When it comes to evaluating tipsters, one of the most reliable metrics we can use is Closing Line Value (CLV).
Why?
Because simply looking at profit and loss figures often doesn’t tell the full story. Results can be skewed by variance or small sample sizes – CLV cuts through all of that.
In the latest SBC Podcast I am joined by Kieran Ward, an experienced bettor and tipster who has been finding value for over 25 years!
Value is central to what Kieran does and his tipping services, including The Value Machine and his newly formed The Value Machine Exchange Profits are both laser-focused on finding selections that are overpriced, whether that be with soft bookmakers or exchanges.
Here at the SBC we are putting an increased emphasis on proofing and working with tipsters who provide services that don’t rely on soft bookmaker accounts.
Why? Account restrictions, limits on bigger staking and a general unwillingness from bookmakers to take bets that turn out to be value mean that eventually, the only way to continue value betting legitimately is to migrate away from the soft books.
Today, we’re celebrating a major milestone—our 150th SBC Magazine is out now! As always, it’s loaded with expert reviews, insider intelligence, and powerful betting strategies to help you maximize your profits.
Taking center stage in this special edition is an exclusive review of a brand-new exchange-based racing service—designed for bettors who want a reliable, profitable, and bookmaker-free way to bet.
This service is the brainchild of two SBC Hall Of Fame stalwarts who have teamed up to provide something that is accessible to all bettors.
In the latest SBC Podcast I am joined by Varun Sudhakar, the Co-Founder and CEO of the crypto-exchange and brokerage service, BetDEX.
Varun is an experienced operator within the betting industry, with various roles across several continents at the likes of Fanduel and plenty of punting (as he calls it!) making him an intriguing guest with lots of insight.
As part of the leadership team at Betdex, Varun is at the cutting edge of a new era, with technology and cultural trends helping to pool betting liquidity across the world.
This innovation requires investment, vision and the ability to seize opportunities – something that Varun and BetDEX pride themselves on.
This chat covers all of that, with the ‘big ideas’, challenges and key considerations all topics of conversation as Varun sets out where he thinks betting (and in particular BetDEX) can get to over the next few years and decades.
With the US Masters just around the corner, Weekly Golf Value has been delivering a Masterclass of its own—consistently uncovering incredible betting value week after week. Just yesterday, Viktor Hovland landed at 80/1 for WGV subscribers, adding to an already impressive 2025 run. Other big winners this year include Russell Henley (40/1), Joe Highsmith (100/1), and Harris English (80/1), alongside several […]
PGA Profit was already having an excellent 2025, with three winners and four places from 42 selections in nine tournaments.
Over the weekend this incredible performance was somehow improved upon, with Matt finding the winners of both PGA tournaments at advised odds of 55/1 and 80/1 (and a 55/1 place for good measure!)
With Cheltenham the main focus for most bettors next week, I thought it would be good to let you know about the SBC Hall of Fame rated tipster that has racked up some incredibly impressive results at Prestbury Park down the years!
Last year for example he made a £407 profit (18% ROI) at Cheltenham advising bets on the exchanges to backup his long-term profitable record.
Today saw the release of the latest SBC Magazine (Issue #149) which is once again packed with information, news, intelligence and reviews to help you to make your betting profitable.
In the latest SBC Podcast, Episode 85, I am joined by Josh to talk about the project that we launched last week to help punters dealing with bookmaker disputes.