?️ Mads Kindberg Nielsen: Mastering The Mental Game In Sports Betting ?️

Mads Kindberg Nielsen was a recent guest on SBC Podcast #77 (links for which are below) and at the end of that chat, he talked about betting psychology with some practical tips to improve performance, whatever level of bettor you are! With Mads’ permission, we have translated a post where he writes about this (that he released in Danish at https://monetosbetting.dk/kindbergs-corner-hold-styr-paa-hovedet/)to read here. No edits have been made to the text – here it is:

Mads Kindberg Nielsen, co-owner of Monetos and long-time successful sports bettor, writes blogs on relevant topics within the betting world. The blog only expresses the writer’s opinion. 

You have to master the mental game in sports betting.

If you don’t have your head down, you can’t call yourself a good sports bettor. It’s that simple in my world. With the exception of responsible gambling/bankroll management, it is the most important feature in sports betting.

‘But what about my mathematical skills, my ability to read a football match or my large database of all sorts of statistics,’ you might think.

My answer: It doesn’t really matter if you piss off the entire month’s profit – or MUCH worse all your money – on one bad day, because you have played badly and irresponsibly and not been there in your head!

We sports bettors are constantly practicing to get better. We put an extra column in the spreadsheet with new numbers, so our model is (possibly) 0.3784% more accurate. We see extended highlights instead of just the goals. We read more and more news about each team and its players. Perhaps one more piece of news is just what gives us an advantage in the market?

In other words: We are working on our A-game. We optimize our A-game. All the time. And that’s fine enough.

But we forget our B- and C-game.

Same mechanisms as in poker

I once read a book called The Mental Game of Poker written by American Jared Tendler. It’s about poker, but the same mechanics apply in sports betting, and it helped me see my game and myself in a completely different light.

When we play our A-game, we’re in the zone. We find the right statistics and use them correctly. We don’t get emotional about overtime scores. Instead, we move on to the next analysis, which we can put our A-game into – WITHOUT changing the bet because ‘what is lost must be won back home’ or other stupid things that our emotions can tell us. No, we stick to the overall strategy of bankroll management and responsible play when we play our A-game.

In our B-game, we still make good decisions – for the most part. Maybe we get a little disturbed by a phone, a screaming baby, maybe we do our analysis with one eye while the other watches the football game on television. The analyzes are not quite as thorough. Overtime scores hurt a little, and we feel how the irritation is slowly moving us further and further towards the place we don’t want to go in any way: Our C-game.

In our C-game, we are on tilt. We make bad bets because we are in the throes of emotion. The brain hides under the desk or in the broom closet, while the emotions control the body and our actions. We no longer want to do the analyses, and the pulse is galloping away. The mouse clicks become harder in frustration, maybe we even slam our hand into the wall or the screen. All rational thinking has been flushed down the toilet, and the worst case scenario is that in our C-game we abandon our overall strategy and, in the worst case, play up our entire bankroll – and maybe even more. No thanks, right?

The next time you feel your C-game, STOP. Make something else. Be with family, friends, watch a good film, go for a walk with the dog. For God’s sake stop playing – and never consider playing again if it’s really bad.

When you’ve cut your C-game completely, you only have your A- and B-game left. So far, so good. So what do you do when you find yourself playing your B-game?

The answer should be self-evident: Then you stop, of course, because then you only have your A-game left.

Mads

You can listen to Episode 77 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our brand new sponsor, Matchbook, with whom you can also get 150 days commission free via this link.

?SBC Podcast #77 – Mads From Monetos On In-Play Football Betting & Betting Psychology?

In the latest SBC Podcast I am joined by Mads from the in-play football tipping service Monetos and am pleased to welcome for the first time – our brand new podcast sponsor – Matchbook.

In-play betting has exploded in popularity along with the ‘smartphone era’ and for the most part, it is seen as a very difficult nut to crack, with high overrounds, issues around data feeds and a more complex modelling task all providing challenges for serious bettors.

This does have advantages for the sharp eyed bettor and Mads and his fellow experts at Monetos, have found a way to use their expertise to profit in this market for themselves and others.

Alongside his betting, Mads is a former poker player and journalist so in our chat we talk about how this has shaped where he is today. Betting psychology and mentality are also topics that Mads has written extensively about. This was a brilliant chat which I got so much from – I hope you do too!

