There is a particular type of bet that many experienced bettors instinctively dislike.
A 1.30 shot.
A 1.20 shot.
Sometimes even shorter.
The usual reaction is that there cannot possibly be much value at those prices.
But what if that thinking is wrong?
And what if avoiding short priced bets means ignoring some of the best betting opportunities available?
That is something we have been highlighting at the Smart Betting Club for years.
And this week, independent tipster and betting analyst Craig Edwards provided a very interesting example of it.
“I Rarely Bet Odds On”
Craig has just published a detailed review of WinnerOdds, a service we have followed, reviewed and recommended at SBC for several years.
What makes his experience particularly interesting is that WinnerOdds goes against Craig’s normal betting instincts.
As he explains:
Craig originally subscribed after our recommendation at Smart Betting Club.
Nearly 30 months later, his verdict is pretty emphatic:
You can read Craig’s full independent WinnerOdds review here:
https://craigedwards811131.substack.com/p/winner-odds-review
Craig also explains that WinnerOdds concentrates on smaller edges combined with significant betting volume, meaning many of its selections are odds on.
It is a very different approach to hunting for big priced winners. But that does not mean the value is any smaller.
Why Betting Odds On Is So Misunderstood
Earlier this year we explored this exact subject at SBC.
One of the biggest misconceptions in betting is that a short price automatically means poor value.
It doesn’t.
A team offered at 1.30 that should actually be priced at 1.20 represents an edge of around 6.5%.
Find opportunities like that repeatedly and those relatively small advantages can add up.
Our analysis of more than 4,000 bets from one successful football service found that over a third of its 1,552 points of profit came from its short priced bets.
But I have also seen the same thing with my own money.
€37,000 Profit betting between 1.01 and 1.6
I personally followed WinnerOdds for several years.
Over that period my account generated just under €64,000 profit.
And here is the part that might surprise you.
More than €37,000 of that profit came from bets priced between just 1.01 and 1.60.
That is nearly 60% of the total profit coming from the sort of prices many bettors instinctively avoid.
They weren’t winning bets simply because they were short.
They were profitable because they were mispriced.
You can read our full article explaining the numbers and why short priced betting is so often misunderstood here:
https://smartbettingclub.com/blog/betting-odds-on-is-misunderstood/
This Is What SBC Is About
There are countless accepted ideas in betting that deserve to be questioned.
Never back odds on.
Always look for bigger prices.
A short priced winner was obvious.
A losing bet was a bad bet.
At the Smart Betting Club, we are interested in what the evidence actually tells us rather than anecdotes or assumptions.
That means independently testing betting services, analysing thousands of real bets, speaking with successful bettors and sharing the strategies and services we believe serious bettors should know about.
WinnerOdds is just one example.
SBC members get access to our monthly SBC Magazine, our archive of betting service reviews and reports stretching back 20 years, plus our latest research, interviews, analysis and member benefits.
