Learn To Lay & Win On The Betting Exchanges

The little-known niche football betting strategy that works!

Lock in your membership to the unique Lay The Draw tipping strategy and start making money betting on the exchanges.

  • Highly targeted tips on football games where you should lay the draw;
  • Based on sound logic whereby the draw is priced up too short and ideal for laying;
  • Perfectly suited to betting exchange customers;
  • Extra 5% discount for SBC members;
  • Very high strike-rate: 80% of all lays have won;
  • 19 month proofed performance of 72.97 points profit from 573 tips at 3.56% ROI;
  • Betting bank growth of 58.4% Return on Capital;

 

5% Discount Available To SBC Members

You can save an additional 5% on the cost of joining the Lay The Draw Strategy, simply by holding an active Smart Betting Club membership. Subscribe to SBC now.

If you have an active SBC membership, login with your username/password and return to this page to discover the discount code.

Secure Your Membership Now

Sign-up now and join The Lay The Draw service via any of the following subscription options:

Please note – all payments are now taken in Euros for the Lay The Draw Service

OPTION 1 – Monthly
Monthly recurring membership at €53 + VAT per month (paypal only).
SUBSCRIBE NOW

OPTION 2 – 6 Months Membership
6 months membership for only €265 + VAT. Join long-term for the equivalent of less than £39.50 a month.
SUBSCRIBE NOW

OPTION 3 – 12 Months Membership (Best Value!)
12 months membership for only €445 + VAT. Join long-term for the equivalent of less than £33.08 a month.
SUBSCRIBE NOW

 

Introducing The Unique ‘Lay The Draw’ Football Strategy

The Lay The Draw Strategy is an exclusive Smart Betting Club service, which supplies high strike-rate laying tips across all major European football leagues.

The strategy itself was devised by ex-bookmaker employee, Ken, who first began trading on Betfair in 2011, since when he has devised several profitable strategies for profiting from on the betting exchanges.

In early 2018, Ken approached the Smart Betting Club in order to showcase his profitable football laying strategy and following extensive proofing and testing, in July 2019, the ‘Lay The Draw’ service was launched, which supplies his daily tips on football games.

Its a strategy ideally placed for those of you looking for a winning ‘Betting Exchange’ tipster OR those of you simply keen to follow a profitable football tipster.

As a subscriber to the service, you will receive daily updates on those football games where you are specifically advised to lay the draw outcome on the betting exchanges.

 

The Lay The Draw Profitable Record

The Lay The Draw Strategy has proven to be extremely popular, due to the profitable betting record it quickly built up since it began proofing to the Smart Betting Club in January 2018.

Following early success private proofing, in July 2018, Ken also began sharing these same Lay The Draw tips free of charge to Smart Betting Club members via the SBC members Forum and a free email list. This free access finished in July 2019 and paid subscriptions to the Lay The Draw strategy began.

Below you can find the current record for the service, which stands at 72.97 points profit to a 3.56% ROI from 573 lays advised.

You can download and access a full breakdown of performance via this results spreadsheet.

 

Ken’s Potent Laying Strategy

To help explain the potency of this service, I asked Ken, the brains behind the Lay The Draw Strategy to explain how it all works…

“I have been sports mad and have had an aptitude for math since I was a kid. I returned from travelling around Australia in 2005 and subsequently gained employment with a major bookmaker and exchange.

It was here that I began to understand the fundamentals of betting and started experimenting with models in my spare time. I began trading on Betfair in 2011 and have been learning and profiting from the markets ever since.

“I began trading on Betfair in 2011 and have been learning and profiting from the markets ever since”

As he learnt more on the betting markets, it was then a discussion with a bookmaking odds compiler that first put him onto exploring profitable betting potential in the draw markets…

“A conversation I had with an odds compiler when I worked for a major exchange was the instigator for analysing draw odds for a potential angle. He told me that the biggest portion of a bookmakers overround goes on the draw odds with the rest split between the home and away teams.

So for example true draw odds of say 3.5 would be reduced to 3.25 – as bookmakers try to trick punters into believing the probability of a draw are higher than they actually are. This would then ensure that punters would blindly back the draw as it seems more of a sure thing while also ensuring money gets placed on both teams as they would have slightly higher odds and are more attractive to punters looking for a big win at a large price. All this ensures an equal split of liability across all 3 outcomes for the bookmaker. For us canny punters – this then opens up the notion we can make a profit by laying the draw as the price was shorter than it really should be”

“Bookmakers try and trick punters into believing the probability of a draw are higher than they actually are”

Inspired by this conversation, Ken quickly began to explore many different draw strategies, before settling on the complicated methodology he now uses to generate his selections…

“Armed with this knowledge I started running historical simulations and developing statistical models to see if an angle existed. While it proved to be profitable I soon found out that selectivity is the number one profit driver, with random match selection guaranteed to be a net loser.

