In this episode, Pete speaks with Sharp Betting co-founder David Hipkin – who started out as a boxing trader before pivoting into professional betting, using the same data-led methods that would later form the basis of Sharp Betting to generate over £200,000 in profit from soft bookmakers alone.
David shares some of his real-world strategies to beat the bookmakers, insights into how to operate like a sharp bettor and the power of multiples in terms of maximising value and circumnavigating restrictions.
We also explore Sharp Betting’s curated tools and member community, including the growth of David’s Daily – their free service and why it was so important to David to make his site affordable and relevant to regular punters, not just big stakers! And if you’re an SBC member, you can currently secure a full 12 months of Sharp Betting Premium for just £150 – saving £78 compared to the regular price (offer valid until 30 November 2025).
You can listen to Episode 95 FREE now via Apple / Spotify / YouTube and all other major podcast directories (search Smart Betting Club)
You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link.
Discussed With David:
- David’s origin story: From betting with family at the Grand National to trading Vegas title fights
- Turning data into money: How “Frog the Gambler” evolved into Sharp Betting’s global football model
- Why sharp betting isn’t about staking big – it’s about winning small, consistently
- Grabbing value quietly: How multiples (accas, Yankees, Lucky 15s) act as camouflage for sharp bettors
- “If it works, why sell it?” – The real answer behind productising a winning betting model
- Variance vs edge erosion: How to spot the difference and stay profitable
- Dealing with restrictions: Camouflage tactics, priming accounts, and making yourself look like a mug
- Why betting exchanges don’t suit every model – Sharp Betting’s experience on Betfair
- Community impact: Why helping everyday bettors build £1–3K banks is as rewarding as six-figure wins
Key Quotes
“We don’t want success for three days, we want success six months and a year down the line. That’s what sharp betting is about – having the edge and knowing how to use it.” “There’s a lot of ego around betting. I don’t mind being a small punter – a couple of thousand pounds a year can be life-changing money for many.” “There’s no downside to looking as recreational as possible. I even spell ‘hello’ wrong when I contact customer service – I want them to think the worst of me.”