Continuing this week’s theme of taking time out to take stock, some thoughts on the Sports portfolio…
The ROI (31.5%) for Sports Service 1 is exceptional and I couldn’t be happier. I missed a major tournament which hasn’t helped in terms of turnover, but I went into this year knowing that SS1 is far from prolific in terms of the number of bets issued. In this context, I can hardly complain now about lack of turnover, and I’m not! This service is doing all I expected of it and more, and fulfils the role I want it to play perfectly.
My biggest headache is with Sports Service 2. A poor start to the year put it behind the curve early on, and to date – for me anyway – it’s struggling to get back to where we all want it to be. I opted to adopt a level staking approach (historically this produces a higher ROI) but at the odds we’re playing at, it takes a very long winning run to recover previous losses. I’m not writing it off yet, and will give it at least until the end of the year, but it’s fair to say there’s work for it to do.
The same can be said of Scottish Football Income Booster. The new Scottish season has started – without me backing anything yet – and I do need to see an uptick in performance through the autumn and early winter. Another to re-evaluate at the end of the year.
And finally, The Poacher, which in most regards has been the star of the show within the Sports portfolio. I’ve seen more bets have now started to come through again with the new Spanish and French league seasons under way. More than happy with this service to date.
The overall ROI for the sports portfolio currently stands at 3.7%. Hardly spectacular, but not that far behind the 5% target I set, and a couple of good months would see that target being hit, I’m sure. The bigger issue is perhaps the ROC figure, which is only 8.6%. That is where I’m disappointed, and if that doesn’t improve significantly over the next few months, then I will need to address the problem for 2022.
