The Champion’s Mindset for Sports Betting: How to Think Like a Pro with Elliot Roe & Samm Hunter

In Episode 94 of the Smart Betting Club Podcast, Pete speaks with Elliot Roe and Samm Hunter, two leading performance and mindset coaches who work with elite performers – from poker champions and traders to professional bettors – helping them reach their full potential.

Fresh from their Bet Bash 2025 seminar “From Emotion to Execution: The Champion’s Mindset for Sports Betting,” Elliot and Samm explain what separates consistent winners from those trapped by emotion, ego, and poor habits.

They discuss how emotional regulation, discipline, and resilience can turn variance from a threat into a challenge to be managed. This is an episode that will make you rethink how you approach betting, pressure, and performance.

? Listen to Episode 94 free now via Apple / Spotify / YouTube (search Smart Betting Club).


Inside the Conversation

Key topics discussed with Elliot and Samm:

  • Why emotional control and self-awareness are essential to long-term betting success

  • The difference between being the casino and being the gambler

  • How to reset your mindset after wins or losses

  • The influence of subconscious beliefs about money, self-worth, and luck

  • Why lifestyle habits – sleep, exercise, relationships – impact betting results

  • How to recognise and stop destructive patterns such as chasing losses or over-staking

  • Simple exercises to improve focus, resilience, and recovery


Key Quotes

“You need to see yourself as the casino, not the gambler. The casino doesn’t care about one spin, it cares about the long-term results.” – Elliot Roe

“Our subconscious beliefs around money, worth, and success shape everything, even how we bet.” – Samm Hunter

“Most bettors aren’t aware how much edge they give away through emotion. Tracking those moments is the first step to real improvement.” – Elliot Roe


About the Guests

Elliot Roe is a mindset and performance coach who has worked with world champions, elite athletes, and top-level traders. He is also the creator of the Primed Mind app.
elliotroe.com/success-stories

Samm Hunter is a performance and transformation coach helping individuals break through subconscious barriers to unlock their potential.
primedmind.com/sammhunter

Download the Primed Mind app: www.primedmind.com
Apply for a coaching consultation: Typeform link


Support the SBC Podcast & About SBC

You can also support the SBC Podcast by visiting our sponsor, Matchbook.
Get 150 days commission-free via this exclusive SBC link.

The Smart Betting Club (SBC) has helped serious bettors and professionals since 2006.
We independently review and monitor tipsters, betting strategies, and data-driven systems, helping our members make sustainable profits without bookmaker restrictions.

Inside SBC membership you’ll find:

  • Detailed tipster reviews and verified performance reports

  • Access to profitable, sharp-friendly strategies

  • Educational resources from professional bettors

  • Monthly magazines and podcasts covering every corner of betting today

If you’re ready to treat betting as an investment, learn from those who actually win, and build long-term success:

Join SBC today and start improving your betting now.

From Square Bettor to $200k Profit at 22 – Franco’s Success with Pinnacle Odds Dropper

In this latest SBC Podcast episode, we shine a spotlight on a North American bettor who has turned software into serious profit. Franco, known online as Raid_Prints, joins me to share how he went from casual square punter to making over $200,000 profit in just two years.

His story is not theory, it’s a real-life example of what’s possible when you combine the right tools, discipline, and mindset. Fresh from our major SBC review of Pinnacle Odds Dropper and the Episode 92 discussion with its creator, this episode flips the perspective.

You can listen to Episode 93 FREE now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

If you’re keen to explore the data and learn more about POD, make sure you also check out our in-depth review in SBC Issue #155Access Issue 155 and the entire 19 year back catalogue with a SBC Membership

You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

In episode 93, Franco and I cover:

  • His journey from square to sharp – how he discovered arbitrage, EV betting and eventually Pinnacle Odds Dropper.
  • The daily routine of a steamer bettor – why volume is king, how he runs 6,000+ bets, and why priming accounts matters.
  • Secrets behind his $200k profit – what sports and markets he targets, managing variance, and coping with restrictions.
  • How others can do it too – practical insights into priming, choosing soft vs sharp books, and using POD effectively.
  • The North American betting boom – why Franco calls this the “golden age” of betting in the US and how bonus offers, sweepstake books and offshore options fit in.
  • The mindset required – tracking bets, handling losing months, and building a long-term edge.

This is not just theory, it’s a showcase of sharp betting in practice. Whether you’re in North America or elsewhere, Franco’s story provides invaluable lessons on discipline, software, and the modern betting environment.​

Want to Learn More?

This podcast follows on from our major review of Pinnacle Odds Dropper in SBC Magazine Issue #155. Inside, we dig deep into the data and show exactly how and where POD delivers profit.

