Value Betting Explained – How ‘Shrewd’ Gamblers Win

With the growing popularity of our Fink Tank Football System, over recent weeks I have been fielding a few questions on just how it (and many other tipsters and systems) actually make money betting.

So I thought today would provide a great opportunity to explain the concept of ‘value betting’ a little bit more and just how shrewd punters get one over the bookies regularly by using it.

As a great example of the type of question punters are asking, below is an email I received last week:

” Hi, I am a little confused as to your system and perhaps you could please clarify a point.

In your example of Arsenal v Norwich you refer to an away win by Norwich at odds of 8.0, and to back it with Totesport having the best odds.

Why would I back Norwich to win the match, when with virtual certainty Norwich will lose the match against Arsenal ?”

Well, this is a very logical question for many when starting off betting and it all revolves around the concept of ‘value betting’

In short, value betting basically means the bet you are placing is available at odds you consider to be too big. Continue reading