11.18% ROI, nearly 100 points profit and profitable on exchanges!

All by following one of the country’s leading tipsters!

Tom Segal is one of the most well-known and respected judges in racing. For over two decades his ‘Pricewise’ column has guided followers to profits by selecting horses at value prices.

Despite this success, we all know that there are issues with following tipsters like Tom in such as:

  • Drastic price cuts with bookmakers on the tips he puts up (especially immediately after its advised)
  • Little or no exchange liquidity when bets are advised
  • The need for ‘copy’ to be written and tips advised even when a ‘no bet’ message would be preferred.
  • Long losing runs given preference for larger priced horses

Pricewise with PCB

All of the above and more are reasons why many smart punters feel unable to use tipsters like Tom.

That is until we introduced our solution – Pricewise with PCB.

This service uses a series of filters to curate Tom Segal’s tips, making it easier to follow with bookmakers and even with exchanges!

Run by the professional punter Paul Chandler-Burns, it filters Tom’s bets by

  • Using a more blended staking strategy to reflect different confidence levels
  • Employing each-way/place betting to smooth out variance
  • Filtering bets using data such as RPRs (Racing Post Ratings) and Paul’s own expertise as a professional bettor
  • Adding in PCB’s own bets

Results To Date

It’s fair to say that this curated strategy has been extremely successful.

Since the start of 2022, Tom Segal’s column has had a difficult period, with a small loss over a 514 bet sample if taking ALL of his bets.

Despite this, Pricewise with PCB has recorded a 12.41% ROI over the same time period, outperforming the standard service by over 20 percentage points as you can see below.

This is in line with our proofing period that dates back to 2021, with an overall ROI of 11.18%!

This performance is not just confined to bookmakers either. Results at the Betfair Starting Price (or BSP) are also strong with a 9.49% ROI being reflected in a healthy looking P&L graph.

Learn more & sign up

After 2 years and 4 months of supplying these tips for free to SBC members, Pricewise with PCB is now available to all for a membership fee.

Best of all there is a 10% earlybird discount for those of you subscribing before the 10th June 2023.

You can learn more about Pricewise with PCB by visiting the service’s SBC page.

Here, you will find detailed analysis, a deeper explanation of the service’s edge and a bet-by-bet record so that you can assess the data in greater detail.

Pricewise with PCB joins 6 other members of our SBC Racing stable.

New SBC Podcast interview with betting professional, Paul Chandler-Burns

The latest SBC podcast episode is out now and features an interview with betting professional, Paul Chandler-Burns on his many years working in the industry.

You can listen to this episode now via Apple / Spotify / Google / YouTube and all other major podcast directories (search Smart Betting Club)

Paul’s time as a full-time bettor saw him take advantage of edges in football ante-post markets, entertainment and reality TV betting markets (and the inside information that so often flowed in them) as well as golf and horse racing.

These days, Paul combines his unique work as an entertainer on cruise ships with betting mostly on horse racing where he uses the Pricewise column and tips from Tom Segal as a starting point and guide to find excellent value in many of the big racing meetings and events.

By filtering through the bets Tom puts up, he is able to make a good return in these highly liquid markets – including via the Free SBC service ‘Pricewise with PCB‘ which has made in excess of 13% ROI since it began last year.

Paul also discusses his usage of independent bookmakers, including a few that happily will lay a bet on sports like horse racing and the convenience they bring.

All told its fascinating insight into a lifetime working in the betting world, the importance of evolving what you bet on as the industry changes and profitable angles to take advantage of in the modern betting world.


As an SBC member, you can enjoy access to an optimised version of Tom Segal’s Pricewise tips, as curated by Paul Chandler-Burns.

Since inception, over the course of 322 bets, this unique service has made 65.09 points profit @ 13.69% ROI.

You can read more on this service at the Pricewise with PCB page and also explore all the results as advised here.

Tom Segal’s tips in more depth – New podcast & live bet adjusted plans

Further to the article on Wednesday about the new Pricewise racing strategy, I wanted to share links to the latest SBC podcast episode where I discuss it in more detail with its author – Paul Chandler-Burns.

In this 20 minute chat, he shares just why Tom is so good and how he filters his selections to bet in a smoother, more targeted fashion for steadier profits.

