How a Top Industry Name Is Winning with SBC

You may have heard on the latest SBC Podcast — Nick Rust, former BHA Chief and current UK Gambling Commission adviser, joined us for a candid conversation.

But if you’ve yet to listen, one of the most fascinating insights was Nick’s discussion about his time as an SBC member and how he’s been using SBC-recommended tipsters and tools to sharpen his betting.

Nick has moved from recreational punter to focused bettor — not for the money, but for the intellectual challenge. And he’s seeing real success.

“I’ve learned so much — Telegram, bots, AI, even VPNs. I’m making a few quid, but really, it’s the intellectual challenge that keeps me going.”

Nick now splits his betting across three main areas: his own horse racing systems automated via MB Bot Manager, betting on politics and entertainment, and following proven services.

“I use Bookie Bashing — I think it’s first-class. I enjoy the intellectual challenge behind some of the bets they set up.”
“I added WinnerOdds Tennis after Smart Bash last year — it’s a tremendous product if you’ve got enough road to run.”

He also highlights that many of the services he uses have come directly from being an SBC member — helping him learn not just what to bet on, but how sharp bettors think, operate, and sustain long-term success.

“Through SBC, I’ve found tools and services that work — it’s been great to understand the sharper bettors and the thought processes behind sustainable betting.”
“I’ve got a core routine each day — some automated systems, some alerts — but it all started by becoming an SBC member and learning what’s out there.”

If someone with Nick’s industry experience sees the value in SBC, what could you unlock by following the same path?

📈 Ready to sharpen your edge?
Become an SBC member today and get instant access to the same tools and tipsters Nick — and many others — are using to bet smarter.

🎧 Listen to the full episode now and hear how Nick approaches betting, regulation, and why he believes in smarter betting strategies:
Apple / Spotify / YouTube

Nick Rust on Bookmaking, Racing & UK Betting Regulation

From starting out behind the counter at Ladbrokes to leading the British Horseracing Authority and advising the UK Gambling Commission, Nick Rust has seen the betting world from every angle.

In this candid, hour-long conversation, Nick reflects on his journey through the sharp end of UK betting—sharing what he’s learned about punters, bookmakers, racing politics, regulation, and even his own quest to bet profitably as an SBC member.

🔍 In this episode, you’ll hear about:

  • How Nick’s career started as a teenage betting shop cashier and evolved into senior roles at Ladbrokes, Coral, and SkyBet
  • The early years of online betting and the chaos of launching Ladbrokes.com​
  • His time as BHA Chief Executive: levy reform, racing politics, and challenging bookmaker dynamics
  • His current role chairing the UK Gambling Commission’s Industry Forum—and why the Commission must do more to support bettors
  • Inside stories on affordability checks, AML policy, bet restrictions, black markets, and the desperate need for a consumer ombudsman
  • Why Nick is now focused on his own betting strategy, using SBC-recommended tools, bots, and value services

📈 If you’re a punter, tipster, or industry watcher, this episode offers a rare window into the real world of betting—from shop floors to boardrooms and regulators’ offices.

You can listen to Episode 89 now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)

You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.