The ‘Mystery’ of the £500 William Hill Lay to Lose Guarantee

As part of my promise to keep you up to speed on developments on bookmakers offering minimum bet guarantees for betting on horse racing, I have news to share on the ‘mystery’ behind William Hill’s new £500 guarantee offer.

I have spoken with several punters who have been notified of and used this William Hill £500 bet guarantee, yet there has been no official announcement from William Hill, nor can any documentation about it be found on their website.

To find out more, I reached out to the guys at Justice For Punters who in turn had spoke to a trusted source who confirmed that: For every UK & Ireland horse race William Hill agree to lay a horse to win £500 (where a price is available). 

Furthermore, this guarantee covers win bets only (So no each way bets) and can be taken up from when a price is first made available. I.e. unlike with other firms, there is no ‘start time’ when this offer kicks in. At the moment it is also only available to UK customers.

So it seems, there is most definitely a £500 guarantee available, although it seems to be something Hills are not at all keen to publicise – perhaps for fear of being ‘filled in’ by shrewd punters.

Whatever the reasons behind the lack of publicity, I wanted to share this news with you to keep you fully informed on what if accurate, is possibly the very best Minimum Bet Guarantee offer currently available.

Early experiences of the guarantee have led to suggestions that William Hill are now very quick to move odds on well supported bets and are now less likely to be top price or equal top price on any given horse. If true, this is likely to be expected and as we have seen with Bet Victor’s own guaranteed market, the trade-off we are likely to have to accept with bookmakers offering such guarantees is slightly worse odds.

I will share more news on this as and when I get it. Keep an eye too on the SBC Twitter Feed as through this I regularly share further MBG updates of note as and when they come across my desk.

The William Hill Offer In Full

Below you can find the full text of the £500 offer as sent on to one member of the SBC team a few days ago:

As part of our new William Hill Fair Play policy, we are looking to cater for as many of our customers as possible and as such we have extended our lay to lose guarantee:

  • William Hill guarantee to lay horses on win singles to win a minimum of £500 as soon as prices are available on ALL UK and IRE horse racing after the final race declarations
  • This applies to bets placed online and in Retail (excludes SSBT’s).

William Hill Terms and Conditions

1. UK customers only

2. Applies to all UK and Irish horse racing

3. Applies only to bets struck after final declaration stage (final field confirmation)

4. Win Singles Only

5. Main Win Markets Only

6. Excludes derived markets like Place Only, Insurance, Betting w/o, Match Bets , Specials etc

7. Excludes Ante Post bets

8. Only 1 bet per customer (household) which includes the following:

  • 1 IP address
  • 1 registered address
  • 1 Device per customer

9. Races with enhanced e/w terms may not qualify for this offer

10. SSBTs (self-service betting terminals) are excluded from this minimum bet pledge

11.We reserve the right to withhold this offer from automated trading tools/systems (bots).


Minimum Bet Guarantees State Of Play

Alongside this new William Hill £500 offer, you can find a rundown on the other firms offering a Minimum Bet Guarantee on the SBC Blog.

If you are after more detail on this topic, then you will want to read the special new SBC report exploring the various Minimum Bet Guarantee offers now available to restricted punters.

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Peter Ling
Smart Betting Club Editor