Kieran Ward’s 13/2 to 8/1 Service
Finding ‘The Sweet Spot’: Consistent Value Delivered Since 2011

Strike rate. ROI. Drawdowns. Dutching. Betting win only or each-way.

There are so many considerations when it comes to horse racing (or any other!) betting but one element is a rule of nature as clear cut as gravity – you have to bet at value prices to be profitable over the long-term.

Kieran Ward’s 13-2 to 8-1 service does just that and when considering all of these different factors, Kieran has created a balanced service, which results in the best of all worlds!

Its concept is simple – Kieran uses his The Value Machine service to find all Value Bets priced between 13/2 and 8/1 at 10.30am each morning. As a subscriber to this 13/2 to 8/1 service, you will receive all of those priced within this range in one concise email sent between 10.30am and 11.30am each day.

The 13/2 to 8/1 service had been operating as a ‘Free SBC Tipster’ since 2019 and has proven its edge during this period. After such a long time free of charge, the time has come to ask for a small fee for those of you keen to continue to follow Kieran in OR who wish to join him for the very first time.

Priced from just £129 + VAT for a full annual membership , its an ideal, affordable and easy to follow service for anyone with an interest betting on horse racing.

Click Here For Subscription Options

A Curated Offering With A Distinct Edge

Kieran Ward has been punting and tipping very successfully for nearly two decades. Central to his success is the use of an algorithm, The Value Machine, that he developed and has constantly improved over time.

This technology has proven itself over and over again as an excellent instrument for finding value propositions in the horse racing markets, with a 10% ROI being a typical return across all of the samples we have analysed.

In this video, Kieran joined SBC Editor, Pete Ling, to talk about The Value Machine and how it finds value on such a consistent basis:

13-2 to 8/1 may seem like an arbitrary way to filter selections but this isn’t accidental. Analysis from all of the bets that The Value Machine has recommended revealed that this price range is somewhat of a ‘sweet spot’, with excellent results over an extended period.

The 13/2 to 8/1 sweet spot is that balance between getting the greatest value (which is often found at the biggest odds) without suffering from too low a strike-rate and very long drawdowns.

So defining a range like this is the best way to deliver a curated service, with the right balance between bet volume, strike-rate of winners and the opportunity to make serious profits the objective.

Yes, you can follow The Value Machine at average odds of 20/1 and make a profit, yet 13-2 to 8/1 is beneficial as it is a range that will be attractive to most bettors. Drawdowns at those prices will be minimal compared to a service that has an average price of 20/1, but it still offers the opportunity to back longer-priced winners. Win only or each-way betting are both realistic options. Bookmakers will also not be too ‘spooked’ by these bets as they don’t result in outrageous liabilities!

This Service’s Profitable Record

Before 2024, the 13/2 to 8/1 service had been running for nearly 5 years as a free service on the SBC site and it has delivered some quite excellent returns. Over the lifetime of the service, it has delivered the following headline numbers: 

• 10,564 bets have been advised at level stakes
• 1,103.90 points of profit has been made 
• This represents a 10.45% ROI

As we can see here, the number of bets has been relatively consistent in the last 3 to 4 years, with 400-500 bets being a realistic expectation (8-10 bets a week). Another consistent element of the service is the profits. One losing year out of 14 when backing at these prices is quite remarkable and with Kieran’s experience, you can be sure that The Value Machine will continue to be a cutting edge piece of software that will keep on beating the markets!

For a detailed, line-by-line record, please visit this regularly updated spreadsheet.

Service Nuts And Bolts

About: Kieran Ward’s 13/2 to 8/1 tips service does exactly what is says on the tin and provides tips in this odds range making sure each tip is advised with value in mind. The tips are available at all major bookmakers and are based on a specific value method utilising Kieran’s bespoke algorithm. With a profit record dating back to 2011, the edge Kieran has on the market is there for all to see.

Bet Timing: Tips are sent at between 10.30am and 11.30am every day Monday to Saturday via one concise email.

Bet Type: Bets are advised as 1 point straight win bets. Those of you wishing to reduce variance can take the bets at 0.5 points each-way but be aware that profitable results figures are based on win bets only.

Bookmakers: Tips are available at all major bookmakers.

Number of Bets: The number of bets vary in line with the quantity and quality of racing but you can expect an average of between 50 to 60 tips in any given month. Sometimes more, sometimes less – it depends on where value can be found.

Staking: 1 point on each horse to win.

Betting Banks: We advocate a 300 point betting bank for this service.

Subscribe Now 

You can subscribe now to this service with the following options:

• SBC Member Rate: £129 + VAT per year
• Normal Rates (Not an SBC member): £149 + VAT per year

All Smart Betting Club members can enjoy a £10 discount on the cost of joining Kieran Ward’s 13/2 to 8/1 service

Note – to take advantage of these discounted prices, an active membership to the Smart Betting Club is required.

SBC Member Discounted Rates Links

If you hold an SBC membership, login with your username/password and return to this page to discover the discounted payment links.

If you are not an SBC member and wish to join to access these savings, Subscribe to SBC now and then return to this page to access the discounted links.

SBC Non-Member Rates 

If you don’t hold an active Smart Betting Club membership, you can join via the following payment links:

12 Month recurring* Subscription – £149 + VAT per year
Click Here To Subscribe Now!

*Please note that all membership payments are taken on an automatic recurring basis. You can cancel the recurring payments at anytime or simply ask us to do this on your behalf at any point.