Remember – this strategy made him a 23% ROI at SP in 2020!

In the 2nd half of the podcast, you can also hear about the 2nd review in SBC 122 (due out next week) which features another very lucrative racing strategy – ideal for Lucky 15’s!

You can listen and download this podcast episode via the links below OR simply search ‘Smart Betting Club’ wherever you get your podcasts.





To coincide with the release of this Pricewise article, the plan was to showcase how it works live to SBC members over the next 2 Saturdays (13th and 20th), yet the weather has changed these plans this coming weekend.

With that in mind, we will be covering what action does go ahead this Saturday (All Weather) and then the rescheduled Warwick card on Monday 15th, the Saturday 20th racing as usual along with the rescheduled Newbury card on Sunday the 21st.

Basically that is 4 days instead of the original 2!

You can read the full SBC Pricewise Strategy and follow Paul in live with a Smart Betting Club membership.

How to maximise Tom Segal and his Racing Post Pricewise tips

The first article from Issue 122 of the latest Smart Betting Club magazine has just been published featuring a special new strategy looking at how best to follow Tom Segal’s Pricewise racing tips.

For those of you unfamiliar with Tom, he is a highly respected tipster, who for years has been sharing his advice on all the major feature races via his Racing Post ‘Pricewise’ column.

Now whilst Tom is profitable, he is not the easiest to follow in at times, due to the structure of his Racing Post column and the fact he is vulnerable to long losing runs given the big odds of his selections.

Which is where this strategy comes in as it one developed and used by professional bettor and SBC feature writer, Paul Chandler-Burns to really optimise when, where and how to back Tom’s tips including:

  • How to pick out Tom’s best bets and avoid those he is putting up to fill his tipping obligations.
  • How to filter bets, especially when Tom puts up multiple bets in the same race.
  • How to stake in the most efficient manner for the best return and smoothest ride.
  • When to back his bets to win and when to back them each-way.

This filtered approach to Tom Segal’s tips in 2020 made Paul an impressive 23% ROI in 2020 and all at SP.

So it is one easily beatable if taking bookmaker prices or Betfair SP.

This has been backed up since we started proofing this service in 2021 with the record since then shown below

Pricewise PCB’s Profitable Betting Record 

This service is still in relatively early days but has shown promise since we started recording results…

  • 208 bets
  • 45.5 points profit
  • 14.65% ROI

Furthermore, during the following 2 Saturdays (13th and 20th February), Paul will be sharing his filtered bets live and exclusively to SBC members for those wishing to see this strategy in action.

So, whether you follow Tom Segal in currently or are totally new to his tips, this strategy is one to check out ahead of a busy few weeks of racing and of course – Cheltenham Festival next month.

Access to this special SBC Pricewise Strategy and our entire back catalogue is available NOW with a Smart Betting Club membership

Sign-up to gain instant access

Best regards,

Peter Ling
Smart Betting Club Editor

The Secrets Of Pricewise Review

The past week saw the launch of the new ‘Secrets of Pricewise’ book from The Racing Post’s James Milton.

With the words “The World’s Number One Tipster Revealed” emblazed over the front cover, we were suitably intrigued to pick up our own copy and give it the SBC review treatment.

Will buying this book change your betting world and enable you to pick winners like Tom Segal? Check out a summary of our review below…

Our Pricewise Secrets Review Continue reading

Just how Good Are The Racing Post’s Tom Segal and Pricewise Extra?

Anyone picking up today’s copy of the Racing Post wont failed to have noticed the big splash made on their front page about Tom Segal bagging a couple of winners yesterday for his Pricewise tips column.

Tom highlighted both Marcret and Absinthe who won at 13/2 and 10/3 SP, whilst he also picked out Jack Dexter for their subscription based Pricewise Extra service at 9/2 SP. (As a side-note, it’s worth noting that the 11/2 claimed by the RP on Absinthe would have been reduced by non-runners and Rule 4 deductions)

Naturally Tom should be pleased with himself for doing so well yesterday, but the bigger question is…just how well do his betting tips stack up over time?

Well I want to tackle that today as since October 2009, we have been tracking every single one of the tips supplied by the Racing Post’s Pricewise Extra service in order to report back to our members. Continue reading