In the latest SBC Podcast I am joined by Mads from the in-play football tipping service Monetos and am pleased to welcome for the first time – our brand new podcast sponsor – Matchbook.
In-play betting has exploded in popularity along with the ‘smartphone era’ and for the most part, it is seen as a very difficult nut to crack, with high overrounds, issues around data feeds and a more complex modelling task all providing challenges for serious bettors.
This does have advantages for the sharp eyed bettor and Mads and his fellow experts at Monetos, have found a way to use their expertise to profit in this market for themselves and others.
Alongside his betting, Mads is a former poker player and journalist so in our chat we talk about how this has shaped where he is today. Betting psychology and mentality are also topics that Mads has written extensively about. This was a brilliant chat which I got so much from – I hope you do too!
You can listen to Episode 77 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)
You can also support the SBC Podcast by visiting our brand new sponsor, Matchbook, with whom you can also get 150 days commission free via this link.
In this chat, Mads and I talk about:
- Mads’ varied professional life
- Poker and getting a ‘proper job’ in journalism
- Monetos and Mads and his partners’ vision for the business
- Balancing a business and betting (& how the relate to each other)
- Working in a team and finding value together
- Betting In-Play, why Mads like it and why it offers some hidden benefits
- Timing and the practical issues that come with having 3 ‘betting games’ at a time!
- Pricing, bookmakers’ efficiency in getting things right (and where they don’t!)
- Challenges with data, feeds and latency in information arriving
- Stoppage time and how extended extra minutes have changed the dynamic of games
- Pre-match vs. In-play and which markets Mads prefers
- Monetos, its performance and getting on with exchanges
- Betting psychology – what is the difference between winners and losers?
- Mentality in life
- Mads’ future plans
- Where to find Mads
Learn More
In-play betting is an area that is under-served in the tipping world and having a team of the calibre of Monetos’s means that there is an excellent option if it is something that interests you. If you would like to learn more, full records, FAQs and sign up options are available to view here.
If you would like to follow Mads on social media you can do so on X @MadsKNielsen. The article about betting psychology that we discussed at the end of the podcast can be found here.
Monetos can be followed @BettingMonetos and their site (which is excellent when using a translation tool!) can be found here.
As ever, if you have any topics or areas of the gambling world that you would like us to discuss, please get in touch!