Episode 96: Inside the mind of a live betting pro with Andrew Pace

In the latest SBC Podcast Episode, Pete speaks with Andrew Pace, founder of inplayLIVE, a live betting platform built around real time wagering and repeatable edges.

Andrew shares his journey from early losing punter to profitable live bettor, then into building one of the most active live betting communities around today.

He explains how watching games in real time revealed repeatable pricing errors, why mindset is the foundation of long term success and how his field goal strategy kickstarted six figure profits.

He also gives a candid look at the realities of getting on, dealing with limits and non payments and how he has had more than 500 betting accounts closed!

For those wanting to learn more about inplayLive, you can read a full independent review and take advantage of a 25% saving on both the Light and Pro packages (the latter worth over £450) in Issue 158 of the Smart Betting Club magazine.

You can listen to Episode 96 FREE now via Apple Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

Discussed With Andrew:

  • Andrew’s transformation: From gambling on instinct to building a structured live betting approach that actually wins
  • The lightbulb moment: How spotting repeatable patterns during games led to his first major edge
  • Field goals to full markets: The simple live angle that grew into hundreds of 1000’s in profit
  • Why watching games beats models: Real time information, fast reactions, and knowing when prices are wrong
  • The power of community: Members uncovering edges that became more profitable than Andrew’s own plays
  • Inside the live stream setup: Why fast feeds matter and how to avoid being picked off by delays
  • Getting on and staying on: Over 500 hundred account closures, six figure non payments, and how he still navigates today’s books
  • Market evolution: Why edges shift, how corrections happen, and the process Andrew uses to find what comes next
  • Education first: How the inplayLive masterclass became the backbone of their entire system
  • Betting as a vocation: Why Andrew would still watch every game even without money on the line

Key Quotes

On getting started live betting…“My first parlay won, and the next day I was on Craigslist buying TVs so I could watch every game.”

On learning where the edges lay…“I watched everything with the sportsbook open, and I started to notice patterns. That’s when things changed.”

On the psychological battles bettors face…“The biggest edge in betting long term is always mindset.”

On the inplayLIVE community…“We’ve had members find edges that became more profitable than anything I’d been betting before.”

On not getting paid by bookies…“I’ve been cut off from well over 500 sportsbooks and stiffed for more than $400,000 dollars.”

About The Smart Betting Club

The Smart Betting Club (SBC) is an independent service that has been helping serious bettors and professionals since 2006. We review, rate, and monitor tipsters and betting strategies, uncovering proven ways to profit and avoid the noise. Our mission is to help you make smarter, more sustainable profits without relying on bookmaker goodwill.

Inside SBC membership you’ll find:

  • In-depth tipster reviews and performance reports
  • Access to winning strategies that work with sharp-friendly bookmakers
  • Educational guides, data, and insights from professional bettors
  • Monthly magazines and podcasts covering everything that matters in betting today

If you’re ready to treat betting as an investment and want guidance from experts who actually win, join the Smart Betting Club today.

 👉 Join SBC and start improving your betting now

How to Bet Like a Sharp: David Hipkin on £200K Profits, Multiples, and Beating Bookmaker Limits

In this episode, Pete speaks with Sharp Betting co-founder David Hipkin – who started out as a boxing trader before pivoting into professional betting, using the same data-led methods that would later form the basis of Sharp Betting to generate over £200,000 in profit from soft bookmakers alone.

David shares some of his real-world strategies to beat the bookmakers, insights into how to operate like a sharp bettor and the power of multiples in terms of maximising value and circumnavigating restrictions.

We also explore Sharp Betting’s curated tools and member community, including the growth of David’s Daily – their free service and why it was so important to David to make his site affordable and relevant to regular punters, not just big stakers! And if you’re an SBC member, you can currently secure a full 12 months of Sharp Betting Premium for just £150saving £78 compared to the regular price (offer valid until 30 November 2025).