You can listen to Episode 77 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our brand new sponsor, Matchbook, with whom you can also get 150 days commission free via this link.

In this chat, Mads and I talk about:

  • Mads’ varied professional life
  • Poker and getting a ‘proper job’ in journalism
  • Monetos and Mads and his partners’ vision for the business
  • Balancing a business and betting (& how the relate to each other)
  • Working in a team and finding value together
  • Betting In-Play, why Mads like it and why it offers some hidden benefits
  • Timing and the practical issues that come with having 3 ‘betting games’ at a time!
  • Pricing, bookmakers’ efficiency in getting things right (and where they don’t!)
  • Challenges with data, feeds and latency in information arriving
  • Stoppage time and how extended extra minutes have changed the dynamic of games
  • Pre-match vs. In-play and which markets Mads prefers
  • Monetos, its performance and getting on with exchanges
  • Betting psychology – what is the difference between winners and losers?
  • Mentality in life
  • Mads’ future plans
  • Where to find Mads

Learn More

In-play betting is an area that is under-served in the tipping world and having a team of the calibre of Monetos’s means that there is an excellent option if it is something that interests you. If you would like to learn more, full records, FAQs and sign up options are available to view here.

If you would like to follow Mads on social media you can do so on X @MadsKNielsen. The article about betting psychology that we discussed at the end of the podcast can be found here.

Monetos can be followed @BettingMonetos and their site (which is excellent when using a translation tool!) can be found here.

As ever, if you have any topics or areas of the gambling world that you would like us to discuss, please get in touch!

?SBC Podcast #76 – Betting Clever: Smart-Bash, The Gambling Commission & Golf Betting (Variance Cuts Both Ways)?

In the latest SBC Podcast I am joined by SBC’s Josh as the Betting Clever podcast returns to tackle a whole host of important topics in the betting world.

Smart-Bash was hosted at Stamford Bridge a few weeks ago so we start with that – what was it like? What did we get from it? What could be improved? Who should have been there?

The Gambling Commission are on the agenda (again!) and their new survey methodology doesn’t look like it will be good news for punters – we explain why.

In addition, we touch on golf betting, Twitter/X, The Racing Blogger’s Betslips and some SBC services that are suitable for every bettor – especially those looking for options away from ‘soft bookmakers’

You can listen to Episode 76 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

 

As ever, if you have any topics or areas of the gambling world that you would like us to discuss, please get in touch!

Enjoy!

?SBC Podcast #75: Dylan From Pinnacle Odds Dropper On Market Moves, Automated Alerts & Beating Soft Bookmakers!

In the latest SBC Podcast I am joined by Dylan, the co-founder and co-owner of Pinnacle Odds Dropper (or POD for short!) who’s service was the focal point of the major review in our latest magazine!

Chasing steam‘, ‘top down betting‘, ‘market movers‘ and ‘warm money‘ – all of these terms broadly mean the same thing – following in smart money to make a profit.

With sharp bookmakers (like Pinnacle) focusing their resources on keeping their prices up to date and ‘soft bookmakers’ often lagging behind, services like POD help followers to make profit when the former cut prices and the latter are slow to follow them.

Automation drives this kind of service and provides ‘every day bettors’ with the opportunity to beat soft bookmakers with a steady stream of sharp information.

In this podcast, Dylan and I discuss the concept, the software he and his team have built to help execute it and much more besides. The tipping landscape is constantly changing and this type of service is part of a new breed of customisable products that give bettors the edge!

You can listen to Episode 75 now via Apple Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

AN IN-DEPTH CHAT WITH AN INDUSTRY INNOVATOR

In this episode, Dylan and I discuss:

  • Dylan’s history betting and deciding between punting and starting a business
  • Building betting software from scratch
  • The evolution of POD and improvements that Dylan and his brother have made along the way
  • Using user feedback to improve the service
  • The differences between sharp bookmakers and soft bookmakers
  • Efficiency in markets and how filtering can improve P & L performance
  • The markets and sports that POD focus on
  • Timing, staking and bankroll management
  • Filtering and alert configurations
  • Vig/margin and why beating the odds is not (quite!) enough
  • Which bets to take, which ones to leave and ‘rebounds’
  • CLV and why averages are more important than individual bets
  • Results from POD users
  • The need for patience, even with an extremely consistent service
  • How high turnover and deploying your bankroll is a necessity
  • Future plans for the POD Service
  • Subscription costs and SBC Member discounts

We recently reviewed Pinnacle Odds Dropper in Issue #143 of the SBC Magazine, with detailed proofing and analysis of large data sets that come from real life users.