SBC Members get:

✅ Full access to our 40-page review, covering Soccer, Basketball, Tennis, NFL, Baseball, Hockey, Volleyball and more
✅ CLV analysis, Pinnacle market size breakdowns, and customisation tips to maximise ROI
✅ Insights into sharp markets and how to exploit them
✅ An exclusive 50% discount on your first month with Pinnacle Odds Dropper

If you’re serious about betting with an edge, POD is one of the most powerful tools available today – and through SBC you can try it at half price.

Join SBC today to access Issue #155, our entire 19-year back catalogue, and unlock the POD 50% discount.

How a Top Industry Name Is Winning with SBC

You may have heard on the latest SBC Podcast — Nick Rust, former BHA Chief and current UK Gambling Commission adviser, joined us for a candid conversation.

But if you’ve yet to listen, one of the most fascinating insights was Nick’s discussion about his time as an SBC member and how he’s been using SBC-recommended tipsters and tools to sharpen his betting.

Nick has moved from recreational punter to focused bettor — not for the money, but for the intellectual challenge. And he’s seeing real success.

“I’ve learned so much — Telegram, bots, AI, even VPNs. I’m making a few quid, but really, it’s the intellectual challenge that keeps me going.”

Nick now splits his betting across three main areas: his own horse racing systems automated via MB Bot Manager, betting on politics and entertainment, and following proven services.

“I use Bookie Bashing — I think it’s first-class. I enjoy the intellectual challenge behind some of the bets they set up.”
“I added WinnerOdds Tennis after Smart Bash last year — it’s a tremendous product if you’ve got enough road to run.”

He also highlights that many of the services he uses have come directly from being an SBC member — helping him learn not just what to bet on, but how sharp bettors think, operate, and sustain long-term success.

“Through SBC, I’ve found tools and services that work — it’s been great to understand the sharper bettors and the thought processes behind sustainable betting.”
“I’ve got a core routine each day — some automated systems, some alerts — but it all started by becoming an SBC member and learning what’s out there.”

If someone with Nick’s industry experience sees the value in SBC, what could you unlock by following the same path?

Ready to sharpen your edge?
Become an SBC member today and get instant access to the same tools and tipsters Nick — and many others — are using to bet smarter.

Listen to the full episode now and hear how Nick approaches betting, regulation, and why he believes in smarter betting strategies:
Apple / Spotify / YouTube

?SBC Podcast #83: Jose On How to Scale Edges & Betting Groups/Sharp Punting Insight (Part 2) ?

After an intriguing first part of SBC Podcast #83 this is part two, where I quiz the betting expert Jose and get some answers to bettor FAQs.

After discussing technical betting topics in part 1, this segment covers more ‘practical’ subjects as we start by touching upon issues such as barriers to profitable betting, cryptocurrencies and how the betting ecosystem is changing around the world.

Jose and I then go on to discuss questions that are regularly fired our way here at the SBC around betting with soft bookmakers, sharp bookmakers and exchanges in the most efficient ways possible.

Jose’s personality and wisdom shine through even more in the second half of Episode 83 as he talks us through some ‘dos and don’ts’ that many of us wish we had learnt sooner!

You can support the SBC Podcast by visiting our brand-new podcast sponsor, Matchbook. You can get ​150 days, commission free with them via this link.

You can listen to Episode 83 (Part 2) now via Apple / YouTube / Spotify and all other major podcast directories (search Smart Betting Club)

In this chat, Jose and I talked about:

  • The barriers to profitable betting
  • Cryptocurrencies & consumer preferences: a changing ecosystem
  • The future of the global betting markets
  • Which sports markets are on the rise? Which sports are declining?
  • Originator or mover? Which is better?
  • Who does Jose work with?
  • Listener questions: using soft bookmakers & sharps/exchanges
  • The ideal betting location in 2025
  • Networking: talk to Jose!

Ever the networker, Jose closed our chat by offering the chance to talk to him. To reach him (or to follow) on Twitter/X, he can be found at @xeque999. His Telegram account is nearly identical but it has one less 9 – the link for that is here: https://t.me/xeque99

I hope you enjoy the pod!

?SBC Podcast #83: Jose On How to Scale Edges & Betting Groups/Sharp Punting Insight (Part 1) ?

In the first part of a ‘double header’ for SBC Podcast Episode #83 I was joined by Jose, one of the most informed and well-connected betting people out there.

Jose has a wealth of experience working with bettors from all over the world and instead of modelling or originating his own bets, he concentrates on meeting people who can and helping them maximise their profits.

Getting on, masking sharp activity and sustainable betting are all hallmarks of Jose’s work and he has strong opinions about everything from the most efficient market makers, the best types of edges and CLV.

In Part 1, we discuss all of this as Jose shares wisdom that can benefit bettors of all levels from beginners right through to hardened pros. Part 2 will be with you soon as we will answer some very common questions that bettors have!

