📰 SBC Magazine Issue #139: Andy Holding, Popular Podcasts & Getting On!

In the second of our monthly SBC Magazines, we are back with another jam-packed betting bonanza in our February Issue, #139.

As a reminder, we have slightly altered how we publish magazines in 2024 as we are now compiling all of our content into one easy-to-consume piece with blogs, tipster reports, member questions and embedded links for audio and video content.

So – you can download each monthly PDF and be fully informed on what you need to know to make money betting!

Sign-up for membership today for instant access to SBC 139 and our full back catalogue!

Clocking in at 55 pages long, SBC 139 includes:

  • Our in-depth review of Andy Holding Speed Figures, the private service of the famed horse racing tipster
  • Additional analysis of Andy’s Oddschecker tips
  • SBC’s take on Matchbook, the pretender to the ‘exchange king’ crown
  • Three ways to help you get on, with a free SBC service and guides for bookmakers & brokers
  • Member Questions (and our answers)
  • ‘Tweets of the month’ from the betting community

In addition, we have links to some of our video and audio content for the month with SBC Podcast #70′s chat with Harry Stewart-Moore being a highlight.

Having a gambling law expert on the pod was a first and I was delighted with the reaction to this release. Harry spoke with authority, humour and wisdom; as a result, this is one of our most popular releases to date. If you haven’t listened to it yet, you can still do so here.

Sign Up For Instant Access

To gain instant access SBC Magazine #139 and all of our back catalogue of reviews and reports, you will require SBC Membership. To sign up as a paid SBC member, just click here and follow the registration link.

🎧SBC Podcast #69: Exclusive Interview With Matchbook & Social Media Affiliate Danger Revealed

In the latest SBC Podcast I am joined by SBC’s Josh as the Betting Clever podcast returns to tackle a whole host of important topics in the betting world, including an in-depth chat with Matchbook on the rise of their betting exchange.

As a follow-up to this article from Sunday on Matchbook’s growth, we were joined by Head of Exchange, Ronan McDonagh to talk about how and why their betting volume has grown and their plans to take it even further. We also get into topics such as affordability checks and the possibility of a Matchbook SP to compete with Betfair SP!

Its an action packed episode as we also explore a very important topic on the dangers posed by popular social media tipsters (some of whom you might follow!) and the questions posed by their affiliate relationship with several large bookmaking firms.

We also get into booming tipsters, an intriguing new free SBC service on extending the life of your bookmaker accounts, golf betting frustration and bet brokers!

You can listen to Episode 69 now via Apple / Spotify / Google / YouTube and all other major podcast directories (search Smart Betting Club)


If you would like to learn more about Matchbook and access the 150 day introductory offer then click here for our analysis and the relevant sign-up links.

As ever, if you have any topics or areas of the gambling world that you would like us to discuss, please get in touch!


New Podcast With Jesse May from the Matchbook Betting Exchange

In the latest episode of the SBC Podcast, I was joined by the head of strategy at Matchbook – Jesse May, to talk about their betting exchange.

You can listen to this episode now via Apple / Spotify / Google and all other major podcast directories (search Smart Betting Club)

Jesse was happy to talk about all aspects of Matchbook from the challenges of generating liquidity and operating in the competitive betting exchange marketplace through to some of the most popular and best value markets on site currently – including Football, NFL and Horse Racing.

He also tackled my questions on why Matchbook had their license suspended for 7 months in 2020 and he also outlined the changes that have taken place since then and why punters can now trust them as a safe and secure place to bet.

We also get into commission structures, affordability checks and how they are navigating the current betting landscape plus their desire to make Matchbook the place to visit for smart betting content – as witnessed by some of the excellent podcast and video content they publish.

Outside of Matchbook, Jesse also shares stories based on his 30 years working in betting including his time as a poker player and commentator on Late Night Poker!

Check out all the episodes of the Smart Betting Club Podcast

Matchbook Exchange: Analysis & Interview

Discover one of the best places to bet and pay less commission with our detailed examination of the Matchbook betting exchange.

This article is taken directly from the recently released ‘Betting Exchange, Bookmaker & Bet Broker Guide’ where Matchbook are just 1 of the 6 firms recommended to help shrewd punters make more money.



In Brief: The Matchbook exchange is another must-have betting account for any punter. Offering low commission rates, excellent liquidity and a genuine alternative for punters unable to hold accounts with the likes of Pinnacle Sports.

The SBC View: We highly recommend all punters open accounts with the exchange – Matchbook, who offer extremely competitive odds and low commission rates for those of you betting on the likes of Horse Racing, Football, Tennis and all the major USA based sports

If you haven’t got a Matchbook account yet and you bet on any of these sports, it’s imperative you open one and start to use them for your bet placement. Especially given the fact that all new Matchbook customers can enjoy low commission rates on ALL markets. Compared to the 5% commission base rate that their main rival – Betfair offers, its easy to see why they are so highly thought of right now.