You can listen to Episode 95 FREE now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

Discussed With David:

  • David’s origin story: From betting with family at the Grand National to trading Vegas title fights
  • Turning data into money: How “Frog the Gambler” evolved into Sharp Betting’s global football model
  • Why sharp betting isn’t about staking big – it’s about winning small, consistently
  • Grabbing value quietly: How multiples (accas, Yankees, Lucky 15s) act as camouflage for sharp bettors
  • “If it works, why sell it?” – The real answer behind productising a winning betting model
  • Variance vs edge erosion: How to spot the difference and stay profitable
  • Dealing with restrictions: Camouflage tactics, priming accounts, and making yourself look like a mug
  • Why betting exchanges don’t suit every model – Sharp Betting’s experience on Betfair
  • Community impact: Why helping everyday bettors build £1–3K banks is as rewarding as six-figure wins

Key Quotes

“We don’t want success for three days, we want success six months and a year down the line. That’s what sharp betting is about – having the edge and knowing how to use it.” “There’s a lot of ego around betting. I don’t mind being a small punter – a couple of thousand pounds a year can be life-changing money for many.” “There’s no downside to looking as recreational as possible. I even spell ‘hello’ wrong when I contact customer service – I want them to think the worst of me.”

The Champion’s Mindset for Sports Betting: How to Think Like a Pro with Elliot Roe & Samm Hunter

In Episode 94 of the Smart Betting Club Podcast, Pete speaks with Elliot Roe and Samm Hunter, two leading performance and mindset coaches who work with elite performers – from poker champions and traders to professional bettors – helping them reach their full potential.

Fresh from their Bet Bash 2025 seminar “From Emotion to Execution: The Champion’s Mindset for Sports Betting,” Elliot and Samm explain what separates consistent winners from those trapped by emotion, ego, and poor habits.

They discuss how emotional regulation, discipline, and resilience can turn variance from a threat into a challenge to be managed. This is an episode that will make you rethink how you approach betting, pressure, and performance.

? Listen to Episode 94 free now via Apple / Spotify / YouTube (search Smart Betting Club).


Inside the Conversation

Key topics discussed with Elliot and Samm:

  • Why emotional control and self-awareness are essential to long-term betting success

  • The difference between being the casino and being the gambler

  • How to reset your mindset after wins or losses

  • The influence of subconscious beliefs about money, self-worth, and luck

  • Why lifestyle habits – sleep, exercise, relationships – impact betting results

  • How to recognise and stop destructive patterns such as chasing losses or over-staking

  • Simple exercises to improve focus, resilience, and recovery


Key Quotes

“You need to see yourself as the casino, not the gambler. The casino doesn’t care about one spin, it cares about the long-term results.” – Elliot Roe

“Our subconscious beliefs around money, worth, and success shape everything, even how we bet.” – Samm Hunter

“Most bettors aren’t aware how much edge they give away through emotion. Tracking those moments is the first step to real improvement.” – Elliot Roe


About the Guests

Elliot Roe is a mindset and performance coach who has worked with world champions, elite athletes, and top-level traders. He is also the creator of the Primed Mind app.
elliotroe.com/success-stories

Samm Hunter is a performance and transformation coach helping individuals break through subconscious barriers to unlock their potential.
primedmind.com/sammhunter

Download the Primed Mind app: www.primedmind.com
Apply for a coaching consultation: Typeform link


Support the SBC Podcast & About SBC

You can also support the SBC Podcast by visiting our sponsor, Matchbook.
Get 150 days commission-free via this exclusive SBC link.

The Smart Betting Club (SBC) has helped serious bettors and professionals since 2006.
We independently review and monitor tipsters, betting strategies, and data-driven systems, helping our members make sustainable profits without bookmaker restrictions.

Inside SBC membership you’ll find:

  • Detailed tipster reviews and verified performance reports

  • Access to profitable, sharp-friendly strategies

  • Educational resources from professional bettors

  • Monthly magazines and podcasts covering every corner of betting today

If you’re ready to treat betting as an investment, learn from those who actually win, and build long-term success:

Join SBC today and start improving your betting now.

?SBC Podcast #66: Chris Poole On His Career in the Betting Industry, ‘After Timing’ and Tales from the Inside!

In the latest SBC Podcast I am joined by Chris Poole, the Head Of Trading for Bet Victor and an essential X (Twitter) follow as he has a quite unique account, calling out the worst betting related boasting!