You can support the SBC Podcast by visiting our brand-new podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

You can listen to Episode 83 now via Apple / YouTube / Spotify and all other major podcast directories (search Smart Betting Club)

 

In this chat, Jose and I talked about:

  • Introducing Jose
  • Betting, edges & scaling operations with others
  • Betting in practice: sustainability
  • Bet execution & the variance that comes with multiples
  • Pinnacle: is it still the same barometer it once was?
  • CLV
  • Good & bad practice in betting groups
  • End of part 1!

I have met and spoke to Jose many times in the past and he is at the cutting edge of the betting markets all across the globe, with contacts on every continent.

I learn a lot from him every time we talk – I am sure that you will too!

Enjoy!

?SBC Podcast #81 – ?Pisky On An Infamous (HUGE) Edge With One Bookie & How He Made It Pay?

In the latest SBC Podcast I am joined by Alex Piskopos (AKA ‘Pisky’), a serial betting winner and entrepreneur with some amazing stories to share – including details of the very successful betting operation he was a key part of and one which made him some serious profits!

You can listen to Episode 81 now via Apple Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

Pisky is a man with many strings to his bow, with extensive industry experience, podcasting and working with some of the sharpest betting groups all being part of his background.

First off though, he walked me through a quite remarkable story about his time at the Ontario Lottery Gaming Corporation (OLG) and how he took serious advantage of an edge he spotted whilst working there.

After leaving OLG, he teamed up with his betting partner ‘The Fulldog’ and scaled up a very impressive betting operation that truly maximised the edge available to him. Its a story that gets to the heart of the logistics involved in running a larger betting operation with a team of runners, handling large sums of cash, arranging deals with shop owners and much more besides!

We also touch upon Pisky’s more current work as he diversifies away from betting 24/7 and grinding away for profit. Part of this relates to continued work with betting groups whilst he also has more experience than most in using cryptocurrencies alongside co-hosting his own podcast – Always Betting.

You can also support the SBC Podcast by visiting our brand new podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

 

In this chat, Pisky and I talk about:

  • An introduction to Pisky – where does the name come from?!
  • What Pisky is doing at the moment
  • A revenge story – exploiting a lucrative loop hole!
  • Building the infrastructure to exploit an edge
  • Practical advice for retail punters
  • Networking and its importance
  • Crypto – a growing betting space & a way to move away from traditional banking
  • The issues that come with both winning and losing
  • Diversifying and doing different work around full-time betting
  • Creating content and the ‘Always Betting Podcast’
  • How to find and communicate with Pisky online

To that last bullet point, for those of you who would like to follow Pisky on social media, you can do so on X/Twitter @RiskyPisky_, Instagram @RiskyPisky_ or @Pisky on Linktree and the Always Betting Podcast can be found here.

Enjoy!

?SBC Podcast #80 – Zeus O’Dea On Politics Betting: A US Election Special?

In the latest SBC Podcast I am joined by a guest who is perfectly placed to talk about the biggest betting market of all time: the US Election of 2024!

Zeus O’Dea is a professional bettor and trader at the crypto-book Shuffle, one of the newer entrants into the global betting markets (and a relatively big one at that!).

As a guest, Zeus brings plenty to the table as he specialises in several markets and we dig into two of them – politics and cricket.

With November 5th just weeks away, it is the former that makes up the majority of our chat as Zeus talks us through some of the stranger market moves of recent times and how things like polling and commentators like Nate Silver can impact upon odds.

This chat was like no other as alongside our betting talk, crypto deals in Montenegro and evictions from an Oval Test Match both made it into our conversation too!

You can listen to Episode 80 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our brand new podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

 

In this chat, Zeus and I talk about:

  • Zeus’s Travels
  • How Zeus got into the betting world
  • Moving into employment with Shuffle
  • Crypto & how it is different from traditional betting
  • Controversial weather betting & pricing up obscure markets
  • Political betting & BIG bets
  • Taking risks as a bookmaker
  • 2024 – different from previous elections?
  • Polling and its impact on odds
  • Submarkets providing betting opportunities and edges
  • Nate Silver & his opinions on betting markets
  • Useful resources to inform betting choices
  • Cricket betting
  • Zeus being forcibly removed from a Test Match
  • Predictions for the US Election 2024
  • How to find Zeus

With the US Election likely to dominate the traditional and betting news in the next few weeks we will be providing further content with expert guests joining me for reactions to market moves and their very best bets. Make sure to follow us on social media @SBCInfo to keep up to date with this!

For those of you who would like to follow Zeus on social media, you can do so on X/Twitter @ZeusODea.

I hope that you enjoy the listen!

?SBC Podcast #79 – Thomas Pearson On Punting, Tipping & How To Treat Customers Fairly!?

In the latest SBC Podcast I am joined by a fascinating guest who’s service was the at the centre of the latest SBC Magazine.

Thomas Pearson is the owner/operator of the service that bears his name and he has built up a very impressive record since he started his horse racing tipping at the start of 2023.