To read this review in full and access an exclusive discount for the POD service you will need a SBC subscription, options for which can be found here

?SBC Podcast #74: An Expert Panel Discuss The Andrew Rhodes Interview & What It Means For Punters

Following up on last week’s special podcast interview with Andrew Rhodes from the Gambling Commission, we’ve just released a special ‘reaction episode’, which is now available for download.

Joining me were three betting experts – Dan Waugh, Harry Stewart-Moore, and Chris Fawcett – as we delve into the key points discussed and offer insights on both what Andrew did and didn’t say and the work of the under-fire regulator.

We also debated the growth of the black market and what its increased usage tells us about the frustrations felt by so many punters.

So whether it be affordability or stake limits, issues getting bets on and getting paid out by bookmakers OR simply whether they can be trusted or not to oversee the change the regulator wants to implement, this is a podcast for you.

You can listen to Episode 74 now via Apple / Spotify / Google / YouTube and all other major podcast directories (search Smart Betting Club)

Not Yet Heard Episode 73?

If yet to hear Episode 73 and my interview with the UK Gambling Commission CEO Andrew Rhodes – you can find download links and information about it here.

Via that link I also share some of my thoughts on the interview and what I hope might happen next from the Gambling Commission.

Given how infrequently Andrew speaks to those who enjoy betting, this episode has proven to be very popular with lots of interest in it from all across the betting world.

Thanks to all of you who have commented, shared and messaged about this interview. Your support is much appreciated!

SBC Podcast #73: Andrew Rhodes – CEO Of The Gambling Commission

In the latest SBC Podcast I am joined by The Gambling Commission CEO Andrew Rhodes for an in-depth chat about the regulation of gambling in the UK.

‘The White Paper’ was published last year and this document has resulted in some fierce debate across the gambling world, with the Gambling Commission coming under fire as accusations of bias, secrecy and incompetence have been levelled at them.

This chat provides Andrew with the opportunity to refute those claims and to discuss some of the issues that are of interest to you – the punters.

I didn’t get to ask about every topic on our list (restrictions, Minimum Bet Liability (MBL), the debate around statistics in gambling and many more items were considered) but it was great to get some clarity on things like affordability, the black market and bookmaker behaviour.

You can listen to Episode 73 now via Apple / Spotify Google / YouTube and all other major podcast directories (search Smart Betting Club)

MY THOUGHTS ON THE INTERVIEW

Given how seldom we hear from Andrew Rhodes or the Gambling Commission, especially when it concerns the perspectives of bettors, I genuinely appreciated the opportunity to interview him on this podcast. It was a unique chance to address numerous pressing issues and represent the concerns of the average bettor.

With only about an hour of his time available, I made it my priority to delve into four key areas: Affordability Checks, Open Banking, Bookmaker Behaviour, and the Black Market. These topics often intertwined, prompting questions like why should we trust bookmakers with intrusive affordability checks and open banking given their track record?

I focused on these areas, not because others aren’t important, such as a Minimum Bet Law or the Gambling Commission’s use of statistics and data, but because of the necessity to prioritize.

Reflecting on the interview, I felt a mix of frustration and intrigue. There were moments of frustration where clarity seemed elusive, particularly regarding the specifics of frictionless checks and their implementation, and the perceived lack of urgency in addressing issues with bookmaker behavior. Open banking, just like bookmakers restricting stakes was a ‘consumer decision’, which might be correct but yet when 80% of those confronted by open banking refuse to engage with it, clearly it’s not a tenable solution.

However, there were also glimpses of progress, such as the confirmation that checks could be scrapped if proven ineffective or non-frictionless. Additionally, acknowledging the growth of the UK black market and a willingness to address it signalled a step in the right direction, although the Commission’s capacity to tackle it effectively remains in question. Exactly what kind of impact can an organisation with just 370 employees realistically have against the wave of black market websites and WhatsApp bookies out there currently?