Chris has a wealth of experience, working his way up the bookmaking industry career ladder via multiple firms before settling into his current role with Bet Victor in Gibraltar.

Despite initially specialising on horse racing trading, Chris now oversees all of Bet Victor’s sports business, with over people 60 working in his team.

Alongside this, Chris has recently started a weekly Twitter ‘Spaces’ chat with the professional punter (and former SBC Podcast guest!), Johnny Dineen.

It was brilliant to get Chris onto the show to provide different perspectives from many of our previous guests as his job relates to stopping winners rather than finding them! I really enjoyed this chat and I am sure that you will too!

You can listen to Episode 66 now via Apple / Spotify / Google / YouTube and all other major podcast directories (search Smart Betting Club)

An In-Depth Chat with an Experienced Industry Insider!

In this episode, Chris and I discuss:

  • The birth of ‘After timing Ansell’ on Twitter, the issues that it caused and Chris’s current social media activity
  • 26 years working in the industry, being a ‘dinosaur’ and starting out cashiering for an independent bookmaker
  • Progressing through the ranks to work for Boylesports, Paddy Power and Bet Victor
  • Moving to Gibraltar and adapting into a trading role
  • Chris’s early wins and how his grandparents influenced his love for ‘the game’
  • Early bookmaking experiences laying bets (and trying to arb!) on ‘The Crazy Gang’, sports days and Frank Bruno!
  • How Chris never has a ‘typical’ day in his current role
  • Personal betting in trading rooms
  • Football, horse racing and which sports make up the majority of Bet Victor’s trading each day
  • Surprising growth markets
  • Affordability Checks, proposed legislation and Chris’s reflections on how we have moved from the ‘wild west’ to the current day
  • Sorting the ‘shrewd’ bets from guesses, Twitter tipsters or other ‘momentum’ gambles
  • A scary multiple bet with three double figure selections that nearly cost Chris’s firm dearly
  • Minimum Bet Liability, Bet Victor’s attempt to launch their version of it and why it didn’t work when the big syndicates started to pick off prices
  • Best Odds Guaranteed and the issues it causes for traders
  • Chris’s foray into broadcasting alongside Johnny Dineen in their weekly X (Twitter) spaces horse racing chat, ‘The Morning Line’
  • The lessons that gambling can teach you and how it can help you in all areas of your life

Chris was a funny, engaging and knowledgeable guest and it was great to pick the brains of somebody with such a different perspective on the industry.

If you would like to hear more from Chris then you can follow him on social media @ChrisPoole___ and this is the perfect place to find ‘The Morning Line’ every Saturday morning.

Enjoy!

My top 5 betting podcasts

These days there is a wealth of sports betting content out there for aspiring sports bettors to expand their knowledge and improve their betting game. 

Blogs, YouTube channels, books, twitter and podcasts all are great sources of information and some of my favourite ways to consume content on betting.

In this article I wanted to share my top 5 betting podcasts that have helped me further my sports betting knowledge and improved my betting over the past few months. 

As a semi-professional bettor myself, it’s hugely important to keep on top of news, strategies, services and more in the industry and these 5 podcasts are some of the best at doing exactly that.

Trademate Sports

Trademate Sports is probably the first betting podcast I started listening to regularly when I first got into value betting. 

The podcast is hosted by Alex Vella who must be one of the most hardworking content creators in the space as he churns out multiple betting videos per week on the Trademate YouTube channel.

The Trademate podcast covers a few different angles to betting all centered around ‘helping you to beat the bookmaker.’ 

They regularly have betting experts on the podcast previewing major sporting events. This is often a gold mine for betting angles and gives listeners a real insight into how professional bettors find their edges. It’s certainly an aspect of the Trademate podcast that is a must-listen, especially for UK footy followers.

Episode 125 is a great example of this as the show previews the new English Football League season ahead. Nigel Seeley is the guest betting professional (a regular on the show) and he gives his expert opinion on who he thinks will do well and not so well in the coming campaigns.