Football is the main sport for trading on Matchbook, yet we have seen significant growth in other sports such as Horse Racing and Golf in recent times. The markets for both these sports plus all the major US offerings: NBA, NFL, MLB & NHL offer competitive odds, often at similar odds you will see over in Asia. Compare the odds on offer from the likes of Pinnacle Sports with Matchbook and you will see they are very closely matched even after commission.

Horse racing is also now a major market for Matchbook customers, which is all the more impressive considering it was first introduced back in July 2016. They now offer competitive odds for both win and place betting in each UK and Ireland race at their low commission rates including growing liquidity for in-play traders.


There is however, one fundamental difference between Matchbook and their competitors that it is wise to be aware of. Whereas they only charge commission on winnings, Matchbook take a (smaller) commission on all bets, regardless of whether the bet wins or loses. This is because Matchbook operates a “per transaction revenue model”, identical to many financial exchanges.

A detailed explanation on this can be found here but in summary, it depends on the amount you trade and your location as the commission rate will vary with the base rate starting at 1.5% and rising to 1.75% if located in the UK or Ireland and accepting an existing bet. For those of you happy to post an offer for a bet, this reduces significantly to 0.75% (standard) and 0.85% (UK/Ireland).

Handily, Matchbook also features on two of the most popular odds comparison websites – Oddsportal and Oddschecker, allowing you to compare their odds (with the option to add in your commission rate on Oddsportal to get the true odds) across several major sports.

We have also been impressed by the ‘Insight’ section of the Matchbook website now available, which features links to podcasts, tips, advice and education on how to bet. Completely free to access, you can find some excellent content and guidance from several big name and most importantly of all, clued up punters.

Open a Matchbook Account

In Summary:

Positives: Large number of markets/sports available. Very strong Football & Horse racing markets now offering very competitive odds. Similarly, strong odds on Golf, Tennis & US sports. Excellent ‘insight’ section full of advice for gamblers. Included on Oddschecker and Oddsportal. Lower commission rates for those posting odds.

Negatives: Commission charge on stake of losing bets with different rates per country. Some customers need to pay a withdrawal fee. In-play markets still developing.

Recommended For: All punters – another must-have account.



To understand more about the Matchbook service, they were also good enough to answer a series of our questions in this exclusive interview….

SBC: For those unfamiliar, can you outline how Matchbook works and what it offers customers?

Matchbook is designed for smart bettors who want more value. At Matchbook we offer deep liquidity in a whole range of sports and low commissions.

What are the advantages of betting through Matchbook compared to other exchanges or traditional bookmakers?

While you bet against the ‘bookie’ with a Sportsbook, at Matchbook you go head-to-head with fellow bettors. This means better odds across a whole range of sports and a betting site that is open to winners. While many of the big sportsbooks are in the habit of restricting winning players, at Matchbook we welcome them.

What are the main markets and sports you offer and see the most trading on?

Football Betting is consistently our top traded sport and the FIFA World Cup was a huge success with £260 million traded throughout the tournament.

Focusing on football for a minute – how do your odds compare with those from the big Asian firms in the main 1X2, Over/Under and Asian Handicap markets? 

We are consistently best priced on numerous Asian handicaps and Asian goal markets. On the Matchbook Betting Podcast our panelists regularly highlight the advantages of Asian handicaps minimising risks by halving your stakes on 2.0 and 2.5 for example. One of our key objectives is to provide our customers with content that enables them to become smarter bettors and we do this through the Matchbook Podcast and insights.matchbook.com.

Moving onto Horse Racing, it’s now been 2 years since you first introduced racing markets on Matchbook. How have these markets developed during this time?

We have made great strides with our Horse Racing product in recent times. While there’s always room for improvement, Matchbook customers can get substantial amounts matched on selections even a couple of hours before the off of each race. The needle may move a bit slower in the early morning but take a look as the day progresses and you can really see the action heating up.

What about in-play and live betting on sports like football and racing. Can you outline what you offer and the volume of money traded on Matchbook these days?

With football we have seen an uptick in in-play wagering and the vast majority of pre match markets are also offered in running which is ideal for any customers who are looking to trade out of their positions.

In play Horse Racing only launched this year prior to Cheltenham and while it started slowly we have seen a gradual uptick on customers getting involved in these markets. Flat racing is always a tougher proposition to trade in running but come the National Hunt season we would expect a lot more customers to get involved.

I understand Golf betting is a keen area of growth on Matchbook with a large array of tournament matchups now covered. How has betting on this sport grown on Matchbook recently?

Golf betting is now consistently in our top five traded sports and it’s not just when the majors roll around either. Tournament matchups, as you mentioned, cannot be found at any other exchange or sportsbook in this part of the world and we have seen from our customers reaction that there is a real appetite for these markets. We have Ollie Noonan (aka @fairwaywedge on twitter) on the Matchbook Podcast with us every Tuesday to preview these matchups and we’ve most definitely highlighted markets that may have been missed by many bettors in the past.

Are there any other new markets or innovations introduced over the past year to be aware of?

