How much exactly would you pay for a plain old cup of coffee at Starbucks?
- Nothing, I’ll make may own and I like tea anyway!
- £2.50
- £5.00
- £20.00 (if you bought it from the Olympic Park!)
Unless you’re particularly desperate, most people will choose the first 2 options. We all have similar ideas of the value of a cup of coffee and so do Starbucks.
Charging £20.00 for a cuppa will soon put them out of business, but what exactly has this got to do with betting?
It’s All About Value Bets
The biggest transition I see in new Smart Betting Club members is when they stop thinking in just terms of what will win and start thinking about value bets. Continue reading