BA Header

Jumps Season Special Profit Guarantee

To prove the profitability of the Bet Alchemist service, Nicky Doyle is now offering a full jumps season money back guarantee for the 2019/2020 jumps season.

Yes, you read that correct! If the Bet Alchemist service does not a profit come the end of the Jumps season – the Punchestown Festival 2020 you will get a full refund of all subscription fees paid.

This offer stands for results from Cheltenham on Friday 25th October 2019 through to the 4th May 2020 which is the last day of the Punchestown Festival.

Sign-up now and secure your profit guarantee


Bet Alchemist – Exclusive SBC Offer

SBC have teamed up with long-running Hall of Fame and ‘Best Tipster Guide’ service – Bet Alchemist to provide an exclusive £1 discounted deal to this highly recommended Tipster.

You can sign-up now to join Bet Alchemist with SBC for just £1 for your first 30 days with specially discounted 1, 3 & 6 month options available.

Here are the key facts to be aware of:

  • Long-term Hall of Fame & Best Tipster Guide rated tipster;
  • Profitable record dating back to 2012 of 608.99 points profit at 14.84% ROI;
  • Betting Bank growth figures of 406% ROC since the service began;
  • Majority of tips at major race meetings – easy to get your bets on;
  • Ideal for those of you restricted by bookmakers;
  • A viable option for those of you limited to betting exchanges only;
  • All memberships come with a 30 day money back guarantee;


Introducing Nicky Doyle & The Bet Alchemist


Bet Alchemist is run by Nicky Doyle, a racing enthusiast who was immersed in the Sport of Kings from a very early age.  Growing up in racing-mad County Wexford, it was almost inevitable that Nicky’s passion for racing would lead him into the sport in some form of professional capacity in his adult years.

A shareholder in several racehorses, Nicky puts the secrets behind his success down to nothing more than hard work and long hours of form study. His expertise lies in spotting value in the price of a horse winning relative to its true chance and he specialises in big field class 2 handicaps and sprint handicaps.

SBC’s first contact with Nicky came in October 2013, when he first began proofing his racing tips to us and over the course of time, more than 2000 tips have been sent to us to verify and observe.

Impressed by his approach, we first reviewed him in January 2015 before granting his service Hall of Fame status in March 2017. So strong were his profits that we subsequently elevated Bet Alchemist into the Best Tipster Guide later in 2017.

And now thanks to this partnership between SBC and Bet Alchemist, you can sign-up to Nicky’s service at substantially reduced rates and for just £1 for your first 30 days.


608 Points Profit @ 14.84% ROI From 3880 Bets…

The Bet Alchemist service is highly rated for one simple reason – the consistently strong profits that Nicky has made at realistic and achievable odds since 2012.

For those of you keen on securing a membership to a proven racing tipster with a long-term edge then the 608.99 points profit made from 3880 bets at 14.84% ROI will no doubt catch the eye.

You can view the full record below:

406% Betting Bank Growth

Another strong area of focus for the Bet Alchemist service is the level of betting bank growth (also known as ROC – Return on Capital) which has been accrued since it all began in December 2012.

To our recommended 150 point betting bank, Nicky has made ROC of 406% over the lifetime of the service as the following table reveals:

Over a standard 12 month period, you can realistically look to achieve betting bank growth of between 50 and 60% as an average.


Easy-To-Obtain and Realistic Odds Only

Bet Alchemist is also a racing tipster you can follow safe in the knowledge that the quoted odds by Nicky are realistic and achievable to those of you with bookmaker accounts.

This punter-friendly policy is down to a few things – the profile of races that Bet Alchemist tips within (almost always the larger meetings and weekend races) plus their fair odds quoting policy.

To prove this point, here is an extract from the Best Tipster Guide review of Bet Alchemist, where we analysed the odds movement of Nicky’s tips:

“Our odds movement exercise was executed from 22nd April to 2nd June.  This period covered 76 bets issued.

64 of the 76 bets were advised the evening before racing and they were subjected to the following testing schedule:  advised odds, odds available on receipt of email, 15 minutes after receipt, at 8.00am, at 10.30am and SP.

The odds of the remaining 12 bets were recorded to advised odds, odds available on receipt of email, after 15 minutes, at 10.30am or 60 minutes later (whichever applies), and to SP.