In running Horse Racing generally was a huge addition for us. That launched at a similar time to the 0% on Racing offer so it was a real fillip to our product and allowed customers to manage their position once the race was off. We have a few more exciting Horse Racing features to follow in the coming weeks and months so watch this space on that one.

One of our key motivations is a focus on customer service, which is our differentiating factor. We want to be the exchange that makes the difference, if you experience a problem or have a suggestion as to how we can improve the customer experience we want to know and have a dedicated team focussed on engaging with and sorting any issues for customers.

Can you explain the commission fees for using Matchbook and how they work?

There is no question we offer the lowest commission in the exchange market on Horse Racing with a 1.5% net win rate and as we head towards the end of the flat and into the National Hunt season we’re really excited with the level of activity on site.

In other sports Matchbook has two different commission rates of either 1.5% or 0.75% on all trades, depending on whether you accept another user’s offer or whether they accept your offer.

If you accept an existing offer in a market the standard commission rate is 1.5%. If you post an offer, which another user then matches, the standard commission rate will be 0.75%.

I understand the fees change slightly for UK and Ireland customers – can you outline how and why?

Since 2015 laws in both Britain and Ireland Matchbook is required to pay an additional 15% tax on all betting exchange commission payments received from its customers to the respective governments. Customers residing in the UK and the Republic of Ireland will be charged a portion of the Point of Consumption taxes. So if you accept an existing offer in a market the standard commission rate will be 1.7%. If you post an offer, which another user then matches, the standard commission rate will be 0.85%. If you are betting on Horse Racing which is 1.5% Net Win commission, the standard commission rate will be 1.7%.



So there you have it – insight into just 1 of the 6 firms as recommended in SBC’s ExchangeBookmaker & Bet Broker Guide and the difference they can make to your profits.

If you are keen on learning more about Matchbook and the 5 other firms included within this guide, make sure you grab a copy of it right away.

Exchange 468X60

All 6 firms in the guide also welcome winners as they make their profit either based on betting turnover or the commission they charge you on each bet. So, whether you win (or lose) they will never ban you from their service – unlike so many ‘major firms’.

Offering solutions for punters on all sports including but not limited to Horse Racing, Football, Golf, Tennis and all major US Sports like NBA or NFL, this guide will help show you the best firms to bet with to make long-term sustainable profits.

As soon as you join the Smart Betting Club, you can download your very own copy of the guide and start placing your bets where the professionals do.

Best of all if joining right now, you can also save up to a whopping £45 on the usual cost of an SBC membership.

This is because we have slashed the price of joining to ensure as many people as possible have access to our reports, magazines and guides.

We know we can make a difference to your punting – so why not sign-up right away and get started immediately. (There is a 90-day money back guarantee available after all!)


2 Hand-Picked Cheltenham Offers – £40 In Free Bets & Low Exchange Commission

2 X Cheltenham Offers From Smarkets & Matchbook

Mindful of the fact you will no doubt be inundated with offers and promotions this Cheltenham Festival, I wanted to share details on just two special deals from the betting exchanges, Smarkets & Matchbook that have taken my eye.

You can enjoy £40 in risk-free bets as a new Smarkets customer OR pay just 0% commission throughout Cheltenham with Matchbook (open to both new and existing customers) in 2 special offers of real note.

SBC has featured both firms in depth over the years as they offer lower commission rates than their main rival, Betfair and are an ideal option for those of you looking to get your racing bets on without issue.

Although at this point its also worth re-iterating that both firms also offer plenty of options for punters on other sports such as Football, Tennis, Golf, NBA & more.. Don’t make the mistake of thinking they are for racing punters only!

Smarkets £40 in Risk-Free Bets During Cheltenham (New Customers Only)

First of all, Smarkets are offering new customers the chance to enjoy 4 X £10 risk-free bets on each of the four Championship races at the 2018 Cheltenham Festival.

Simply place your bet(s) on the 15:30 race each day during the Festival and any losses on the race will be refunded to your account up to a maximum of £10.

To take advantage of this offer, you must be a new customer and use the code ‘“Cheltenham2018” when prompted on sign-up. There is a minimum site deposit of £10 and net losses will be refunded up to £10 on each of the 4 races.

Click here to visit the £40 offer page to take advantage of this offer.

600 x 230

Matchbook – 0% Commission Until Cheltenham Ends

Matchbook are also offering you the chance to pay 0% commission on all racing bets between now and the end of Cheltenham – an offer which is open to both new and existing customers of their exchange.

It’s actually based on an extended offer they have put forward since February 9th to herald the fact you can now bet in-running on Matchbook.

With liquidity next week at Cheltenham expected to be robust, I highly recommend you check out Matchbook if looking for an exchange option paying the lowest commission rates during the festival.

Click here to sign-up for a Matchbook account.


These special offers aside, I do recommend both Smarkets and Matchbook, hence why I am happy to share details on them.

Both offer sustainable, lower commission and useful ways of extracting more value from your bets (be it on racing or any other sport they cover) and they are both widely used by the SBC team.

Whatever you back at Cheltenham this week, I wish you every success with your betting.

Best Regards,
Peter Ling
Smart Betting Club Editor