The Votes Are In: Your 3 Best & Worst Bookmakers Revealed

As promised, I am back today with the results of the final 2 categories as voted for by you in the 2018 SBC Awards, that of Best and Worst Bookmaker.

These awards offer a unique insight into those firms attracting both your praise and ire based on the service (or lack of) that they have offered you over the past year.

As ever these awards are based on your votes (not mine or SBC’s) so represent the general consensus of what the majority of you think on both the good and bad of the bookmaking world.

So, without further ado – here is who you voted for as both best and worst bookie…

2018-SBC-Awards

Revealed: Your Favourite Bookmaker

Let’s kick things off firstly by examining who you voted for as your best bookmaker from last year, with the results as follows:

Best Bookmaker SBC Awards 2018

The winner of the Gold award for best bookmaker by a very clear distance was Stoke-based internet behemoth, Bet365. With a very user-friendly website, huge numbers of betting markets and a massive presence both online and on your TV screens, it’s no surprise to see Bet365 scoop this award for the second year running.

Best_Bookie_Gold

Holding onto the Silver award for this year is Betfair, who despite increasingly focusing on their sportsbook, remain very popular especially for those using their betting exchange.

To give some context as to the popularity of both Bet365 and Betfair – it should be noted that between them they took 66% of all the votes.

Making up the best of the rest and winner of the Bronze award with 7.6% of the votes was Paddy Power (who it should be noted merged with Betfair in 2016).

Mentions here must also go to both Pinnacle & Smarkets who polled around 7% of the votes between them to be the 4th and 5th best rated firms.

Your Worst Bookmaker

Onto one of the most anticipated ‘Awards’ – that of the Worst Bookmaker, where once again you voted in your droves as follows:

Worst Bookmaker SBC Awards 2018

The common element between the winner of this year’s Gold and Silver Awards is the fact that both Ladbrokes and Coral are now part of the same firm, following their merger in late 2016.

Ladbrokes also scooped the worst bookie award last year, so it seems whatever they are doing wrong at the magic sign has rubbed off on new stablemate, Coral, who appeared from nowhere to take the Silver award this time out.

Worst Bookmaker Gold Award - Smart Betting Club

The Bronze award this year also went to perennial worst bookie candidate, Stan James, who drop down a spot from Silver in 2017.

It must be noted how competitive this field was with very little to choose between the top 3 and those who finished 4th and 5th respectively – Betfred and Boylesports.

To illustrate this clearer, here is the percentage breakdown of votes from the top 5:

  • Ladbrokes: 20.08%
  • Coral: 16.73%
  • Stan James: 16.6%
  • Betfred: 14.67%
  • Boylesports: 13%

What the closeness of this vote helps indicate is just how widespread punters issues remain in general with how they are treated by bookmakers. This is not just about one rogue firm, but a malaise affecting the whole industry, where practices need to improve across the board.

Last Year’s Results:
Gold – Ladbrokes
Silver – Stan James
Bronze – Boylesports


“My Net Profit Was In Excess Of £58,000”

“I have just conducted a review of the tipster performance for 2017 and my net profit was in excess of £58,000, the majority of it coming from horse racing.”
Michael – An SBC Member For 5 Years

Read more from Michael on his profits last year

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For of you interested reading more, you can gain full access to the complete 2018 SBC Awards Report with a Smart Betting Club Membership.

Here is what else you can read about:

  • The Best Horse Racing, Sports & Overall Tipster (Gold, Silver & Bronze winners)
  • The Best Free Tipster (Gold, Silver & Bronze winners)
  • The Best Tipster Newcomer (Gold, Silver & Bronze winners)
  • The Outstanding Contribution to Tipping & Editors Choice Awards (recognising some of the best tipsters and betting experts)
  • The lowdown on why 79.8% of SBC members made a profit last year from their betting.

You can currently save £45 on the cost of subscription so don’t delay, sign-up here right now and gain full access to our Awards Report!

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See you on the inside.

Peter Ling
SBC Editor

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Best Bookmaker & Website / Who YOU Voted For In The 2017 SBC Awards


This Sunday sees the Oscars – the biggest ‘Awards’ night of them all take place in Hollywood, yet for those of you more interested in betting than movies, you won’t want to miss out on the newly-released 2017 SBC Awards Report.

SBC Awards 2017 Cover

The 2017 SBC Awards are here to recognise the best of the tipping and betting world across a variety of markets, sports and costs (yes, we have a best free tipster category) and serve as a great starting point for any self-respecting shrewd punter.

Canvassing the opinions of both SBC members and you, the general betting public, an SBC Award is a much sought after recognition of quality.

Whilst the full SBC Awards Report and the various best tipster category winners are available only to you as a member of the Smart Betting Club, today I am pleased to reveal who won the Best Bookmaker and Best Betting Website categories….


The Best Bookmaker Award

Back in January, I sent out an email inviting your votes across 4 different categories open to the general betting public:

  • Best Bookmaker
  • Best Betting Website
  • Best Odds Comparison Website
  • Worst Bookmaker

Starting with the Best Bookmaker award – an extremely popular category, where you voted in huge numbers with the Gold, Silver & Bronze Awards as follows:

bestbookmaker-results

The eventual Gold Award winner, Bet365 polled over 50% of all votes cast to ensure a clear victory for the Stoke-based firm. Betfair took Silver with just over 20% of the vote, whilst Pinnacle scooped Bronze with approximately 9.5% of all your votes.

Over notable mentions go to William Hill (4th) and Smarkets (5th) who picked up 7.37% and 6.2% of your votes.

Your Best Betting Website

 I also asked you to vote for your favourite betting website, with the results as follows:

Best-betting-website

The proud recipient of this year’s Gold Award was Geegeez.co.uk – who also won by a very clear margin, taking 45% of the overall vote in this category. Geegeez is a largely free resource, featuring a whole host of tools to help your racing betting, including racecards, news, tips & form guides.

The Silver Award went to the ever popular Sporting Life website – another excellent all-round racing resource and the home to the equally popular free ‘Value Bets’ column run by Ben Linfoot.

Rounding things off, Bronze went to everyone’s go-to Odds Comparison website – Oddschecker, who continued to impress with their up-to-the-minute best odds on countless betting markets.

“I Made A Profit Of £42,134”

 During my first full year using proper bookmakers, I made a profit of £42,134.”
Ringo – SBC Member

Read more from ‘Ringo’ on just how much he has made as a
Smart Betting Club Member

Check Back Sunday For The Worst Bookmaker Award

I will be back in touch on Sunday ahead of the Oscars ceremony itself to share details on just who you voted for as Worst Bookmaker and Best Odds Comparison Website.

Let me tell you – the Worst Bookmaker Award is well worth checking out – there is a surprising winner!

For of you interested reading more right away, you can gain full access to the complete 2017 SBC Awards Report with a Smart Betting Club Membership.

Here is what else you can read about in the 2017 SBC Awards Report:

  • The Best Horse Racing, Sports & Overall Tipster (Gold, Silver & Bronze winners)
  • The Best Free Tipster (Gold, Silver & Bronze winners)
  • The Best Tipster Newcomer (Gold, Silver & Bronze winners)
  • The Outstanding Contribution to Tipping & Editors Choice Awards (recognising some of the best tipsters and betting experts)
  • The lowdown on why 80.3% of SBC members made a profit last year from their betting.

You can currently save £35 on the cost of subscription so don’t delay, sign-up here right now and gain full access to our Awards Report!

See you on the inside.

Peter Ling
SBC Editor

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