The bookmaker panel utilized consisted of Bet365, BetVictor, BlackType, Betfair Sportsbook, Coral, Ladbrokes, Paddy Power, Skybet, Tote, and William Hill.

Upon analysis of our results, we can see a clear pattern emerge: odds hold up well during the evening and early morning, there is some more noticeable movement by the 10.30 checkpoint, and there is a significant contraction to industry SP:

BA Odds Testing

From the above we can conclude:

  • Those getting on immediately could expect to roughly match the official ROI.
  • If betting later in the evening, you could expect to lose 1% ROI.
  • If betting early in the morning of race day, you can expect to lose 2% ROI.
  • If not betting until mid-morning, a more significant ROI reduction of 5-6% should be expected.
  • There is no expected profitability is betting at Industry SP.”

So there you go – only a small 0.6% ROI drop within the first 15 minutes, which moves to -5.2% ROI by 10.30am. This is despite the fact the majority of bets are advised the evening before racing.

Our recommendation therefore is to place these racing bets as they are advised or at the very least by 8am in the morning of racing. Those of you waiting until 10.30 am may well miss out on some of the value.

An Exchange-Friendly Tipster

Bet Alchemist is a service that will appeal to those of you limited to using betting exchanges as this extract from the Best Tipster Guide Review indicates:

For those of you limited to betting win only on the exchanges then the service does offer potential on this front.

To gauge this – between March 2016 and May 2017, our data analyst conducted a personal experiment to investigate the viability of betting on each of the Bet Alchemist selections using the betting exchange, Smarkets on the morning of race day.  Unlike Betfair, for whom the baseline commission charge is 5% (a figure which reduces the more you use them), Smarkets charge a flat 2% commission to all customers.

Allowing for this 2% commission charge, the ROI attained using the exchange was within 1% of the official ROI.  Bear in mind however that this strategy is only really viable if prepared to back win only but is based on real-life results obtained.

BA Exchange

**Note: Sample size = 243. Odds taken at Smarkets over period 8:30 – 11AM race day.  2% commission applied.

This data analysis added to our own experience of the Bet Alchemist service and the profile of races they advise bets in, does provide us with confidence that this service can be followed on the exchanges. If following on exchanges, we would also recommend a higher betting bank of 200 to 250 points to cover the fact you are betting win only.

It is important to make clear that we do not advocate following the service at Betfair SP.

The Nuts & Bolts of the Service

Nicky Doyle prides himself in running an easy to follow, functional and practical service so that as a subscriber to Bet Alchemist, you can get your bets on with the minimum of fuss.

Here is how the service works:

Time Windows: The vast majority of bets are issued the evening before racing between 9.00 and 10.00pm.  Occasionally, bets are also issued at 10.00am or 1.00pm on the day of racing.

Members Login: All bet detail including tip rationale is published within the members section of the Bet Alchemist website, accessible only with a username and password (issued to you on subscription).  An email is sent to you as a subscriber to alert you to the fact that new tips have been posted.  You do have to login to the site to obtain the tip(s).

Number of Bets: You can expect an average of 40 to 50 bets per month, although they are weighted towards the big race meetings and Saturday/Sunday racing.

Each-Way/Win: The vast majority of bets are advised each way (84%) with 15% win only and just 1% occasional multiple tips.

Staking: Most bets follow a simple staking strategy of 1 point to win or 0.5 point each way and a 150 point betting bank is advised.


Subscribe Now For Just £1 For Your First Month

You can now subscribe to the Bet Alchemist service via SBC and take advantage of an extra special membership offer, where you pay just £1 for your first month.

There are 3 membership terms available – monthly, quarterly and semi-annually recurring subscriptions, each of which begins with a 30 day period costing just £1.

You can cancel your membership at anytime and if doing so within your first 30 days, can request to have your £1 initial fee refunded. Giving you everything to gain and nothing to lose from signing-up.

To subscribe, simply follow the links below and register your account with Bet Alchemist. Once your subscription is active, Nicky will be in touch to provide login details and more to help you maximise your time as a member of the service.

Please note each of these £1 offers is available once per customer only.

Monthly Membership
First month for just £1, then £30 per month

Quarterly Membership
First month for just £1, then £79 per quarter

Semi Annual Membership
First month for just £1, then £150 semi-annually


Best Regards,
Pete Ling
Founder, Smart Betting Club