I emphasised the importance of the Gambling Commission engaging directly with bettors and their representatives, rather than solely with anti-gambling organizations or industry bodies like the Betting and Gaming Council. This podcast marked a significant moment as it seemed to be the first time Rhodes engaged with a pro-betting organization, potentially paving the way for more open dialogue with punters and their representatives such as Justice for Punters and the Gamblers Consumer Forum.

While disagreements persist regarding the Gambling Commission’s policies and approaches, the opportunity to voice concerns about the UK betting landscape remains crucial. Here at the SBC, we have been extremely critical of the Gambling Commission and what we perceive to be regulatory failures both before and during Andrew Rhodes’s tenure.

Despite that, we thought that it was important to get him on the show, to let him speak and to get the opportunity to pose questions that punters want answered – something that we haven’t seen him do before.

This chat was difficult as unlike most of our previous podcasts, I quite strongly disagree with the guest on a whole host of issues! I hope that you enjoy it and as I said at the end of the show, I hope that it represents a fresh start, with the regulator interacting with punters and bodies who represent them more regularly.

SBC Editor – Peter Ling

?SBC Podcast #72 – Betting Clever: Horse Racing, Black Market Bookies, Oddschecker Unlimited & Exchanges

In the latest SBC Podcast I am joined by SBC’s Josh as the Betting Clever podcast returns to tackle a whole host of important topics in the betting world.

With this chat recorded during Cheltenham, betting on horse racing takes centre stage, with some recent news about a black market bookmaker discussed in the wider context of getting money down on a sport beset by problems.

Andy Holding, Oddschecker Unlimited, missing account balances, accusatory emails, a listener question and exchange chat are also on the agenda in an action packed show!

You can listen to Episode 72 now via Apple / Spotify / Google / YouTube and all other major podcast directories (search Smart Betting Club)

For those of you who would like to access the BETDAQ sign up offer we reference in the show, you can do so here – please remember, this promotion is available to all listeners, not just SBC Members!

As ever, if you have any topics or areas of the gambling world that you would like us to discuss, please get in touch!

?SBC Podcast #71: Andy Holding From Oddschecker on Speed Figures, Punting & Tipping

In the latest SBC Podcast I am joined by Andy Holding, the well known racing expert who tips for Oddschecker and commentates on William Hill Radio.

Andy has been in love with horse racing from an early age and he has put in the hard yards to get to where he is, working in bookmaker shops, crunching numbers and building up a reliable system to beat the bookies.

He is that rarest of beasts – someone in the betting media who not only talks the talk but walks the walk as he became a professional punter at the age of 30 so knows what it takes to win.

Speed figures and sectional timing are central to his edge and this feeds into his betting and tipping alongside his service, Andy Holding Speed Figures (recently reviewed by us at SBC!) where clients can access a plethora of tips, data and resources to help them make their punting pay.

Andy wears many hats and this means that we had plenty of topics to cover. Dealing with losing runs as a tipster, affordability checks and the names of the 4 major bookmakers who lay him a bet are on the agenda – I think there is something for everyone in this chat!

You can listen to Episode 71 now via Apple / Spotify / Google / YouTube and all other major podcast directories (search Smart Betting Club)

An In-Depth Chat With A Hardened Bettor And Tipster

In this episode, Andy and I discuss:

  • Andy’s grounding in racing (and betting)
  • A mentor who changed everything
  • Time!
  • Going professional and how Andy ‘got in’ at the right time
  • Opportunities that have arrived along the way
  • Speed Figures and how they can provide an objective view of races
  • Market reactions to speed figures and sectionals (and how they are still underestimated)
  • The work that goes behind the scenes at Andy Holding Speed Figures
  • Irish Racing and Andy’s daily podcast
  • Tipping for Andy Holding Speed Figures and Oddschecker (and the differences between the selections)
  • Price contractions
  • Dealing with losing runs as a tipster
  • Andy’s betting activity and how he gets on!
  • The firms that Andy has a relationship with and restrictions that turn punters away
  • Affordability Checks and Andy’s thoughts on the future of horse racing
  • Some tips from Andy for betting at Cheltenham (with some early selections!)
  • General advice for betting on horse racing
  • Andy’s football allegiances!
  • How to find Andy and a special SBC discount

You can find out more about Andy’s work on his website, www.andyholdingspeedfigures.co.uk, by following his work on Oddschecker or by following his service’s Twitter/X account, @figuresAndy .

