Wednesday saw the release of our special ‘Exchange & Bet Broker Guide‘ – dedicated to exploring 4 of the best places for you to bet and get the best value odds.
After all, the simple act of putting your bets on with the right exchange, broker or bookmaker can make a MASSIVE DIFFERENCE to the profits you make betting.
So to showcase exactly how this guide can help you choose the right place to bet, today you can read our interview and feature on the betting exchange: Smarkets
Smarkets offer a low 2% commission rate (much better than the 5% base rate from their main rival Betfair) alongside great odds on several sports and markets. Its just one example of how betting away from the main bookie suspects can make your money go further!
Not Just For Football Punters! Although this guide has been timed to coincide with the start of the new football season, the firms examined inside also offer great value odds on several other sports including horse racing, golf, tennis, cricket, politics, NBA, NFL, MLB & NHL
SBC Exchange & Bet Broker Guide Extract: Smarkets
In Brief: Smarkets is a highly recommended betting exchange and a must-have account for all serious punters, especially those active on horse racing and football. The low 2% commission rate, coupled with improved website access both via desktop and mobile has seen a huge increase in betting volume.
Smarkets Welcome Offers: Open a Smarkets Account, deposit a minimum of £20 and you will receive a £10 free welcome bonus.
Refer a friend £10 bonus: Smarkets have also just introduced a refer a friend scheme, whereby you can get a £10 bonus for each friend that uses a referral code on sign-up. Full details supplied when you open a Smarkets account.
SBC View: The Smarkets Betting Exchange continues to go from strength to strength with significant inroads in terms of market share and volumes of money traded over the past 12 months. They have quickly established themselves as a major competitor to the likes of Betfair, primarily through their outstandingly low 2% commission rate.
For even the smallest punter, the appeal of paying a simple 2% commission compared to Betfair’s starting 5% rate can make a major difference over time. Coupled with Betfair’s site stability issues and premium rate charge for larger punters, it’s easy to see why Smarkets has grown so fast.
Smarkets is an exchange the SBC team have been using extensively over the past 12 months across various sports, including for horse racing. Those of you reading our review of the *** ******** service in Part 2 of our 2017 Best Tipster Guide will have observed how closely we matched their advised prices, simply by taking the best prices on Smarkets.
The introduction of asian handicap football lines has also improved their offer – essentially mirroring many of the markets punters in the UK can no longer obtain through the likes of Pinnacle Sports. The in-play markets for both football and racing have also seen increased volume and usage, marking them out as further options for shrewd punters.
Away from football & racing, Smarkets also offer markets on all other major sports and events including but not limited to: tennis, American football, baseball, basketball, cricket, golf, rugby league & politics. You can also bet in-play on many of these markets.
We also like the fact they take betting seriously and don’t offer the usual casino, bingo or poker games that so many other bookmakers and exchanges also offer.
All told, we are fans of Smarkets and can recommend them as an exchange account to have not just for racing and football but all forms of betting.
Positives: Genuine alternative for punters looking for a high volume, low commission alternative to Betfair or bookmakers who restrict. Ideal for horse racing and football betting. Stable easy to use website. Strong liquidity on several other sports & markets. Improved website design and mobile betting options.
Negatives: Non-runners void any bets yet to be matched – can be a major annoyance for horse racing punters requesting odds. Asian Handicap lines need expanding further. Odds not included in comparison tables at Oddsportal.com or Oddschecker.com
Recommended For: All types of punter – a very useful exchange account!
Our Interview With Smarkets
To understand more about Smarkets, they were also good enough to answer a series of our questions in this exclusive interview….
SBC: For those unfamiliar, can you explain a little bit about the Smarkets Exchange and what it offers football punters specifically?
Smarkets: Smarkets is a betting exchange with a primary focus on price and technology, not entertainment and gambling. You won’t find casinos, poker or slots on Smarkets, just a sleek exchange that provides fair prices on sports, politics and current affairs.