I have refined my selection technique over the last few years and am constantly testing and ensuring my models are as efficient as possible. Added to this, I also apply my own judgement to where I think the draw odds should be and highlight those lays I feel are value – this comes from years of monitoring odds movements on Betfair.

I decided to set up the service to provide betting exchange users with a unique and criminally underused profitable angle for their portfolios . The majority of football services concentrate on the team match odds or goals markets and I wanted to show there is an edge in the draw odds also.”

“I set up the service to provide betting exchange users with a unique and criminally underused profitable angle”

Profits To ‘Liability Staking’

I wanted to talk about the differences as per how we calculate lay staking here at SBC, which is something we term ‘lay liability’.

Lay Liability is needed as it calculates the amount you risk on a lay when you place it on a betting exchange. It is very different to the amount you might stake with a more traditional ‘backing’ tipster service.

To illustrate why we use Lay Liability – let me explain with the following example lay:

In the 2019 Champions League final, Ken advised a 1 point stake lay on the draw in the Liverpool – Spurs game at odds of 3.80. Effectively this means we were hoping for either a Liverpool or Spurs win to make a profit.

Now lets say you placed a £100 lay on the draw on Betfair at odds of 3.80.

Here you would be risking £100 X your odds of 2.8 (3.8 minus 1), which means a possible loss to you of £280 if the game were to be a draw.

You would need to have that sum (£280) in your account with the betting exchange to place this lay as that is the amount you are risking.

As the lay was successful and Liverpool won, you would have made a £100 profit minus any commission.

Yet in our records, we record the total sum we risked (£280 or odds of 3.80) as our Lay Liability/stake. This is why the ROI for a laying service always looks inferior to a more traditional ‘backing’ tipster.

 

Betting Bank Calculation & Profits

It is also very important to understand how laying services work and to not be fooled by what looks on first glance to be a low ROI figure.

Instead, its essential to look at the service results in the context of a betting bank growth or ROC (Return on Capital), which is where it thrives.

Currently we recommend a 125 point betting bank for followers of the Lay The Draw strategy.

Since 2018, this betting bank has returned growth of 58.4% ROC over the first 19 months the service has been active.

All you need to is multiply your starting bank by this 58.4% figure to understand the level of profit you will have made.

Our recommendation here at SBC is to look at not just ROI, but also ROC and betting bank growth when judging a laying tipster.

 

The Nuts And Bolts Of The Service

Ken prides himself in running an easy to follow, functional and practical service so that as a subscriber to the Lay The Draw strategy, you can get your lays on with the minimum of fuss.

Here is how the service works:

Set Time Windows: All tips are sent daily at 7am UK time so you always know when the next advice is coming. You can expect the majority of advice to fall on weekends and when football fixtures are taking place.

Number of Bets: You can expect an average of between 40 to 50 lays per month, although please note that these are weighted towards Saturdays and Sundays when the majority of football fixtures take place.

Staking: We recommend you follow the service at 1 point level stakes to a 125 point betting bank.

League Covered: The main leagues are the German Bundesliga, Spanish La Liga, Italian Serie A, French Ligue 1, Portuguese Primeira Liga and the Turkish Super League. Additionally during the summer, the service covers the Scandinavian leagues, the Airtricity Premier League in Ireland and Major League Soccer in America.

Bookmakers: All lays are advised at the widely available Betting Exchange prices at 7am UK time. We recommend checking Smarkets, Betdaq, Matchbook and Betfair for the best odds to secure the best value.

 

Secure Your Membership Now!

Sign-up now and join The Lay The Draw service via any of the following subscription options:

Please note – all payments are now taken in Euros for the Lay The Draw Service

OPTION 1 – Monthly
Monthly recurring membership at €53 + VAT per month (paypal only).
SUBSCRIBE NOW

OPTION 2 – 6 Months Membership
6 months membership for only €265 + VAT. Join long-term for the equivalent of less than £39.50 a month.
SUBSCRIBE NOW

OPTION 3 – 12 Months Membership (Best Value!)
12 months membership for only €445 + VAT. Join long-term for the equivalent of less than £33.08 a month.
SUBSCRIBE NOW

 

 

Best Regards,
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Pete Ling
Founder, Smart Betting Club

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