there a viable Dispute Resolution service or Ombudsman in place to tackle bettors many grievances.

Gamblers Consumer Forum

Furthermore, Smart Bash also served as an official launch pad for the newly setup Gamblers Consumer Forum (GCF) who presented to attendees about their new organisation designed to represent the interests of bettors.

The GCF is led by Andrew Woodman and Abbie McGregor who together believe that the White Paper is deeply flawed on both affordability and addiction and will push for a complete rethink.

Their goal is to represent the voice of the ordinary gambler and we were happy to host them and help launch their new organisation. A podcast with the GCF will be released on Monday to help explain more on their work.

Networking & Growing Your Betting

As well as raising awareness on the issues above, Smart Bash also served as an opportunity to get some of the very smartest and brightest bettors in a room together to see how we can help each other out.

Betting for many can be quite an isolated endeavour so the chance to meet others in the industry to see how we can push our betting forward was a real highlight.

Speaking from an SBC perspective, it was great to chat with many past and hopefully future podcast guests and to meet so many successful professional punters, tipsters , betting experts and independent bookmakers.

These conversations and relationships will only serve to help us grow our knowledge and experience and help us to better inform and help SBC members that much more in the future.

A Launchpad For A Bigger Smart Bash Event!

For those of you wondering – why didn’t I know about or get an invite to Smart Bash?

This is simply because we kept it all very low key in the build up to it and invite only as we also wanted to gauge the feasibility and interest in holding a larger, ticketed Smart Bash event in the future.

That is a very real possibility as the feedback so far from those attending was very positive and demand seems to be there for it!

In coming weeks and months we will no doubt explore this concept further as we reflect on Thursday Evening.

So that is a summary of what took place in London this week and why we held Smart Bash and its goals and achievements. A huge thank-you to all of those who attended and supported the event, especially the panel of experts and GCF for their time and expertise.

If you have any questions on it or even want to flag your interest in attending or being involved in some capacity at a larger Smart Bash event in future, do please reach out.

How To Bet On Darts – And Win!

With the PDC World Darts Championship approaching the SBC commissioned this article from one of our Hall Of Fame stalwarts, Richard Anderson of the OnTheOche darts tipping service. Below, he discusses the intricacies of darts betting, the key concepts and some pointers for beginners to this growing betting market. SBC members can trial OnTheOche for free for 30 days. With this headline event approaching, now is the perfect time to hit the bullseye with this service which boasts a profitable 16 year record with ROI figures above 13%! 

Introducing Richard

My name is Richard Anderson and I’ve been running the successful OnTheOche darts tipping service since 2007.

I started betting on darts over 20 years ago. I competed at a reasonable standard back in the late ‘90s and would often play against the top players of the day in county games and in local open events.

Knowing the players so well gave me an advantage and led me to having the occasional bet down at the local bookies when they went on to play in tournaments broadcast on TV. While I didn’t really understand betting odds properly at the time, I knew enough to disagree with the compilers about the odd matchup and which player should be favourite. That was my starting point. I got interested and I have been betting on darts ever since!

An evolving sport with opportunities to profit

In those early days there were only three or four tournaments a year you could bet on. Over the years, more and more tournaments have been added to the calendar as the popularity of the sport has skyrocketed. Nowadays, you can bet on darts virtually every day of the year should you so wish. 

Darts is, in my opinion, a great betting niche. It’s a popular enough sport so that the markets are a good size. You are able to get a decent bet on. Liquidity on the exchanges is good, particularly close to game time as it’s tailor made for in-running trading with matches having so many volatile swings in momentum.

But… darts is also under the radar enough that the bookies don’t really have a full handle on things outside of the top players.  

My edge primarily comes from knowing more than the market about lower ranked and newer players to the tour.

Data’s role In darts

Data plays a huge part in darts betting. This is particularly true since 2017. Pre-2017, only match results were available for the PDC ‘floor’ events that make up the majority of events on the Pro Tour (and are not shown on television). There was no way of knowing how the players performed in those matches. 