Football is one of our most popular sports and we offer a host of markets on leagues and tournaments across the world.
What are the advantages of betting on football through Smarkets as opposed to using other betting exchanges or bookies?
With a commission rate of just 2% on net market profits, Smarkets often has the best odds in the world across its markets. Exchanges naturally provide better odds than bookmakers because there is no margin built into the odds and with Smarkets, you get the simplest and fairest commission rate of all.
Do you have any stats on how your lower commission rates and better odds can help punters betting on football?
Whether you’re picking your value bet pre-match or trading an outright market live in the middle of the season, our low commission rates mean that your return will be better on Smarkets.
We did some research ahead of last season’s FA Cup final and it showed that a winning £10 bet on all FA Cup games in 2017 would have returned you as much as 10% more, or £146, with Smarkets.
The key for any betting exchange is the volume of money traded on it – AKA the ‘liquidity’. Specifically on football, how has the liquidity grown over the past 12 months both in pre-game and in-play markets?
Our liquidity and trading volume is increasing across all markets and as football is one of the most popular sports, we often see seven-figure volumes in the biggest matches.
As we continue to improve our in-play offering with fast data, liquidity is also improving there.
Since we last spoke in August 2016, you have introduced Asian Handicap and Over/Under goals line markets for football. How have these new markets been received?
Increasing our market offering is one of the priorities we have at the moment, so adding things like Asian Handicaps and First Goalscorer markets are a way to improve the offering we provide for customers. We had a lot of great feedback when we added these new markets.
You also now offer a trade-out facility for users to cash in bets both pre-game and in-play. Can you explain how this works?
It’s a quick way to exit your position on a certain bet. Say you’ve backed Chelsea to win at 2.0 and now they are down to 1.5 after scoring the first goal, you can lock in a profit by selling your position. You can also trade out to cut your losses if the market doesn’t go your way. More on this in our help centre article: https://help.smarkets.com/hc/en-gb/articles/214274825-Trade-out-button-on-Smarkets
Are there any other new markets or innovations introduced over the past year to be aware of?
It’s been a big year of product innovation for Smarkets, with our new platform, first apps launching and other features like two-factor authentication for increased account security.
There’s plenty more exciting developments on the horizon, but we can’t reveal too much as that would be telling. Keep your eyes peeled!
Can you outline what you offer customers interested on betting in-play on football?
For top competitions, we provide lightning-fast in-play data and also our ‘Instant Match’ feature, where you don’t have to wait for an in-play delay for your bet to be matched. If no material event occurs in the ‘pending’ stage after your bet matched, then you will be matched at that price and not potentially frustrated if the market moves. More on this in our help centre article: https://help.smarkets.com/hc/en-gb/articles/212106249-Instant-Match
You have been working hard on the Smarkets mobile website and app in recent times. Can you outline what features are available to users betting via a mobile phone or tablet?
The release of our first apps was a big thing for us and we are keen to keep improving them. Our mobile site and apps offer full exchange functionality and you can use features like keep bets in-play or trade out on your device.
Finally, what kind of offers do you have for new customers keen to sign up?
There is a special £10 welcome offer for all new accounts. Simply sign-up, deposit a minimum of £20 and you will receive a free £10 welcome bonus. You can also earn an extra £10 by referring your friends to Smarkets. Full details and terms for each offer can be found on the Smarkets website.
Get The Full Lowdown On The BEST Places To Bet
So there you have it – revealing insight into just 1 of the 4 firms as recommended in SBC’s Exchange & Bet Broker Guide and the difference they can make to your take home profits.
If you are keen on learning more about Smarkets and the 3 other firms included within this guide, make sure you grab a copy of it right away.
As soon as you join the Smart Betting Club, you can download your very own copy and start placing your bets where the professionals do.
Best of all if joining right now, you can also save up to a whopping £38 on the usual cost of an SBC membership.
This is because we have slashed the price of joining to ensure as many people as possible have access to our reports, magazines and guides.
Smart Betting Club Editor