The section where Nigel previews the new Championship season and talks about getting his team ratings in place for the start of the season is especially interesting. He usually finds an edge by doing his research, getting his team ratings in place and then betting accordingly in the first few weeks of the season whilst the opinions on the various teams are not fully formed yet. As long as his ratings are correct he’s onto a winner.

A really interesting angle then which gives you an idea about the mindset of professional bettors.

Expect: Expert opinion on UK footy and UFC, professional sport betting guests and tips!

Listen to Trademate Sports on Apple Podcasts

Smart Betting Club

I may be biased but the Smart Betting Club podcast is now a must-have resource for me when keeping on top of all things betting.

Hosted by SBC owner and founder Peter Ling, the show regularly interviews betting experts, normally those running tipster or betting services (such as Episode 20). This means you can often discover betting personalities or services that will be worth your consideration when adding to your betting portfolio. 

SBC pride themselves on independently reviewing betting services and tipsters so when a tipster is on the podcast and is recommended, you can be sure it’s a service that comes with a seal of quality.

My favourite SBC Podcast episode and one of my favourite betting podcasts ever was Episode 19 with special guest and professional bettor Anthony Kaminskas. 

Why? 

Anthony was a fantastic guest and gave open and honest insight to his life as professional bettor. He talks about his journey from bookmaker employee to full time bettor and what it takes to beat the bookmaker on a large scale. This means betting in multiple territories, having access to multiple accounts and generally being able to get a lot of money down on his edges

Pete expertly guided the interview to ask the right questions and extract the answers we all wanted to hear; as much as Anthony was prepared to give away of course 🙂

Although AK is clearly further down the road than many, I urge anyone wanting to improve their betting to listen to this pod for a touch of inspiration.

Big fan of horse racing? Horse Racing betting and tipping plays a big part in SBC’s offering so expect plenty of great horse racing content on the pod.

Expect: tipster reviews, betting professionals, bookmaker industry expertise, horse racing 

Listen to the Smart Betting Club on Apple Podcasts

The BashCast

The BashCast is run by Bookie Bashing founder and owner Tom Brownlee. Tom is a character and is great value on his pods. He naturally combines comedic storytelling with his deep knowledge of numbers and betting. As the founder of the world class Bookie Bashing service it’s clear Tom is an innovator in the value betting space.

A favourite show of mine was Episode 175 due to the fact its content was different from anything I’d heard before and come across since. In the episode Tom reveals a recent court case he went through against William Hill after the company had refused a large payout on the grounds of a palpable error. It’s a fascinating look into a side of betting that you may not think  exists but can very much be a part of the battle against the bookmaker. 

Tom’s attitude towards the whole thing is admirable and it’s certainly worth a listen to hear how things turned out.

On other shows you’re likely to hear about topics that you won’t come across on any other betting podcasts.

Want to know about what it takes to avoid national service in South Korea and why that was a factor in the recent Olympic golf tournament? Check out Episode 176

Expect: compelling stories from Tom covering his betting, Bookie Bashing tools and random dramatic events that seem to frequent his life.

Listen to the Bashcast on Apple Podcasts

Business of Betting

The most established of my top 5 podcasts is the Business of Betting podcast, which as the name suggests, takes more of a look at the business side of the betting industry. This is from the angle of a bookmaker but also from the angle of those that are looking to profit from the bookies, again with a business twist to it. 

The podcast’s ‘about section’ says it ‘delves into the business side of the wagering, betting, investing, bitcoin, poker, bookmaking, and gambling industries’ – which gives you an idea of the diversity of the subjects the pod will cover.

Valuable betting websites and tools such as Smart Betting Club and Betstamp are featured so there are plenty of useful topics to help the aspiring profitable sports bettor.

A favourite episode of mine features the already mentioned Tom Brownlee from Bookie Bashing (Tom is great value on these pods whether he’s hosting or appearing as a guest!). I love this line from Tom where he shares his 4 ‘dark arts’ of professional gambling. These are 4 key areas that focus on the ‘art’ of betting rather than the science: the maths, EV, models etc. It’s a great listen and there’s an entertaining story thrown in there about one guy getting 6 figures down on a horse race using a team of 20 people to place wagers at various betting shops.