That changed in 2017 when the PDC started using scoring software called ‘DartsConnect’. This meant every dart, thrown by every player, in every PDC competition was now publicly available.

The darts markets changed overnight and they are now driven by a player’s underlying statistics, much like xG in football or driving and putting data in golf. In today’s darts markets, performance data drives market moves much more than match results do.

Therefore, to succeed, a thorough database of up-to-date statistics is an absolute must to understand how and why the markets are pricing players how they are. There is a LOT of darts played around the world so it can be a time consuming process (my personal database has well over 600,000 rows of data for 2022 matches alone!). But, without it, you would be out of the loop – it is a must-have!   

Some things are more difficult to measure

Darts is a very simple sport – you either hit your target or you don’t. In theory, once you have a big enough sample size of how regularly each player hits the target it should be easy (both for you and the market) to be able to calculate an accurate price for every player.

However, the great thing about darts from a betting point of view is that there is also a very human element to it that makes it much more unpredictable than it appears on paper.

Not all players are created equally. A huge part of top level darts is about being able to keep yourself calm and throw your normal throw at an important moment.

Adrenaline in most sports is a useful thing, in darts it is the last thing you want. You want a steady hand, a regular heart rate, calm breathing and a clear head – all while you are trying to accurately throw a sharp stick at a tiny target to win tens of thousands of pounds!

Some players have incredible numbers on the off-TV floor events but never win a big event as they cannot throw to their ability under pressure. Some players have floor numbers well outside the top 16 but are multiple time major winners as they have the bottle (for want of a more sophisticated word!) on the big stage.

You have to know your players. You have to know the circumstances they are playing under and were playing under when they hit their previous numbers. You have to know what darts setup they are using now and if it’s the same as what they were using in the past. You basically have to know which numbers are relevant and which aren’t. 

Profitable darts betting is therefore a good mix of both numbers and knowledge/research.

Specialising to strike gold

In many ways darts is the ultimate sporting meritocracy. If a player has the ability and temperament to win matches then there are very few barriers to entry to them becoming a top player.

No expensive equipment or coaching is needed. No teammates, coaches or scouts to rely on. You don’t have to be a peak physical athlete. You can be a man or woman, young or old. And if you’re good, then you can quickly rise up to be playing in major events for major money within a few months of joining the Pro Tour. 

In 2016, Rob Cross was an electrician playing in his local events. In January 2017, he won his tour card at Q-school and was World Champion by December.  

This year, a 21 year old kid, Josh Rock, was a complete unknown when he won his tour card in January and is now the 5th favourite for the World Championship  (I cannot resist mentioning that OnTheOche members have a 250/1 ante post bet on Rock from earlier in the year so fingers crossed he can follow in the footsteps of Cross!).

From a betting point of view, that means there is an ever-changing cast of players to bet on. New players come along regularly so there are always fresh matchups to provide value opportunities.

I only bet on darts, no other sports, so I have the time to specialise and ‘dig deep’ on players so together, we can take advantage before they become too well known!

A rollercoaster ride

From a psychological point of view, darts can be a surprisingly dramatic sport to bet on.

There is an often agonising pause between a player throwing for double and finding out whether they have hit it or not. It is a very satisfying feeling seeing the dart hit, sealing you a big win!

On the other hand, it is a rough feeling watching a player you’ve backed have 3 darts at a double to win the match and put all 3 of them just the wrong side of the wire. Their opponent will then inevitably nail the same double with their last dart in hand to win it instead!

It is by its very nature a game decided by millimetres.

Wishing you the very best with any Darts bets you place!

Richard Anderson
On The Oche

FYI: If you’d like to try out OnTheOche during the upcoming World Championship, there is an exclusive 30 day trial available for SBC members – all part of the many special deals we negotiate on your behalf once you join the club!

 

GLOSSARY

If you are new to darts betting, the glossary table below explains the main markets: