🖋️ Mads Kindberg Nielsen: Mastering The Mental Game In Sports Betting 🖋️

Mads Kindberg Nielsen was a recent guest on SBC Podcast #77 (links for which are below) and at the end of that chat, he talked about betting psychology with some practical tips to improve performance, whatever level of bettor you are! With Mads’ permission, we have translated a post where he writes about this (that he released in Danish at https://monetosbetting.dk/kindbergs-corner-hold-styr-paa-hovedet/)to read here. No edits have been made to the text – here it is:

Mads Kindberg Nielsen, co-owner of Monetos and long-time successful sports bettor, writes blogs on relevant topics within the betting world. The blog only expresses the writer’s opinion. 

You have to master the mental game in sports betting.

If you don’t have your head down, you can’t call yourself a good sports bettor. It’s that simple in my world. With the exception of responsible gambling/bankroll management, it is the most important feature in sports betting.

‘But what about my mathematical skills, my ability to read a football match or my large database of all sorts of statistics,’ you might think.

My answer: It doesn’t really matter if you piss off the entire month’s profit – or MUCH worse all your money – on one bad day, because you have played badly and irresponsibly and not been there in your head!

We sports bettors are constantly practicing to get better. We put an extra column in the spreadsheet with new numbers, so our model is (possibly) 0.3784% more accurate. We see extended highlights instead of just the goals. We read more and more news about each team and its players. Perhaps one more piece of news is just what gives us an advantage in the market?

In other words: We are working on our A-game. We optimize our A-game. All the time. And that’s fine enough.

But we forget our B- and C-game.

Same mechanisms as in poker

I once read a book called The Mental Game of Poker written by American Jared Tendler. It’s about poker, but the same mechanics apply in sports betting, and it helped me see my game and myself in a completely different light.

When we play our A-game, we’re in the zone. We find the right statistics and use them correctly. We don’t get emotional about overtime scores. Instead, we move on to the next analysis, which we can put our A-game into – WITHOUT changing the bet because ‘what is lost must be won back home’ or other stupid things that our emotions can tell us. No, we stick to the overall strategy of bankroll management and responsible play when we play our A-game.

In our B-game, we still make good decisions – for the most part. Maybe we get a little disturbed by a phone, a screaming baby, maybe we do our analysis with one eye while the other watches the football game on television. The analyzes are not quite as thorough. Overtime scores hurt a little, and we feel how the irritation is slowly moving us further and further towards the place we don’t want to go in any way: Our C-game.

In our C-game, we are on tilt. We make bad bets because we are in the throes of emotion. The brain hides under the desk or in the broom closet, while the emotions control the body and our actions. We no longer want to do the analyses, and the pulse is galloping away. The mouse clicks become harder in frustration, maybe we even slam our hand into the wall or the screen. All rational thinking has been flushed down the toilet, and the worst case scenario is that in our C-game we abandon our overall strategy and, in the worst case, play up our entire bankroll – and maybe even more. No thanks, right?

The next time you feel your C-game, STOP. Make something else. Be with family, friends, watch a good film, go for a walk with the dog. For God’s sake stop playing – and never consider playing again if it’s really bad.

When you’ve cut your C-game completely, you only have your A- and B-game left. So far, so good. So what do you do when you find yourself playing your B-game?

The answer should be self-evident: Then you stop, of course, because then you only have your A-game left.

Mads

You can listen to Episode 77 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our brand new sponsor, Matchbook, with whom you can also get 150 days commission free via this link.

🎧SBC Podcast #77 – Mads From Monetos On In-Play Football Betting & Betting Psychology🎧

In the latest SBC Podcast I am joined by Mads from the in-play football tipping service Monetos and am pleased to welcome for the first time – our brand new podcast sponsor – Matchbook.

In-play betting has exploded in popularity along with the ‘smartphone era’ and for the most part, it is seen as a very difficult nut to crack, with high overrounds, issues around data feeds and a more complex modelling task all providing challenges for serious bettors.

This does have advantages for the sharp eyed bettor and Mads and his fellow experts at Monetos, have found a way to use their expertise to profit in this market for themselves and others.

Alongside his betting, Mads is a former poker player and journalist so in our chat we talk about how this has shaped where he is today. Betting psychology and mentality are also topics that Mads has written extensively about. This was a brilliant chat which I got so much from – I hope you do too!

You can listen to Episode 77 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our brand new sponsor, Matchbook, with whom you can also get 150 days commission free via this link.

In this chat, Mads and I talk about:

  • Mads’ varied professional life
  • Poker and getting a ‘proper job’ in journalism
  • Monetos and Mads and his partners’ vision for the business
  • Balancing a business and betting (& how the relate to each other)
  • Working in a team and finding value together
  • Betting In-Play, why Mads like it and why it offers some hidden benefits
  • Timing and the practical issues that come with having 3 ‘betting games’ at a time!
  • Pricing, bookmakers’ efficiency in getting things right (and where they don’t!)
  • Challenges with data, feeds and latency in information arriving
  • Stoppage time and how extended extra minutes have changed the dynamic of games
  • Pre-match vs. In-play and which markets Mads prefers
  • Monetos, its performance and getting on with exchanges
  • Betting psychology – what is the difference between winners and losers?
  • Mentality in life
  • Mads’ future plans
  • Where to find Mads

Learn More

In-play betting is an area that is under-served in the tipping world and having a team of the calibre of Monetos’s means that there is an excellent option if it is something that interests you. If you would like to learn more, full records, FAQs and sign up options are available to view here.

If you would like to follow Mads on social media you can do so on X @MadsKNielsen. The article about betting psychology that we discussed at the end of the podcast can be found here.

Monetos can be followed @BettingMonetos and their site (which is excellent when using a translation tool!) can be found here.

As ever, if you have any topics or areas of the gambling world that you would like us to discuss, please get in touch!

All Around The World: 10 Tipster Services That Can Be Used Wherever You Are!

Betting is an increasingly global business and here at the SBC we have been creating lots of resources that are tailored to your own circumstances. Some of you are limited by your location, the betting operators available to you and regulation in different jurisdictions varies. We have got anyone and everyone covered!

10 Of The Best

As an introduction to these resources, Josh and I have just made a 1 hour 15 min long Members Only video that introduces ten of the very best tipsters and services that can be used all around the world.

So, whether you are in the UK & Ireland, Europe, North America, South America, Africa, Australia or Antarctica, these services are accessible to you!

Inside, we cover services that bet on:

  • Tennis
  • Multi-sport odds tracking and ‘steam chasing’
  • Golf (x 2)
  • NFL
  • Darts
  • Boxing
  • European Basketball
  • Football/Soccer (1 pre-match and 1 in-play)

We talk about our collective experiences of using these services, who they are best for and which outlets are needed to get on at value prices.

A few require soft bookmaker accounts but the majority are profitable to follow on exchanges or with sharp bookmakers, making them sustainable and scalable for every bettor.

Sign Up To Watch

To watch this video and access all of the other SBC content, discounts and reviews you will require a paid SBC Membership.

To get signed up, just click here, choose a subscription plan and you will get instant access.

With this suite of new resources we are increasingly getting asked specific questions about certain sports or edges before people sign up and this is very much welcome. You can reach me at pete@smartbettingclub.com or Josh at josh@smartbettingclub.com and we will get back to you as soon as we can if you would like to know more!

A Deep Dive Into How To Examine A Tipster – Real World Example On This Flawed Service

The August SBC Magazine featured two major tipster reviews of services which could not be more different.

The first review was a look at the very impressive NFL service that ticked a lot of boxes. You can read more about that here.

The second review presented a very different challenge as on the face of it, this looked to be a promising racing service, yet it was only when we ran our detailed analysis that several flaws were revealed.

In today’s post I want to talk a little bit about them, the review process and how you need to be careful judging based on initial appearances and let the data speak for itself.

To benefit from our incisive tipster reviews, betting expertise and real world knowledge on how to win betting – join my team and I at the Smart Betting Club today.

Independent review stance

This racing tipster review was a few years in the making and it’s worth a little insight first of all into the process behind it all.

Initially the tipster was in touch in late 2021 asking if we would promote them for a fee.

Unaware of our independent stance, we gave them a firm NO (they actually asked this a few times over the past few years and always got the same answer) but encouraged them to proof if they would like to be independently reviewed in the future, which they started in 2021.

Moving forward to late 2023 and at that point the service had advised 2,000 bets and had made a circa 8.5% ROI so we kickstarted the review process, which included:

  • Looking at the record and how data is captured
  • Extensive proofing of bets to gauge things like odds availability, price sensitivity and the reliance on certain bookmakers
  • Watching the bets arriving ‘live’ to see how things operated in real time
  • Checking our proofing results against any records kept on site
  • Examining against Betfair SP to judge market advantage

All Is Not As It Seems

There is a sizeable portion of the tipster market, especially on social media, who are out and out con men. Faked records, deleted losers, closing down and opening again under a new name – there is a list of dodgy strategies that are worthy of a book.

What we have in this review is none of those things. The record ‘on site’ is accurate and the bets that are sent out to members are reflected in the publicly accessible spreadsheet.