What to expect: Betting business CEOs, investors, entrepreneurs plus betting professionals 

Listen to the Business of Betting on Apple Podcasts

Circles Off

The Circles Off podcast is hosted by CEO of betting tracking software Betstamp and professional bettor Rob Pizzola. As both hosts are Canadians, there is a focus on the American betting markets which is a great way to expand your knowledge of how this game works over the other side of the pond.

Both speak eloquently about how to bet profitably and cover various topics with a strong focus on how they find edges, both themselves and the guests that they host.

A personal favourite episode of mine was Episode 18. As an England fan, it’s testament to the quality of the podcast that I still enjoyed them reminiscing about the Italy Euro penalty shootout win as both are Italy fans!

A key takeaway from the show for me was the discussion on what Johnny believed was the most pivotal personality or character trait to becoming a higher earning full time bettor. He believes that a person’s business sense is the most important factor in getting to the point of a higher earner. It’s something that resonated with me as I’m seeing this more and more the further I get into my betting journey. Building networks of bettors to help get money down, building relationships to share knowledge and edges, overcoming challenges that are part of beating the bookmakers are all key skills that are transferable between business and betting.

Expect: A focus on US betting markets/industry, a focus on finding your own edges, a natural podcast chemistry between the two.

Listen to Circles Off on Apple Podcasts

Consume, consume, consume. It’s so easy to go down the rabbit hole with betting content as I’ve found out when refreshing my memory for writing this article. 

There is a ton of great content out there and this of course only brushes the service. 

Feel free to contact me on alex@smartbettingclub.co.uk about any content that you think is worth highlighting.

Alex Lyons – SBC Writer

 

 

 

 

 

 

 

Discover more on these 2 SBC reviews in the latest episodes of the Smart Betting Club Podcast

If you missed the release of the latest SBC Magazine: Issue 120 (see below), then you can discover more on two of the reviews inside it by listening to the Smart Betting Club podcast.

The very latest episode (#5) of the SBC podcast features an interview with the vastly experienced bettor, tipster and former odds compiler, Nigel Seeley from the newly reviewed Premier Sports Plays service. We discuss Nigel’s extensive background in the betting world, his work as an odds compiler and how that has helped shape the bets he places today.

In Episode 4 you can also listen to my chat with the CEO of Betmarkets, Afonso Vieira as we explore his ‘gamechanger’ platform connecting profitable tipsters with bettors. Betmarkets was also a major feature review in SBC 120, where you can also learn about a special SBC member sign-up offer for their service.

How You Can Listen

The SBC Podcast is free to download and you can listen via all the main podcast directories including the following:

Spotify

Google

Apple

Tune-in

You can also find all 5 episodes online via this special podcast page. Alternatively simply search ‘Smart Betting Club’ wherever you get your pods!

SBC Issue 120: Nigel Seeley’s Premier Sports Plays reviewed, Betmarkets & how to get better prices on Betfair

The very latest SBC Magazine (Issue 120) is now available for immediate download to all Smart Betting Club members.

It’s a jam-packed issue containing 3 key articles that can help make a massive difference to your betting as follows:

  1. Our detailed exploration of the new Betmarkets.io platform making a huge splash in the tipster world. Connecting tipsters with punters with automatic bet placement, as an SBC member you can enjoy a 2% deposit bonus
  2. An in-depth review of the Premier Sports Plays tipping service from renowned bettor and former odds compiler, Nigel Seeley. He has built up quite the following over the past couple of years and we explore all aspects of his football tipping output. Also includes a 25% discount on the cost of his service – exclusive to SBC members.
  3. The latest SBC Insight article exploring betting sequences and just how you can get better prices by timing your horse racing bet placement on Betfair. It outlines a simple strategy based on the odds of any horse you want to take, which can ensure you get better odds either in the live Betfair market or at Betfair SP.

Access to this latest SBC Magazine and our entire back catalogue (119 issues strong!) is available NOW with a Smart Betting Club membership. Sign-up now to gain instant access

See you on the inside!

Peter Ling
Smart Betting Club Editor

If you have any questions on this article or a Smart Betting Club membership in general, you can contact me directly via pete@smartbettingclub.com. I respond to all emails as quickly as I can!