We recently reviewed Andy’s service in Issue 139 of the SBC Magazine, with detailed proofing and analysis of the tips as published by his Speed Figures service (Spoiler – they are excellent!).

To read this review in full and access an exclusive discount on the cost of joining Andy’s service, you will need a SBC subscription, options for which can be found here.

?SBC Podcast #70: Betting Lawyer, Harry Stewart-Moore On Representing Big Punters & The Betting Industry

In the latest SBC Podcast I am joined by Harry Stewart-Moore, a gambling law specialist who works as Litigator Partner in the Gardner Leader Dispute Resolution team.

You may associate high powered lawyers with corporate bookmakers but Harry is different as he specialises in working for punters against these multi-million pound behemoths.

Jockeys, horse racing owners and high-rolling punters – Harry has a history of dealing with litigation in all of these fields, often representing David against Goliath.

Giving him unique insight into the workings of disputes between bookmakers and punters, with extensive experience of dealing with regulators and other industry bodies too.

You can listen to Episode 70 now via Apple / Spotify / Google / YouTube and all other major podcast directories (search Smart Betting Club

An In-Depth Chat With An Experienced Industry litigator

In this episode, Harry and I discuss:

  • Harry’s father’s impact on his career choice (& love of gambling!)
  • Gambling and what Harry has learnt working with successful gamblers
  • Cases, clients and the life of a gambling lawyer
  • The increase in punter vs. bookmaker disputes and the possible reasons for this
  • The most common issues that Harry deals with
  • The lengths that bookmakers will go to to avoid paying liabilities
  • The anatomy of a gambling dispute case
  • AML & other regulatory checks and how bookmakers weaponise them
  • The Gambling Commission
  • The National Lottery & the Gambling Commission’s attitude towards it
  • The regulatory future in the UK & the growth of the black market
  • Criminal elements’ hold on certain gambling jurisdictions
  • The law and how it relates to black market betting
  • The White Paper and Harry’s take on ‘frictionless’ affordability checks
  • How issues with law and regulation keep reappearing
  • The competitive advantage that major firms have when dealing with onerous checks and regulation
  • IBAS, eCogra and how dispute resolution services just aren’t working
  • Bookmaker Terms and Conditions and how some are drafted to shaft punters
  • How treating ‘skilled’ and casino/fixed odds betting differently could well help with regulation and dealing with problem gambling
  • How to access Harry’s legal expertise!

I can’t think of a previous guest who was as unique as Harry and it was fascinating to learn about his work and some of the cases he has been involved in.

If you would like to interact with Harry, you can do so on Twitter/X by following him @HarryStewartMo1 or by using the contact details provided on this page.

For anyone looking for legal support in the gambling dispute arena he is no doubt the man to go to!

Enjoy!

?SBC Podcast #69: Exclusive Interview With Matchbook & Social Media Affiliate Danger Revealed

In the latest SBC Podcast I am joined by SBC’s Josh as the Betting Clever podcast returns to tackle a whole host of important topics in the betting world, including an in-depth chat with Matchbook on the rise of their betting exchange.

As a follow-up to this article from Sunday on Matchbook’s growth, we were joined by Head of Exchange, Ronan McDonagh to talk about how and why their betting volume has grown and their plans to take it even further. We also get into topics such as affordability checks and the possibility of a Matchbook SP to compete with Betfair SP!

Its an action packed episode as we also explore a very important topic on the dangers posed by popular social media tipsters (some of whom you might follow!) and the questions posed by their affiliate relationship with several large bookmaking firms.

We also get into booming tipsters, an intriguing new free SBC service on extending the life of your bookmaker accounts, golf betting frustration and bet brokers!

You can listen to Episode 69 now via Apple / Spotify / Google / YouTube and all other major podcast directories (search Smart Betting Club)

 

If you would like to learn more about Matchbook and access the 150 day introductory offer then click here for our analysis and the relevant sign-up links.

As ever, if you have any topics or areas of the gambling world that you would like us to discuss, please get in touch!

Enjoy!