So, why do we not rate this service? This table provides the first clue as more than half the bets advised had worse prices come 9.30am:

This is because a sizeable portion of bets by this tipster are advised the night before racing into very weak betting markets and in the current climate, this just isn’t practical to follow or to quote as ‘fair’ odds.

By the time the odds on 11am of the day of racing arrived, these bets actually showed a loss, so any edge was reliant on ‘ricks’ or stand out prices from the evening before.

Whatever the sport, betting into weak markets is not a sustainable approach that paid customers can realistically use long-term. Be it NFL, racing, football, golf or any other you choose to bet on.

Soft bookmakers will quickly kick you out if constantly beating them in weak markets and often there is not enough liquidity to bet on them on betting exchanges and/or sharp bookmakers.

Another issue was the use of concessions. Many bets were advised with extra places that were only available with one or two bookmakers (e.g. SkyBet). These bets may well be profitable on paper but how many of them will you get on before your account disappears? How scalable are they?

Thirdly, Best Odds Guaranteed (Also known as BOG – a very specific horse racing betting boost) was also used in the service’s record keeping for bets advised on the day. Whilst this may be attainable for some followers (if they are long-term losers who don’t beat prices), not all accounts have this available to them.

Finally, the service also made changes to the markets they targeted in early 2024 and that, alongside a sizeable loss so far this year, has reduced the ROI to just 6.06%.

That 6.06% ROI requires the customer to:

  • Place bets immediately. There was a 5.79% ROI reduction on overnight bets come 11am.
  • Require extra place concessions only available with specific bookies. If you didn’t have them, you would not match the results. Shave perhaps 2-3% ROI off that 6.06% ROI for this alone.
  • Need the extra edge from the Best Odds Guaranteed concession. Again most accounts that win have that removed at the same time as staking limits. Another shaving of perhaps 2-3% ROI on that 6.06% ROI

Ultimately it left us with no confidence that there was any edge for this tipster as it was reliant on 1) weak markets 2) extra boosts and concessions and 3) the need for very specific bookmakers.

Betfair SP Quirk

For every horse racing tipster we also look at Betfair SP results, which are easy to place on the Betfair Exchange as this can often be an angle with certain tipsters.

Betfair SP is also a great ‘closing line’ comparison tool to work out any tipster’s edge over the market. For this service we were able to match 93% of the advised bets to Betfair SP win and place market odds.

What we found in terms of Betfair SP revealed that despite the average odds being significantly higher (12.61) vs the advised odds (9.763) there was actually a loss being made of circa -0.93% ROI on these bets.

Suggesting that they had no edge over the closing market.

We also can’t recall seeing such a sizeable average odds difference between advised and Betfair SP odds before.

Proper Edges For Sustainable Profits

So whilst we didn’t uncover a profitable racing tipster in this review, what it does outline is our process and reinforces what makes a good service. This helps to empower our members and explain what to look for when they come across a tipster.

This includes many important factors such as attainable odds, bets that aren’t going to destroy your accounts and demonstrable edges that manifest themselves in CLV or long-term profits.

The service in question had none of these things but we have reviewed plenty of services that do.

Join SBC today and you will be able to find out about these services, with our full back catalogue instantly available. In addition, there are many other benefits to membership with us that you can read about here!

📰 SBC Magazine Issue #144: NFL Expert & When An Edge Isn’t An Edge!

Yesterday saw the release of SBC Magazine #144 and it is packed with information, news, resources and reviews to help you to make your betting profitable.

After publishing our Sports Tipster Profit Report in place of our monthly magazine in July, August sees us release two new tipster reviews and it is fair to say that they are very different!

One focuses on a service that is doing everything right – selective betting, consistent closing line value (CLV), profits and excellent customer service. The other is a little different – stand out prices, the use of concessions and ‘boosts’ and an edge that may be good on paper, but almost worthless in reality.

We provide a snapshot of what’s inside below. If it sounds like it could be for you, then sign-up for membership to get instant access to SBC 144 and our full back catalogue.

Clocking in at 54 pages long, SBC 144 includes:

  • Analysis of a long-running NFL service which has a 13.39% ROI from 5 seasons’ worth of bets, with excellent CLV and viability on exchanges and with sharp books
  • A review that looks at how not to do things, with a seemingly decent ROI needing several caveats attached to their record
  • SBC Member Q & As, with practical advice provided by the SBC team
  • A new SBC podcast, an international guest appearance and a new video guide for the excellent Monetos in-play football service

Sign Up For Instant Access

To gain instant access SBC Magazine #146 and all of our back catalogue of reviews and reports, you will require SBC Membership. To sign up as a paid SBC member, just click here and follow the registration link.

To have a good look at what SBC Members get, this video introduces changes to the area of the site for those with full subscriptions, providing you with a sneak peak of what is inside!