One of the most common misconceptions in betting – be it racing, football or any other sport is that short priced bets are a mug’s game, a fool’s errand best left alone because “there’s no value in backing odds-on.”

​Issue 160 of the SBC Magazine challenges that belief directly, revealing data that tells a very different story.

Many bettors dismiss placing bets as short priced as 1.30 or 1.40 with the line “anyone could find that winner – that’s easy”.

The reality is that consistently finding value at short prices is one of the hardest skills in betting. Its also one of the most lucrative ways to bet.

And if it was easy, everyone would be doing it.

Small Advantages Add Up

Harry Findlay, one of Britain’s most outspoken and successful professional gamblers, built his reputation on fearless staking and a deep understanding of value.

He repeatedly spoke about backing short priced favourites when he believed the market had not gone far enough.

Small advantages, applied again and again at high strike rates, are what grow banks.

Here is why that matters.

A football team priced at 1.30 that should really be closer to 1.20 represents roughly a 6.5% edge.

Repeated hundreds of times, that edge compounds very quickly.

In SBC Magazine Issue 160, we analysed a Hall of Fame football service across more than 4,000 real bets and 1552 points profit.

When we segmented the results by odds bands, one trend stood out clearly.

Short priced bets were a major driver of profit as proven by the table below – Over a third of the total profit of 1552 points came from this band alone.

That is not accidental. That is disciplined edge betting.

This is also why short prices are so powerful for bankroll growth.

High strike rates such as we see here at 76% reduce drawdowns. Losing runs are shorter. Equity curves are smoother.

Profits compound because you spend more time moving forward and less time recovering losses.

This is exactly why bettors like Findlay favoured this approach. Not because it was comfortable, but because it was effective.

Bigger Is Not Always Better

Contrast that with bigger prices.

A true 7% edge at odds of 20/1 still exists, but it comes with long losing runs that most bettors underestimate. 20 or 30 straight losses are not bad luck. They are part of the maths.

To withstand that without cutting stakes, chasing losses, or abandoning the strategy altogether, you need a much larger bank and a much stronger tolerance for volatility.

Short priced edge betting flips that equation.

You win more often. Confidence stays intact. Stakes can grow steadily rather than in sharp bursts followed by deep pullbacks.

We have seen this pattern repeatedly.

During recent years I personally followed a similar Tennis service (also SBC Hall of Fame rated) and my account generated just under 64,000 Euros profit.

Of that total, more than 37,000 Euros came from bets priced between 1.01 and 1.60 – as the table below from my account showcases.

So nearly 60% of the profit came from prices many bettors would casually dismiss as obvious.

They were not obvious. They were mispriced.

Taking bets at 1.3 that should be 1.2 on a regular basis.

When you combine short price edges with high strike rates and controlled staking, you get a style of betting that grows banks steadily and predictably.

Issue 160 Out Now

In Issue 160, we also show how this football service performs across every odds band, from heavy favourites through to bigger prices, with full transparency on strike rates, profit, and ROI.

The short priced section is just one part of a much bigger picture. It is also the part many bettors ignore, often to their own cost.

If you want to understand why this approach works, and why some of the most successful bettors in history leaned into it rather than away from it, SBC Magazine Issue 160 breaks it down in full.​

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