Betting Insight

Welcome to the SBC Educational Resource section – an area of the website dedicated to sharing some of the regular expert betting articles published by the Smart Betting Club.

Covering topics ranging from handling losing runs, to understanding value betting, through to the psychological issues at play when we bet, it is designed to help you build the best platform for sustained betting achievement.

This is because long-term betting success is not just based on finding the best, most profitable tipsters but on educating ourselves to fully understand and cope with the challenges we face along the way.

In addition to some general betting advice, we have also collected some resources labelled ‘Pro Betting Fundamentals’. Here, we have some more advanced material that helps readers to refine their betting further.

SBC Betting Insight Articles

Evaluating Tipsters Article
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An insightful article from professional bettor, Demetrio Giotti on how to evaluate tipsters and find the right ones to suit you.

  • Narrowing down the field to make choosing a tipster simpler
  • Marrying up the historical performance of services to your betting goals
  • Assessing performance by numerous metrics
  • The ‘intangibles’ that we have to consider when analysing tipsters and what they have to offer

Following ‘Smart’ Football Betting Money
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A special PDF from Tom Brownlee of on the concept of following ‘smart’ money and why this can often be a profitable move in the football betting markets. In this article, Tom outlines the theory behind the concept, its historical performance and the profits made putting it all into practice.

2021 Update: How safe is the money you deposit with bookmakers?
An updated article on the varied levels of protection offered by bookmakers to the funds you deposit and why you should NEVER leave large sums in any bookmaker account. Essential reading!

Betting Sequences & Using Betfair
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Exploring the highly recommended tipster with 26 losers in a row and what this tells us about betting sequences. Important lessons for all gamblers on the mathematics that underpin all betting and tipsters – however much you pay for them! Also includes more on the usage of Betfair and Betfair SP and why this needs to be judged on a case-by-case basis, including why Betfair SP is not always the best approach.

Betfair Racing Market Odds Analysis
Should you take Betfair SP or a pre-race Betfair price? 
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Using live market Betfair price data from over 30,000 horses that have raced this year, in this special article you read about the patterns we have identified that can help you understand exactly when to take a price to obtain the best value. This is specific to betting on the exchanges and advises you when you should take a live betfair market price or Betfair SP.

How Bookies Track Winners
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A deep dive into the world of bookmaker restrictions, how they profile customers and what you need to know as a winning bettor. Exploring the software and techniques used by bookmakers to identify winning gamblers, it also outlines solutions you can utilise to avoid tracking and stay as far under the radar as possible.

Should You Bet Each Way Or To Win?
In this special new Betting Insight article, SBC Editor, Peter Ling tackles the long running question on whether you should bet each way or to win – specifically when following tipsters.

Exploring topics such as the differing size losing runs each method brings, betting bank growth, bookmaker and exchange comparisons plus the very important psychology aspect, it’s a detailed examination of what you need to know about the best way to bet for you. You can also download this article in PDF form via this link.

Understanding Risk and how it can shape the tipsters we follow and the bets we place
A special article on the topic of risk, including 2 simple tests to work out your own risk profile and tolerance levels. Understanding your approach to risk is absolutely vital when betting as if you have the wrong setup for your risk personality then there is every chance you will not make it a success. You can also download this article in PDF form via this link.

Overnight Racing Markets – A Changed Betting Landscape & The  Northern Monkey Punter Service
A guest article from Wayne Finter of the Northern Monkey service addressing his 2019 form, Hall of Fame removal in January 2020 and his take on the current state of play in the horse racing market and how this impacts those following tipsters.

Don’t Go Broke – Understanding your betting strike-rate & the losing runs that go with it.
Includes a handy reference table for calculating what kind of losing runs you can experience based on the strike-rate of any given tipster. Republished with permission by CD Systems.

James Bond – Professional Gambler? Understanding the ‘Value Betting’ concept
All of the professional tipsters that SBC recommends use a form of value betting to inform the wagers they place, so understanding it is critical to your ongoing success. An absolute must-read!

What’s Better? Strike-rate or profit?
In this special article, guest author Matthew Walton delves into the battle between strike-rate and profit and the real-life mental challenges that occur when using tipsters, especially those that select bets at big odds and to low strike-rates.

How safe is the money you deposit with bookmakers?
If you bet regularly, it is vitally important to be aware of the security of your funds as placed with each firm. This guide helps to outline how safe (or otherwise) your funds actually are!

Lessons we can learn from this legendary winning gambler
Bill Benter is the man who cracked the horse racing code and a legendary gambler to boot. Yet much of what informed Bill, informs us as punters, especially when it comes to understanding ‘value betting’.

Pro Betting Fundamentals

To complement the ‘Betting Insight’ resources above, we have also collected the following articles, advice and interviews to provide further ideas and understanding.

The ‘Pro Betting Fundamental Reports’ are available for you to download to help put your betting on the most secure footing.

They will help you with both the theory and practical application of successful betting and everything from betting banks to developing a professional betting mindset.

Note: The Advanced Tipster Analytics can now be found in its own section here

The Professional Gambler Blueprint – Now Updated For 2020
HIGHLY RECOMMENDED – Especially If New To Betting Professionally!

The Professional Gambler Blueprint is a complete dossier of all you need to know to put your betting on the right footing, including:

  • How to start betting profitably;
  • 7 Pro Tips on the practical tools, resources and websites you need to use
  • How to stake efficiently and setup the right size betting banks;
  • How to set the right expectations and handle bad runs;
  • The mindset of a professional gambler;
  • How to build your own tipster portfolio (an in-depth guide)
  • A beginners guide to betting on horse racing & football (including Asian Handicaps);
  • How to produce your own odds – an introduction


Getting The Betting X-Factor (Betting Psychology)

A special 54 page report dedicated to explaining how you can adopt the mindset of a professional gambler. If you are keen to understand more on the psychology you need to be a successful punter, this is a valuable read!

Inside you can discover:

  • Understanding the battle of the mind when it comes to betting
  • How to treat sports betting as a business
  • Exploring the mind and our psychology
  • How to think in probabilities
  • The tricks our mind can play on us!
  • Putting it all together.



The following guides and systems, whilst no longer updated are available to download below:

Fink Tank Value Football System 2015/16 Update  (Published July 2015)
The latest update on the Fink Tank Football System and 4 suggested ‘sub-systems’ to follow for the 2015/16 season

4 Pronged Attack Racing System (First published 2009 – Latest update from January 2013)
Professional gambler Paul Chandler-Burns’ renowned 4 Pronged Attack horse racing system

‘On Course For Golf Betting Profits’ System (First published 2010 – Latest update from January 2013)
Paul Chandler-Burns excellent Golf Betting System

Secret Betting System Guide (Published February 2012)
This is a collection of some of the best free systems and strategies previously published by the Smart Betting Club including…

  • Profiting From Reality TV Betting.
  • Football Antepost Betting Strategy.
  • When Odds Are Odd: How to Profit from Bookie Loopholes.
  • 16 Runner Handicaps: How to Profit.
  • How to Profit From Horses To Follow Lists.