I read something on the SharpBetting website a few weeks ago that struck a chord. Talking around how to deal with a particularly poor run of results one weekend, the author sought advice from his business partner. The steer he received was to keep to the plan, to continue betting, and in fact aim to up the volume of bets being struck. In other words, to trust the process, but do more of the process.
It makes sense. If you believe in your edge, and in the law of large numbers, the trick is to bring the effect large numbers have to bear as quickly as possible. Hurry through the bad variance and run towards the light as fast as your betting legs can carry you!
It’s with all this in mind that I have turned my thoughts to 2026.
I’ve seen many opinions expressed over the past few days as to how the recent Budget will impact bookmakers, and the consequences to us bettors. Not much of what I’ve seen and heard has been positive. Shorter odds, decreased bonuses and offers, and even faster account restrictions are being predicted, as books look to pass on the burden of the cost of the additional tax they must pay to their customers.
Some, or even all of this may turn out to be true. But does that mean we should all give up trying to make a profit from the bookmaker? No, it doesn’t. It does mean perhaps, that we must look to adapt what we do and how we go about doing it.
I’m extremely confident there will always be edges to exploit. These may well turn out to be different edges to those we exploit now, but this is what makes what we do with our betting so interesting. The betting world we live in is constantly evolving, and we must evolve with it.
I’m highly optimistic about 2026 and beyond. We may need to be shrewd, and I am looking at ways I can evolve my own betting and become more shrewd. Where will I bet, how will I bet, and on what I will bet? These are the questions I’m looking forward to answering, describing the process for, and doing deep dives into, within the pages of the Bet Diary.
It is in this context that we are making the Bet Diary content available exclusively to Smart Betting Club members.
The broad plan is to up my personal betting volume in 2026, exploring and utilising all the resources available to me do help me do so.
What are my current thoughts in terms of what I’ll be following in 2026?
Well, there’s no need to throw the baby out with the bath water. There’s nothing I’m currently using that I feel no longer has an edge in their respective markets. Here is a run down.
Horse Racing
Bookie Bashing Racing Tracker: finds value in the Place part of the prices. I use the bespoke Bookie Bashing Algo as the data metric used to calculate EV, and then look to combine +EV horses into Lucky 15s, either placed at the one or two online books that still allow me to do so, and in cash in BetFred, Ladbrokes and William Hill shops. These past few weeks I’ve also looked to back some of the horses carrying a higher level of EV as each way singles, and will be looking to ramp up this particular strategy from January.
Football
SharpBetting Football: football bets derived from a model covering a huge breadth of leagues around the world. Backed predominantly as singles but also Multiples to compound value. You can read more about it and why I’m such a fan in this post, originally published back in May.
Bookie Bashing Football Coupons Tracker: currently – and I emphasis the word currently – there is one specific coupon, provided by William Hill shops, that I use exclusively. The reason for this is that I’ve found that the prices of each selection identified as holding value remain steady with minimal price cuts. However, I am very much open to exploring other coupon options, and indeed there is work going on behind the scenes that should help in that process. SBC members watch this space!
The Transfer Flow: my betting equivalent to A Good Heart by Fergal Sharkey (yeah, you need to be of a certain vintage to get that reference…it was the first Single (vinyl, kids) I bought, and as a ‘pop’ song, is something of a guilty pleasure). No SBC analysis, I’ve gone out on a bit of a limb, but its cheap, run by a guy with an exceptional track record in the football betting industry, and I like the cut of his jib. Asian Handicaps – Premier League, Championship, and Champions’ League only. Easy markets to profit from, right? Right.
Double Delight/Hat Trick Heaven via the Bookie Bashing Player xG Tool: or as it became known for a few weeks in the autumn, the ‘Erling Haaland Personal Pension Fund’.
Golf
Weekly Golf Value: like an old pair of slippers and cosy pyjamas (Christ alive, I really am getting old!), a service I feel so, so comfortable with. Fortunately golf is the one sport that the major books have yet to stop me from betting on online by imposing restrictions that reduce stakes to pennies. How long that will last, who knows, but as things stand, it’s steady as she goes for 2026. Read more here.
Bookie Bashing Golf Tracker (Each Way Doubles): …BUT…there will come a day when those online restrictions will hit! And so with a nod to the future, the transition into golf betting using cash in shops has started. A strategy of putting +EV golfers into doubles across tournaments is one with which variance is going to have a big old say, but when variance is in a more benevolent mood….Whooosh! If I don’t have to take a suitcase to the bookies at some point in 2026 for them to fill it with used reddies, I’ll be sorely disappointed! Have a look here for a great strategy video, if you haven’t watched it already!
American Football
Touchdown Profit: low volume, but great long-term record from a highly skilled and experienced tipster. Also provides Sunday evening entertainment, usually enjoyed with a bottle of red and a feeling of being full up from the Roast of the Day.
Darts
Bookie Bashing x180 Darts Tool: kinda does what it says on the tin, and has done it very well in recent times. Particularly useful in December, during the PDC Worldies.
And there we have it….for now.
There are some other options I’m looking at with every intention of getting involved with in the new year. Top of the list is a provider of an edge in the Goalscorer markets and there’ll be a lot more on that very soon. I was also intrigued by the In:Play Live service we reviewed recently. It is a fascinating service and the podcast with the Owner of the service released last week was incredibly insightful. I need to make sure I can set myself up to be able to exploit their edge properly, and I fully intend to get there.
And there are one or two old SBC favourites on my radar too.
This has been a lengthy post, but as ever, I’ll finish with an update of the figures for the month to date.
See you soon.
December 2025 figures (stakes normalized):
Bookie Bashing Racing Lucky 15s: Staked 530pts, -230.44pts, ROI -43.47%, DD -230.44pts, Max DD -230.44pts.
BB EW Golf Doubles: Staked 121pts, -121pts, ROI -100%, DD -121pts, Max DD -121pts.
BB Darts 180s Tool: Staked 351pts, +53.49pts, ROI 15.23%, DD 0pts, Max DD -50.9pts.
DD/HH: Staked 118pts, -118pts, ROI -100%, DD: -118pts, Max DD -118pts.
BB Football Coupons: Staked 157.5pts, +266.62pts, ROI 169.28%, DD -0pts, Max DD -26.46pts.
NFL Strategy: Staked 20pts, -20pts, ROI -100%, DD: -20pts, Max DD: -20pts
BB Racing Tracker Singles: Staked 740pts, -143.1pts, ROI -19.33%, DD -165.6pts, Max DD -165.6pts.
Sharp Betting Football: Staked 4,063.6pts, +86.66pts, ROI 2.13%, DD -256.67pts, Max DD -398.7pts.
The Transfer Flow: Staked 440pts, -58.89pts, ROI -13.38%, DD: -73.67pts, Max DD -88.56pts.
Touchdown Profit: Staked 280pts, -27.12pts, ROI -9.68%, DD -80.53pts. Max DD -80.53pts.
Value Bets: Staked 70.09pts, +40.01pts, ROI 57.08%, DD -0pts, Max DD -0pts.
Weekly Golf Value: Staked 430pts, +116.95pts, ROI 27.19%, DD -124pts, Max DD -124pts
Total: Staked 7,541.09pts, -6.5pts, ROI -0.08%, DD -328.1pts, Max DD -462.88pts, Bank Growth -0.09%