This week signaled the 8 year anniversary of the Smart Betting Club, during which time it’s fair to say the landscape of betting has certainly changed a fair bit!

Back in May 2006, the dreaded FOBT’s were just a twinkle in Fred Done’s eye (or glow off his shiny bonce) and punters could get their bets on with comparative ease on sports such as horse racing.

Since those heady days a lot has changed, and most of it firmly in favour of the bookmaker – at least for those punters operating without the right expertise to navigate them through the present day betting minefield.

Adapt, Evolve & Profit 

The key in such a changing world is to adapt and learn to bet not only on the right sports but at the right time and with the right bookmaker.

That last point is key as understanding how the bookies work is vital to our future success, which is why here at SBC we are due to release a very special bookmaker-focused magazine tomorrow.

For one month we are taking a break from uncovering and reviewing profitable tipsters (that will return in June!) and instead have compiled a guide to what you need to know about how the bookies work in today’s modern betting world.

After all, bookies have teams of people analysing every minor nuance of our strengths and weaknesses but what about their own flaws and areas of vulnerability? Because these do exist…

Well this guide has the details on all of that, let me showcase a little bit of what it contains… Continue reading →