Big prices, big winners and 20%+ returns to Betfair SP have made him popular with a wide ranging audience and in this chat we discuss all aspects of his service alongside his journey to get here and his own personal betting.

Thomas’s Fair Odds Policy was also a big part of our chat as we went through what he does, why he does it and how this compares to the rest of the tipster market (of who many have no qualms in taking the best prices before markets have even formed!).

You can listen to Episode 79 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our brand new podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

 

In this chat, Thomas and I talk about:

  • An introduction to Thomas Pearson
  • Thomas’s punting – is he a full-time punter?
  • How ‘TP’ got here
  • Switching from being ‘degenerate’ to betting more selectively
  • Horse racing only? What else does TP bet on?
  • Thomas’s favourite types of races for betting & tipping
  • Tissue pricing & other ways to determine price
  • What makes a horse value? How does a race set up help?
  • Thomas’s favourite code & race types
  • TP Racing Tips & what came before
  • Data, drawdowns & tempering expectations
  • Fair odds, attainable prices & bad tipster practices discussed
  • An edge at BSP
  • How Thomas bets his tips
  • A very affordable price point
  • Betting on pool – a possible future service?!

Thomas was a great guest and the way he runs his service is both innovative and refreshing.

One quote that stood out in our chat was ‘One thing I would say is… a tipster’s record…if you’re following them, you should be able to better them.‘ – I wholeheartedly agree!

I hope that you enjoy the listen!

?Tipster Follow Up: Matthew Trenhaile On Tipsters?

As a follow up to SBC Podcast #78 (which I have linked up below incase you missed it), today, we were joined by Matthew Trenhaile to talk about all things tipsters.

Matthew has been a long time user of the Smart Betting Club (he even goes back to the Secret Betting Club days!) and he has many views on how to assess tipsters that were as interesting as you would expect!

Click here or on the image below to listen to this chat with Matthew, Pete and Josh – we have nearly 2 and a half hours worth of ‘Trench’ content from this week and you can get stuck into all of it from this page!

In this chat, Josh and I asked questions relating to:

  • Why tipsters do what they do and why ‘not being a millionaire’ is not a reason to ignore them
  • Trench’s favourite tipsters and services he rates highly
  • Matthew’s process for assessing tipsters and ‘bare minimum’ requirements he has
  • Intricacies between data driven selections and more nuanced expertise that tipsters can possess
  • CLV, bookmakers’ responses to bets and edges that can go unnoticed
  • Oddschecker’s ‘Betting Professor’

If you want to listen to the aforementioned SBC Podcast with Trench, you can do so here:

You can listen to Episode 78 via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

?SBC Podcast #78 – Matthew Trenhaile Answers YOUR Questions In This Special Episode!?

In the latest SBC Podcast I am joined by a guest that I have been chasing and cajoling for for a long, long time!

Matthew Trenhaile (or ‘Trench’) has worked in various roles within the industry for operators such as Mustard Bet and most recently, Pinnacle.

Alongside this, he has compiled odds for several sports, worked at spread firms (in both betting and finance) and developed an insight into the betting ecosystem that few possess.

Trench’s newest venture is a consultancy, Anubis Trading, and with the launch of his own business, he has been on somewhat of a ‘whistlestop tour’ of leading podcasts in Europe, North America and South America.

With that in mind, we did something a bit different for his appearance on the SBC Podcast, with an ‘Ask Me Anything’ special where you, the audience, posed questions.

Those questions and Trench’s answers can be found below with everything from sharp bookmaking, tipsters, moral questions and even ice cream covered. Enjoy!

You can listen to Episode 78 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our brand new podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.

In this chat, Matthew and I talk about:

  • 97% lose – why do sportsbooks limit winners?
  • Why has Pinnacle not been imitated?
  • Pinnacle never restrict – or do they?
  • What does the future look like for crypto books?
  • Polymarket – what does Trench think?
  • Who is shaping the UK & Irish horse racing markets?
  • Steam Chasing
  • BSP betting – skill or variance? How do we assess this?
  • What are the best edges Trench has ever seen?
  • The best ever bettor in Trench’s opinion?
  • Why isn’t Matthew a pro gambler?
  • Racing punting and sharing picks publicly!
  • Using tipsters
  • The morality of the betting industry
  • Tips for a 20-year-old starting out
  • 5/2 on a coin toss – how much is Trench having on?
  • Ice cream discussion
  • Anubis Trading and where to find Matthew

This will no doubt be one of our most popular ever podcasts and the fact that it went well over an hour (whilst feeling like a lot less!) demonstrates how much we talked about!

Matthew mentions a topic very close to your collective hearts as SBC Members and followers during the chat and a follow up may be a lot sooner than you think. I will let you know when that’s set up – in the meantime, enjoy the show!